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After several years of sinking ratings, the
NHL all-star game may be making its last appearance for a
while on broadcast television.
The rumor is that the NHL's television contract with ABC
either won't be renewed or will be switched to an ESPN-only
deal because of severe ratings dips since ABC started carrying the
league in the 1999-2000 season.
The league's current five-year $600 million deal, 140 percent
more than former hockey carrier Fox had been paying, is
expected to be slashed significantly if ABC does re-up. Spike and the Turner networks are considered possible
contenders for the contract should ABC pass.
Ratings for the all-star game, which should be one of the
hockey season's most popular events, as it is in the NBA,
have reflected the lack of NHL interest. Sunday's game on ABC
will probably rate about the same as last year, as it's been
three years since the game limped above a 1.8 household rating.
Last year's game tied a ratings low, averaging a 1.7
household rating and 4 share. That was down 6 percent from
the previous year and off 37 percent from 2000, the first
year ABC carried the game.
In 1996, after the 1995 game was canceled by a
lockout, the game averaged a 4.1/7, the only one to rate
above a 2.8 in at least 13 seasons.
During Fox's four seasons of airing the all-star game, from
'96 to '99, it averaged a 2.95, 49 percent better than ABC's
1.98 average the past four years.
Ratings for NHL regular-season games and postseason
have dipped, too, in this time. Regular-season games on ABC were
down 21 percent last year. This year ESPN games are
averaging a 0.5 household rating, off 17 percent from last
year, while ESPN2 has held steady at 0.2.
Last year's Stanley Cup finals ratings dipped more than 30
percent in the first four games before rebounding slightly
in games five, six and seven.
In
other sports television ratings news, the Bob Hope Classic on CBS
last weekend was up 9 percent on Sunday over the previous
year. It helped the network to the highest Sunday rating for
the event since a 5.5 on NBC in 1998.
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NETWORK
SPORTS
Ranked
on Households
Week Ending Jan. 25 |
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
|
US Rtg% |
Shr |
(000) |
(000) |
|
1 |
BOB HOPE
CHRYSLER
CL-1/25(S) |
ABC |
|
3.8 |
8 |
4080 |
5291 |
|
2 |
WWE
SMCKDWN! |
UPN |
|
3.6 |
5 |
3903 |
5307 |
|
3 |
NCAA BBALL-SUN-2 |
CBS |
KY @ N. DAME
ORE. @ AZ |
2.8 |
6 |
3007 |
4115 |
|
4 |
NBA ON
ABC-SUN 1 |
ABC |
SACRA. @
DALLAS |
2.7 |
6 |
2950 |
3679 |
|
5 |
NBC SPORTS
SPECS
1/25B(S) |
NBC |
PRO BULL
RIDING |
2.5 |
5 |
2715 |
3942 |
|
6 |
BOB HOPE
CHRYSLER
CL-1/24(S) |
ABC |
|
2.0 |
5 |
2170 |
2611 |
|
7 |
NCAA
BBALL-SUN-1 |
CBS |
MICH. ST. @
PURDUE |
1.6 |
4 |
1756 |
2251 |
|
8 |
WINTER X
GAMES-1/24(S) |
ABC |
|
1.6 |
4 |
1719 |
2163 |
|
9 |
NBC SPORTS
SPEC.
1/24-B(S)-01/24/ |
NBC |
SUNSHINE
MILLIONS |
1.5 |
4 |
1595 |
2033 |
|
10 |
NCAA
BBALL-SAT-2 |
CBS |
AUB AT FLA/UCLA
AT CAL |
1.4 |
3 |
1554 |
1978 |
|
11 |
NCAA
BBALL-SAT-1 |
CBS |
DUKE AT
GEORGETOWN |
1.3 |
3 |
1360 |
1648 |
|
12 |
NBC SPORTS
SPECS
1/25A(S) |
NBC |
US SKIING FREE
STYLE WORLD CUP |
1.2 |
3 |
1286 |
1655 |
|
13 |
NBC SPORTS
SPEC.
1/24-A(S) |
NBC |
MICHAEL JORDAN
GOLF |
1.0 |
3 |
1092 |
1191 |
|
14 |
CBS SPORTS
SPEC.-SU |
CBS |
PRIDE, PASSION
& POWER |
0.9 |
2 |
999 |
1191 |
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Source: Nielsen Media Research |
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