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Thin ice indeed for
NHL all-star game

Pro hockey too. Low ratings may send it to cable. 

By Toni Fitzgerald

   After several years of sinking ratings, the NHL all-star game may be making  its last appearance for a while on broadcast television.
   The rumor is that the NHL's television contract with ABC either won't be  renewed or will be switched to an ESPN-only deal because of severe ratings dips since ABC started carrying the league in the 1999-2000  season.
   The league's current five-year $600 million deal, 140 percent more than former hockey carrier Fox had been paying, is expected to be slashed significantly if ABC does  re-up. Spike and the Turner networks are considered possible contenders  for the contract should ABC pass.
   Ratings for the all-star game, which should be one of the hockey season's most  popular events, as it is in the NBA, have reflected the lack of NHL interest.  Sunday's game on ABC will probably rate about the same as last year, as it's  been three years since the game limped above a 1.8 household rating.
   Last year's game tied a ratings low, averaging a 1.7 household rating and 4 share.  That was down 6 percent from the previous year and off 37 percent from 2000, the  first year ABC carried the game.
   In 1996, after the 1995 game was canceled by a lockout, the game averaged a  4.1/7, the only one to rate above a 2.8 in at least 13 seasons.
  During Fox's four seasons of airing the all-star game, from '96 to '99, it  averaged a 2.95, 49 percent better than ABC's 1.98 average the past four  years.
   Ratings for NHL regular-season games and postseason have dipped, too, in this time. Regular-season games on ABC were down 21 percent last year. This year  ESPN games are averaging a 0.5 household rating, off 17 percent from last year,  while ESPN2 has held steady at 0.2.
  Last year's Stanley Cup finals ratings dipped more than 30 percent in the first four  games before rebounding slightly in games five, six and seven.

  In other sports television ratings news, the Bob Hope Classic on CBS last weekend was up 9 percent on Sunday over the previous year. It helped the network  to the highest Sunday rating for the event since a 5.5 on NBC in 1998.
  

NETWORK SPORTS
Ranked on Households
Week Ending Jan. 25

#

PROGRAMS

Net

Episode

Households

Persons 2+

US Rtg%

Shr

(000)

(000)

1

BOB HOPE
CHRYSLER
CL-1/25(S)

ABC

3.8

8

4080

5291

2

WWE
SMCKDWN!

UPN

3.6

5

3903

5307

3

NCAA BBALL-SUN-2

CBS

KY @ N. DAME
ORE. @ AZ

2.8

6

3007

4115

4

NBA ON
ABC-SUN 1

ABC

SACRA. @
DALLAS

2.7

6

2950

3679

5

NBC SPORTS
SPECS
1/25B(S)

NBC

PRO BULL
RIDING

2.5

5

2715

3942

6

BOB HOPE
CHRYSLER
CL-1/24(S)

ABC

2.0

5

2170

2611

7

NCAA 
BBALL-SUN-1

CBS

MICH. ST. @
PURDUE

1.6

4

1756

2251

8

WINTER X
GAMES-1/24(S)

ABC

1.6

4

1719

2163

9

NBC SPORTS
SPEC.
1/24-B(S)-01/24/

NBC

SUNSHINE MILLIONS

1.5

4

1595

2033

10

NCAA
BBALL-SAT-2

CBS

AUB AT FLA/UCLA AT CAL

1.4

3

1554

1978

11

NCAA
BBALL-SAT-1

CBS

DUKE AT GEORGETOWN

1.3

3

1360

1648

12

NBC SPORTS
SPECS
1/25A(S)

NBC

US SKIING FREE STYLE WORLD CUP

1.2

3

1286

1655

13

NBC SPORTS
SPEC.
1/24-A(S)

NBC

MICHAEL JORDAN GOLF

1.0

3

1092

1191

14

CBS SPORTS
SPEC.-SU

CBS

PRIDE, PASSION & POWER

0.9

2

999

1191

Source: Nielsen Media Research


February 2, 2004© 2004 Media Life


  Toni Fitzgerald is a staff writer for Media Life.


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