|
|
on NBC in 18-49s
Credit 'American Idol,' also the top show for teens
By Kevin Downey
Ratings on the broadcast networks may be slumping this summer, but that doesn’t mean competition for the No. 1 spot in the coveted adult 18-49 demographic has completely cooled off.
NBC’s long-held dominance in the demographic is suddenly at risk now that the NBA Finals are over and Fox is making headway on the strength of its short-run summer series, “American Idol: The Search for a Superstar.”
Fox didn’t quite unseat NBC last week, but it came close.
NBC had a 2.7 adult 18-49 rating to Fox’s 2.6, while CBS and ABC trailed with a 2.1 and a 1.9, respectively.
UPN had a 1.1 and the WB had a 1 rating.
Two episodes of “American Idol” on Fox averaged just under a 5 rating in the 18-49 demographic, which is virtually unchanged from a week earlier, and ranked No. 1 and No. 2.
The show also ranked No. 1 among teens and adults 18-34. It did particularly well with women.
While the reality show was behind Fox’s strong performance last week, some of the network’s other shows did well too, with repeats of “Bernie Mac,” “The Simpsons,” “That 70s Show” and “Malcolm in the Middle” all ranking in the top 20 for adults 18-49.
Fox’s “Looking for Love: Bachelorettes in Alaska,” which has bumped along for the past few weeks without generating much in the way of media attention or viewer interest, is showing signs of life against weaker competition on the other networks.
The show was up 30 percent, compared to a week earlier, and tied at No. 36 with a 2.6 rating.
Fox’s average rating, however, was flat week-to-week and the network has a list of lingering trouble spots.
The network suffered a 9 percent decline in its adult 18-49 rating during the regular season, which ended on May 22, and is still being pulled down by shows like “Dark Angel,” which the network wisely eighty-sixed from its lineup.
Although Fox is giving it a fight, NBC remains the top network mostly due to the workhorses on its schedule, like repeats of “Law & Order,” “Friends” and “Will & Grace.”
NBC is also doing well with its own short-run series, however, with “Dog Eat Dog” premiering to strong numbers just as “Fear Factor” and “Spy TV” did last summer.
“Dog” tied for No. 3 in the 18-49 demographic and ranked in the top 10 for every major demographic group, among both men and women. The show had just under 10.3 million viewers.
While Fox and NBC battled it out, ABC returned to the No. 4 slot in the 18-49 demographic that it grew accustomed to during the regular season.
A big part of the reason comes down to low-rated shows doing even worse in repeats.
But it also reflects weak performances by its original summer series.
Three of those shows - “The Mole 2,” “Houston Medical” and “State v.” - failed to rank in the top 25 and “The Mole’s” rating was down nearly 16 percent from a week earlier, to a 2.7, and tied at No. 33.
“Houston” and “State” tied at No. 43 with a 2.4 rating.
Meanwhile, CBS easily ranked No. 1 in households with 13 shows ranking among the top 25 last week.
“CSI” was again the highest-ranked show in the 18-49 demo, with a 9.8 rating, and in total viewers, with just over 15 million.
|
PRIMETIME AVERAGES BY NETWORK |
|||||||||
|
Households |
People 2+ |
Adults 18-49 |
|||||||
|
Network |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
CBS |
6.0 |
6360 |
11 |
3.2 |
8520 |
10 |
2.1 |
2660 |
7 |
|
NBC |
5.1 |
5360 |
10 |
2.7 |
7340 |
8 |
2.7 |
3480 |
9 |
|
FOX |
3.8 |
3980 |
7 |
2.1 |
5730 |
7 |
2.6 |
3330 |
9 |
|
ABC |
3.6 |
3840 |
7 |
2.0 |
5440 |
6 |
1.9 |
2420 |
6 |
|
UPN |
1.7 |
1810 |
3 |
1.0 |
2610 |
3 |
1.1 |
1460 |
4 |
|
WB |
1.6 |
1660 |
3 |
0.9 |
2360 |
3 |
1.0 |
1300 |
3 |
|
PAX |
0.7 |
790 |
1 |
0.4 |
1040 |
1 |
0.3 |
320 |
1 |
|
Source: Nielsen Media Research |
|||||||||
|
SEASON-TO-DATE* |
|||||||||
|
Households |
People 2+ |
Adults 18-49 |
|||||||
|
Network |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
NBC |
8.5 |
9000 |
14 |
4.8 |
12990 |
13 |
5.1 |
6460 |
14 |
|
CBS |
7.9 |
8290 |
13 |
4.4 |
11850 |
12 |
3.7 |
4710 |
10 |
|
ABC |
6.1 |
6390 |
10 |
3.4 |
9250 |
9 |
3.4 |
4340 |
9 |
|
FOX |
5.5 |
5760 |
9 |
3.3 |
8780 |
8 |
3.8 |
4890 |
10 |
|
UPN |
2.6 |
2730 |
4 |
1.5 |
4140 |
4 |
1.8 |
2260 |
5 |
|
WB |
2.4 |
2520 |
4 |
1.3 |
3630 |
3 |
1.5 |
1970 |
4 |
|
PAX |
0.9 |
930 |
1 |
0.5 |
1260 |
1 |
0.3 |
410 |
1 |
|
* Regular broadcast season
ended May 22, 2002 |
|||||||||
|
NETWORK TV |
||||||||
|
HOUSEHOLDS |
PERSONS 2+ |
|||||||
|
# |
PROGRAMS |
Net |
Rtg |
Shr |
(000) |
# |
Rtg |
(000) |
|
1 |
CSI |
CBS |
9.8 |
18 |
10370 |
1 |
5.6 |
15009 |
|
2 |
EVERYBODY LOVES |
CBS |
8.9 |
15 |
9402 |
2 |
4.9 |
13251 |
|
3 |
48 HOURS |
CBS |
8.8 |
15 |
9299 |
3 |
4.5 |
12192 |
|
4 |
BECKER |
CBS |
8.0 |
13 |
8480 |
4 |
4.3 |
11662 |
|
5 |
LAW AND |
NBC |
7.7 |
13 |
8105 |
5 |
4.1 |
10994 |
|
6 |
60 MINUTES |
CBS |
7.5 |
16 |
7958 |
6 |
3.8 |
10274 |
|
7 |
LAW AND ORDER:SVU |
NBC |
7.1 |
13 |
7444 |
6 |
3.8 |
10148 |
|
8 |
DATELINE NBC-TUE |
NBC |
6.9 |
12 |
7228 |
15 |
3.4 |
9288 |
|
8 |
PRICE IS RIGHT: US MARINE(S) |
CBS |
6.9 |
14 |
7286 |
10 |
3.7 |
9927 |
|
10 |
KING OF |
CBS |
6.8 |
13 |
7141 |
11 |
3.6 |
9592 |
|
11 |
PRIMETIME THURSDAY |
ABC |
6.7 |
12 |
7084 |
12 |
3.5 |
9429 |
|
11 |
YES, DEAR |
CBS |
6.7 |
12 |
7031 |
12 |
3.5 |
9349 |
|
13 |
DOG EAT DOG |
NBC |
6.4 |
11 |
6774 |
6 |
3.8 |
10250 |
|
13 |
JAG |
CBS |
6.4 |
12 |
6783 |
15 |
3.4 |
9172 |
|
15 |
AMERICAN IDOL-TUES |
FOX |
6.2 |
11 |
6495 |
6 |
3.8 |
10305 |
|
15 |
DATELINE FRI |
NBC |
6.2 |
13 |
6499 |
18 |
3.2 |
8552 |
|
15 |
LAW AND ORDER:CRIM INTENT |
NBC |
6.2 |
11 |
6557 |
17 |
3.3 |
8849 |
|
18 |
60 MINUTES II |
CBS |
6.1 |
12 |
6470 |
22 |
3.0 |
8166 |
|
18 |
CBS WED. |
CBS |
6.1 |
11 |
6458 |
29 |
2.9 |
7947 |
|
20 |
FRIENDS |
NBC |
6.0 |
12 |
6377 |
18 |
3.2 |
8525 |
|
21 |
20/20-FRI |
ABC |
5.9 |
11 |
6195 |
22 |
3.0 |
8175 |
|
21 |
GUARDIAN |
CBS |
5.9 |
10 |
6186 |
21 |
3.1 |
8312 |
|
21 |
WILL & GRACE |
NBC |
5.9 |
11 |
6262 |
22 |
3.0 |
8110 |
|
24 |
AMERICAN IDO |
FOX |
5.8 |
10 |
6122 |
12 |
3.5 |
9469 |
|
24 |
E.R. |
NBC |
5.8 |
11 |
6121 |
22 |
3.0 |
8196 |
|
Source: Nielsen Media Research |
||||||||
|
CABLE TV |
|||||
|
BASIC CABLE |
|||||
|
Households |
Households |
Persons 2+ |
|||
|
# |
PROGRAM NAME |
NET |
(000) |
Rtg% |
(000) |
|
1 |
DEAD ZONE, THE |
USA |
4093 |
3.9 |
6438 |
|
2 |
WWE ENTERTAINMENT (WWE RAW ZONE) |
TNN |
3719 |
3.5 |
6024 |
|
3 |
PRIME MOVIE (TOO YOUNG TO BE DAD) |
LIF |
3511 |
3.3 |
4712 |
|
4 |
WWE ENTERTAINMENT (WWE RAW) |
TNN |
3380 |
3.2 |
5617 |
|
5 |
SPONGEBOB |
NICK |
2906 |
2.8 |
3997 |
|
6 |
SPONGEBOB |
NICK |
2844 |
2.7 |
3853 |
|
7 |
SPONGEBOB |
NICK |
2827 |
2.7 |
4039 |
|
8 |
REAL WORLD XI |
MTV |
2755 |
2.6 |
3151 |
|
9 |
SPONGEBOB |
NICK |
2746 |
2.6 |
3955 |
|
10 |
SPONGEBOB |
NICK |
2713 |
2.6 |
3811 |
|
11 |
SPONGEBOB |
NICK |
2699 |
2.6 |
3883 |
|
12 |
FAIRLY ODD PARENTS |
NICK |
2621 |
2.5 |
3369 |
|
12 |
SPONGEBOB |
NICK |
2621 |
2.5 |
3630 |
|
14 |
MOVIE, USA (BIG DADDY) |
USA |
2608 |
2.5 |
4103 |
|
15 |
SPONGEBOB |
NICK |
2576 |
2.4 |
3684 |
|
PAY CABLE |
|||||
|
Households |
Households |
Persons 2+ |
|||
|
# |
PROGRAM NAME |
NET |
(000) |
Rtg% |
(000) |
|
1 |
WCB: LEWIS VS. TYSON (LEWIS VS. TYSON) |
HBO |
3583 |
3.4 |
5757 |
|
2 |
WCB: LEWIS VS. TYSON (POST) |
HBO |
3227 |
3.1 |
4821 |
|
3 |
WCB: LEWIS VS. TYSON (PRE) |
HBO |
2740 |
2.6 |
4098 |
|
4 |
SEX AND THE CITY(S)-6/16/2002 |
HBO |
2585 |
2.5 |
3666 |
|
5 |
ARLISS(S)-6/16/2002 |
HBO |
2269 |
2.2 |
3161 |
|
Total U.S. ratings and
household projections are based on 105.5 million TV homes. |
|||||
|
SYNDICATION |
||||
|
Households |
||||
|
# |
PROGRAMS |
Syndicator |
US Rtg% |
(000) |
|
1 |
WHEEL OF FORTUNE |
KIN |
7.7 |
8072 |
|
2 |
JEOPARDY |
KIN |
6.8 |
7215 |
|
3 |
FRIENDS-SYN (AT) |
WB |
6.4 |
6713 |
|
4 |
SEINFELD (AT) |
CTS |
5.7 |
5991 |
|
5 |
JUDGE JUDY (AT) |
PRM |
5.6 |
5865 |
|
6 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
5.5 |
5853 |
|
6 |
OPRAH WINFREY SHOW (AT) |
KIN |
5.5 |
5844 |
|
8 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
4.9 |
5205 |
|
9 |
BUENA VISTA III |
BV |
4.5 |
4710 |
|
10 |
SEINFELD-WKND (AT) |
CTS |
4.2 |
4410 |
|
Source: Nielsen Media Research |
||||
|
SPANISH-LANGUAGE
TELEVISION |
||||
|
# |
PROGRAMS |
Net |
NHTI*| |
Projection |
|
1 |
PRIVILEGIO DE AMAR-WED |
UNI |
25.4 |
2587 |
|
2 |
SALOME THU |
UNI |
24.5 |
2496 |
|
3 |
PRIVILEGIO DE AMAR-THU |
UNI |
24.0 |
2450 |
|
3 |
SALOME MON |
UNI |
24.0 |
2443 |
|
5 |
SALOME WED |
UNI |
23.4 |
2390 |
|
6 |
SALOME TUE |
UNI |
22.7 |
2313 |
|
7 |
SALOME FRI |
UNI |
22.4 |
2282 |
|
8 |
PRIVILEGIO DE AMAR-MON |
UNI |
22.0 |
2241 |
|
9 |
PRIVILEGIO DE AMAR-TUE |
UNI |
21.7 |
2218 |
|
10 |
PRIVILEGIO DE AMAR-FRI |
UNI |
21.2 |
2159 |
|
11 |
CRISTINA-MON |
UNI |
18.6 |
1899 |
|
12 |
DON FRANCISCO PRESENTA-WE |
UNI |
17.9 |
1821 |
|
13 |
JUEGO DE LA VIDA-MON |
UNI |
16.6 |
1690 |
|
14 |
PICA Y SE EXTIENDE THU |
UNI |
16.5 |
1679 |
|
15 |
JUEGO DE LA VIDA-THU |
UNI |
15.9 |
1619 |
|
16 |
JUEGO DE LA VIDA-TUE |
UNI |
15.4 |
1572 |
|
17 |
JUEGO DE LA VIDA-WED |
UNI |
15.3 |
1556 |
|
18 |
JUEGO DE LA VIDA-FRI |
UNI |
14.8 |
1505 |
|
19 |
AQUI Y AHORA-TUE |
UNI |
14.3 |
1458 |
|
20 |
AY MARIA QUE PUNTERIA-SUN |
UNI |
12.5 |
1280 |
|
* Nielsen
Hispanic Television Index; ratings based on 10.2 million Hispanic TV
homes. |
||||
|
NETWORK SPORTS |
|||||||
|
NETWORK TV |
Households |
Persons 2+ |
|||||
|
# |
PROGRAMS |
Net |
Episode |
US Rtg |
Shr |
(000) |
(000) |
|
1 |
NBA FINALS 4(S)-6/12 |
NBC |
LAKERS |
10.8 |
19 |
11380 |
16560 |
|
2 |
US OPEN GOLF-SUN(S) |
NBC |
8.9 |
22 |
9436 |
13104 |
|
|
3 |
US OPEN GOLF-SAT(S) |
NBC |
6.0 |
17 |
6286 |
8234 |
|
|
4 |
FOX |
FOX |
MICH. |
4.8 |
13 |
5037 |
7442 |
|
5 |
STANLEY CUP FINAL-GM5 |
ABC |
CAR. |
4.2 |
8 |
4470 |
6848 |
|
6 |
WWE SMACKDOWN! |
UPN |
3.6 |
6 |
3810 |
5519 |
|
|
7 |
STANLEY CUP FINAL-GM4 |
ABC |
DET. |
3.5 |
6 |
3704 |
5106 |
|
8 |
SATURDAY BASEBALL |
FOX |
VAR. TEAMS |
3.0 |
9 |
3123 |
4241 |
|
9 |
US OPEN GOLF-THU |
NBC |
2.8 |
9 |
2969 |
3497 |
|
|
10 |
US OPEN GOLF-FRI |
NBC |
2.7 |
9 |
2901 |
3680 |
|
|
11 |
WC SOCCER GM-6/16(S) |
ABC |
IRE. |
1.3 |
4 |
1409 |
1977 |
|
12 |
WC SOCCER |
ABC |
POLAND |
1.1 |
3 |
1166 |
1474 |
|
13 |
WC SOCCER |
ABC |
DEN. |
1.1 |
3 |
1161 |
1518 |
|
14 |
PIKES PEAK |
ABC |
1.0 |
3 |
1066 |
1501 |
|
|
15 |
CBS SPORTS SPEC. |
CBS |
NTRA CHAMPS SER.1 |
0.9 |
3 |
984 |
1158 |
|
16 |
NCAA COLLEGE WORLD SERIES |
CBS |
1 RND- STAN. |
0.8 |
2 |
875 |
1077 |
|
17 |
AUTO RACING: |
CBS |
GRAND PRIX - PORT. |
0.8 |
2 |
875 |
1190 |
|
18 |
BELLSOUTH SR CLASSIC 6/14 |
PAX |
0.1 |
0 |
139 |
185 |
|
|
19 |
WUSA WOMENS SOCCER |
PAX |
NY |
0.1 |
0 |
86 |
<< |
|
Source: Nielsen Media Research |
|||||||
June 26, 2002© 2002 Media Life
-Kevin Downey is a staff writer for Media Life
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