TV summer really
belongs to cops

Call it the war of the 'L&O' and 'CSI' franchises

By Kevin Downey

    The notion that if one is good, then two is better only first caught on in television with the expansion of the “Law & Order” franchise over the past several years. 
   But this summer the concept is being pushed to extremes by both NBC with "L&O" and CBS with "CSI," and with no small amount of success. Both are not only repeating well in the off-season but are also regulars among the week’s top-rated shows.
   So it's no surprise that the two shows together will account for five hours of the coming season’s primetime lineup.
   While much of the attention this summer has gone to reality shows, these two cop shows nonetheless contributed to one of the most competitive weeks this summer.
   Last week, NBC averaged a 2.9 adult 18-49 rating to CBS and Fox’s 2.8 and ABC’s 2. UPN had a 1.2 and the WB had a 1 rating.
   The strength of the franchise concept bodes especially well for “CSI,” which CBS is spinning off into “CSI: Miami” this fall and is expected to extend further if ratings hold up.
   The show ranked No. 2 last week in total viewers with an audience of 12.7 million that is about half the size of its audience in the regular season, which ended in May.
   “CSI” tied at No. 6 among adults 18-49, while a second episode on Sunday ranked No. 27 in that demographic.
   NBC breathed life into the franchise idea with “Law & Order” and that show still dominates.
   NBC had six episodes of the show last week, including five episodes of “Law & Order: Criminal Intent.” Four of those ranked among the top 30 shows in the 18-49 demographic.
   The most-watched of those episodes, which aired on a special night, had a total audience of just under 11.7 million people. That was only 2 percent lower than its average in the regular season.
    Although the franchise shows will be tested once the networks come off repeats in the fall, last week’s ratings aren’t likely to go unnoticed by programming chiefs.
   Another trend already catching their attention, of course, is this summer’s long list of highly rated reality shows.
  Several of those shows boosted their respective networks with multiple episodes that nearly monopolized last week’s ratings.
   Fox’s “American Idol” had two episodes at No. 1 and No. 2 in the 18-49 demographic, while three episodes of CBS’s “Big Brother 3” made the top 20, including Wednesday and Thursday’s episodes at No. 5 and No. 6.
   “Big Brother 3’s” rating is up 6 percent over its predecessor and Wednesday’s episode ranks as the show's best rating so far this summer.
   Both networks also had top-rated sitcoms, including CBS’s “Everybody Loves Raymond,” which tied NBC’s “Friends” as the highest-rated comedy at No. 6.
   NBC had its fair share of top-rated reality shows too.
   “Dog Eat Dog” ranked No. 3 while “Meet My Folks” ranked No. 4 among adults 18-49.
   Meanwhile, NBC’s new “Rerun Show” is taking a ratings nose-dive that atrocious reviews suggested it would. The Thursday episode ranked No. 42 and lost 24 percent of “Will & Grace’s” lead-in rating. A Tuesday episode ranked No. 49.
   ABC is having even less luck with original summer programs.
   A rebroadcast of USA Network’s successful “Monk” only managed a 2.6 rating and tied at No. 42 in the demo, while “ICU: Arkansas Children’s Hospital” and the short-run “Widows” tied at No. 73 and No. 80, respectively.
  CBS was the top-rated network among households, with a 6 rating and 11 share, compared to NBC’s 5.6/10, ABC and Fox’s 3.9/7, UPN’s 2/4, and the WB’s 1.5/3.

PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Aug. 18


Network

Households

 

People 2+

 

Adults 18-49

 

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

6.0

6300

11

3.3

8890

10

2.8

3590

9

NBC

5.6

5860

10

3.0

8130

9

2.9

3730

9

FOX

3.9

4130

7

2.4

6350

7

2.8

3600

9

ABC

3.9

4090

7

2.1

5710

6

2.0

2610

6

UPN

2.0

2090

4

1.1

2950

3

1.2

1560

4

WB

1.5

1590

3

0.8

2160

2

1.0

1220

3

PAX

0.9

910

2

0.5

1240

1

0.3

430

1

Source: Nielsen Media Research


 

SEASON-TO-DATE*
PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Sept. 24, 2001 through Aug. 18, 2002


Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

NBC

8.0

8400

14

4.5

12080

12

4.7

5960

13

CBS

7.5

7890

13

4.2

11200

11

3.5

4420

10

ABC

5.7

6020

10

3.2

8700

9

3.2

4060

9

FOX

5.2

5460

9

3.1

8330

8

3.6

4640

10

UPN

2.4

2580

4

1.4

3900

4

1.7

2120

5

WB

2.2

2370

4

1.3

3410

3

1.4

1840

4

PAX

0.9

920

1

0.5

1230

1

0.3

400

1

* Regular broadcast season ended May 22, 2002
Source: Nielsen Media Research


 

NETWORK TV
Ranked on Households
Week Ending Aug. 18


#

PROGRAMS

Net

HOUSEHOLDS

PERSONS 2+

Rtg%

Shr

(000)

RANK

Rtg%

(000)

1

CSI

CBS

8.3

14

8708

2

4.7

12684

1

EVERYBODY LOVES RAYMOND

CBS

8.3

14

8807

1

4.8

12982

3

DATELINE NBC-TUE

NBC

8.2

15

8643

7

4.2

11353

3

LAW & ORDER:CRIM INT 8/14(S)

NBC

8.2

14

8657

5

4.3

11652

5

60 MINUTES

CBS

8.0

16

8492

5

4.3

11728

6

CSI-SPCL(S)

CBS

7.8

14

8178

7

4.2

11351

7

48 HOURS-MONDAY

CBS

7.6

13

8012

11

4.0

10700

8

BECKER

CBS

7.5

12

7945

10

4.1

11087

9

AMERICAN IDOL-TUESDAY

FOX

7.4

12

7826

2

4.7

12670

9

LAW AND ORDER:CRIM INTENT

NBC

7.4

12

7782

13

3.9

10642

11

LAW & ORDER:CRIM INT 8/16(S)

NBC

7.3

14

7730

11

4.0

10665

12

48 HOURS-WED

CBS

7.0

12

7434

15

3.8

10225

13

AMERICAN IDOL-WEDNESDAY

FOX

6.9

11

7319

4

4.5

12052

13

DOG EAT DOG

NBC

6.9

11

7229

7

4.2

11352

15

LAW & ORDER:CRIM INT 8/15(S)

NBC

6.7

12

7082

20

3.5

9568

16

BIG BROTHER 3-WED

CBS

6.6

11

6967

13

3.9

10582

17

FRIENDS

NBC

6.3

12

6663

20

3.5

9477

17

KING OF QUEENS

CBS

6.3

12

6655

16

3.6

9738

17

YES, DEAR

CBS

6.3

11

6623

16

3.6

9807

20

60 MINUTES II

CBS

6.2

11

6533

22

3.3

8912

21

CBS SUNDAY MOVIE ("Three Blind Mice")

CBS

6.0

10

6286

24

3.2

8605

21

MEET MY FOLKS

NBC

6.0

10

6354

16

3.6

9810

23

BIG BROTHER 3-THU

CBS

5.8

11

6152

16

3.6

9686

23

DATELINE SUN-7PM

NBC

5.8

12

6098

25

3.1

8415

25

JAG

CBS

5.7

11

6060

28

3.0

8165

Source: Nielsen Media Research


 

CABLE TV
Ranked on Households
Week Ending Aug. 11


BASIC CABLE

#

PROGRAM NAME

NET

Households

Persons 2+

(000)

Rtg%

(000)

1

WWE ENTERTAINMENT (WWE RAW ZONE)

TNN

3349

3.2

5478

2

NFL PRE-SEASON FOOTBALL L (JETS/STEELERS)

ESPN

3080

2.9

4119

3

PRIME MOVIE (DEEP FAMILY SECRETS)

LIF

2982

2.8

3555

4

MONK

USA

2949

2.8

4482

5

SPONGEBOB

NICK

2909

2.8

4186

6

WWE ENTERTAINMENT (WWE RAW)

TNN

2869

2.7

4542

7

SPONGEBOB

NICK

2829

2.7

4102

8

SPONGEBOB

NICK

2719

2.6

3809

9

DEAD ZONE, THE

USA

2669

2.5

3985

10

SPONGEBOB

NICK

2653

2.5

4173

11

SPONGEBOB

NICK

2594

2.5

4191

12

SPONGEBOB

NICK

2571

2.4

3932

13

PRIME MOVIE (THE PROMISE)

LIF

2447

2.3

2964

14

SPONGEBOB

NICK

2421

2.3

3262

15

SPONGEBOB

NICK

2418

2.3

3343

PAY CABLE

#

PROGRAM NAME

NET

Households

Persons 2+

(000)

Rtg%

(000)

1

SEX AND THE CITY(S)-8/11

HBO

5136

4.9

7305

2

ARLISS(S)-8/11

HBO

3491

3.3

4784

3

WIRE, THE

HBO

2954

2.8

4145

4

SIX FEET UNDER

HBO

2302

2.2

3096

5

SEX AND THE CITY(S)-8/07

HBO

1857

1.8

2739

Total U.S. ratings and household projections are based on 105.5 million TV homes.
Source: Nielsen Media Research


 

SYNDICATION
Ranked on Households
Week Ending Aug. 4


#

PROGRAMS

Syndicator

Households

Households

US Rtg%

(000)

1

WHEEL OF FORTUNE

KIN

7.8

8205

2

FRIENDS-SYN (AT)

WB

6.3

6647

2

JEOPARDY

KIN

6.3

6634

4

OPRAH WINFREY SHOW (AT)

KIN

5.9

6227

5

SEINFELD (AT)

CTS

5.7

6065

6

EVRY LVS RAYMOND-SYN (AT)

KIN

5.6

5859

7

JUDGE JUDY (AT)

PRM

5.2

5457

8

ENTERTAINMENT TONIGHT(AT)

PRM

5.1

5336

9

SEINFELD-WKND (AT)

CTS

5.0

5321

10

WHEEL OF FORTUNE WKND

KIN

4.5

4710

Source: Nielsen Media Research


 

SPANISH-LANGUAGE TELEVISION
Ranked on Households
Week Ending Aug. 18


#

PROGRAMS

Net

NHTI*

Projection

Rtg%

(000)

1

PRIVILEGIO DE AMAR-THU

UNI

27.4

2791

2

SALOME TUE

UNI

26.8

2730

3

SALOME THU

UNI

26.5

2704

4

SALOME WED

UNI

26.1

2660

5

PRIVILEGIO DE AMAR-MON

UNI

26.0

2655

5

PRIVILEGIO DE AMAR-TUE

UNI

26.0

2649

7

PRIVILEGIO DE AMAR-WED

UNI

25.8

2628

8

PRIVILEGIO DE AMAR-FRI

UNI

24.8

2528

9

SALOME MON

UNI

24.3

2476

10

SALOME FRI

UNI

24.0

2450

11

CRISTINA-MON

UNI

22.4

2288

12

DON FRANCISCO PRESENTA-WE

UNI

18.8

1920

13

CASOS VIDA R: ED. ESP FRI

UNI

18.1

1841

14

PICA Y SE EXTIENDE TUE

UNI

18.0

1835

15

GATA SALVAJE-TUE

UNI

17.9

1823

16

GATA SALVAJE-WED

UNI

17.7

1801

17

GATA SALVAJE-THU

UNI

17.3

1762

18

GATA SALVAJE-MON

UNI

16.9

1727

19

AQUI Y AHORA-THU

UNI

16.6

1689

20

GATA SALVAJE-FRI

UNI

15.5

1584

* Nielsen Hispanic Television Index; ratings based on 10.2 million Hispanic TV homes.
Source: Nielsen Media Research


 

NETWORK SPORTS
Ranked on Households
Week Ending Aug. 11


#

PROGRAMS

Net

Episode

Households

Persons 2+

US Rtg%

Shr

(000)

(000)

1

AFC-NFC HALL OF FAME GAME(S)
8/05

ABC

HOUSTON
 VS NY
GIANTS

7.0

12

7368

10522

2

WATKINS GLEN-WC(S)
8/11

NBC

NASCAR:
WINSTON CUP

5.3

14

5585

8210

3

BUICK OPEN-SUN(S)
8/11

CBS

5.1

13

5365

6913

4

BUICK OPEN-SAT(S)
8/10

CBS

3.7

11

3873

4838

5

US GYMNASTICS CHAMP-SUN(S)
8/11

NBC

3.5

7

3672

4983

6

FOX SATURDAY BASEBALL

FOX

VARIOUS TEAMS AND TIMES

3.1

9

3269

4209

7

US GYMNASTICS CHAMP-SAT(S)
8/10

NBC

2.8

6

2967

3679

8

WWE SMACKDOWN!

UPN

2.7

5

2832

3965

9

NBC SPORTS SPECIAL-.(S)
8/11

NBC

MANHATTAN BCH OPEN VOLLEYBALL

1.8

4

1947

2487

10

NBC SPORTS SPECIAL-(S)
8/10

NBC

IRONMAN TRIATHLON ENCORE

1.1

4

1197

1499

11

WOMEN'S BRITISH OPEN-SAT(S)
8/10

ABC

0.9

3

1002

1235

12

KENTUCKY INDY 300(S)
8/11

ABC

0.9

2

900

1183

13

CBS AUTO RACING:CART FEDX

CBS

CART GRAND PRIX - MID-OHIO

0.9

3

936

1078

14

WNBA-SAT

NBC

SACRAMENTO AT HOUSTON

0.9

3

945

1147

15

INTERNATIONAL RACE-CHAMP.(S)
8/11

ABC

0.8

2

895

1243

16

TOPSPIN: USTA KIDS SHOW-4(S)
8/11

CBS

0.8

2

812

896

17

ARENA FOOTBALL PLAYOFF GM(S)
8/10

ABC

ORLANDO AT SAN JOSE

0.7

2

744

962

18

WOMEN'S BRITISH OPEN-SUN(S)-8/11

ABC

0.5

1

527

819

19

3M CHMPNSHP(S)
8/09

PAX

0.2

1

226

254

20

WUSA WOMENS SOCCER

PAX

PHILADELPHIA AT ATLANTA

0.1

0

121

152

Source: Nielsen Media Research


 

August 21, 2002© 2002 Media Life


-Kevin Downey is a staff writer for Media Life


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