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primetime summer
'Idol' and other shows push it past NBC in 18-49s
By Kevin Downey
Being the top-rated network during the summer may pale in comparison to holding the top spot during the regular broadcast season, but bragging rights and a loftier platform to promote upcoming shows at least keep the networks fighting it out.
With ABC and CBS virtually out of contention among the adult 18-49 demographic, that fight is left to NBC and Fox.
And these days the race looks more and more like a Fox race to win.
The network sailed past NBC for the second time this summer to rank No. 1 last week. It was its third week at No.1, having tied NBC the prior week.
Fox had a 3.1 rating in the demo, compared to NBC’s 2.9, CBS’s 2.3, ABC’s 2.2, UPN’s 1.2 and the WB’s 0.9.
Fox’s biggest ratings, perhaps not surprisingly, came from “American Idol: The Search for a Superstar.” Two episodes of the talent competition ranked No. 1 and No. 2.
But “Idol” wasn’t the only show that did well.
Fox had four shows among the week’s top 10 and 11 among the week’s top 30, including multiple episodes of “The Simpsons,” the talent show “30 Seconds to Fame” and Adam Sandler in “Happy Gilmore,” the week’s highest-rated movie in the 18-49 demographic.
While a good portion of Fox’s ratings came from reality shows, the network’s performance in the genre has been hit and miss, as it has been for all the networks.
“Beyond Belief: Fact or Fiction?” on Thursday had two-thirds the rating NBC had with “Friends” and “Scrubs” and CBS had with “Big Brother 3” in head-to-head competition. The show is coupled with “The Pulse,” Fox’s newsmagazine, which at No. 62 was one of the network’s lowest-rated shows for the week.
Moreover, two episodes of “Invasion of the Hidden Cameras” on Friday did worse at No. 69 with a 1.9 adult 18-49 rating.
Still, Fox’s rating was up two-tenths of a point from a week earlier, while NBC remained flat.
NBC’s highest-rated program was “Dog Eat Dog,” which along with “Fear Factor,” “Friends” and one episode of “Dateline” made the top 10.
The network was hurt somewhat by a slumping audience for “Spy TV” and weak new entries.
Multiple episodes of the hidden-camera show failed to rank higher than No. 38 against competition from Fox’s “That 70s Show” and the first half-hour of “Idol” on Tuesday.
NBC also premiered “Firehouse,” which lost two-tenths of “Dateline’s” lead-in rating on Friday and tied at No. 62.
The new drama “She Spies” only managed to rank No. 76 with a 1.7 adult 18-49 rating against a repeat of “The Agency” on CBS. “She Spies,” however, was saddled with the unenviable time slot of Saturday at 10 p.m.
Meanwhile, CBS’s rating was propped up by two of three episodes of “Big Brother 3,” which ranked in the week’s top 15, as did repeats of “CSI” and “Everybody Loves Raymond.”
ABC continued its year-long struggle to get out of the ratings basement.
The network had no shows in the week’s top 20. Its highest-rated programs were the reality show “State v.” and its “Primetime Thursday” newsmagazine. Both tied at No. 27 and were followed on the list by “The Mole 2,” which ranked No. 31.
ABC did better among households, although only by managing to tie Fox for third place.
CBS was No. 1 with a 5.5 household rating and 10 share to NBC’s 5.3/10. ABC and Fox had a 4.1/8, while UPN had a 1.8/3 and the WB had a 1.6/3.
|
PRIMETIME AVERAGES BY NETWORK |
|||||||||
|
Households |
People 2+ |
Adults 18-49 |
|||||||
|
Network |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
CBS |
5.5 |
5760 |
10 |
2.9 |
7830 |
9 |
2.3 |
2930 |
7 |
|
NBC |
5.3 |
5590 |
10 |
2.9 |
7800 |
9 |
2.9 |
3630 |
9 |
|
FOX |
4.1 |
4320 |
8 |
2.5 |
6720 |
8 |
3.1 |
3890 |
10 |
|
ABC |
4.1 |
4280 |
8 |
2.3 |
6100 |
7 |
2.2 |
2750 |
7 |
|
UPN |
1.8 |
1920 |
3 |
1.1 |
2840 |
3 |
1.2 |
1490 |
4 |
|
WB |
1.6 |
1650 |
3 |
0.9 |
2340 |
3 |
0.9 |
1190 |
3 |
|
PAX |
0.8 |
830 |
1 |
0.4 |
1080 |
1 |
0.3 |
330 |
1 |
|
Source: Nielsen Media Research |
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|
SEASON-TO-DATE* |
|||||||||
|
Households |
People 2+ |
Adults 18-49 |
|||||||
|
Network |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
NBC |
8.2 |
8660 |
14 |
4.6 |
12470 |
12 |
4.9 |
6170 |
13 |
|
CBS |
7.7 |
8070 |
13 |
4.3 |
11490 |
11 |
3.6 |
4540 |
10 |
|
ABC |
5.9 |
6180 |
10 |
3.3 |
8940 |
9 |
3.3 |
4180 |
9 |
|
FOX |
5.3 |
5610 |
9 |
3.2 |
8560 |
8 |
3.7 |
4760 |
10 |
|
UPN |
2.5 |
2640 |
4 |
1.5 |
4000 |
4 |
1.7 |
2180 |
5 |
|
WB |
2.3 |
2430 |
4 |
1.3 |
3500 |
3 |
1.5 |
1890 |
4 |
|
PAX |
0.9 |
920 |
1 |
0.5 |
1240 |
1 |
0.3 |
400 |
1 |
|
* Regular broadcast season
ended May 22, 2002 |
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|
NETWORK TV |
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|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
||||
|
Rtg% |
Shr |
(000) |
RANK |
Rtg% |
(000) |
|||
|
1 |
CSI |
CBS |
9.4 |
16 |
9899 |
1 |
5.2 |
14141 |
|
2 |
LAW + ORDER |
NBC |
8.0 |
14 |
8389 |
3 |
4.1 |
10967 |
|
3 |
EVRYBDY LVES RYMOND |
CBS |
7.8 |
13 |
8229 |
2 |
4.2 |
11463 |
|
4 |
DATELINE NBC-TUE |
NBC |
7.6 |
14 |
8054 |
3 |
4.1 |
10969 |
|
5 |
60 MINUTES |
CBS |
7.1 |
14 |
7472 |
8 |
3.7 |
10058 |
|
6 |
48 HOURS |
CBS |
7.0 |
12 |
7434 |
10 |
3.6 |
9808 |
|
6 |
LAW AND ORDER:CRIM INTENT |
NBC |
7.0 |
12 |
7413 |
6 |
3.8 |
10148 |
|
8 |
BECKER |
CBS |
6.9 |
11 |
7255 |
8 |
3.7 |
10048 |
|
9 |
PRIMETIME THURSDAY |
ABC |
6.8 |
12 |
7164 |
10 |
3.6 |
9739 |
|
10 |
20/20-FRI |
ABC |
6.4 |
12 |
6716 |
13 |
3.3 |
8890 |
|
10 |
DOG EAT DOG |
NBC |
6.4 |
11 |
6787 |
5 |
4.0 |
10716 |
|
12 |
CBS SUNDAY MOVIE (Emma's Wish) |
CBS |
6.2 |
11 |
6517 |
13 |
3.3 |
8874 |
|
12 |
CRIME AND PUNISHMENT |
NBC |
6.2 |
11 |
6554 |
13 |
3.3 |
8929 |
|
14 |
60 MINUTES II |
CBS |
6.0 |
11 |
6314 |
22 |
3.0 |
8206 |
|
14 |
AMERICAN IDOL-TUESDAY |
FOX |
6.0 |
11 |
6284 |
6 |
3.8 |
10276 |
|
14 |
FRIENDS |
NBC |
6.0 |
12 |
6314 |
13 |
3.3 |
8852 |
|
17 |
BIG BROTHER 3-WED |
CBS |
5.9 |
10 |
6197 |
13 |
3.3 |
8932 |
|
18 |
LAW AND ORDER:SVU |
NBC |
5.8 |
11 |
6138 |
19 |
3.1 |
8416 |
|
19 |
MOST |
NBC |
5.7 |
11 |
5981 |
22 |
3.0 |
8121 |
|
19 |
YES, DEAR |
CBS |
5.7 |
10 |
6049 |
22 |
3.0 |
8177 |
|
21 |
DATELINE SUN-7PM |
NBC |
5.6 |
11 |
5924 |
26 |
2.9 |
7932 |
|
22 |
AMERICAN IDOL |
FOX |
5.5 |
9 |
5779 |
12 |
3.5 |
9392 |
|
22 |
CROSSING JORDAN |
NBC |
5.5 |
9 |
5759 |
19 |
3.1 |
8355 |
|
22 |
DATELINE |
NBC |
5.5 |
11 |
5753 |
26 |
2.9 |
7789 |
|
25 |
AGENCY |
CBS |
5.4 |
10 |
5680 |
26 |
2.9 |
7781 |
|
25 |
FR FCTOR |
NBC |
5.4 |
10 |
5711 |
19 |
3.1 |
8493 |
|
25 |
KING OF QUEENS |
CBS |
5.4 |
10 |
5699 |
34 |
2.8 |
7523 |
|
25 |
WEST WING |
NBC |
5.4 |
9 |
5711 |
36 |
2.7 |
7376 |
|
Source: Nielsen Media Research |
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|
CABLE TV |
|||||
|
BASIC CABLE |
|||||
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
|
(000) |
Rtg% |
(000) |
|||
|
1 |
HOME RUN DERBY |
ESPN |
5268 |
5.0 |
7679 |
|
2 |
TNT ORIGINAL(S)-07/14 (DOOR TO DOOR) |
TNT |
4130 |
3.9 |
6067 |
|
3 |
REAL WORLD XI |
MTV |
3732 |
3.5 |
5454 |
|
4 |
WWE ENTERTAINMENT (WWE RAW ZONE) |
TNN |
3359 |
3.2 |
5424 |
|
5 |
MOVIE, USA (MONK(PILOT) |
USA |
3009 |
2.9 |
4766 |
|
6 |
WWE ENTERTAINMENT (WWE RAW) |
TNN |
2945 |
2.8 |
4928 |
|
7 |
SPONGEBOB |
NICK |
2921 |
2.8 |
4356 |
|
8 |
MLB SPECIAL (LEGENDS/CELEBRITY SOFTBAL) |
ESPN |
2844 |
2.7 |
4033 |
|
9 |
SUPERSTATION SUN SHOWCASE (ERASER) |
TBS |
2838 |
2.7 |
4165 |
|
10 |
BRANDY SPCL DELIVERY |
MTV |
2809 |
2.7 |
3741 |
|
11 |
SPONGEBOB |
NICK |
2795 |
2.6 |
4234 |
|
12 |
SPONGEBOB |
NICK |
2787 |
2.6 |
4148 |
|
13 |
SPONGEBOB |
NICK |
2704 |
2.6 |
4124 |
|
14 |
SPONGEBOB |
NICK |
2608 |
2.5 |
3882 |
|
15 |
SPONGEBOB |
NICK |
2554 |
2.4 |
3735 |
|
PAY CABLE |
|||||
|
# |
PROGRAM NAME |
NET |
Households |
Households |
Persons 2+ |
|
(000) |
Rtg% |
(000) |
|||
|
1 |
ROBIN WILLIAMS LIVE |
HBO |
3949 |
3.7 |
5739 |
|
2 |
SUMMER CATCH |
HBO |
2406 |
2.3 |
3415 |
|
3 |
SWORDFISH |
HBO |
2007 |
1.9 |
2768 |
|
4 |
SIX FEET UNDER |
HBO |
1921 |
1.8 |
2544 |
|
5 |
REAL SEX 20(S)-7/11 |
HBO |
1861 |
1.8 |
2466 |
|
Total U.S. ratings and
household projections are based on 105.5 million TV homes. |
|||||
|
SYNDICATION |
||||
|
# |
PROGRAMS |
Syndicator |
Households |
|
|
US Rtg% |
(000) |
|||
|
1 |
WHEEL OF FORTUNE |
KIN |
7.1 |
7516 |
|
2 |
JEOPARDY |
KIN |
6.3 |
6693 |
|
3 |
FRIENDS-SYN (AT) |
WB |
5.4 |
5656 |
|
4 |
SEINFELD (AT) |
CTS |
4.9 |
5138 |
|
5 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
4.6 |
4886 |
|
5 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
4.6 |
4869 |
|
5 |
JUDGE JUDY (AT) |
PRM |
4.6 |
4860 |
|
8 |
OPRAH WINFREY SHOW (AT) |
KIN |
4.4 |
4692 |
|
8 |
SEINFELD-WKND (AT) |
CTS |
4.4 |
4606 |
|
10 |
WHEEL OF FORTUNE WKND |
KIN |
3.9 |
4077 |
|
Source: Nielsen Media Research |
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|
SPANISH-LANGUAGE
TELEVISION |
||||
|
# |
PROGRAMS |
Net |
NHTI* |
Projection |
|
Rtg% |
(000) |
|||
|
1 |
SALOME TUE |
UNI |
24.7 |
2516 |
|
2 |
PRIVILEGIO DE AMAR-THU |
UNI |
24.6 |
2510 |
|
3 |
PRIVILEGIO DE AMAR-TUE |
UNI |
24.2 |
2469 |
|
3 |
SALOME WED |
UNI |
24.2 |
2464 |
|
5 |
PRIVILEGIO DE AMAR-WED |
UNI |
24.1 |
2455 |
|
6 |
PRIVILEGIO DE AMAR-MON |
UNI |
24.0 |
2449 |
|
7 |
SALOME MON |
UNI |
23.6 |
2405 |
|
8 |
SALOME THU |
UNI |
23.4 |
2382 |
|
9 |
PRIVILEGIO DE AMAR-FRI |
UNI |
23.3 |
2382 |
|
10 |
SALOME FRI |
UNI |
21.8 |
2221 |
|
11 |
CRISTINA-MON |
UNI |
20.7 |
2106 |
|
12 |
DON FRANCISCO PRESENTA-WE |
UNI |
18.2 |
1856 |
|
13 |
JUEGO DE LA VIDA-MON |
UNI |
18.0 |
1837 |
|
14 |
JUEGO DE LA VIDA-THU |
UNI |
17.6 |
1794 |
|
15 |
JUEGO DE LA VIDA-TUE |
UNI |
17.5 |
1782 |
|
16 |
JUEGO DE LA VIDA-WED |
UNI |
16.8 |
1712 |
|
17 |
PICA Y SE EXTIENDE THU |
UNI |
16.6 |
1695 |
|
18 |
CASOS VIDA R: ED. ESP FRI |
UNI |
16.1 |
1641 |
|
19 |
AQUI Y AHORA-TUE |
UNI |
15.7 |
1605 |
|
20 |
JUEGO DE LA VIDA-FRI |
UNI |
14.8 |
1514 |
|
* Nielsen Hispanic Television
Index; ratings based on 10.2 million Hispanic TV homes. |
||||
|
NETWORK SPORTS |
|||||||
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
||
|
US Rtg% |
Shr |
(000) |
(000) |
||||
|
1 |
FOX MLB ALL-STAR GAME(S) |
FOX |
AMER. V. |
9.5 |
17 |
10046 |
14653 |
|
2 |
FOX MLB ASG EXTRA INNINGS(S) |
FOX |
AMER.
V. NAT. |
7.2 |
17 |
7574 |
10414 |
|
3 |
CHICAGO 400 |
NBC |
NASCAR: WINSTON CUP |
5.3 |
14 |
5624 |
8068 |
|
4 |
WWE SMACKDOWN! |
UPN |
3.3 |
6 |
3478 |
5501 |
|
|
5 |
FOX SATURDAY BASEBALL |
FOX |
VARIOUS TEAMS AND TIMES |
2.3 |
7 |
2431 |
3065 |
|
6 |
FORD SENIOR PLAYERS |
ABC |
2.0 |
5 |
2090 |
2608 |
|
|
7 |
CHICAGO 300(S) |
NBC |
NASCAR BUSCH SERIES |
1.9 |
6 |
2034 |
2652 |
|
8 |
GREATER MILWAUKEE OPEN-SU(S) |
ABC |
1.8 |
5 |
1893 |
2195 |
|
|
9 |
GREATER MILWAUKEE OPEN-SA(S) |
ABC |
1.4 |
4 |
1429 |
1598 |
|
|
10 |
FORD SENIOR PLAYERS |
ABC |
1.4 |
4 |
1429 |
1668 |
|
|
11 |
CBS SPORTS SPECTACULAR |
CBS |
NFL QB CHALLENGE, PT. 2 |
1.4 |
4 |
1425 |
1561 |
|
12 |
CBS SPORTS SPECTACULAR |
CBS |
NFL QB CHALLENGE, PT. 1 |
1.2 |
4 |
1231 |
1704 |
|
13 |
CBS SPORTS SPECTACULR |
CBS |
TOUR DE FRANCE |
1.2 |
3 |
1246 |
1523 |
|
14 |
CBS AUTO RACING:CART FEDX |
CBS |
CLEVELAND GRAND |
1.1 |
3 |
1186 |
1541 |
|
15 |
CBS AUTO RACING: TRANS-AM(S) |
CBS |
TRANS-AM: ON TARMAC 100 |
0.8 |
2 |
819 |
1143 |
|
16 |
WNBA-SAT |
NBC |
NY AT WASH. |
0.8 |
3 |
828 |
1130 |
|
17 |
WUSA WOMENS SOCCER |
PAX |
ATL AT NY |
0.1 |
0 |
90 |
<< |
|
Source: Nielsen Media Research |
|||||||
July 24, 2002© 2002 Media Life
-Kevin Downey is a staff writer for Media Life
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