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belongs to cops
Call it the war of the 'L&O' and 'CSI' franchises
By Kevin Downey
The notion that if one is good, then two is better only first caught on in television with the expansion of the “Law & Order” franchise over the past several years.
But this summer the concept is being pushed to extremes by both NBC with "L&O" and CBS with "CSI," and with no small amount of success. Both are not only repeating well in the off-season but are also regulars among the week’s top-rated shows.
So it's no surprise that the two shows together will account for five hours of the coming season’s primetime lineup.
While much of the attention this summer has gone to reality shows, these two cop shows nonetheless contributed to one of the most competitive weeks this summer.
Last week, NBC averaged a 2.9 adult 18-49 rating to CBS and Fox’s 2.8 and ABC’s 2. UPN had a 1.2 and the WB had a 1 rating.
The strength of the franchise concept bodes especially well for “CSI,” which CBS is spinning off into “CSI: Miami” this fall and is expected to extend further if ratings hold up.
The show ranked No. 2 last week in total viewers with an audience of 12.7 million that is about half the size of its audience in the regular season, which ended in May.
“CSI” tied at No. 6 among adults 18-49, while a second episode on Sunday ranked No. 27 in that demographic.
NBC breathed life into the franchise idea with “Law & Order” and that show still dominates.
NBC had six episodes of the show last week, including five episodes of “Law & Order: Criminal Intent.” Four of those ranked among the top 30 shows in the 18-49 demographic.
The most-watched of those episodes, which aired on a special night, had a total audience of just under 11.7 million people. That was only 2 percent lower than its average in the regular season.
Although the franchise shows will be tested once the networks come off repeats in the fall, last week’s ratings aren’t likely to go unnoticed by programming chiefs.
Another trend already catching their attention, of course, is this summer’s long list of highly rated reality shows.
Several of those shows boosted their respective networks with multiple episodes that nearly monopolized last week’s ratings.
Fox’s “American Idol” had two episodes at No. 1 and No. 2 in the 18-49 demographic, while three episodes of CBS’s “Big Brother 3” made the top 20, including Wednesday and Thursday’s episodes at No. 5 and No. 6.
“Big Brother 3’s” rating is up 6 percent over its predecessor and Wednesday’s episode ranks as the show's best rating so far this summer.
Both networks also had top-rated sitcoms, including CBS’s “Everybody Loves Raymond,” which tied NBC’s “Friends” as the highest-rated comedy at No. 6.
NBC had its fair share of top-rated reality shows too.
“Dog Eat Dog” ranked No. 3 while “Meet My Folks” ranked No. 4 among adults 18-49.
Meanwhile, NBC’s new “Rerun Show” is taking a ratings nose-dive that atrocious reviews suggested it would. The Thursday episode ranked No. 42 and lost 24 percent of “Will & Grace’s” lead-in rating. A Tuesday episode ranked No. 49.
ABC is having even less luck with original summer programs.
A rebroadcast of USA Network’s successful “Monk” only managed a 2.6 rating and tied at No. 42 in the demo, while “ICU: Arkansas Children’s Hospital” and the short-run “Widows” tied at No. 73 and No. 80, respectively.
CBS was the top-rated network among households, with a 6 rating and 11 share, compared to NBC’s 5.6/10, ABC and Fox’s 3.9/7, UPN’s 2/4, and the WB’s 1.5/3.
|
PRIMETIME AVERAGES BY NETWORK |
|||||||||
|
Network |
Households |
People 2+ |
Adults 18-49 |
||||||
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
|
CBS |
6.0 |
6300 |
11 |
3.3 |
8890 |
10 |
2.8 |
3590 |
9 |
|
NBC |
5.6 |
5860 |
10 |
3.0 |
8130 |
9 |
2.9 |
3730 |
9 |
|
FOX |
3.9 |
4130 |
7 |
2.4 |
6350 |
7 |
2.8 |
3600 |
9 |
|
ABC |
3.9 |
4090 |
7 |
2.1 |
5710 |
6 |
2.0 |
2610 |
6 |
|
UPN |
2.0 |
2090 |
4 |
1.1 |
2950 |
3 |
1.2 |
1560 |
4 |
|
WB |
1.5 |
1590 |
3 |
0.8 |
2160 |
2 |
1.0 |
1220 |
3 |
|
PAX |
0.9 |
910 |
2 |
0.5 |
1240 |
1 |
0.3 |
430 |
1 |
|
Source: Nielsen Media Research |
|||||||||
|
SEASON-TO-DATE* |
|||||||||
|
Network |
Households |
People 2+ |
Adults 18-49 |
||||||
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
|
NBC |
8.0 |
8400 |
14 |
4.5 |
12080 |
12 |
4.7 |
5960 |
13 |
|
CBS |
7.5 |
7890 |
13 |
4.2 |
11200 |
11 |
3.5 |
4420 |
10 |
|
ABC |
5.7 |
6020 |
10 |
3.2 |
8700 |
9 |
3.2 |
4060 |
9 |
|
FOX |
5.2 |
5460 |
9 |
3.1 |
8330 |
8 |
3.6 |
4640 |
10 |
|
UPN |
2.4 |
2580 |
4 |
1.4 |
3900 |
4 |
1.7 |
2120 |
5 |
|
WB |
2.2 |
2370 |
4 |
1.3 |
3410 |
3 |
1.4 |
1840 |
4 |
|
PAX |
0.9 |
920 |
1 |
0.5 |
1230 |
1 |
0.3 |
400 |
1 |
|
* Regular
broadcast season ended May 22, 2002 |
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|
NETWORK TV |
||||||||
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
||||
|
Rtg% |
Shr |
(000) |
RANK |
Rtg% |
(000) |
|||
|
1 |
CSI |
CBS |
8.3 |
14 |
8708 |
2 |
4.7 |
12684 |
|
1 |
EVERYBODY LOVES RAYMOND |
CBS |
8.3 |
14 |
8807 |
1 |
4.8 |
12982 |
|
3 |
DATELINE NBC-TUE |
NBC |
8.2 |
15 |
8643 |
7 |
4.2 |
11353 |
|
3 |
LAW & ORDER:CRIM INT 8/14(S) |
NBC |
8.2 |
14 |
8657 |
5 |
4.3 |
11652 |
|
5 |
60 MINUTES |
CBS |
8.0 |
16 |
8492 |
5 |
4.3 |
11728 |
|
6 |
CSI-SPCL(S) |
CBS |
7.8 |
14 |
8178 |
7 |
4.2 |
11351 |
|
7 |
48 HOURS-MONDAY |
CBS |
7.6 |
13 |
8012 |
11 |
4.0 |
10700 |
|
8 |
BECKER |
CBS |
7.5 |
12 |
7945 |
10 |
4.1 |
11087 |
|
9 |
AMERICAN IDOL-TUESDAY |
FOX |
7.4 |
12 |
7826 |
2 |
4.7 |
12670 |
|
9 |
LAW AND ORDER:CRIM INTENT |
NBC |
7.4 |
12 |
7782 |
13 |
3.9 |
10642 |
|
11 |
LAW & ORDER:CRIM INT 8/16(S) |
NBC |
7.3 |
14 |
7730 |
11 |
4.0 |
10665 |
|
12 |
48 HOURS-WED |
CBS |
7.0 |
12 |
7434 |
15 |
3.8 |
10225 |
|
13 |
AMERICAN IDOL-WEDNESDAY |
FOX |
6.9 |
11 |
7319 |
4 |
4.5 |
12052 |
|
13 |
DOG EAT DOG |
NBC |
6.9 |
11 |
7229 |
7 |
4.2 |
11352 |
|
15 |
LAW & ORDER:CRIM INT 8/15(S) |
NBC |
6.7 |
12 |
7082 |
20 |
3.5 |
9568 |
|
16 |
BIG BROTHER 3-WED |
CBS |
6.6 |
11 |
6967 |
13 |
3.9 |
10582 |
|
17 |
FRIENDS |
NBC |
6.3 |
12 |
6663 |
20 |
3.5 |
9477 |
|
17 |
KING OF QUEENS |
CBS |
6.3 |
12 |
6655 |
16 |
3.6 |
9738 |
|
17 |
YES, DEAR |
CBS |
6.3 |
11 |
6623 |
16 |
3.6 |
9807 |
|
20 |
60 MINUTES II |
CBS |
6.2 |
11 |
6533 |
22 |
3.3 |
8912 |
|
21 |
CBS SUNDAY MOVIE ("Three Blind Mice") |
CBS |
6.0 |
10 |
6286 |
24 |
3.2 |
8605 |
|
21 |
MEET MY FOLKS |
NBC |
6.0 |
10 |
6354 |
16 |
3.6 |
9810 |
|
23 |
BIG BROTHER 3-THU |
CBS |
5.8 |
11 |
6152 |
16 |
3.6 |
9686 |
|
23 |
DATELINE SUN-7PM |
NBC |
5.8 |
12 |
6098 |
25 |
3.1 |
8415 |
|
25 |
JAG |
CBS |
5.7 |
11 |
6060 |
28 |
3.0 |
8165 |
|
Source: Nielsen Media Research |
||||||||
|
CABLE TV |
|||||
|
BASIC CABLE |
|||||
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
|
(000) |
Rtg% |
(000) |
|||
|
1 |
WWE ENTERTAINMENT (WWE RAW ZONE) |
TNN |
3349 |
3.2 |
5478 |
|
2 |
NFL PRE-SEASON FOOTBALL L (JETS/STEELERS) |
ESPN |
3080 |
2.9 |
4119 |
|
3 |
PRIME MOVIE (DEEP FAMILY SECRETS) |
LIF |
2982 |
2.8 |
3555 |
|
4 |
MONK |
USA |
2949 |
2.8 |
4482 |
|
5 |
SPONGEBOB |
NICK |
2909 |
2.8 |
4186 |
|
6 |
WWE ENTERTAINMENT (WWE RAW) |
TNN |
2869 |
2.7 |
4542 |
|
7 |
SPONGEBOB |
NICK |
2829 |
2.7 |
4102 |
|
8 |
SPONGEBOB |
NICK |
2719 |
2.6 |
3809 |
|
9 |
DEAD ZONE, THE |
USA |
2669 |
2.5 |
3985 |
|
10 |
SPONGEBOB |
NICK |
2653 |
2.5 |
4173 |
|
11 |
SPONGEBOB |
NICK |
2594 |
2.5 |
4191 |
|
12 |
SPONGEBOB |
NICK |
2571 |
2.4 |
3932 |
|
13 |
PRIME MOVIE (THE PROMISE) |
LIF |
2447 |
2.3 |
2964 |
|
14 |
SPONGEBOB |
NICK |
2421 |
2.3 |
3262 |
|
15 |
SPONGEBOB |
NICK |
2418 |
2.3 |
3343 |
|
PAY CABLE |
|||||
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
|
(000) |
Rtg% |
(000) |
|||
|
1 |
SEX AND THE CITY(S)-8/11 |
HBO |
5136 |
4.9 |
7305 |
|
2 |
ARLISS(S)-8/11 |
HBO |
3491 |
3.3 |
4784 |
|
3 |
WIRE, THE |
HBO |
2954 |
2.8 |
4145 |
|
4 |
SIX FEET UNDER |
HBO |
2302 |
2.2 |
3096 |
|
5 |
SEX AND THE CITY(S)-8/07 |
HBO |
1857 |
1.8 |
2739 |
|
Total U.S.
ratings and household projections are based on 105.5 million TV
homes. |
|||||
|
SYNDICATION |
||||
|
# |
PROGRAMS |
Syndicator |
Households |
Households |
|
US Rtg% |
(000) |
|||
|
1 |
WHEEL OF FORTUNE |
KIN |
7.8 |
8205 |
|
2 |
FRIENDS-SYN (AT) |
WB |
6.3 |
6647 |
|
2 |
JEOPARDY |
KIN |
6.3 |
6634 |
|
4 |
OPRAH WINFREY SHOW (AT) |
KIN |
5.9 |
6227 |
|
5 |
SEINFELD (AT) |
CTS |
5.7 |
6065 |
|
6 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
5.6 |
5859 |
|
7 |
JUDGE JUDY (AT) |
PRM |
5.2 |
5457 |
|
8 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
5.1 |
5336 |
|
9 |
SEINFELD-WKND (AT) |
CTS |
5.0 |
5321 |
|
10 |
WHEEL OF FORTUNE WKND |
KIN |
4.5 |
4710 |
|
Source: Nielsen Media Research |
||||
|
SPANISH-LANGUAGE TELEVISION |
||||
|
# |
PROGRAMS |
Net |
NHTI* |
Projection |
|
Rtg% |
(000) |
|||
|
1 |
PRIVILEGIO DE AMAR-THU |
UNI |
27.4 |
2791 |
|
2 |
SALOME TUE |
UNI |
26.8 |
2730 |
|
3 |
SALOME THU |
UNI |
26.5 |
2704 |
|
4 |
SALOME WED |
UNI |
26.1 |
2660 |
|
5 |
PRIVILEGIO DE AMAR-MON |
UNI |
26.0 |
2655 |
|
5 |
PRIVILEGIO DE AMAR-TUE |
UNI |
26.0 |
2649 |
|
7 |
PRIVILEGIO DE AMAR-WED |
UNI |
25.8 |
2628 |
|
8 |
PRIVILEGIO DE AMAR-FRI |
UNI |
24.8 |
2528 |
|
9 |
SALOME MON |
UNI |
24.3 |
2476 |
|
10 |
SALOME FRI |
UNI |
24.0 |
2450 |
|
11 |
CRISTINA-MON |
UNI |
22.4 |
2288 |
|
12 |
DON FRANCISCO PRESENTA-WE |
UNI |
18.8 |
1920 |
|
13 |
CASOS VIDA R: ED. ESP FRI |
UNI |
18.1 |
1841 |
|
14 |
PICA Y SE EXTIENDE TUE |
UNI |
18.0 |
1835 |
|
15 |
GATA SALVAJE-TUE |
UNI |
17.9 |
1823 |
|
16 |
GATA SALVAJE-WED |
UNI |
17.7 |
1801 |
|
17 |
GATA SALVAJE-THU |
UNI |
17.3 |
1762 |
|
18 |
GATA SALVAJE-MON |
UNI |
16.9 |
1727 |
|
19 |
AQUI Y AHORA-THU |
UNI |
16.6 |
1689 |
|
20 |
GATA SALVAJE-FRI |
UNI |
15.5 |
1584 |
|
* Nielsen
Hispanic Television Index; ratings based on 10.2 million Hispanic TV
homes. |
||||
|
NETWORK SPORTS |
|||||||
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
||
|
US Rtg% |
Shr |
(000) |
(000) |
||||
|
1 |
AFC-NFC HALL OF FAME GAME(S) |
ABC |
HOUSTON |
7.0 |
12 |
7368 |
10522 |
|
2 |
WATKINS GLEN-WC(S) |
NBC |
NASCAR: |
5.3 |
14 |
5585 |
8210 |
|
3 |
BUICK OPEN-SUN(S) |
CBS |
5.1 |
13 |
5365 |
6913 |
|
|
4 |
BUICK OPEN-SAT(S) |
CBS |
3.7 |
11 |
3873 |
4838 |
|
|
5 |
US GYMNASTICS CHAMP-SUN(S) |
NBC |
3.5 |
7 |
3672 |
4983 |
|
|
6 |
FOX SATURDAY BASEBALL |
FOX |
VARIOUS TEAMS AND TIMES |
3.1 |
9 |
3269 |
4209 |
|
7 |
US GYMNASTICS CHAMP-SAT(S) |
NBC |
2.8 |
6 |
2967 |
3679 |
|
|
8 |
WWE SMACKDOWN! |
UPN |
2.7 |
5 |
2832 |
3965 |
|
|
9 |
NBC SPORTS SPECIAL-.(S) |
NBC |
MANHATTAN BCH OPEN VOLLEYBALL |
1.8 |
4 |
1947 |
2487 |
|
10 |
NBC SPORTS SPECIAL-(S) |
NBC |
IRONMAN TRIATHLON ENCORE |
1.1 |
4 |
1197 |
1499 |
|
11 |
WOMEN'S BRITISH OPEN-SAT(S) |
ABC |
0.9 |
3 |
1002 |
1235 |
|
|
12 |
KENTUCKY INDY 300(S) |
ABC |
0.9 |
2 |
900 |
1183 |
|
|
13 |
CBS AUTO RACING:CART FEDX |
CBS |
CART GRAND PRIX - MID-OHIO |
0.9 |
3 |
936 |
1078 |
|
14 |
WNBA-SAT |
NBC |
SACRAMENTO AT HOUSTON |
0.9 |
3 |
945 |
1147 |
|
15 |
INTERNATIONAL RACE-CHAMP.(S) |
ABC |
0.8 |
2 |
895 |
1243 |
|
|
16 |
TOPSPIN: USTA KIDS SHOW-4(S) |
CBS |
0.8 |
2 |
812 |
896 |
|
|
17 |
ARENA FOOTBALL PLAYOFF GM(S) |
ABC |
ORLANDO AT SAN JOSE |
0.7 |
2 |
744 |
962 |
|
18 |
WOMEN'S BRITISH OPEN-SUN(S)-8/11 |
ABC |
0.5 |
1 |
527 |
819 |
|
|
19 |
3M CHMPNSHP(S) |
PAX |
0.2 |
1 |
226 |
254 |
|
|
20 |
WUSA WOMENS SOCCER |
PAX |
PHILADELPHIA AT ATLANTA |
0.1 |
0 |
121 |
152 |
|
Source: Nielsen Media Research |
|||||||
August 21, 2002© 2002 Media Life
-Kevin Downey is a staff writer for Media Life
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