|
|
Nifty first sweeps
Thursday for NBC
Stretched 'Friends' whacks 'Survivor: All-Stars'
By Drew Combs
NBC began sweeps the way it
wanted to, by finishing with a big lead in the adults 18-49 demographic
on Thursday night.
Thursdays are vitally important to the network's sweeps
strategy as it tries to fend off Fox. The network will need to
regain the dominating Thursday form it once enjoyed to have a chance
at finishing even with, much less ahead of, Fox, which boasts two
nights of domination each week with "American Idol."
Thanks to very strong expanded editions of
"Friends" and new hit "The Apprentice," NBC got
off to the right start.
A 40-minute episode of "Friends" and a
regular "Survivor: All-Stars" went head-to-head Thursday with
"Friends" coming out way on top.
Among adults 18-49 the hour-long "Survivor"
delivered a rating of 8.9, while a "super-sized" original
"Friends" drew an 11.4 rating among the same demo.
The match-up pits two ratings juggernauts against
each other, but also has broader implications for each show's
respective network.
While the "Survivor" series is one of
CBS' most popular, its popularity has waned with each successive
incarnation. "Survivor: All-Stars" is an attempt by the
network and the program's producer, Mark Burnett, to return
"Survivor" to ratings glory.
After its impressive post-Super Bowl debut, that
seems a possibility. The eighth-season premiere drew nearly 35
million viewers, which had NBC sweating anew over Thursdays at 8.
"Survivor: All-Stars" brings backs some
of the most memorable personalities of past survivor to compete once
again.
The importance of the "Survivor" series to
CBS is magnified by the fact that it could be a major ratings draw
once again next season, when "Friends" vacates the 8 p.m.
slot.
For NBC there is also a great deal of pride on the
line, since it is now airing the last original episodes of
"Friends." "Friends" is NBC's best-performing
sitcom, and the network would like to see it go out on top. But so
far this year, the show is down more than 20 percent among 18-49s.
But "Friends" seems to be rebounding
the past few weeks, and it is certainly clicking with new lead-out
"The Apprentice."
NBC demonstrated the importance of
"Apprentice" by breaking with years of tradition and
scheduling it in the Thursday 9 to 10 block, network real estate
that has been reserved for comedies.
This past week, "Apprentice" delivered a 9.2
rating among adults 18-49. The reality series featuring Donald Trump
did a good job of retaining the audience of "Friends," but
was not able to beat an original episode of CBS's "CSI."
"CSI," which also airs from 9 to 10, registered
a 10.5 rating among adults 18-49, ranking second only to
"Friends" and tying NBC's "ER" for the night
among that demo.
CBS did quite well during the first week of sweeps,
buoyed by big ratings from Sunday's Grammy Awards. The network
improved 20 percent on its season-long 18-49s average with a 4.9
average rating last week.
"American Idol"-fueled Fox finished No. 1., .6
ahead of NBC, with a 5.0 rating.
|
PRIMETIME
AVERAGES BY NETWORK
Ranked
on Households
Week
Ending Feb. 8
|
|
Network
|
Households
|
People
2+
|
Adults
18-49
|
|
Rtg%
|
(000)
|
Shr |
Rtg%
|
(000)
|
Shr |
Rtg%
|
(000)
|
Shr |
|
CBS |
9.7 |
10530 |
15 |
5.6 |
15420 |
14 |
4.9 |
6360 |
13 |
|
NBC |
7.7 |
8380 |
12 |
4.2 |
11630 |
10 |
4.4 |
5690 |
12 |
|
FOX |
7.0 |
7570 |
11 |
4.2 |
11670 |
10 |
5.0 |
6500 |
13 |
|
ABC |
5.6 |
6070 |
9 |
3.1 |
8530 |
8 |
3.0 |
3910 |
8 |
|
UPN |
2.5 |
2690 |
4 |
1.3 |
3570 |
3 |
1.5 |
1880 |
4 |
|
WB |
2.4 |
2610 |
4 |
1.3 |
3590 |
3 |
1.5 |
1910 |
4 |
|
PAX |
0.7 |
720 |
1 |
0.3 |
960 |
1 |
0.2 |
250 |
1 |
|
*
Each
rating point is equivalent to 1.084 million
homes
Source: Nielsen Media Research
|
|
SEASON-TO-DATE
PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week
Ending Feb. 8
|
|
Network
|
Households
|
People
2+
|
Adults
18-49
|
|
Rtg%
|
(000)
|
Shr |
Rtg%
|
(000)
|
Shr |
Rtg%
|
(000)
|
Shr |
|
CBS |
8.8 |
9540 |
14 |
5.0 |
13770 |
13 |
4.1 |
5260 |
11 |
|
NBC |
7.1 |
7720 |
12 |
3.9 |
10790 |
10 |
4.2 |
5350 |
11 |
|
ABC |
6.2 |
6680 |
10 |
3.4 |
9430 |
9 |
3.4 |
4430 |
9 |
|
FOX |
6.2 |
6750 |
10 |
3.6 |
9880 |
9 |
4.0 |
5160 |
11 |
|
WB |
2.5 |
2730 |
4 |
1.4 |
3780 |
3 |
1.5 |
1930 |
4 |
|
UPN |
2.3 |
2540 |
4 |
1.3 |
3470 |
3 |
1.4 |
1830 |
4 |
|
PAX |
0.7 |
710 |
1 |
0.4 |
980 |
1 |
0.2 |
300 |
1 |
|
*
Each
rating point is equivalent to 1.084 million
homes
Source: Nielsen Media Research
|
|
NETWORK
TV
Ranked
on Households
Week
Ending Feb. 8
|
| # |
PROGRAMS
|
Net
|
HOUSEHOLDS
|
PERSONS
2+
|
|
Rtg%
|
(000)
|
Shr |
Rtg%
|
(000)
|
Shr |
|
1 |
CSI |
CBS |
17.7 |
26 |
19164 |
2 |
10.6 |
29270 |
|
2 |
AMERICAN IDOL-TUESDAY |
FOX |
16.8 |
25 |
18228 |
1 |
10.9 |
30093 |
|
3 |
AMERICAN
IDOL-WEDNESDAY |
FOX |
16.5 |
24 |
17915 |
3 |
10.4 |
28763 |
|
4 |
FRIENDS |
NBC |
16.0 |
24 |
17342 |
5 |
9.0 |
24907 |
|
5 |
GRAMMY AWARDS(S) |
CBS |
15.7 |
24 |
17008 |
4 |
9.5 |
26293 |
|
6 |
E.R. |
NBC |
14.5 |
23 |
15732 |
7 |
8.1 |
22198 |
|
7 |
CSI: MIAMI |
CBS |
13.2 |
21 |
14335 |
9 |
7.5 |
20602 |
|
8 |
SURVIVOR: ALL-STARS |
CBS |
13.1 |
19 |
14197 |
6 |
8.4 |
23065 |
|
9 |
AMERICAN IDOL-SPECIAL(S) |
FOX |
12.2 |
18 |
13240 |
8 |
7.7 |
21221 |
|
9 |
EVERYBODY LOVES
RAYMOND |
CBS |
12.2 |
18 |
13206 |
11 |
6.8 |
18799 |
|
11 |
WITHOUT A TRACE |
CBS |
12.1 |
19 |
13118 |
10 |
6.9 |
18915 |
|
12 |
APPRENTICE |
NBC |
11.9 |
17 |
12857 |
12 |
6.7 |
18445 |
|
13 |
LAW AND ORDER |
NBC |
11.6 |
19 |
12608 |
13 |
6.3 |
17327 |
|
14 |
TWO AND A HALF MEN |
CBS |
10.7 |
16 |
11642 |
14 |
6.0 |
16479 |
|
15 |
LAW AND ORDER:SVU |
NBC |
9.8 |
16 |
10588 |
17 |
5.0 |
13808 |
|
16 |
BIG FAT OBNOXIOUS
FIANCE |
FOX |
9.6 |
14 |
10417 |
15 |
5.9 |
16240 |
|
17 |
60 MINUTES |
CBS |
8.7 |
14 |
9463 |
18 |
4.8 |
13244 |
|
18 |
20/20-FRI |
ABC |
8.1 |
14 |
8811 |
25 |
4.2 |
11593 |
|
18 |
FRASIER |
NBC |
8.1 |
12 |
8815 |
23 |
4.4 |
12202 |
|
20 |
JUDGING AMY |
CBS |
8.0 |
13 |
8653 |
29 |
4.0 |
11160 |
|
20 |
STILL STANDING |
CBS |
8.0 |
12 |
8662 |
23 |
4.4 |
12078 |
|
20 |
THAT '70S SHOW |
FOX |
8.0 |
12 |
8623 |
19 |
4.6 |
12672 |
|
23 |
60 MINUTES II |
CBS |
7.9 |
12 |
8614 |
27 |
4.1 |
11388 |
|
23 |
FEAR FACTOR |
NBC |
7.9 |
12 |
8517 |
16 |
5.2 |
14211 |
|
25 |
LAS VEGAS |
NBC |
7.8 |
11 |
8503 |
19 |
4.6 |
12728 |
|
Source:
Nielsen Media Research
|
|
TOP 30
PROGRAMS - BROADCAST AND CABLE
Adults
18-49
Week
Ending Feb. 8
|
|
Rank
|
Program
|
Net
|
Rtg%
|
In
Millions
|
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
13.1 |
16.93 |
|
2 |
AMERICAN IDOL-WEDNESDAY |
FOX |
12.6 |
16.22 |
|
3 |
GRAMMY AWARDS |
CBS |
11.6 |
14.99 |
|
4 |
FRIENDS |
NBC |
11.4 |
14.65 |
|
5 |
ER |
NBC |
10.5 |
13.48 |
|
5 |
CSI |
CBS |
10.5 |
13.49 |
|
7 |
AMERICAN IDOL-SPECIAL |
FOX |
9.7 |
12.53 |
|
8 |
APPRENTICE |
NBC |
9.2 |
11.83 |
|
9 |
SURVIVOR: ALL-STARS |
CBS |
8.9 |
11.41 |
|
10 |
BIG FAT OBNOXIOUS FIANCE |
FOX |
7.6 |
9.76 |
|
11 |
CSI: MIAMI |
CBS |
7.3 |
9.44 |
|
12 |
WITHOUT A TRACE |
CBS |
6.2 |
8.02 |
|
13 |
EVERYBODY LOVES RAYMOND |
CBS |
6.1 |
7.90 |
|
13 |
LAW & ORDER |
NBC |
6.1 |
7.85 |
|
15 |
THAT ‘70S SHOW |
FOX |
6.0 |
7.73 |
|
16 |
FEAR FACTOR |
NBC |
5.9 |
7.63 |
|
17 |
LAW & ORDER: SVU |
NBC |
5.5 |
7.09 |
|
17 |
AVERAGE JOE: HAWAII |
NBC |
5.5 |
7.12 |
|
19 |
TWO AND A HALF MEN |
CBS |
5.4 |
6.91 |
|
20 |
LAS VEGAS |
NBC |
5.3 |
6.88 |
|
21 |
24 |
FOX |
4.9 |
6.31 |
|
22 |
OLIVER BEENE-SPECIAL |
FOX |
4.3 |
5.54 |
|
23 |
THE BACHELORETTE |
ABC |
4.1 |
5.22 |
|
23 |
SCRUBS |
NBC |
4.1 |
5.24 |
|
23 |
FRASIER |
NBC |
4.1 |
5.29 |
|
26 |
HOPE & FAITH |
ABC |
3.9 |
4.98 |
|
26 |
SIMPSONS |
FOX |
3.9 |
5.07 |
|
28 |
HOPE & FAITH SP-2/6 |
ABC |
3.8 |
4.95 |
|
28 |
STILL STANDING |
CBS |
3.8 |
4.95 |
|
30 |
CELEBRITY MOLE YUCATAN |
ABC |
3.7 |
4.80 |
|
30 |
20/20 FRI |
ABC |
3.7 |
4.82 |
|
Source:
ABC Networks, based on data from Nielsen Media Research
|
|
CABLE
TV
Ranked
on Households
Week
Ending Feb. 8
|
|
BASIC CABLE
|
|
#
|
PROGRAM NAME
|
NET |
Households
|
Persons
2+
|
|
(000)
|
Rtg
%
|
Rtg
%
|
|
1 |
AFC/NFC PRO BOWL |
ESPN |
4242 |
3.9 |
6359 |
|
2 |
BUDWEISER SHOOTOUT |
TNT |
3895 |
3.6 |
6563 |
|
3 |
MONK (1414 MONK &
MISS GRANNY) |
USA |
3561 |
3.3 |
5517 |
|
4 |
REAL WORLD XIV |
MTV |
3455 |
3.2 |
4405 |
|
5 |
FAIRLY ODD PARENTS |
NICK |
3402 |
3.1 |
4448 |
|
6 |
WWE ENTERTAINMENT (WWE
RAW ZONE) |
SPIKE |
3241 |
3.0 |
4450 |
|
7 |
WWE ENTERTAINMENT (WWE
RAW) |
SPIKE |
3234 |
3.0 |
4565 |
|
8 |
SPONGEBOB |
NICK |
3176 |
2.9 |
4061 |
|
9 |
SPONGEBOB |
NICK |
3124 |
2.9 |
4117 |
|
10 |
NEWLYWEDS: NICK &
JESSICA |
MTV |
2951 |
2.7 |
3887 |
|
11 |
FAIRLY ODD PARENTS |
NICK |
2909 |
2.7 |
3942 |
|
12 |
FAIRLY ODD PARENTS |
NICK |
2859 |
2.6 |
3917 |
|
13 |
LAW & ORDER: SVU |
USA |
2845 |
2.6 |
4044 |
|
14 |
LAW & ORDER |
TNT |
2817 |
2.6 |
3492 |
|
15 |
SPONGEBOB |
NICK |
2800 |
2.6 |
3569 |
|
PAY
CABLE
|
|
#
|
PROGRAM NAME
|
NET |
Households
|
Persons
2+
|
|
(000)
|
Rtg
%
|
Rtg
%
|
|
1 |
SEX AND THE CITY(S)-02/08/2004 |
HBO |
3442 |
3.2 |
4825 |
|
2 |
DAREDEVIL |
HBO |
2364 |
2.2 |
3566 |
|
3 |
SEX AND THE CITY(S)-02/07/2004 |
HBO |
1531 |
1.4 |
2106 |
|
4 |
CURB YOUR ENTHUSIASM |
HBO |
1504 |
1.4 |
2051 |
|
5 |
MONSTERS BALL |
HBO |
1127 |
1.0 |
1535 |
|
*
Each rating point is equivalent to
108.4 million
homes
Source: Nielsen Media Research
|
|
SYNDICATION
Ranked on Households
Week Ending Feb.
1
|
|
#
|
PROGRAMS
|
Syndicator |
Households
|
|
US
Rtg%
|
(000)
|
|
1 |
WHEEL OF FORTUNE |
KIN |
10.1 |
10938 |
|
2 |
OPRAH WINFREY SHOW (AT) |
KIN |
8.6 |
9337 |
|
3 |
JEOPARDY |
KIN |
8.2 |
8884 |
|
4 |
SEINFELD (AT) |
SPT |
6.9 |
7463 |
|
5 |
FRIENDS-SYN (AT) |
WB |
6.8 |
7347 |
|
6 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
6.4 |
6904 |
|
7 |
WHEEL OF FORTUNE WKND |
KIN |
6.2 |
6751 |
|
8 |
SEINFELD-WKND (AT) |
SPT |
6.0 |
6535 |
|
8 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
6.0 |
6502 |
|
10 |
DR. PHIL SHOW |
KIN |
5.5 |
5920 |
|
Source:
Nielsen Media Research
|
|
SPANISH-LANGUAGE
TELEVISION
Ranked on Households
Week Ending Feb.
8
|
|
#
|
PROGRAMS
|
Net |
NHTI*
Rtg%
|
Projection
(000) |
|
1 |
VELO DE NOVIA TUE |
UNI |
24.1 |
2551 |
|
2 |
VELO DE NOVIA WED |
UNI |
23.3 |
2465 |
|
3 |
VELO DE NOVIA MON |
UNI |
22.9 |
2424 |
|
4 |
VELO DE NOVIA THU |
UNI |
22.7 |
2399 |
|
5 |
VELO DE NOVIA FRI |
UNI |
21.9 |
2319 |
|
6 |
AMAR OTRA VEZ TUE |
UNI |
19.6 |
2077 |
|
7 |
AMAR OTRA VEZ WED |
UNI |
19.4 |
2053 |
|
8 |
AMAR OTRA VEZ THU |
UNI |
19.3 |
2039 |
|
9 |
AMAR OTRA VEZ MON |
UNI |
19.1 |
2019 |
|
10 |
TE AMARE EN SILENCIO
TUE |
UNI |
19.0 |
2004 |
|
11 |
CRISTINA-MON |
UNI |
18.7 |
1972 |
|
12 |
TE AMARE EN SILENCIO
FRI |
UNI |
18.4 |
1947 |
|
13 |
AMAR OTRA VEZ FRI |
UNI |
18.2 |
1928 |
|
14 |
TE AMARE EN SILENCIO
MON |
UNI |
18.1 |
1911 |
|
15 |
TE AMARE EN SILENCIO
THU |
UNI |
17.6 |
1865 |
|
15 |
TE AMARE EN SILENCIO
WED |
UNI |
17.6 |
1857 |
|
17 |
PREMIOS F. MUSICAL 04
2/8(S)-02/08/2004 |
UNI |
17.4 |
1844 |
|
18 |
CASOS VIDA R: ED. ESP
FRI |
UNI |
16.8 |
1773 |
|
19 |
DON FRANCISCO PRESENTA-WE |
UNI |
16.6 |
1753 |
|
20 |
CASOS VIDA R: ED. ESP
TUE |
UNI |
15.7 |
1656 |
|
* Nielsen
Hispanic Television Index; ratings based on 9.7 million
Hispanic TV homes.
Source: Nielsen Media Research
|
|
NETWORK
SPORTS
Ranked
on Household
Week Ending Feb.
1
|
| # |
PROGRAMS
|
Net
|
Episode
|
Households
|
Persons
2+ |
|
US
Rtg%
|
Shr |
(000) |
(000)
|
|
1 |
SUPER BOWL
XXXVIII(S)-2/01 |
CBS |
NEW ENG. VS
CAROLINA |
41.4 |
63 |
44908 |
89795 |
|
2 |
WWE SMACKDOWN! |
UPN |
|
3.6 |
5 |
3924 |
5567 |
|
3 |
FBR OPEN
SUN(S)-2/01 |
ABC |
|
3.0 |
6 |
3264 |
4277 |
|
4 |
FBR OPEN-SAT
(S)-01/31 |
ABC |
|
2.5 |
6 |
2662 |
3294 |
|
5 |
NBC SPORTS
SPEC. 2/1-B(S) |
NBC |
WORLD POKER TOUR |
2.3 |
5 |
2519 |
3539 |
|
6 |
WENDY'S CHP SKINS
GM-2/1(S)-02/01 |
ABC |
|
1.9 |
5 |
2040 |
2556 |
|
7 |
WENDY'S CHP SKINS
GM-1/31(S) |
ABC |
|
1.5 |
4 |
1636 |
2061 |
|
8 |
ROAD TO SUPER
BOWL(S)-01/31 |
CBS |
|
1.4 |
3 |
1505 |
1839 |
|
9 |
NCAA
BBALL-SAT-1 |
CBS |
MICH AT ILL/UCLA AT ST
JOHN'S |
1.2 |
3 |
1353 |
1849 |
|
10 |
NBC SPORTS
SPEC. 1/31-A(S) |
NBC |
PRO BULL
RIDING |
1.2 |
3 |
1286 |
1705 |
|
11 |
NBC SPORTS SPEC.
1/31-B(S) |
NBC |
XBOX
PIPELINE
MASTERS |
1.2 |
3 |
1254 |
1577 |
|
12 |
CAPITAL ONE
ALL STAR CHLG(S)-02/01 |
FOX |
|
0.9 |
2 |
958 |
1185 |
|
13 |
NBC SPORTS SPEC.
2/1-A(S) |
NBC |
US SNWBRDING
GRND PRIX |
0.9 |
2 |
982 |
1329 |
|
Source:
Nielsen Media Research
|
|
February 11, 2004© 2004
Media Life
- Drew Combs is
a Los Angeles writer.
|
|
|
|
