NASCAR zooms Fox
to a first in 18-49s


Pepsi 400 pairs with 'Idol' to zip ahead of  NBC

By Kevin Downey

   Although a slew of reality shows have given Fox a much-needed ratings boost this summer, the network’s coverage of the Pepsi 400 on Saturday pushed it to its first weekly win since the regular season ended in late May in the 18-49 demographic.
   The NASCAR post-race show tied at No. 15 for the week with a 3.1 rating and was one of seven Fox shows to rank among the week’s top 20 in the demo.
   And while Fox’s reality shows, including the week’s top-rated “American Idol: The Search for a Superstar” and the short-run “Looking for Love: Bachelorettes in Alaska” had higher ratings, the one-time shot of NASCAR gave Fox a razor-thin advantage over NBC, which has dominated ratings among adults 18-49 this summer, as it did in the regular season.
   Fox ended the week with a 2.6 adult 18-49 rating to NBC’s 2.5. CBS had a 2.1, ABC had a 1.8, UPN had a 0.9 and the WB had a 0.8.
   Fox also benefited from the Independence Day holiday, which fell on a Thursday and pulled NBC’s rating down on its strongest night of the week.
  Television viewing during the July 4 holiday typically dips to among the lowest levels of the year. Only about half of all homes watched TV, on average, last week for a decline of 5 percent from the previous week.
   Ratings for NBC’s broadcast of “Macy’s Fourth of July Fireworks” did well at No. 26 with a 2.6 adult 18-49 rating, but slumped in comparison to shows like “Will & Grace” that got bumped for the special.
   NBC’s rating in the demo fell one-tenth of a point from a week earlier.
    The network was still competitive, though, with its own slate of reality shows.
    “Dog Eat Dog” ranked No. 2 behind Fox’s “American Idol” and joined “Fear Factor” and “Spy TV” among the week’s highest-rated programs.
   NBC is also continuing to do well with “Crime & Punishment,” which tied at No. 8 with a 3.4 rating.
   The reality show from Dick Wolf, the creator of NBC’s three “Law & Order” series, followed a repeat of “Law & Order: Criminal Intent” and bettered that show’s rating by almost 10 percent.
   “Crime” did especially well considering its competition. It premiered against the last hour of the CBS movie “A Time to Kill,” which was the week’s second most-watched program with just under 12 million viewers.
   CBS, in fact, far outpaced its nearest competitor in household ratings on the strength of “Time” and regularly scheduled programs, like “60 Minutes” and a repeat of “Everybody Loves Raymond.”
   While the network is struggling to lure in younger viewers, particularly since it lacks any significant reality shows until tonight’s premiere of the third “Big Brother,” the network has continued to do well among total viewers and household ratings.
  CBS last week had a 5.7 household rating and 11 share, which was about 14 percent better than NBC’s 5/10. Fox had a 3.6/7, ABC had a 3.5/7, UPN had a 1.5/3 and the WB had a 1.4/3.
    CBS had 13 shows in the week’s top 25, including the four highest-rated programs in the demo, and had strong performances with movies. In addition to “Time,” CBS’s “Murder, She Wrote” movie, called “South by Southwest,” ranked No. 10 and had more than 8.7 million viewers.

 

 

PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending July 7


 

Households

People 2+

Adults 18-49

Network

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

5.7

6020

11

3.1

8310

10

2.1

2700

7

NBC

5.0

5270

10

2.7

7330

9

2.5

3180

9

FOX

3.6

3820

7

2.2

5910

7

2.6

3340

10

ABC

3.5

3680

7

1.9

5220

6

1.8

2330

6

UPN

1.5

1550

3

0.8

2190

3

0.9

1180

3

WB

1.4

1470

3

0.8

2060

2

0.8

1060

3

PAX

0.7

770

1

0.4

1050

1

0.3

340

1

Source: Nielsen Media Research


 

SEASON-TO-DATE*
PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Sept. 24, 2001 through July 7, 2002


 

Households

 

People 2+

 

Adults 18-49

 

Network

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

NBC

8.4

8810

14

4.7

12700

13

4.9

6300

14

CBS

7.8

8190

13

4.3

11670

11

3.6

4610

10

ABC

5.9

6270

10

3.4

9080

9

3.3

4250

9

FOX

5.4

5660

9

3.2

8630

8

3.8

4810

10

UPN

2.5

2680

4

1.5

4060

4

1.7

2210

5

WB

2.3

2470

4

1.3

3560

3

1.5

1930

4

PAX

0.9

930

1

0.5

1250

1

0.3

410

1

* Regular broadcast season ended May 22, 2002
Source: Nielsen Media Research


 

NETWORK TV
Ranked on Households
Week Ending July 7


#

PROGRAMS

Net

HOUSEHOLDS

PERSONS 2+

Rtg%

Shr

(000)

RANK

Rtg%

(000)

1

60 MINUTES

CBS

8.6

18

9120

1

4.6

12511

2

EVERYBODY LOVES RAYMOND

CBS

7.9

14

8368

3

4.2

11385

3

CBS SUNDAY MOVIE ("A Time to Kill")

CBS

7.7

13

8121

2

4.4

11945

4

48 HOURS-MONDAY

CBS

7.4

13

7799

5

3.9

10577

4

DATELINE NBC-TUE

NBC

7.4

13

7780

7

3.8

10247

6

BECKER

CBS

7.3

12

7729

5

3.9

10618

7

LAW AND ORDER

NBC

6.6

13

6962

10

3.4

9253

7

LAW AND ORDER:CRIM INTENT

NBC

6.6

11

6952

9

3.6

9613

9

CRIME AND PUNISHMENT

NBC

6.3

11

6679

10

3.4

9286

10

CBS FRIDAY MOVIE SPECIAL(S) ("Murder She Wrote")

CBS

6.2

13

6567

12

3.2

8733

11

DOG EAT DOG

NBC

6.1

10

6466

4

4.0

10743

12

LAW AND ORDER:SVU-SP(S)

NBC

6.0

12

6283

17

3.1

8264

13

AMERICAN IDOL-TUESDAY

FOX

5.9

10

6183

7

3.8

10281

14

60 MINUTES II

CBS

5.8

13

6155

17

3.1

8435

14

JAG

CBS

5.8

11

6154

12

3.2

8591

16

CSI - SPECIAL(S)

CBS

5.7

13

6037

12

3.2

8509

16

JUDGING AMY

CBS

5.7

10

6027

25

2.8

7681

18

KING OF QUEENS

CBS

5.6

11

5920

21

2.9

7753

18

YES, DEAR

CBS

5.6

10

5901

21

2.9

7749

20

FRASIER

NBC

5.5

10

5830

25

2.8

7448

21

CROSSING JORDAN

NBC

5.4

10

5738

19

3.0

8177

21

DATELINE SUN-7PM-SPL(S)

NBC

5.4

10

5680

19

3.0

8056

21

GUARDIAN, THE

CBS

5.4

10

5738

21

2.9

7739

24

FEAR FACTOR

NBC

5.3

10

5640

12

3.2

8543

25

20/20-FRI SP-7/5(S)

ABC

5.2

10

5503

28

2.7

7308

25

DATELINE FRI-SP(S)

NBC

5.2

11

5508

32

2.6

7103

25

PEPSI 400(S)

FOX

5.2

12

5537

12

3.2

8551

Source: Nielsen Media Research


 

CABLE TV
Ranked on Households
Week Ending June 30


BASIC CABLE

#

PROGRAM NAME

NET

Households

Persons 2+

(000)

Rtg%

(000)

1

DEAD ZONE, THE

USA

3449

3.3

5166

2

WWE ENTERTAINMENT (WWE RAW ZONE)

TNN

3349

3.2

5126

3

AFI AWARDS(S)-06/24 (TRIBUTE TO TOM HANKS)

USA

3090

2.9

4626

4

WWE ENTERTAINMENT (WWE RAW)

TNN

3007

2.9

4659

5

BET AWARDS SHOW

BET

2928

2.8

4372

6

SPONGEBOB

NICK

2852

2.7

4256

7

SPONGEBOB

NICK

2840

2.7

3939

8

SPONGEBOB

NICK

2699

2.6

4035

9

SUPERSTATION SUN SHOWCASE (DIE HARD 2:DIE HARDER)

TBS

2679

2.5

3632

10

SPONGEBOB

NICK

2677

2.5

4011

11

SPONGEBOB

NICK

2621

2.5

4276

12

SPONGEBOB

NICK

2546

2.4

3979

12

SUNDAY MOVIE I (VOWS OF DECEPTION)

LIF

2546

2.4

3161

14

SPONGEBOB

NICK

2498

2.4

3788

15

SPONGEBOB

NICK

2496

2.4

4030

PAY CABLE

#

PROGRAM NAME

NET

Households

Persons 2+

(000)

Rtg%

(000)

1

SEX AND THE CITY(S)-6/30

HBO

2827

2.7

4013

2

ARLISS(S)-6/30

HBO

2235

2.1

3369

3

HBO BAD: KLITSCHKO

HBO

2165

2.1

3058

4

SIX FEET UNDER

HBO

1995

1.9

2909

5

WIRE, THE

HBO

1984

1.9

2965

Total U.S. ratings and household projections are based on 105.5 million TV homes.
Source: Nielsen Media Research


 

SYNDICATION
Ranked on Households
Week Ending June 23


#

PROGRAMS

Syndicator

Households

US Rtg%

(000)

1

WHEEL OF FORTUNE

KIN

7.4

7855

2

JEOPARDY

KIN

6.6

6916

3

FRIENDS-SYN (AT)

WB

6.2

6585

4

SEINFELD (AT)

CTS

5.7

6026

5

EVRY LVS RAYMOND-SYN (AT)

KIN

5.5

5795

6

JUDGE JUDY (AT)

PRM

5.2

5511

7

OPRAH WINFREY SHOW (AT)

KIN

5.1

5360

8

ENTERTAINMENT TONIGHT(AT)

PRM

4.8

5019

9

SEINFELD-WKND (AT)

CTS

4.6

4881

10

WHEEL OF FORTUNE WKND

KIN

3.8

3992

Source: Nielsen Media Research


 

SPANISH-LANGUAGE TELEVISION
Ranked on Households
Week Ending June 30


#

PROGRAMS

Net

NHTI*

Projection

Rtg%

(000)

1

SALOME WED

UNI

25.9

2646

1

PRIVILEGIO DE AMAR-WED

UNI

25.9

2640

3

PRIVILEGIO DE AMAR-THU

UNI

25.6

2608

4

PRIVILEGIO DE AMAR-TUE

UNI

25.2

2566

5

SALOME MON

UNI

24.9

2536

6

SALOME TUE

UNI

24.8

2528

7

SALOME THU

UNI

24.3

2483

8

PRIVILEGIO DE AMAR-MON

UNI

23.9

2438

9

SALOME FRI

UNI

23.2

2368

10

PRIVILEGIO DE AMAR-FRI

UNI

22.9

2339

11

CRISTINA-MON

UNI

21.6

2205

12

DON FRANCISCO PRESENTA-WE

UNI

18.2

1857

13

PICA Y SE EXTIENDE THU

UNI

17.7

1801

14

AQUI Y AHORA-TUE

UNI

17.3

1760

15

JUEGO DE LA VIDA-WED

UNI

16.8

1719

16

JUEGO DE LA VIDA-MON

UNI

16.7

1704

17

JUEGO DE LA VIDA-FRI

UNI

15.7

1598

18

JUEGO DE LA VIDA-TUE

UNI

15.4

1576

19

JUEGO DE LA VIDA-THU

UNI

14.8

1508

20

VER PARA CREER-SUN

UNI

14.4

1467

* Nielsen Hispanic Television Index; ratings based on 10.2 million Hispanic TV homes.
Source: Nielsen Media Research


 

NETWORK SPORTS
Ranked on Households
Week Ending June 30


#

PROGRAMS

Net

Episode

Households

Persons 2+

US Rtg%

Shr

(000)

(000)

1

FOX SATURDAY
BASEBALL

FOX

VAR. TEAMS AND TIMES

3.3

10

3503

4294

2

WWE SMACKDOWN!

UPN

3.3

6

3440

5046

3

ABC WC SOCCER GM-LIVE(S)-6/30

ABC

GER. v.
BRAZ.

2.5

12

2670

3932

4

US SENIOR OPEN SUN(S)-6/30

NBC

2.5

6

2662

3386

5

WIMBLEDON TENNIS
SAT.(S) 6/29

NBC

1.8

6

1875

2271

6

US SENIOR OPEN SAT(S)-6/29

NBC

1.7

5

1828

2143

7

FEDEX ST. JUDE CLASSIC-SU(S)-6/30

ABC

1.6

4

1672

2152

8

ABC WC SOCCER GM-TAPE(S)-6/30

ABC

GER. v.
BRAZ.

1.5

4

1555

2156

9

ABC WC SOCCER GM-6/29(S)-6/29

ABC

S. KOREA V. TURK.

1.4

4

1470

1922

10

FEDEX ST. JUDE CLASSIC-SA(S)-6/29

ABC

1.4

4

1459

1817

11

WIMBLEDON TENNIS
SUN.(S)6/30

NBC

1.2

4

1233

1447

12

ABC WC SOCCER PRE-GM
6/29(S)-6/29

ABC

S. KOREA V. TURK.

1.1

4

1166

1506

13

ABC WC SOCCER PRE-GM-LIVE
(S)-6/30

ABC

GER. v.
BRAZ.

1.1

9

1203

1788

14

CBS AUTO RACING
CART FEDX

CBS

CHICAGO GRAND PRIX

1.1

3

1191

1484

15

ABC WC SOCCER PRE-GM
TAPE(S)-6/30

ABC

GER. v.
BRAZ.

1.0

3

1037

1346

16

CBS SPORTS SPECT.SA

CBS

NTRA CHAMP.
SERIES-II

1.0

3

1046

1331

17

NBA 
INSIDE STUFF

NBC

1.0

4

1101

1227

18

THIS WEEK IN BASEBALL

FOX

0.8

3

877

1097

19

CBS AUTO RACING: TRANS-AM
(S)-6/29

CBS

BUCKEYE 100

0.5

2

576

761

20

WUSA WOMENS SOCCER

PAX

SAN JOSE AT BOSTON

0.2

0

162

245

Source: Nielsen Media Research


 

July 10, 2002© 2002 Media Life


-Kevin Downey is a staff writer for Media Life


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