|
One reason NBC finished first
in the February sweeps is because the network quickly tags problems and
fiddles until they're fixed. That's what happened when NBC replaced Sunday-night disaster
"Lyon's Den," the quickly canceled Rob Lowe drama, with the
steadier "Crossing Jordan."
On March 7, “Jordan” returned from a nearly one-year hiatus
during which series star Jill Hennessey took maternity leave.
Since then the show has not only bettered “Den’s”
Sunday 10 p.m. ratings, it’s bettering its own from last season.
This past weekend, NBC won Sunday night in viewers
18-49, helped greatly by a strong performance by "Crossing
Jordan."
Starring Hennessey as medical examiner Dr. Jordan
Cavanaugh, "Crossing Jordan" posted a 4.6 rating in 18-49s
Sunday night, a huge improvement over the 3.2 rating "Lyon's
Den" averaged in the same demo.
Of course, NBC has no qualms about patching and
repatching its schedule until it finds something that works, meaning that
most of its shows, and all but two of its comedies, have switched time
slots this year.
“Scrubs,” “Will & Grace,” “Whoopi,” “The
Tracy Morgan Show,” “Good Morning Miami” and “Happy Family” have
all switched slots this year to varying degrees of success. The most
successful move has been "Crossing Jordan" to Sunday from last
year’s Monday.
“Jordan” was down just 6 percent from last Sunday’s
opening 4.9 18-49 rating. Last year the show averaged a 3.9 rating.
In comparison, ABC's "Kingdom Hospital," which did so well with
a 5.5 in 18-49s in its debut, moved to a later Wednesday time slot last week,
only to lose one-third of its audience in the demo, posting a 3.7. That's
8 percent fewer viewers 18-49 than former time slot occupant "Celebrity Mole" averaged.
Meanwhile, CBS has figured out a way to beat NBC on
Thursday nights -- wait until it shows reruns of "Friends."
NBC has begun to air a countdown of classic episodes of
"Friends" as voted on by fans online. But since those episodes
are already freely viewable in syndication, that gave CBS' "Survivor:
All-Stars" a boost as the show posted an 8.7 in 18-49s which, in
turn, helped "CSI" finish ahead of "The Apprentice" at
9 p.m.
"Without a Trace" on CBS also did well,
winning its time slot among 18-49s on Thursday night with a 6.8 rating, a
series-best. Its competition was "Primetime Thursday" on ABC and
a special on Princess Diana on NBC, replacing “ER.”
All that said, Fox was the No. 1 of the week in 18-49s with a 4.1
average. "American Idol" performed huge again on both Tuesday
and Wednesday and "That ‘70s Show" posted a very solid 5.3 in
18-49s on Wednesday night.
NBC was second in 18-49s with a 3.9 average, CBS third with a 3.6 average.
ABC averaged a 2.7, though due to local market pre-emptions from Billy
Graham and basketball tournaments, 16 of 25 ABC programs aired with
reduced national U.S. coverage ranging between 86 to 98 percent.
|
PRIMETIME
AVERAGES BY NETWORK
Ranked
on Households
Week Ending March 14 |
|
Network |
Households |
People 2+ |
Adults 18-49 |
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
CBS |
7.8 |
8450 |
13 |
4.3 |
11980 |
11 |
3.6 |
4630 |
10 |
|
NBC |
6.9 |
7500 |
11 |
3.7 |
10220 |
10 |
3.9 |
5010 |
11 |
|
FOX |
5.9 |
6350 |
10 |
3.4 |
9500 |
9 |
4.1 |
5330 |
11 |
|
ABC |
5.1 |
5480 |
8 |
2.8 |
7700 |
7 |
2.7 |
3430 |
7 |
|
UPN |
2.3 |
2470 |
4 |
1.2 |
3300 |
3 |
1.4 |
1780 |
4 |
|
WB |
2.2 |
2370 |
3 |
1.2 |
3190 |
3 |
1.3 |
1660 |
3 |
|
PAX |
0.7 |
760 |
1 |
0.4 |
1040 |
1 |
0.2 |
290 |
1 |
|
* Each
rating point is equivalent to 1.084
million homes
Source: Nielsen Media Research
|
|
SEASON-TO-DATE
PRIMETIME AVERAGES BY NETWORK
Ranked
on Households
Week Ending March 14 |
|
Network |
Households |
People 2+ |
Adults 18-49 |
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
CBS |
8.7 |
9450 |
14 |
4.9 |
13600 |
13 |
4.0 |
5170 |
11 |
|
NBC |
7.2 |
7820 |
12 |
4.0 |
10940 |
10 |
4.2 |
5460 |
12 |
|
ABC |
6.2 |
6690 |
10 |
3.4 |
9470 |
9 |
3.4 |
4420 |
9 |
|
FOX |
6.2 |
6670 |
10 |
3.6 |
9840 |
9 |
4.0 |
5200 |
11 |
|
WB |
2.5 |
2740 |
4 |
1.4 |
3790 |
3 |
1.5 |
1940 |
4 |
|
UPN |
2.4 |
2590 |
4 |
1.3 |
3540 |
3 |
1.5 |
1880 |
4 |
|
PAX |
0.7 |
720 |
1 |
0.4 |
1000 |
1 |
0.2 |
300 |
1 |
|
* Each rating point is
equivalent to 1.084 million
homes
Source: Nielsen Media Research
|
|
NETWORK
TV
Ranked
on Households
Week Ending March 14 |
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1 |
CSI |
CBS |
16.8 |
25 |
18163 |
1 |
9.9 |
27402 |
|
2 |
AMERICAN IDOL-TUESDAY |
FOX |
14.5 |
22 |
15676 |
2 |
8.9 |
24569 |
|
3 |
AMERICAN IDOL-WEDNESDAY |
FOX |
13.0 |
20 |
14068 |
4 |
8.0 |
22023 |
|
3 |
WITHOUT A TRACE |
CBS |
13.0 |
22 |
14062 |
5 |
7.1 |
19683 |
|
5 |
SURVIVOR: ALL-STARS |
CBS |
12.6 |
20 |
13654 |
3 |
8.2 |
22630 |
|
6 |
APPRENTICE |
NBC |
12.3 |
18 |
13303 |
6 |
7.0 |
19207 |
|
7 |
EVERYBODY LOVES RAYMOND |
CBS |
10.8 |
17 |
11736 |
7 |
6.1 |
16692 |
|
7 |
FRIENDS |
NBC |
10.8 |
17 |
11755 |
8 |
6.0 |
16572 |
|
9 |
WILL & GRACE |
NBC |
10.4 |
16 |
11277 |
10 |
5.7 |
15611 |
|
10 |
CSI: MIAMI |
CBS |
10.3 |
17 |
11131 |
11 |
5.6 |
15382 |
|
11 |
COLD CASE |
CBS |
10.2 |
16 |
11102 |
9 |
5.8 |
15920 |
|
12 |
PRINCESS DIANA:SCRT TAPE2(S) |
NBC |
10.1 |
17 |
10964 |
15 |
5.2 |
14197 |
|
13 |
TWO AND A HALF MEN |
CBS |
9.8 |
15 |
10572 |
13 |
5.3 |
14702 |
|
14 |
LAW AND ORDER |
NBC |
9.3 |
16 |
10115 |
16 |
4.7 |
13038 |
|
14 |
LAW AND ORDER:CRIM INTENT |
NBC |
9.3 |
14 |
10064 |
13 |
5.3 |
14624 |
|
16 |
CROSSING JORDAN |
NBC |
8.8 |
15 |
9554 |
17 |
4.6 |
12790 |
|
17 |
FEAR FACTOR |
NBC |
8.5 |
13 |
9189 |
12 |
5.5 |
15150 |
|
18 |
60 MINUTES |
CBS |
8.2 |
14 |
8882 |
18 |
4.5 |
12536 |
|
18 |
CBS SUNDAY MOVIE |
CBS |
8.2 |
13 |
8941 |
18 |
4.5 |
12301 |
|
20 |
LAW AND ORDER 3/10(S) |
NBC |
7.3 |
11 |
7933 |
26 |
3.7 |
10231 |
|
21 |
STILL STANDING |
CBS |
7.2 |
11 |
7776 |
21 |
3.9 |
10736 |
|
22 |
NYPD BLUE |
ABC |
7.1 |
12 |
7692 |
24 |
3.8 |
10377 |
|
23 |
CRACKING UP PREVIEW 1(S) |
FOX |
7.0 |
11 |
7568 |
20 |
4.1 |
11254 |
|
23 |
THAT '70S SHOW |
FOX |
7.0 |
12 |
7570 |
21 |
3.9 |
10877 |
|
25 |
20/20 SP EDITION-3/8(S) |
ABC |
6.8 |
11 |
7362 |
29 |
3.5 |
9688 |
|
25 |
EXTREME MAKEOVER SP-3/10(S) |
ABC |
6.8 |
11 |
7408 |
27 |
3.6 |
9831 |
|
25 |
YES, DEAR |
CBS |
6.8 |
11 |
7340 |
27 |
3.6 |
9810 |
|
Source: Nielsen Media Research
|
|
TOP 30 PROGRAMS
- BROADCAST AND CABLE
Adults
18-49
Week Ending March 14 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
10.7 |
13.84 |
|
2 |
CSI |
CBS |
10.0 |
12.83 |
|
3 |
APPRENTICE |
NBC |
9.7 |
12.48 |
|
3 |
AMERICAN IDOL-WEDNESDAY |
FOX |
9.7 |
12.46 |
|
5 |
SURVIVOR: ALL-STARS |
CBS |
8.7 |
11.20 |
|
6 |
WILL & GRACE |
NBC |
7.3 |
9.45 |
|
7 |
FRIENDS |
NBC |
7.0 |
9.02 |
|
8 |
WITHOUT A TRACE |
CBS |
6.8 |
8.73 |
|
9 |
FEAR FACTOR |
NBC |
6.5 |
8.37 |
|
10 |
EVERYBODY LOVES RAYMOND |
CBS |
6.0 |
7.69 |
|
11 |
PRINCESS DIANA: SECRET TAPES 2 |
NBC |
5.9 |
7.60 |
|
12 |
CSI: MIAMI |
CBS |
5.6 |
7.18 |
|
13 |
TWO AND A HALF MEN |
CBS |
5.5 |
7.08 |
|
14 |
THAT ‘70S SHOW |
FOX |
5.3 |
6.79 |
|
15 |
CRACKING UP-TUES |
FOX |
5.1 |
6.63 |
|
16 |
LAW & ORDER: CRIMINAL INTENT |
NBC |
4.9 |
6.27 |
|
17 |
SIMPSONS |
FOX |
4.8 |
6.20 |
|
18 |
CROSSING JORDAN |
NBC |
4.6 |
5.99 |
|
19 |
LAW & ORDER |
NBC |
4.2 |
5.37 |
|
19 |
CRACKING UP-WED |
FOX |
4.2 |
5.46 |
|
21 |
EXTREME MAKEOVER SP-3/10 |
ABC |
4.0 |
5.16 |
|
22 |
CBS SUNDAY MOVIE |
CBS |
3.9 |
5.00 |
|
23 |
LAW & ORDER: SVU |
NBC |
3.8 |
4.87 |
|
24 |
S. KING’S KINGDOM HOSPITAL |
ABC |
3.7 |
4.76 |
|
24 |
EXTREME MAKEOVER: HOME EDITION |
ABC |
3.7 |
4.72 |
|
24 |
COLD CASE |
CBS |
3.7 |
4.82 |
|
27 |
NBC MOVIE OF THE WEEK-MONDAY |
NBC |
3.6 |
4.62 |
|
28 |
NYPD BLUE |
ABC |
3.5 |
4.49 |
|
28 |
STILL STANDING |
CBS |
3.5 |
4.52 |
|
30 |
FRIENDS-3/9 |
NBC |
3.4 |
4.35 |
|
Source: ABC Networks, based on data from Nielsen Media Research
|
|
CABLE TV
Ranked on Households
Week Ending March 14 |
|
BASIC CABLE |
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
(000) |
Rtg % |
Rtg % |
|
1 |
SPONGEBOB |
NICK |
3515 |
3.2 |
4630 |
|
2 |
WWE ENTERTAINMENT (WWE RAW
ZONE) |
SPIKE |
3502 |
3.2 |
5086 |
|
3 |
FAIRLY ODD PARENTS |
NICK |
3364 |
3.1 |
4548 |
|
4 |
LAW & ORDER |
TNT |
3353 |
3.1 |
4391 |
|
5 |
SPONGEBOB |
NICK |
3234 |
3.0 |
4182 |
|
6 |
REAL WORLD XIV |
MTV |
3224 |
3.0 |
4175 |
|
7 |
SPONGEBOB |
NICK |
3167 |
2.9 |
4630 |
|
8 |
FAIRLY ODD PARENTS |
NICK |
3155 |
2.9 |
4462 |
|
9 |
LAW & ORDER |
TNT |
3143 |
2.9 |
4114 |
|
10 |
FAIRLY ODD PARENTS |
NICK |
3137 |
2.9 |
4209 |
|
11 |
WWE ENTERTAINMENT (WWE RAW) |
SPIKE |
3129 |
2.9 |
4789 |
|
12 |
LAW & ORDER: SVU |
USA |
3010 |
2.8 |
3788 |
|
13 |
LAW & ORDER: SVU |
USA |
2979 |
2.7 |
3713 |
|
14 |
SPONGEBOB |
NICK |
2855 |
2.6 |
4075 |
|
15 |
LAW & ORDER |
TNT |
2803 |
2.6 |
3734 |
|
PAY CABLE |
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
(000) |
Rtg % |
Rtg % |
|
1 |
SOPRANOS, THE |
HBO |
6254 |
5.8 |
9969 |
|
2 |
WCB: 3/13/04 (MOSLEY VS.
WRIGHT) |
HBO |
2322 |
2.1 |
3673 |
|
3 |
CURB YOUR ENTHUSIASM |
HBO |
2295 |
2.1 |
3361 |
|
4 |
WCB: 3/13/04 (PRE 2) |
HBO |
1923 |
1.8 |
3164 |
|
5 |
WCB: 3/13/04 (POST) |
HBO |
1914 |
1.8 |
3096 |
|
* Each rating point is
equivalent to 108.4 million homes
Source: Nielsen Media Research
|
|
SYNDICATION
Ranked on
Households
Week Ending March 7 |
|
# |
PROGRAMS |
Syndicator |
Households |
|
US Rtg% |
(000) |
|
1 |
WHEEL OF FORTUNE |
KIN |
9.5 |
10289 |
|
2 |
JEOPARDY |
KIN |
7.6 |
8284 |
|
3 |
OPRAH WINFREY SHOW (AT) |
KIN |
7.1 |
7731 |
|
4 |
SEINFELD (AT) |
SPT |
6.5 |
7005 |
|
5 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
6.3 |
6874 |
|
5 |
FRIENDS-SYN (AT) |
WB |
6.3 |
6830 |
|
7 |
SEINFELD-WKND (AT) |
SPT |
6.1 |
6589 |
|
8 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
5.6 |
6047 |
|
9 |
DR. PHIL SHOW |
KIN |
5.4 |
5905 |
|
10 |
JUDGE JUDY (AT) |
PRM |
5.0 |
5459 |
|
Source: Nielsen Media Research
|
|
SPANISH-LANGUAGE
TELEVISION
Ranked
on Households
Week Ending March 14 |
|
# |
PROGRAMS |
Net |
NHTI*
Rtg% |
Projection
(000) |
|
1 |
MARIANA DE LA NOCHE MON |
UNI |
21.1 |
2234 |
|
2 |
MARIANA DE LA NOCHE TUE |
UNI |
19.9 |
2100 |
|
3 |
DON FRANCISCO PRESENTA-WE |
UNI |
18.8 |
1983 |
|
4 |
MARIANA DE LA NOCHE WED |
UNI |
18.7 |
1977 |
|
4 |
MARIANA DE LA NOCHE THU |
UNI |
18.7 |
1974 |
|
4 |
BAJO LA MISMA PIEL WED |
UNI |
18.7 |
1972 |
|
7 |
AMAR OTRA VEZ MON |
UNI |
18.5 |
1956 |
|
8 |
MARIANA DE LA NOCHE FRI |
UNI |
18.3 |
1939 |
|
9 |
AMAR OTRA VEZ THU |
UNI |
17.8 |
1880 |
|
10 |
BAJO LA MISMA PIEL MON |
UNI |
17.4 |
1839 |
|
11 |
AMAR OTRA VEZ TUE |
UNI |
17.2 |
1821 |
|
12 |
AMAR OTRA VEZ WED |
UNI |
17.0 |
1800 |
|
12 |
BAJO LA MISMA PIEL FRI |
UNI |
17.0 |
1800 |
|
14 |
BAJO LA MISMA PIEL TUE |
UNI |
16.7 |
1770 |
|
15 |
BAJO LA MISMA PIEL THU |
UNI |
16.4 |
1735 |
|
16 |
AMAR OTRA VEZ FRI |
UNI |
15.9 |
1677 |
|
17 |
SABADO GIGANTE-SAT |
UNI |
15.1 |
1598 |
|
18 |
CASOS VIDA R: ED. ESP FRI |
UNI |
15.0 |
1587 |
|
19 |
CASOS VIDA R: ED. ESP TUE |
UNI |
14.8 |
1568 |
|
20 |
CRISTINA-MON |
UNI |
14.5 |
1534 |
|
* Nielsen Hispanic Television Index; ratings based on 9.7 million
Hispanic TV homes.
Source: Nielsen Media Research
|
|
NETWORK SPORTS
Ranked
on Households
Week Ending March 7 |
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
|
US Rtg% |
Shr |
(000) |
(000) |
|
1 |
FOX NASCAR
NEXTEL CUP |
FOX |
LIVE FROM
LAS VEGAS |
5.8 |
14 |
6305 |
9309 |
|
2 |
WWE SMACKDOWN! |
UPN |
|
3.3 |
5 |
3555 |
4892 |
|
3 |
NBA ON ABC
SUN 2 |
ABC |
NJ at LA |
3.0 |
7 |
3260 |
4120 |
|
4 |
FORD DORAL
GOLF-SUN(S)-3/7 |
NBC |
|
2.8 |
7 |
3071 |
3846 |
|
5 |
NCAA BBALL
SUN-1 |
CBS |
UCONN AT SYR/
KS AT MIZZOU |
2.8 |
7 |
3021 |
3773 |
|
6 |
NBA ON ABC
SUN 1 |
ABC |
DALLAS AT HOUSTON |
2.2 |
6 |
2342 |
2873 |
|
7 |
FORD DORAL
GOLF-SAT(S) 3/06/ |
NBC |
|
2.1 |
6 |
2278 |
2936 |
|
8 |
NCAA BBALL-SUN |
CBS |
FLA AT KTY |
1.9 |
5 |
2074 |
2630 |
|
9 |
NCAA BBALL-SUN-2 |
CBS |
ILL AT OSU
AZ ST AT AZ |
1.9 |
4 |
2019 |
2546 |
|
10 |
NCAA BBALL-SAT-1 |
CBS |
NC ST AT WF
LVLLE AT MARQ |
1.6 |
5 |
1706 |
2253 |
|
11 |
ABC NCAA BBALL-SAT. |
ABC |
VAR.TEAMS
AND TIMES |
1.3 |
4 |
1449 |
1745 |
|
12 |
NCAA BBALL-SAT-2 |
CBS |
UCLA AT OREGON
N DAME AT SJU |
1.3 |
3 |
1383 |
1711 |
|
13 |
NBC ARENA
FOOTBALL |
NBC |
VAR. TEAMS
AND TIMES |
1.2 |
3 |
1324 |
1614 |
|
14 |
NCAA BBALL-SUN
-2(B)-3/7 |
CBS |
ILL AT OHIO ST/AZ ST AT AZ |
1.2 |
3 |
1308 |
1754 |
|
15 |
NCAA BBALL-SUN
2(B)-3/7 |
CBS |
ILL AT OHIO ST/AZ ST AT AZ |
1.2 |
3 |
1289 |
1712 |
|
16 |
ABC NCAA BBALL
SP(S)-3/6 |
ABC |
MEMPH AT CINC
BYU AT UNLV |
1.0 |
3 |
1086 |
1294 |
|
17 |
NBC SPORTS
SPEC 3/6(S) |
NBC |
JUMPING WORLD
CUP (SKIING) |
0.9 |
3 |
982 |
1331 |
|
18 |
CBS SPORTS SPEC.-SA |
CBS |
KING-MOUNTAIN: SNWBRDING |
0.7 |
2 |
775 |
911 |
|
Source: Nielsen Media Research |
|
