What Fox must
do to fix Mondays

Build night around 'Boston Public' and 'The O.C.'

By Toni Fitzgerald

    With Fox's cancellation of the new drama "Skin" yesterday, the network needs to move quickly to rebuild its Monday schedule.

   After an unexpectedly strong start to the season with the baseball playoffs, Fox is limping into the November sweeps with a weaker lineup of new shows than even floundering NBC. 
  
That put Fox way behind to start sweeps, tying for third with ABC last week among 18-49s in a demographic it was supposed to challenge for the season lead in.

   Fox has problems on every weeknight, but the one that needs the most attention is Monday, a night that was expected to be among its strongest. 
   Here's what Fox needs to do to rebuild it.

   Start by bringing “Boston Public,” a decent performer last year at 8 p.m., back from its Friday exile, where it has been averaging less than a 2.0 18-49 rating.

   Then move summer hit “The O.C.,” whose audience showed last week that it was willing to follow it to any night, to the 9 p.m. slot when ABC’s “Monday Night Football” is over.

    That’s a less competitive slot than “The O.C.’s” current Wednesday at 9 p.m., where it faces ABC’s “The Bachelor,” NBC’s “West Wing,” CBS’s “King of Queens” and the WB’s “Angel.”

   The teen and 18-34 crowd that “The O.C.” targets doesn’t much care for other Monday 9 p.m. fare, such as CBS’s “Everybody Loves Raymond” or NBC’s slightly older skewing “Las Vegas.”
   Once "American Idol" returns on Wednesdays, the audience for the 8:30 show will stick around for anything Fox airs at 9, so why waste a hit that can stand on its own in that slot?

   As it is “The O.C.” will get double exposure starting this week, when Fox will replace the “Skin” reruns it planned to show on Thursdays at 9 p.m. with encore “O.C.” shows.

   Monday has also made Tuesday into a problem, as Fox had to yank the “Joe” replays that were supposed to air at 8 p.m. and replace them with reruns of other shows. 

   Meanwhile, in last week's start to the November sweeps, NBC finished first among 18-49s on the first three nights of sweeps, with Fox taking Sunday night. That helped NBC to one of its largest margins of victory of the season, averaging a 4.4 that was 18 percent ahead of second-place CBS’s 3.6.

   Still, NBC was off 8 percent from its 18-49 average during the same week last year. Both NBC and CBS are down 12 percent in the demographic from their season-to-date average last year. ABC is down 5 percent.

   Fox is up 12 percent thanks to much better baseball ratings this year than last, and actually leads among the networks in year-to-date 18-49 average with a 4.5.


PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending
Nov. 2


Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

ABC

6.1

6630

10

3.4

9350

9

3.4

4390

9

CBS

9.0

9790

15

5.0

13710

13

3.6

4660

10

NBC

7.6

8270

12

4.1

11280

11

4.4

5610

12

FOX

5.1

5580

8

2.9

8010

7

3.4

4360

9

PAX

0.7

720

1

0.4

1010

1

0.2

310

1

WB

2.7

2880

4

1.4

3860

3

1.5

1940

4

UPN

2.3

2530

4

1.3

3460

3

1.5

1940

4

* Each rating point is equivalent to 1.067 million homes
Source: Nielsen Media Research



SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Nov. 2


Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

ABC

6.3

6840

10

3.5

9550

9

3.6

4640

10

CBS

8.6

9310

14

4.7

12930

12

3.6

4700

10

NBC

7.4

8030

12

4.0

11000

11

4.3

5520

12

FOX

7.8

8490

13

4.4

12130

12

4.5

5860

13

PAX

0.6

670

1

0.3

910

1

0.2

290

1

WB

2.8

3050

4

1.5

4220

4

1.7

2160

5

UPN

2.4

2570

4

1.3

3470

3

1.5

1900

4

* Each rating point is equivalent to 1.067 million home
Source: Nielsen Media Research 



NETWORK TV
Ranked on Households
Week Ending Nov. 2


#

PROGRAMS

Net

HOUSEHOLDS

PERSONS 2+

Rtg%

(000)

Shr

Rtg%

(000)

Shr

1

CSI

CBS

17.1

26

18538

1

9.9

27349

2

E.R.

NBC

13.2

22

14320

3

7.2

19905

3

FRIENDS

NBC

13.0

21

14128

4

7.0

19369

4

SURVIVOR: PEARL ISLANDS

CBS

12.0

19

13051

2

7.5

20806

5

CBS AT 75(S)

CBS

11.9

18

12906

5

6.6

18190

6

CSI: MIAMI

CBS

11.6

19

12567

7

6.2

16969

7

EVERYBODY LOVES RAYMOND

CBS

11.5

17

12497

5

6.6

18289

8

LAW AND ORDER

NBC

11.1

19

12061

8

5.9

16174

9

WILL & GRACE

NBC

10.8

17

11710

10

5.8

15894

10

NFL MONDAY NIGHT FOOTBALL

ABC

10.7

18

11627

11

5.7

15800

11

TWO AND A HALF MEN

CBS

10.5

16

11363

11

5.7

15824

11

WITHOUT A TRACE

CBS

10.5

17

11395

11

5.7

15585

13

NFL MONDAY SHOWCASE

ABC

10.0

15

10841

14

5.4

14948

14

LAW AND ORDER:CRIM INTENT

NBC

9.1

13

9867

18

4.9

13504

15

NAVY NCIS

CBS

9.0

14

9758

18

4.9

13502

15

STILL STANDING

CBS

9.0

13

9705

16

5.1

14173

17

SIMPSONS

FOX

8.9

13

9663

8

5.9

16225

18

60 MINUTES 11/02

CBS

8.8

14

9512

24

4.6

12743

18

BACHELOR, THE

ABC

8.8

13

9544

17

5.0

13848

18

FOX NFL SUNDAY-POST

FOX

8.8

15

9514

20

4.8

13181

21

WEST WING

NBC

8.7

13

9404

20

4.8

13125

22

60 MINUTES II

CBS

8.6

14

9271

25

4.5

12375

23

JUDGING AMY

CBS

8.3

14

8989

32

4.2

11509

23

KING OF QUEENS

CBS

8.3

13

8952

25

4.5

12482

23

LAW AND ORDER:SVU

NBC

8.3

14

8968

28

4.4

12178

Source: Nielsen Media Research



TOP 30 PROGRAMS - BROADCAST TV
Adults 18-49
Week Ending Nov. 2


Rank

Program

Net

Rtg%

In Millions

1

ER

NBC

9.7

12.44

2

CSI

CBS

9.5

12.20

3

FRIENDS

NBC

9.0

11.53

4

SURVIVOR: PEARL ISLANDS

CBS

7.8

9.98

5

WILL & GRACE

NBC

7.7

9.93

6

SIMPSONS

FOX

7.5

9.66

7

SIMPSONS SPECIAL

FOX

6.7

8.57

8

SCRUBS

NBC

6.4

8.26

9

THE BACHELOR

ABC

6.3

8.16

10

EVERYBODY LOVES RAYMOND

CBS

6.2

7.93

11

NFL MONDAY NIGHT FOOTBALL

ABC

6.1

7.81

12

LAW & ORDER

NBC

5.9

7.60

13

FEAR FACTOR

NBC

5.6

7.27

13

KING OF THE HILL

FOX

5.6

7.15

13

CSI: MIAMI

CBS

5.6

7.24

16

TWO AND A HALF MEN

CBS

5.5

7.05

17

STILL STANDING

CBS

5.2

6.69

18

ACCORDING TO JIM 9 PM

ABC

5.0

6.47

18

GREAT PUMPKIN, CHARLIE BROWN

ABC

5.0

6.48

18

THAT ‘70S SHOW

FOX

5.0

6.48

21

LAW & ORDER: CRIM INTENT

NBC

4.9

6.37

22

LAW & ORDER: SVU

NBC

4.8

6.15

23

24

FOX

4.7

6.08

23

WITHOUT A TRACE

CBS

4.7

6.08

25

RADIO MUSIC AWARDS

NBC

4.5

5.82

26

LESS THAN PERFECT

ABC

4.4

5.65

26

WEST WING

NBC

4.4

5.68

28

LAW & ORDER: CRIM INTENT 11/2

NBC

4.3

5.59

29

NYPD BLUE

ABC

4.2

5.40

29

MALCOLM IN THE MIDDLE

FOX

4.2

5.45

 29

 YES, DEAR

 CBS

4.2

 5.42

 29

 THE O.C.

 FOX

4.2

 5.44

Source: ABC Networks, based on data from Nielsen Media Research



CABLE TV
Ranked on Households
Week Ending
Oct. 26


BASIC CABLE

#

PROGRAM NAME

NET

Households 

Persons 2+

(000)

Rtg %

Rtg %

1

NFL REGULAR SEASON L (BILLS/CHIEFS)

ESPN

6867

6.3

9201

2

NFL PRIME TIME L

ESPN

3304

3.0

4349

3

WWE ENTERTAINMENT (WWE RAW ZONE)

SPIKE

3266

3.0

4830

4

WWE ENTERTAINMENT (WWE RAW)

SPIKE

3069

2.8

4597

5

SPONGEBOB

NICK

2779

2.6

3694

6

FAIRLY ODD PARENTS

NICK

2759

2.5

3385

7

SPONGEBOB

NICK

2739

2.5

3380

8

S HALLOWEENTOWN(S)-10/25

DSNY

2620

2.4

4165

9

PUNKD

MTV

2567

2.4

3562

10

FAIRLY ODD PARENTS

NICK

2563

2.4

3262

11

SPONGEBOB

NICK

2548

2.4

3493

12

LAW & ORDER

TNT

2519

2.3

3138

13

SUNDAY MOVIE II (THE GLOW)

LIF

2487

2.3

3019

14

SPORTSCENTER: L

ESPN

2444

2.3

2964

15

NFL COUNTDOWN L

ESPN

2410

2.2

3061

PAY CABLE

#

PROGRAM NAME

NET

Households 

Persons 2+

(000)

Rtg %

Rtg %

1

CARNIVALE

HBO

2614

2.4

3906

2

SOPRANOS, THE

HBO

2600

2.4

3840

3

REAL SEX XTRA: SIZE MATTE

HBO

1773

1.6

2064

4

PANIC ROOM

HBO

1725

1.6

2307

5

WHITE OLEANDER

HBO

1697

1.6

2298

* Each rating point is equivalent to 1.067 million homes
Source: Nielsen Media Research



SYNDICATION
Ranked on Households
Week Ending Oct. 26


#

 PROGRAMS

Syndicator

Households

US Rtg%

(000)

1

WHEEL OF FORTUNE

KIN

8.8

9514

2

JEOPARDY

KIN

6.8

7321

3

ESPN NFL REGULAR SEASON

ESP

6.7

7232

4

OPRAH WINFREY SHOW (AT)

KIN

6.5

7082

5

SEINFELD (AT)

SPT

5.8

6282

6

FRIENDS-SYN (AT)

WB

5.7

6232

6

EVRY LVS RAYMOND-SYN (AT)

KIN

5.7

6131

8

ENTERTAINMENT TONIGHT(AT)

PRM

5.4

5867

9

DR. PHIL SHOW

KIN

5.3

5700

10

JUDGE JUDY (AT)

PRM

4.9

5352

10

SEINFELD-WKND (AT)

SPT

4.9

5314

Source: Nielsen Media Research



SPANISH-LANGUAGE TELEVISION
Ranked on Households
Week Ending Nov. 2


#

PROGRAMS

Net

NHTI*
Rtg%

Projection
(000)

1

NINA AMADA MIA TUE

UNI

26.8

2830

2

NINA AMADA MIA MON

UNI

25.9

2738

3

NINA AMADA MIA WED

UNI

25.2

2660

4

NINA AMADA MIA THU

UNI

24.0

2532

5

NINA AMADA MIA FRI

UNI

21.9

2318

6

MANANTIAL WED

UNI

21.6

2285

6

VELO DE NOVIA TUE

UNI

21.6

2284

8

VELO DE NOVIA THU

UNI

21.1

2229

9

MANANTIAL TUE

UNI

20.7

2190

10

VELO DE NOVIA WED

UNI

20.6

2181

11

VELO DE NOVIA MON

UNI

20.2

2131

12

MANANTIAL MON

UNI

20.0

2116

13

MANANTIAL THU

UNI

19.8

2091

14

CASOS VIDA R: ED. ESP TUE

UNI

18.1

1918

14

CRISTINA-MON

UNI

18.1

1911

16

VELO DE NOVIA FRI

UNI

17.2

1816

17

DON FRANCISCO PRESENTA-WE

UNI

17.0

1802

18

MANANTIAL FRI

UNI

16.7

1761

19

SABADO GIGANTE-SAT

UNI

15.4

1629

20

CASOS VIDA R: ED. ESP FRI

UNI

15.2

1611

* Nielsen Hispanic Television Index; ratings based on 9.7 million Hispanic TV homes.
Source: Nielsen Media Research



NETWORK SPORTS
Ranked on Household
Week Ending
Oct. 26


#

PROGRAMS

Net

Episode

Households

Persons 2+

US
Rtg%

Shr (000)

(000)

1

FOX WORLD
SERIES
GAME 6
(S)-10/25

FOX

Fla. @ Yanks

13.9

25

15066

23240

2

FOX WORLD
SERIES
GAME 4
(S)-10/22

FOX

Yanks @ Fla.

13.6

23

14712

20885

3

FOX WORLD
SERIES
GAME 5
(S)-10/23

FOX

Yanks @ Fla.

13.2

21

14319

19908

4

FOX WORLD
SERIES
GAME 3
(S)-10/21

FOX

Yanks @ Fla.

12.5

21

13567

18894

5

CBS NFL
 NAT.

CBS

VAR.
 TEAMS & TIMES

12.2

23

13216

18275

6

FOX NFL SUN.
SINGLE

FOX

VAR.
 TEAMS & TIMES

12.1

27

13067

18507

7

NFL MON. 
NIGHT
FOOTBALL

ABC

KC @ OAKLAND

11.9

20

12893

17410

8

CBS NFL 
REG.

CBS

VAR.
 TEAMS & TIMES

5.3

12

5735

7759

9

ABC COL.
 FTBL GM
-LATE

ABC

VAR.
 TEAMS & TIMES

4.7

11

5101

6672

10

HOME DEPOT 
COL
 FTBALL2

CBS

TENN. @ ALA.

3.7

9

4059

5587

11

WWE
SMACKDOWN!

UPN

3.6

5

3926

5477

12

ATL. 500
(S)-10/26

NBC

NASCAR: WIN.
 CUP

3.1

7

3382

4733

13

ABC COL.
 FTBL 
GM-EARLY

ABC

VAR.
 TEAMS & TIMES

 

2.7

7

2897

3490

14

SKATE AMER.
(S)-10/26

ABC

2.0

5

2126

2848

15

FUNAI CLASSIC
AT WDW
(S)-10/26

ABC

1.9

4

2060

2773

16

BREEDERS
CUP(S)
10/25

NBC

1.8

5

1935

2456

17

SKATE AMER. (S)-10/26

ABC

1.7

4

1867

2139

Source: Nielsen Media Research



November 5, 2003 © 2003 Media Life


- Toni Fitzgerald is a staff writer for Media Life.


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