Anthony Edwards on NBC's 'ER'


Jerry Seinfeld on NBC's '75th Anniversary' special


NBC's 'Third Watch'

 

  NBC soars as
others stumble

Widest lead among 18 to 49s since Olympics

By Mike Jasik

   Sweeps stunts may be bombing for the other networks, but they are pulling for NBC, along with its regular programming, and the effect is impressive.
   NBC last week enjoyed its widest margin of victory in adults 18-49 since the winter Olympics in February. 
   NBC posted a 5.9 in adults 18-49, CBS trailed with a 3.6, Fox had a 3.5, ABC a 3.0, WB a 1.7 and UPN a 1.6. 
   Eight of the top 10 shows among adults 18-49 were on the peacock network. 
   Topping the list was the second-to-last episode with Dr. Mark Greene on NBC’s “ER,” which collecting a large 12.9 adult 18-49 rating. 
   Next week should see that number swell as audiences say goodbye to longtime “ER” star Anthony Edwards, who is not coming back next year. 
   NBC’s mid-range hit “Third Watch” saw its numbers skyrocket when Dr. Susan Lewis from “ER” came over as part of a crossover episode.
   Ranking tenth for the week in the highly coveted adult 18-49 demographic, “Third Watch” drew a fat 7.0 in the demo, jumping 63 percent from the previous week. 
   NBC’s freshman hit drama “Crossing Jordan” cashed in on this lead-in, climbing 41 percent from the previous week to a solid 5.9 among adults 18-49. 
   Though reviled by some critics as a exercise in self-congratulation, “NBC’s 75th Anniversary” special packed enough big names, like Jerry Seinfeld, Bill Cosby and Kelsey Grammer, to attract as many adults 18-49 as “Survivor” but for three full hours. 
   Its 7.8 adult 18-49 rating put it in sixth place for the week, though its 20+ million viewers ranked fourth. 
   Other specials didn’t do nearly as well.
   Though drawing nearly 12 million total viewers, “The Tonight Show with Jay Leno: 10th Anniversary” garnered just a respectable 4.4 in adults 18-49. 
   NBC’s “Bob Hope’s Funniest Out-takes” pulled in a million viewers more than Jay, but that translated to a so-so 3.6 among adults 18-49, not surprising since the 99-year-old comedian hasn’t been in the spotlight in decades.
   Taking advantage of continued weak numbers for Fox, CBS pulled into second place for the week, aided largely by the second half of the “Living with the Dead” miniseries. 
   Rising 3 percent from the previous Sunday, the Ted Danson supernatural drama posted a strong 6.0 in adults 18-49, attracting over 17 million total viewers. 
   CBS's "Survivor Marquesas" muddled through another week, sticking with its lowest rating, a 7.8 in adults 18-49, for a second week in a row. 
   The rivalry between it and "Friends" has turned into a regular beating, as two episodes of the top comedy pulled in 39 percent more adult 18-49 viewers than the reality pioneer. 

   Thus far stuck with dismal ratings for soon-concluded series like “Ally McBeal” and “The X-Files,” Fox achieved limited success with three episodes of “That ‘70s Show.”
   The full-hour retrospective of the first 100 episodes drew a solid 4.8 adult 18-49 rating. The new episode and the repeat picked by fans as their favorite episode each collected a 4.3 in the demo. 
   Fresh off its lucky “Bachelor” run, reality crashed down on ABC as neither new episodes or specials drew many viewers. 
   “Gilda Radner’s Greatest Moments” hauled in a modest 3.6 in adults 18-49, while the two-hour TV movie “Gilda Radner: It’s Always Something” drew a slightly better 3.9 in the demo. 
   “American Bandstand’s 50th: A Celebration!” did even worse, but its 3.2 in the demo wasn’t too shabby considering its difficult Friday 8 p.m. timeslot. 
   NBC took a win in households as well, averaging a 9.7/16 household rating and share for the week. CBS collected an 8.0/13, ABC 5.6/9, Fox a 4.7/8, WB a 2.8/5 and UPN 2.4/4.



PRIMETIME AVERAGES BY NETWORK
RANKED ON HOUSEHOLDS
Week Ending May 5, 2002


 

HOUSEHOLDS

PERSONS 2+ ADULTS 18-49

Net

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR

NBC

9.7

10250

16

5.6

15000

15

5.9

7530

17

CBS

8.0

8430

13

4.5

12100

12

3.6

4570

10

ABC

5.6

5870

9

3.1

8340

8

3.0

3850

8

FOX

4.7

4940

8

2.8

7500

7

3.5

4460

10

WB

2.8

2910

5

1.6

4190

4

1.7

2230

5

UPN

2.4

2550

4

1.4

3740

4

1.6

2030

4

PAX

0.8

820

1

0.4

1110

1

0.3

340

1

Source: Nielsen Media Research

 

SEASON-TO-DATE
 PRIMETIME AVERAGES BY NETWORK
RANKED ON HOUSEHOLDS
Sept. 24, 2001 through May 5, 2002


 

HOUSEHOLDS

PERSONS 2+

ADULTS 18-49

Net

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR

NBC

8.8

9330

15

5.0

13510

13

5.2

6670

14

CBS

8.1

8540

13

4.5

12240

12

3.9

4930

10

ABC

6.4

6700

10

3.6

9710

9

3.6

4570

10

FOX

5.7

6050

9

3.4

9270

9

4.0

5140

11

UPN

2.7

2810

4

1.6

4290

4

1.8

2340

5

WB

2.4

2580

4

1.4

3730

3

1.6

2020

4

PAX

0.9

950

1

0.5

1290

1

0.3

430

1

Source: Nielsen Media Research

 

NETWORK TV
RANKED ON ADULTS 18-49
Week Ending May 5, 2002


 

 

 

ADULTS 18-49

#

PROGRAMS

Net

Rtg%

Shr

(000)

1 ER NBC 12.9 32 16410
2 FRIENDS NBC 11.7 32 14920
3 FRIENDS 8:30 PM NBC 10.1 26 12790
4 CSI CBS 9.6 23 12200
5 WILL & GRACE NBC 8.7 21 11120
6 NBC 75TH ANNIVERSARY NBC 7.8 20 9930
6 SURVIVOR: MARQEUSAS CBS 7.8 21 9940
8 JUST SHOOT ME NBC 7.4 17 9370
9 LAW AND ORDER NBC 7.4 20 9400
10 THIRD WATCH NBC 7.0 16 8930
Source: Nielsen Media Research

 

NETWORK TV
RANKED ON HOUSEHOLDS
Week Ending
May 5, 2002


 

 

 

HOUSEHOLDS

PERSONS 2+

#

PROGRAMS

Net

Rtg%

Shr

(000)

#

Rtg%

(000)

1

E.R.

NBC

16.6

27

17547

2

9.6

25792

2

CSI

CBS

15.9

24

16802

1

9.7

26170

3

FRIENDS

NBC

15.4

25

16262

3

8.9

23973

4

FRIENDS 8:30PM

NBC

13.1

21

13810

5

7.5

20134

5

NBC:75TH ANNIVER-
SARY(S)

NBC

12.7

21

13367

4

7.6

20457

6

LAW AND ORDER

NBC

12.5

21

13209

7

7.2

19298

7

WEST WING

NBC

11.4

18

12030

9

6.4

17396

8

SURVIVOR: MARQUESAS

CBS

11.3

18

11964

6

7.3

19598

9

EVERYBODY LOVES RAYMOND

CBS

11.2

16

11780

8

6.5

17546

9

LAW AND ORDER:SVU

NBC

11.2

20

11797

13

6.2

16720

9

WILL & GRACE

NBC

11.2

17

11790

11

6.3

17018

12

CBS TUESDAY MOVIE SPECIAL(S)

CBS

11.1

17

11725

11

6.3

17055

13

THIRD WATCH

NBC

11.0

16

11577

9

6.4

17226

14

CROSSING JORDAN

NBC

10.8

17

11371

14

6.0

16289

15

FRASIER

NBC

10.5

16

11065

15

5.9

15819

16

BECKER

CBS

9.4

14

9893

16

5.4

14669

16

JUST SHOOT ME

NBC

9.4

14

9960

17

5.2

14123

18

CBS SUNDAY MOVIE

CBS

9.1

14

9633

18

5.0

13497

19

BOB HOPE:FUN OUT- TAKES(S)

NBC

9.0

15

9538

21

4.9

13147

19

JAG

CBS

9.0

14

9454

18

5.0

13599

21

60 MINUTES

CBS

8.5

17

8991

22

4.6

12545

22

48 HOURS MON-SPCL(S)

CBS

8.2

13

8702

23

4.4

11791

22

FEAR FACTOR

NBC

8.2

13

8672

18

5.0

13611

24

TONIGHT W/LENO:10TH ANNIV(S)

NBC

8.0

13

8403

23

4.4

11888

25

DATELINE FRI

NBC

7.9

14

8382

27

4.2

11322

Source: Nielsen Media Research

 

CABLE TV
RANKED ON HOUSEHOLDS
Week Ending April
28, 2002


BASIC CABLE
     

House-
holds

House- holds

Persons 2+

#

PROGRAM NAME

Net

(000)

Rtg %  (000)

1

OSBOURNES

MTV

4965

4.7

7775

2

WWF ENTERTAINMENT (RAW ZONE)

TNN

4074

3.9

5917

3

WWF ENTERTAINMENT (RAW)

TNN

4023

3.8

6328

4

REAL WORLD XI

MTV

3707

3.5

4858

5

SPONGEBOB

NICK

3061

2.9

4398

6

SPONGEBOB

NICK

2940

2.8

4067

7

HEY ARNOLD

NICK

2827

2.7

3838

8

RUGRATS

NICK

2749

2.6

3961

9

HEY ARNOLD

NICK

2737

2.6

4066

10

SPONGEBOB

NICK

2675

2.5

4080

11

SUPERSTATION SUN SHOWCASE (EXECUTIVE DECISION)

TBS

2665

2.5

4158

12

SUNDAY MOVIE (MT:INTO THE ARMS OF DANGR)

LIF

2661

2.5

3497

13

SATURDAY MOVIE (MT: THE ACCIDENT)

LIF

2654

2.5

3214

14

SPONGEBOB

NICK

2609

2.5

3782

15

SPONGEBOB

NICK

2581

2.4

3855

PAY CABLE 

     

House-
holds

House- holds

Persons 2+

#

PROGRAM NAME

Net

(000)

Rtg %

(000)

1

SIX FEET UNDER

HBO

4185

4.0

6248

2

SOPRANOS, THE

HBO

3034

2.9

4143

3

SMALL TOWN ECSTASY (AU)(S)-04/28/2002

HBO

2675

2.5

3582

4

GATHERING STORM, THE

HBO

1949

1.8

2759

5

HBO BAD 4/27/02

HBO

1923

1.8

2616

*Coverage area ratings are within each cable network's universe.
*Total U.S. ratings and household projections are based on 105.5 million TV homes.
*For inclusion in the rankings, telecasts must be promoted as distinct programs and must be of 5 minutes minimum duration.


 

SYNDICATION
RANKED BY HOUSEHOLDS
Week Ending April
21, 2002


 

   

Households

Households

#

PROGRAM NAME

Syndicator

Rtg % (000)

1

WHEEL OF FORTUNE

KIN

8.5

8972

2

JEOPARDY

KIN

7.3

7657

3

FRIENDS-SYN (AT)

WB

6.6

6978

4

SEINFELD (AT)

CTS

6.1

6383

5

EVRY LVS RAYMOND-SYN (AT)

KIN

5.5

5784

6

ENTERTAINMENT TONIGHT(AT)

PRM

5.3

5639

6

JUDGE JUDY (AT)

PRM

5.3

5623

8

OPRAH WINFREY SHOW (AT)

KIN

5.2

5497

9

SEINFELD-WKND (AT)

CTS

4.4

4596

10

WHEEL OF FORTUNE WKND

KIN

3.7

3873

Source: Nielsen Media Research

 

SPANISH-LANGUAGE TELEVISION
RANKED ON HOUSEHOLDS
Week Ending May 5, 2002


#

PROGRAMS

Net

NHTI*
Rtg%

Projection
(000)

1

AMIGAS Y RIVALES-TUE

UNI

28.9

2950

2

AMIGAS Y RIVALES-THU

UNI

27.7

2827

3

AMIGAS Y RIVALES-MON

UNI

27.3

2787

4

AMIGAS Y RIVALES-WED

UNI

25.9

2639

5

AMIGAS Y RIVALES-FRI

UNI

25.4

2589

6

SALOME TUE

UNI

25.3

2578

7

SALOME FRI

UNI

24.5

2498

8

SALOME MON

UNI

24.4

2486

9

SALOME THU

UNI

24.3

2479

10

SALOME WED

UNI

23.5

2393

11

INTRUSA TUE

UNI

23.1

2357

12

INTRUSA MON

UNI

21.2

2167

13

INTRUSA THU

UNI

20.1

2052

14

INTRUSA WED

UNI

19.8

2023

15

PICA Y SE EXTIENDE THU

UNI

19.7

2014

16

CRISTINA-MON

UNI

18.9

1929

17

DON FRANCISCO PRESENTA-WE

UNI

17.2

1753

18

INTRUSA FRI

UNI

17.1

1748

19

NOT UNI PRESENTA 4/30(S)-04/30/2002

UNI

16.3

1658

20

METICHES-FRI

UNI

15.2

1549

SPANISH LANGUAGE CABLE NETWORKS

#

PROGRAMS

Net

NHTI
Rating

Projection
(000)

1

EL CHAVO

GALA

0.7

69

2

FURCIO

GALA

0.6

59

3

EL BALCON DE VERONICA

GALA

0.5

48

4

EN LA JUGADA

GALA

0.4

46

4

HASTA QUE LA MUERTE...

GALA

0.4

45

4

GALA MUSICAL

GALA

0.4

41

4

Y SIN EMBARGO SE MUEVE

GALA

0.4

38

4

CON GANAS

GALA

0.4

37

4

FUTBOL AFONDO

GALA

0.4

36

* NHTI ratings and projections are based on 10.2 million Hispanic TV homes in the U.S.
* For inclusion in the rankings, telecasts must be promoted as distinct programs and must be of 5 minutes minimum duration.
Rating - A rating is a percent of the total universe, most commonly referred to as a percent of total television households. A rating is always quantifiable, assuming you know the universe estimate. For instance, the total number of Hispanic Households in the U.S. for the 2001-2002 broadcast season is 10,200,000. Hence, a HH Rating of 1 among Hispanics is equal to approximately 1,020,000 Hispanic Households.
Source: Nielsen Media Research

 

NETWORK SPORTS
RANKED ON HOUSEHOLDS
Week Ending April 28, 2002


 

     

House-
holds

House-
holds

House-
holds

Persons 2+

#

Net

PROGRAMS

Episode

US Rtg%

Shr

(000)

(000)

1

NBC

NBA PLAYOFF- SUN- GM3

LA LAKERS AT PORTLAND

6.1

12.0

6486

8555

2

FOX

FOX NASCAR WINSTON CUP

NAPA AUTO PARTS 500 - FONTANA

5.9

13.0

6262

10308

3

NBC

NBA PLAYOFF- SUN- GM2

DALLAS AT MINNESOTA

5.0

12.0

5299

6905

4

NBC

NBA PLAYOFF- SUN- GM1

BOSTON AT PHILLY

4.4

12.0

4629

5952

5

NBC

NBA PLAYOFF- SAT- GM2

SACRA-
MENTO AT UTAH

4.0

11.0

4272

5585

6

NBC

NBA PLAYOFF- SAT- GM3

SAN ANTONIO AT SEATTLE

3.7

9.0

3903

5076

7

UPN

WWF SMACK-
DOWN!

3.4

5.0

3556

5546

8

NBC

NBA PLAYOFF- SAT- GM1

CHARLOTTE AT ORLANDO

2.7

8.0

2839

3666

9

FOX

FOX NASCAR BUSCH SERIES

BUSCH-CA- CIRCUIT CITY- FNTNA

2.4

6.0

2503

3482

10

CBS

GRT GREENSBORO CLASSIC-
SU(S)- 04/28/2002

2.1

5.0

2190

2820

11

CBS

GRT GREENSBORO CLASSIC- SA(S)- 04/27/2002

1.9

5.0

2057

2650

12

ABC

NHL PLAYOFFS ON ABC-SAT 2(S)- 04/27/2002

VARIOUS TEAMS AND TIMES

1.5

4.0

1538

2209

13

CBS

NCAA WOMEN'S GYMNASTC CHP(S)- 04/28/2002

1.4

4.0

1497

2147

14

ABC

COUNTRY-
WIDE TRADITION- SUN(S)- 04/28/2002

1.1

2.0

1156

1393

15

CBS

CBS SPORTS SPECTAC-
ULAR- SA

NAT'L CHEER & DANCE CHMPSHP

1.1

3.0

1121

1391

16

ABC

COUNTRY-
WIDE TRADITION- AT(S)- 04/27/2002

1.0

3.0

1019

1384

17

PAX

WAL-MART FLW TOUR

0.1

0.0

54

<<

18

PAX

WUSA WOMENS SOCCER

WASHING-
TON AT ATLANTA

0.1

0.0

128

166

Source: Nielsen Media Research

 

May 8, 2002 © 2002 Media Life


-Mike Jasik is a staff writer for Media Life


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