Fox streak broken
by All-Star slump

Controversial game was also the least watched

By Kevin Downey

    If television ratings were as predictable as they sometimes seem, Fox would be gloating over numbers for this year’s All-Star Game and its second straight week of knocking NBC out of first place in the coveted adult 18-49 demographic.
   Instead, the network is settling for a tie with NBC as the highest-rated network.
   At fault is the least-watched All-Star game ever, which will surely be remembered far longer for its abrupt end in an eleventh inning tie than for its poor ratings.
   Still, the ratings will linger at least a year for hitting a new low.
   The Major League Baseball game averaged a 9.5 household rating, which was good enough to rank No. 1 for the week, but was down 13.6 percent from last year and was down 6 percent from the previous low set in 2000, when the game averaged a 10.1 rating on NBC.
   Fox doubled up the All-Star Game with a pre-show that pulled in an audience of 12.4 million, which together with the game and other top programs effectively pushed the network’s average audience up 22 percent from a week earlier, to 7.2 million.
   The All-Star game itself, however, had its worst audience ever of just under 14.7 million.
   While this year’s game is now the standard-bearer for how far those ratings can fall, the game at least gave Fox a boost against NBC and its dominating lineup of reality shows and highly-rated reruns.
   Fox’s adult 18-49 rating, in fact, was up from a week earlier when NASCAR and hit shows, like “American Idol: The Search for a Superstar,” gave the network its first win of the summer.
   Fox and NBC had a 2.9 rating. CBS had a 2.3, ABC had a 2.1, UPN had a 1.1 and the WB had a 0.9.
   NBC had two of the highest rated shows in the demo with “Dog Eat Dog” and “Fear Factor,” which ranked No. 3 and No. 4, respectively. The shows only fell behind the All-Star game and CBS’s “CSI.”
   The number of reality shows among the highest-rated should quell any discussions about the imminent demise of the genre.
   Of the top 25 shows in the 18-49 demographic, eight were reality shows while another four were unscripted newsmagazines and sports programs.
    Box office movies also held up well last week, relative to low summer ratings and low expectations for a genre that’s been fading from broadcast networks for years.
   NBC and Fox did especially well among adults 18-49 with movies that are directly or indirectly linked to current box office hits.
  NBC’s “Men In Black” on Saturday was tied at No. 8 for the week and was watched by an overall audience of nearly 9.4 million.
  Fox’s “Jerry Maguire,” which stars "Minority Report's" Tom Cruise, ranked No. 11 in the 18-49 demographic.
  Even ABC had a fairly strong performance from “The Horse Whisperer,” although the movie mostly attracted an older crowd.
   The movie tied for No. 8 among households and was No. 6 in total viewers with an audience of 10.9 million, but only managed to rank No. 31 among adults 18-49.
    CBS’s Sunday movie, “Holy Joe,” had an even more severe contrast between young and old viewers.
   The movie ranked a low No. 49 in the 18-49 demographic but was No. 10 among households. That movie had an audience of 8.7 million.
  CBS won the week in households with a 5.4 rating and 10 share to NBC’s 5.2/10. Fox had a 4.7/9, ABC had a 4.1/8, UPN had a 1.7/3 and the WB had a 1.5/3.

 

PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending July 14, 2002


 

Households

People 2+

Adults 18-49

Network

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

5.4

5700

10

2.9

7730

9

2.3

2940

8

NBC

5.2

5430

10

2.8

7640

9

2.9

3670

9

FOX

4.7

4930

9

2.7

7200

8

2.9

3630

10

ABC

4.1

4370

8

2.3

6230

7

2.1

2620

7

UPN

1.7

1800

3

1.0

2630

3

1.1

1400

4

WB

1.5

1580

3

0.8

2250

3

0.9

1200

3

PAX

0.7

730

1

0.4

970

1

0.2

290

1

Source: Nielsen Media Research


 

SEASON-TO-DATE*
PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Sept. 24, 2001 through July 14, 2002


 

Households

 

People 2+

 

Adults 18-49

 

Network

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

NBC

8.3

8730

14

4.7

12580

12

4.9

6230

14

CBS

7.7

8130

13

4.3

11580

11

3.6

4570

10

ABC

5.9

6230

10

3.3

9010

9

3.3

4220

9

FOX

5.3

5640

9

3.2

8600

8

3.8

4780

10

UPN

2.5

2660

4

1.5

4030

4

1.7

2190

5

WB

2.3

2450

4

1.3

3530

3

1.5

1910

4

PAX

0.9

920

1

0.5

1240

1

0.3

410

1

* Regular broadcast season ended May 22, 2002
Source: Nielsen Media Research


 

NETWORK TV
Ranked on Households
Week Ending July 14, 2002


     

HOUSEHOLDS

PERSONS 2+

#

PROGRAMS

Net

Rtg%

Shr

(000)

RANK

Rtg%

(000)

1

FOX MLB ALL-STAR GAME(S)

FOX

9.5

17

10046

1

5.4

14653

2

CSI

CBS

8.8

16

9321

2

4.8

13044

3

EVERYBODY LOVES RAYMOND

CBS

8.1

14

8553

4

4.3

11638

4

FOX MLB ALL-STAR PRE(S)

FOX

8.0

15

8467

3

4.6

12427

5

LAW AND ORDER

NBC

7.9

14

8342

5

4.2

11340

6

60 MINUTES

CBS

7.4

16

7769

6

4.0

10797

7

BECKER

CBS

7.2

12

7584

8

3.8

10169

8

48 HOURS-MONDAY

CBS

7.1

12

7490

8

3.8

10244

8

ABC MONDAY NIGHT MOVIE ("The Horse Whisperer")

ABC

7.1

12

7443

6

4.0

10907

10

CBS SUNDAY MOVIE ("Holy Joe")

CBS

6.2

11

6537

17

3.2

8732

10

DATELINE NBC-TUE

NBC

6.2

11

6534

19

3.1

8356

10

LAW AND ORDER:SVU

NBC

6.2

12

6513

17

3.2

8649

13

DOG EAT DOG

NBC

6.1

10

6469

10

3.7

10099

14

60 MINUTES II

CBS

6.0

12

6372

19

3.1

8377

14

BIG BROTHER 3-WED

CBS

6.0

11

6377

12

3.4

9192

16

LAW AND ORDER:CRIM INTENT

NBC

5.8

10

6155

13

3.3

8805

16

NBC SATURDAY NIGHT MOVIES ("Men in Black")

NBC

5.8

12

6138

11

3.5

9393

16

PRIMETIME THURSDAY

ABC

5.8

11

6129

19

3.1

8341

19

CRIME AND PUNISHMENT

NBC

5.7

10

6022

13

3.3

8811

19

FRIENDS

NBC

5.7

11

6047

22

3.0

7996

21

YES, DEAR

CBS

5.6

10

5873

25

2.9

7768

22

20/20-FRI

ABC

5.5

11

5783

22

3.0

8003

22

FEAR FACTOR

NBC

5.5

10

5763

13

3.3

8992

22

JAG

CBS

5.5

10

5787

28

2.8

7576

25

AMERICAN IDOL-WEDNESDAY

FOX

5.4

9

5681

13

3.3

8965

25

JUDGING AMY

CBS

5.4

9

5662

28

2.8

7567

25

KING OF QUEENS

CBS

5.4

10

5663

28

2.8

7532

25

TONIGHT W/LENO:10TH ANNIV(S)

NBC

5.4

10

5686

22

3.0

8007

Source: Nielsen Media Research


 

CABLE TV
Ranked on Households
Week Ending July 7, 2002


BASIC CABLE

 

Households

Persons 2+

#

PROGRAM NAME

NET

(000)

Rtg%

(000)

1

WWE ENTERTAINMENT (WWE RAW ZONE)

TNN

3298

3.1

5636

2

AUSTIN POWERS:SPY SHAGGED

TBS

3030

2.9

4808

3

SPONGEBOB

NICK

2936

2.8

4553

4

SPONGEBOB

NICK

2840

2.7

4465

5

SPONGEBOB

NICK

2762

2.6

3911

6

WWE ENTERTAINMENT (WWE RAW)

TNN

2752

2.6

4689

7

SPONGEBOB

NICK

2748

2.6

4150

8

SPONGEBOB

NICK

2719

2.6

4108

9

SPONGEBOB

NICK

2675

2.5

4004

10

REAL WORLD XI

MTV

2596

2.5

3391

11

AUSTIN POWERS:SPY SHAGGED

TBS

2545

2.4

4019

12

DEAD ZONE, THE

USA

2470

2.3

3960

13

SPONGEBOB

NICK

2442

2.3

3858

14

SUNDAY MOVIE IV (LOVE ON THE LAND, PT.II)

LIF

2413

2.3

3204

15

HEY ARNOLD

NICK

2395

2.3

3545

PAY CABLE

 

Households

Persons 2+

#

PROGRAM NAME

NET

(000)

Rtg%

(000)

           

1

SEX AND THE CITY(S)-7/7

HBO

2285

2.2

2985

2

WIRE, THE

HBO

2160

2.0

2982

3

ARLISS(S)-7/7

HBO

1924

1.8

2623

4

SIX FEET UNDER

HBO

1774

1.7

2438

5

WIRE, THE

HBO

1528

1.4

2037

Total U.S. ratings and household projections are based on 105.5 million TV homes.
Source: Nielsen Media Research


 

SYNDICATION
Ranked on Households
Week Ending June 30, 2002


SYNDICATED PROGRAMS

Households

#

PROGRAMS

Syndicator

US Rtg%

(000)

1

WHEEL OF FORTUNE

KIN

7.5

7958

2

JEOPARDY

KIN

6.5

6848

3

FRIENDS-SYN (AT)

WB

6.4

6768

4

SEINFELD (AT)

CTS

5.6

5935

5

EVRY LVS RAYMOND-SYN (AT)

KIN

5.5

5834

6

JUDGE JUDY (AT)

PRM

5.3

5555

7

OPRAH WINFREY SHOW (AT)

KIN

5.1

5404

8

ENTERTAINMENT TONIGHT(AT)

PRM

5.0

5252

9

SEINFELD-WKND (AT)

CTS

4.6

4881

10

ENTERTAINMENT TONIGHT WKD

PRM

3.7

3913

10

WHEEL OF FORTUNE WKND

KIN

3.7

3861

Source: Nielsen Media Research


 

SPANISH-LANGUAGE TELEVISION
Ranked on Households
Week Ending July 14, 2002
 


 

NHTI*

Projection

#

PROGRAMS

Net

Rtg%

(000)

1

PRIVILEGIO DE AMAR-WED

UNI

25.1

2558

2

SALOME WED

UNI

25.0

2546

3

SALOME THU

UNI

24.8

2528

4

PRIVILEGIO DE AMAR-THU

UNI

24.7

2517

5

PRIVILEGIO DE AMAR-TUE

UNI

24.5

2495

6

SALOME TUE

UNI

23.7

2421

7

PRIVILEGIO DE AMAR-MON

UNI

23.5

2399

8

SALOME FRI

UNI

22.8

2330

9

PRIVILEGIO DE AMAR-FRI

UNI

22.6

2307

9

SALOME MON

UNI

22.6

2303

11

CRISTINA-MON

UNI

18.8

1920

12

JUEGO DE LA VIDA-TUE

UNI

18.6

1898

13

JUEGO DE LA VIDA-THU

UNI

18.4

1880

14

DON FRANCISCO PRESENTA-WE

UNI

18.1

1843

15

JUEGO DE LA VIDA-WED

UNI

17.8

1818

16

JUEGO DE LA VIDA-MON

UNI

17.5

1785

17

JUEGO DE LA VIDA-FRI

UNI

16.5

1686

18

CASOS VIDA R: ED. ESP FRI

UNI

16.4

1668

19

PICA Y SE EXTIENDE THU

UNI

15.9

1626

20

AQUI Y AHORA-TUE

UNI

14.6

1489

* Nielsen Hispanic Television Index; ratings based on 10.2 million Hispanic TV homes.
Source: Nielsen Media Research


 

NETWORK SPORTS
Ranked on Households
Week Ending July 7, 2002


 

Households

Persons 2+

#

PROGRAMS

Net

Episode

US Rtg%

Shr

(000)

(000)

1

PEPSI 400(S)-7/6

FOX

5.2

12

5537

8551

2

WIMBLEDON TENNIS-SAT(S)-7/6

NBC

3.4

12

3631

4554

3

FOX SATURDAY BASEBALL

FOX

VAR.
 TEAMS, TIMES

2.6

8

2729

3549

4

WIMBLEDON TENNIS-SUN(S)-7/7

NBC

2.4

8

2578

3212

5

US WOMENS OPEN-SUN(S)-7/7

NBC

2.1

5

2189

2838

6

ADVIL WESTERN OPEN-SUN(S)-7/7

ABC

2.0

5

2137

2625

7

WIMBLEDON TENNIS-THU(S)-7/4

NBC

2.0

6

2097

2623

8

WWE SMACKDOWN! - 7/4(S)-7/4

UPN

2.0

5

2077

3261

9

US WOMENS OPEN-SAT(S)-7/6

NBC

1.9

6

1991

2436

10

WIMBLEDON TENNIS-MON(S)-7/1

NBC

1.8

6

1873

2182

11

WIMBLEDON TENNIS-FRI(S)-7/5

NBC

1.8

6

1861

2375

12

ADVIL WESTERN OPEN-SAT(S)-7/6

ABC

1.7

5

1821

2351

13

WIMBLEDON TENNIS-TUE(S)-7/2

NBC

1.7

6

1756

2130

14

WIMBLEDON TENNIS-WED(S)-7/3

NBC

1.7

6

1845

2189

15

KANSAS CITY INDY 200(S)-7/7

ABC

1.2

3

1237

1662

16

CBS SPORTS SPECTACULAR-SA

CBS

NTRA CHAMP. SERIES- III

1.1

3

1155

1369

17

CBS AUTO RACING:CART FEDX

CBS

CART INDY TORONTO

0.9

3

987

1190

18

CBS AUTO RACING:AMR LEMNS(S)-7/7

CBS

ROAD AMERICA 500

0.9

2

996

1225

19

WUSA WOMENS SOCCER

PAX

BOSTON AT SAN DIEGO

0.1

0

97

156

Source: Nielsen Media Research


 

July 17, 2002© 2002 Media Life


-Kevin Downey is a staff writer for Media Life


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