|
For more
than three years, CBS's "CSI: Crime Scene Investigation" had
gone virtually unchallenged in its Thursday 9 p.m. time slot.
Ever since it moved there in February 2001, the show had
finished No. 1 among adults 18-49 en route to challenging "ER"
for TV's No. 1 drama status among that demographic this year.
But all of a sudden, "CSI's" cozy little world has
been smashed to bits by NBC's surprise Donald Trump hit "The
Apprentice." And that has CBS worrying about maintaining its Thursday
9 p.m. dominance heading into next season, when the younger show would
seem to have picked up the momentum.
An original episode of “CSI”
finished behind NBC’s “The Apprentice” among adults 18-49 on
Thursday for the first time this season. In fact, it was the first time an
original “CSI” finished behind any show since it moved to Thursdays
three years ago.
What seems to be happening is a reversal of the CBS challenge
to NBC's "Friends" a few years back, when "Survivor"
moved to Thursdays and gradually pulled ahead of the entrenched sitcom,
only to have "Friends" come right back in 2001.
“The Apprentice” posted a 9.8 rating in 18-49s while
“CSI” posted a 9.4.
“The Apprentice’s” rating among 18-49s was 46 percent
higher than the 6.7 rating NBC managed on the same night last year with
first-run but apparently less-interesting comedies.
It wasn't so much that "The Apprentice"
overachieved last week -- it has had bigger ratings weeks -- but that
viewers perhaps forgot about "CSI's" return. Though the Trump
show has only a few more episodes, next season's battle should be even
more interesting.
“The Apprentice” is the top new show of the season and
has helped NBC to 12 No. 1s among 18-49s in the last 13 Thursdays.
Thursday nights have been closer than ever this season with NBC averaging
an 8.2 rating in 18-49s and CBS averaging a 7.9. ABC is a distant third
with a 2.3 average.
Also on NBC on Thursdays, old school hit “ER” has been
solid if no longer spectacular, beating the combined competition in its
time slot in 18-49s last week. “E.R.” posted a 9.2 rating in the demo
while CBS’s “Without a Trace” managed a 6.0 and ABC’s “Primetime
Thursday” came in with a 2.7.
Although “Without a Trace” finished second to the
hospital drama, it still had its best night ever versus a first-run
episode of “E.R.” The rating advantage is still 3.2 for “E.R.,”
but that is much lower than the 7.0 average lead it had when “Without a
Trace” debuted in September 2002.
But the big Thursday night for NBC also helped win the entire
week in 18-49s, earning a 4.2 average rating and just edging out CBS’s
4.0. Fox finished third with a 3.5 rating, led by staples “American
Idol,” “That '70s Show” and “The O.C.”
|
PRIMETIME AVERAGES
BY NETWORK
Ranked on
Households
Week Ending April 4 |
|
Network |
Households |
People 2+ |
Adults
18-49 |
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
CBS |
8.5 |
9220 |
14 |
4.8 |
13160 |
13 |
4.0 |
5180 |
11 |
|
NBC |
7.4 |
8060 |
12 |
4.0 |
11070 |
11 |
4.2 |
5370 |
12 |
|
FOX |
5.1 |
5550 |
8 |
3.0 |
8270 |
8 |
3.5 |
4560 |
10 |
|
ABC |
4.8 |
5170 |
8 |
2.7 |
7350 |
7 |
2.6 |
3310 |
7 |
|
UPN |
1.9 |
2100 |
3 |
1.0 |
2810 |
3 |
1.1 |
1430 |
3 |
|
WB |
1.9 |
2020 |
3 |
1.0 |
2640 |
2 |
1.1 |
1410 |
3 |
|
PAX |
0.6 |
670 |
1 |
0.3 |
930 |
1 |
0.2 |
250 |
1 |
|
* Each rating point is
equivalent to 1.084 million homes
Source: Nielsen Media Research
|
|
SEASON-TO-DATE PRIMETIME AVERAGES BY
NETWORK
Ranked on
Households
Week Ending April 4 |
|
Network |
Households |
People 2+ |
Adults 18-49 |
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
CBS |
8.6 |
9340 |
14 |
4.9 |
13410 |
13 |
4.0 |
5150 |
11 |
|
NBC |
7.2 |
7820 |
12 |
4.0 |
10930 |
10 |
4.2 |
5440 |
12 |
|
FOX |
6.1 |
6640 |
10 |
3.6 |
9800 |
9 |
4.0 |
5210 |
11 |
|
ABC |
6.1 |
6570 |
10 |
3.4 |
9300 |
9 |
3.4 |
4320 |
9 |
|
WB |
2.5 |
2670 |
4 |
1.3 |
3690 |
3 |
1.5 |
1890 |
4 |
|
UPN |
2.4 |
2570 |
4 |
1.3 |
3500 |
3 |
1.4 |
1850 |
4 |
|
PAX |
0.7 |
720 |
1 |
0.4 |
990 |
1 |
0.2 |
300 |
1 |
|
* Each rating
point is equivalent to 1.084 million
homes
Source: Nielsen Media Research
|
|
NETWORK TV
Ranked
on Households
Week Ending April 4 |
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1 |
CSI |
CBS |
16.2 |
25 |
17555 |
1 |
9.6 |
26469 |
|
2 |
AMERICAN IDOL-TUESDAY |
FOX |
15.2 |
24 |
16484 |
2 |
9.4 |
25885 |
|
3 |
AMERICAN IDOL-WEDNESDAY |
FOX |
13.1 |
21 |
14205 |
3 |
7.9 |
21874 |
|
4 |
APPRENTICE |
NBC |
12.9 |
20 |
14008 |
5 |
7.3 |
20173 |
|
5 |
CSI: MIAMI |
CBS |
12.8 |
21 |
13857 |
6 |
7.1 |
19675 |
|
6 |
SURVIVOR: ALL-STARS |
CBS |
12.6 |
20 |
13696 |
3 |
7.9 |
21686 |
|
7 |
E.R. |
NBC |
12.5 |
21 |
13587 |
7 |
7.0 |
19242 |
|
8 |
LAW AND ORDER |
NBC |
12.3 |
21 |
13292 |
9 |
6.5 |
17857 |
|
9 |
WITHOUT A TRACE |
CBS |
11.7 |
19 |
12734 |
8 |
6.6 |
18123 |
|
10 |
CBS NCAA BSKBL CHAMP SA-2(S) |
CBS |
10.5 |
20 |
11350 |
10 |
6.1 |
16736 |
|
11 |
LAW AND ORDER:SVU |
NBC |
10.4 |
17 |
11260 |
11 |
5.6 |
15552 |
|
12 |
EVERYBODY LOVES RAYMOND |
CBS |
9.8 |
15 |
10648 |
11 |
5.6 |
15409 |
|
13 |
TWO AND A HALF MEN |
CBS |
9.6 |
15 |
10451 |
13 |
5.4 |
14909 |
|
14 |
COLD CASE |
CBS |
9.1 |
15 |
9874 |
14 |
5.2 |
14246 |
|
14 |
FRIENDS |
NBC |
9.1 |
15 |
9902 |
16 |
4.9 |
13588 |
|
14 |
WILL & GRACE |
NBC |
9.1 |
14 |
9864 |
16 |
4.9 |
13476 |
|
17 |
CROSSING JORDAN |
NBC |
9.0 |
15 |
9725 |
19 |
4.7 |
12943 |
|
18 |
CBS NCAA BSKBL-BRIDGE SHW(S) |
CBS |
8.3 |
16 |
8977 |
16 |
4.9 |
13476 |
|
19 |
FEAR FACTOR |
NBC |
8.1 |
13 |
8830 |
15 |
5.0 |
13782 |
|
19 |
LAW AND ORDER:CRIM INTENT |
NBC |
8.1 |
12 |
8779 |
20 |
4.5 |
12387 |
|
21 |
60 MINUTES |
CBS |
8.0 |
15 |
8648 |
21 |
4.4 |
12065 |
|
22 |
FRASIER |
NBC |
7.9 |
12 |
8525 |
24 |
4.1 |
11231 |
|
23 |
LAS VEGAS |
NBC |
7.5 |
11 |
8142 |
22 |
4.3 |
11745 |
|
24 |
O.C. |
FOX |
7.4 |
11 |
7984 |
24 |
4.1 |
11371 |
|
25 |
CSI: MIAMI SUN SP(S) |
CBS |
7.3 |
12 |
7926 |
24 |
4.1 |
11216 |
|
25 |
LAW & ORDER:CI 4/2(S) |
NBC |
7.3 |
13 |
7931 |
31 |
3.8 |
10398 |
|
Source: Nielsen Media Research
|
|
TOP 30
PROGRAMS - BROADCAST AND CABLE
Adults 18-49
Week Ending April 4 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
10.8 |
13.88 |
|
2 |
APPRENTICE |
NBC |
9.8 |
12.60 |
|
3 |
AMERICAN IDOL-WEDNESDAY |
FOX |
9.4 |
12.12 |
|
3 |
CSI |
CBS |
9.4 |
12.12 |
|
5 |
ER |
NBC |
9.2 |
11.89 |
|
6 |
SURVIVOR: ALL-STARS |
CBS |
8.3 |
10.66 |
|
7 |
CSI: MIAMI |
CBS |
7.1 |
9.09 |
|
8 |
CBS NCAA BASKETBALL CHAMP-SAT |
CBS |
6.1 |
7.80 |
|
9 |
WITHOUT A TRACE |
CBS |
6.0 |
7.73 |
|
9 |
LAW & ORDER: SVU |
NBC |
6.0 |
7.75 |
|
9 |
LAW & ORDER |
NBC |
6.0 |
7.69 |
|
12 |
WILL & GRACE |
NBC |
5.9 |
7.62 |
|
13 |
FEAR FACTOR |
NBC |
5.7 |
7.34 |
|
14 |
FRIENDS |
NBC |
5.6 |
7.18 |
|
15 |
THAT ‘70S SHOW |
FOX |
5.3 |
6.81 |
|
16 |
EVERYBODY LOVES RAYMOND |
CBS |
5.1 |
6.55 |
|
16 |
LAS VEGAS |
NBC |
5.1 |
6.51 |
|
18 |
THE OC |
FOX |
5.0 |
6.46 |
|
19 |
TWO AND A HALF MEN |
CBS |
5.0 |
6.49 |
|
20 |
24 |
FOX |
4.8 |
6.18 |
|
20 |
CBS NCAA BASKETBALL BRIDGE-SAT |
CBS |
4.8 |
6.15 |
|
22 |
AVERAGE JOE: ADAM RETURNS |
NBC |
4.7 |
6.02 |
|
23 |
CROSSING JORDAN |
NBC |
4.6 |
5.88 |
|
24 |
LAW & ORDER: CRIMINAL
INTENT |
NBC |
4.4 |
5.70 |
|
25 |
SCRUBS |
NBC |
4.1 |
5.22 |
|
25 |
SIMPSONS-SUN 8:30 PM |
FOX |
4.1 |
5.24 |
|
27 |
FRASIER |
NBC |
4.0 |
5.18 |
|
28 |
EXTREME MAKEOVER-WED |
ABC |
3.9 |
5.07 |
|
28 |
ACCORDING TO JIM 9 PM |
ABC |
3.9 |
5.08 |
|
30 |
MALCOLM IN THE MIDDLE |
FOX |
3.7 |
4.74 |
|
30 |
STILL STANDING |
NBC |
3.7 |
4.74 |
|
Source: ABC Networks, based on
data from Nielsen Media Research
|
|
CABLE TV
Ranked on Households
Week Ending March 28 |
|
BASIC CABLE |
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
(000) |
Rtg % |
Rtg % |
|
1 |
WWE ENTERTAINMENT (WWE RAW
ZONE) |
SPIKE |
3985 |
3.7 |
5658 |
|
2 |
WWE ENTERTAINMENT (WWE RAW) |
SPIKE |
3862 |
3.6 |
5628 |
|
3 |
FAIRLY ODD PARENTS |
NICK |
3220 |
3.0 |
4206 |
|
4 |
SPONGEBOB |
NICK |
3198 |
3.0 |
4450 |
|
5 |
FAIRLY ODD PARENTS |
NICK |
3156 |
2.9 |
4247 |
|
6 |
SPONGEBOB |
NICK |
3140 |
2.9 |
3895 |
|
7 |
FAIRLY ODD PARENTS |
NICK |
3006 |
2.8 |
4084 |
|
8 |
LAW & ORDER |
TNT |
2906 |
2.7 |
3770 |
|
9 |
FAIRLY ODD PARENTS |
NICK |
2847 |
2.6 |
3806 |
|
10 |
SPONGEBOB |
NICK |
2777 |
2.6 |
3916 |
|
11 |
SPONGEBOB |
NICK |
2731 |
2.5 |
3351 |
|
12 |
FAIRLY ODD PARENTS |
NICK |
2703 |
2.5 |
3425 |
|
13 |
JIMMY NEUTRON |
NICK |
2683 |
2.5 |
3638 |
|
14 |
LAW & ORDER |
TNT |
2654 |
2.4 |
3225 |
|
15 |
LAW & ORDER: SVU |
USA |
2644 |
2.4 |
3495 |
|
PAY CABLE |
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
(000) |
Rtg % |
Rtg % |
|
1 |
SOPRANOS, THE |
HBO |
6304 |
5.8 |
9685 |
|
2 |
DEADWOOD |
HBO |
3216 |
3.0 |
4879 |
|
3 |
WHAT A GIRL WANTS |
HBO |
1576 |
1.5 |
2450 |
|
4 |
OLD SCHOOL |
HBO |
1353 |
1.2 |
1901 |
|
5 |
BAD 3/27/04 |
HBO |
1303 |
1.2 |
1859 |
|
* Each rating point is
equivalent to 108.4 million homes
Source: Nielsen Media Research
|
|
SYNDICATION
Ranked on Households
Week Ending March 28 |
|
# |
PROGRAMS |
Syndicator |
Households |
|
US Rtg% |
(000) |
|
1 |
WHEEL OF FORTUNE |
KIN |
8.7 |
9421 |
|
2 |
JEOPARDY |
KIN |
7.3 |
7902 |
|
3 |
SEINFELD (AT) |
SPT |
6.3 |
6836 |
|
4 |
OPRAH WINFREY SHOW (AT) |
KIN |
6.1 |
6650 |
|
5 |
FRIENDS-SYN (AT) |
WB |
5.8 |
6250 |
|
6 |
SEINFELD-WKND (AT) |
SPT |
5.4 |
5867 |
|
7 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
5.2 |
5634 |
|
8 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
4.9 |
5329 |
|
9 |
DR. PHIL SHOW |
KIN |
4.8 |
5229 |
|
9 |
JUDGE JUDY (AT) |
PRM |
4.8 |
5171 |
|
Source: Nielsen Media Research
|
|
SPANISH-LANGUAGE
TELEVISION
Ranked on
Households
Week Ending April 4 |
|
# |
PROGRAMS |
Net |
NHTI*
Rtg% |
Projection
(000) |
|
1 |
MARIANA DE LA NOCHE TUE |
UNI |
21.0 |
2214 |
|
2 |
MARIANA DE LA NOCHE MON |
UNI |
19.9 |
2106 |
|
3 |
MARIANA DE LA NOCHE WED |
UNI |
19.0 |
2011 |
|
4 |
AMAR OTRA VEZ TUE |
UNI |
18.4 |
1941 |
|
5 |
MARIANA DE LA NOCHE THU |
UNI |
18.3 |
1933 |
|
5 |
MARIANA DE LA NOCHE FRI |
UNI |
18.3 |
1930 |
|
7 |
AMAR OTRA VEZ MON |
UNI |
18.0 |
1904 |
|
8 |
AMAR OTRA VEZ WED |
UNI |
17.7 |
1869 |
|
9 |
AMAR OTRA VEZ THU |
UNI |
16.7 |
1765 |
|
10 |
BAJO LA MISMA PIEL TUE |
UNI |
16.5 |
1747 |
|
11 |
BAJO LA MISMA PIEL MON |
UNI |
16.1 |
1703 |
|
12 |
AMAR OTRA VEZ FRI |
UNI |
16.0 |
1691 |
|
13 |
BAJO LA MISMA PIEL WED |
UNI |
15.9 |
1680 |
|
14 |
BAJO LA MISMA PIEL THU |
UNI |
15.8 |
1671 |
|
14 |
DON FRANCISCO PRESENTA-WE |
UNI |
15.8 |
1668 |
|
16 |
SABADO GIGANTE-SAT |
UNI |
14.9 |
1579 |
|
16 |
BAJO LA MISMA PIEL FRI |
UNI |
14.9 |
1578 |
|
16 |
CASOS VIDA R: ED. ESP FRI |
UNI |
14.9 |
1574 |
|
19 |
CRISTINA-MON |
UNI |
14.6 |
1543 |
|
20 |
AQUI Y AHORA-THU |
UNI |
14.1 |
1491 |
|
* Nielsen Hispanic Television
Index; ratings based on 9.7 million Hispanic TV homes.
Source: Nielsen Media Research
|
|
NETWORK SPORTS
Ranked on
Households
Week Ending March 28 |
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
|
US Rtg% |
Shr |
(000) |
(000) |
|
1 |
CBS NCAA BSKBL CHMP
SU-2(S)-03/28 |
CBS |
DUKE VS XAVIER |
8.6 |
18 |
9286 |
12616 |
|
2 |
CBS NCAA BSKBL CHMP
SA-2(S)-03/27 |
CBS |
ST. JOSEPH'S VS OKLAHOMA STATE |
7.3 |
15 |
7898 |
11202 |
|
3 |
CBS NCAA BSKBL CHMP
TH 2(S)-03/25 |
CBS |
PIT VS OK ST/ST JOE'S VS WF |
7.2 |
13 |
7755 |
10377 |
|
4 |
CBS NCAA BSKBL CHMP
FR 2(S)-03/26 |
CBS |
GA TECH VS NEV/DUKE VS ILL |
6.3 |
13 |
6848 |
9138 |
|
5 |
CBS NCAA BSKBL CHMP
TH 1(S)-03/25 |
CBS |
VAN VS UCONN/BAMA VS SYR |
6.2 |
11 |
6701 |
9172 |
|
6 |
FOX NASCAR
NEXTEL CUP |
FOX |
PRESENTED BY QUAKER STATE |
6.0 |
15 |
6463 |
9744 |
|
7 |
CBS NCAA BSKBL CHMP
FR 1(S)-03/26 |
CBS |
UAB VS KAN/TEX VS XAVIER |
5.7 |
11 |
6186 |
8426 |
|
8 |
WRLD FIG SKATING
CH-DAY 2(S)-03/27 |
ABC |
|
5.4 |
10 |
5863 |
8371 |
|
9 |
CBS NCAA BSKBL CHMP
SU-1(S)-03/28 |
CBS |
GEORGIA TECH VS KANSAS |
5.2 |
13 |
5620 |
7393 |
|
10 |
CBS NCAA BSKBL CHMP
SA-1(S)-03/27 |
CBS |
ALABAMA VS CONNECTICUT |
5.1 |
13 |
5527 |
7397 |
|
11 |
WRLD FIG SKATING
CH-DAY 1(S)-03/25 |
ABC |
|
4.7 |
8 |
5147 |
6816 |
|
12 |
PLAYERS CHAMPIONSHIP
SUN(S)-03/28 |
NBC |
|
3.6 |
9 |
3938 |
4907 |
|
13 |
WWE
SMACKDOWN! |
UPN |
|
3.3 |
5 |
3581 |
5246 |
|
14 |
PLAYERS CHAMPS
SAT(S)-03/27 |
NBC |
|
2.6 |
7 |
2776 |
3338 |
|
15 |
FOX NASCAR
BUSCH SERIES |
FOX |
PRESENTED BY TACO BELL |
2.0 |
6 |
2120 |
2712 |
|
16 |
CBS NCAA DIV II
BSKBL CHP
(S)-03/27 |
CBS |
SOUTHRN INDIANA VS KENNESAW ST |
1.4 |
4 |
1536 |
1863 |
|
17 |
NBA ON ABC
SUN 1 |
ABC |
DALLAS AT ORLANDO |
1.1 |
3 |
1237 |
1389 |
|
18 |
NHL ON ABC
SAT. 1 |
ABC |
VARIOUS TEAMS AND TIMES |
1.0 |
3 |
1104 |
1379 |
|
19 |
KRAFT-NABISCO
CHAMP.-SUN(S)
3/28 |
ABC |
|
0.8 |
2 |
920 |
1047 |
|
20 |
KRAFT-NABISCO
CHAMP.-SAT(S)
3/27 |
ABC |
|
0.7 |
2 |
796 |
1025 |
|
21 |
PURINA DG
CHW DG CHLG |
PAX |
|
0.5 |
1 |
501 |
778 |
|
Source: Nielsen Media Research |
|
