CBS's 'Survivor 3'


CBS's 'CSI'

 

'Survivor' sputtering
against NBC's 'Friends'


Viewer slump for CBS show. Has burnout set in?

By Kevin Downey

   
The fall television season is turning out to be nothing like it was supposed to be for CBS.
    With its "Survivor" starting the season for the first time, CBS was expected to present a challenge to NBCís lead in the 18-49 demo so favored by advertisers.
    At the very least, media buyers were expecting "Survivor: Africa" to boost CBS's season-to-date ratings.
    Neither is happening.
    "Survivor" is slumping far below the levels achieved by its predecessor, "Survivor: The Australian Outback"--and well behind NBC's "Friends," which it is pitted against on Thursday night.
    Last week some 19.6 million viewers turned to "Survivor," about nine million fewer than viewed a typical episode of "Survivor: The Australian Outback."
    Last week's show garnered a 7.9 rating among adults 18-49.
    In contrast, "Friends" drew 25.6 million viewers and a 12.2 adult 18-49 rating.
    Just why "Survivor" is doing more poorly than widely expected is open to speculation.
    Some media buyers believe it's simply a case of viewer burnout, with the show suffering from the same forces that eventually affected ABC's "Who Wants to Be a Millionaire" after its initial burst.
    Others assume itís due to a new mood among viewers, who in general are exhibiting less patience with the whole reality genre following the Sept. 11 tragedy and the anthrax scare. As evidence they point to ABCís decision to put "The Mole 2" on hiatus, after a poor early showing, and to postpone "The Runner."
    For its part, CBS blames the slump on the one-hour delay of its premiere for President Bushís address, which it says disrupted the momentum the show had built up.
    Whatever the cause of "Survivorís" problems, though, CBSís adult 18-49 rating for the first four weeks of the season is down 2.5 percent, to a 3.9.
    NBC is the only major network to post a gain, with a 2 percent increase to a 5.2. Itís by far the No. 1 network so far and has won every week of the season in that demo.
    ABC is down nearly 11 percent to a 4.1, Fox is down 23 percent to a 3.4, UPN is up 20 percent to a 2.4, and the WB is down 10.5 percent to a 1.7.
    But despite the cooling interest in "Survivor," not everything is going badly for CBS.
    The second season of "CSI" is outperforming "Survivor: Africa," which reflects the relative weakness of its competition on NBC on Thursday at 9 p.m. as much as it does the strength of the show.
    "CSI" ranked No. 3 in the demo last week and beat NBCís "Will & Grace" and "Just Shoot Me" by 11.5 percent.
    The average rating for the two NBC shows was 36 percent lower than that of "Friends." Also hurting NBC was the audience killer "Inside Schwartz," which lost 43 percent of its "Friends'" lead-in.
    CBSís "Everybody Loves Raymond" was the second-highest-rated sitcom behind "Friends."
    And despite having a slew of bottom-feeders like "Ellen" and "Citizen Baines," a number of CBSís programs have defied predictions for early cancellation.
    Perhaps the most surprising of that bunch is "Yes, Dear," which is in its second year and tied for No. 12. It had been singled out last season as a candidate for an early demise but last week improved on its "King of Queens" lead-in and was the sixth-highest-rated sitcom overall.
    Still, CBS tied for third place in the 18-49 demo last week with a 3.9 rating.
    NBC had a 4.8.
    Fox had a 4.0, which is down almost 15 percent from the same week last year. Its ratings have been pulled down by Major League Baseball playoffs. Games four and five ranked No. 10 but league championship games sank as far as No. 95.
    ABC had a 3.9.
    Meanwhile the WB, which had its third-best 18-49 rating ever with its "Smallville" premiere, had a 2.1, and UPN had a 2.0.
    In household ratings, NBC was in first place with an 8.3 rating and 13 share. CBS had an 8.1/13, Fox had a 7.5/12, and ABC had a 6.5/11. The WB had a 3.2/5, which was up 10 percent from the previous week, and UPN had a 2.9/5.



PRIMETIME AVERAGES BY NETWORK
RANKED ON HOUSEHOLDS
Week Ending
October 21, 2001


 

HOUSEHOLDS

PERSONS 2+

ADULTS 18-49

Net

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR

NBC

8.3

8720

13

4.5

12160

12

4.8

6060

13

CBS

8.1

8530

13

4.5

12050

12

3.9

4980

10

FOX

7.5

7870

12

4.1

11050

11

4.0

5030

11

ABC

6.5

6900

11

3.6

9820

9

3.9

4950

10

WB

3.2

3400

5

1.8

4850

4

2.1

2660

5

UPN

2.9

3110

5

1.8

4740

4

2.0

2580

5

PAX

0.9

950

1

0.5

1260

1

0.3

430

1

Source: Nielsen Media Research


 

SEASON-TO-DATE
 PRIMETIME AVERAGES BY NETWORK
RANKED ON HOUSEHOLDS
Sept. 24, 2001 through Oct. 21, 2001


 

HOUSEHOLDS

PERSONS 2+

ADULTS 18-49

Net

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR

NBC

8.8

9260

14

4.8

13050

13

5.2

6650

14

CBS

8.2

8630

13

4.5

12130

12

3.9

4980

10

ABC

6.9

7280

11

3.9

10390

10

4.1

5160

11

FOX

5.6

5900

9

3.1

8360

8

3.4

4350

9

UPN

3.2

3420

5

2.0

5290

5

2.4

3000

6

WB

2.7

2840

4

1.5

4100

4

1.7

2160

4

PAX

0.9

990

2

0.5

1330

1

0.3

440

1

Source: Nielsen Media Research


 

NETWORK TV
RANKED ON HOUSEHOLDS
Week Ending
October 21, 2001


 

 

 

HOUSEHOLDS

PERSONS 2+

#

PROGRAMS

Net

Rtg%

Shr

(000)

#

Rtg%

(000)

1

E.R.

NBC

17.6

28

18551

1

9.9

26707

2

FRIENDS

NBC

16.0

25

16894

2

9.5

25581

3

CSI

CBS

14.1

21

14889

3

8.5

23043

4

WEST WING

NBC

13.7

21

14471

5

7.7

20787

5

EVERYBODY LOVES RAYMOND

CBS

13.5

20

14275

4

8.0

21630

6

LAW AND ORDER:CRIM INT-S(S)

NBC

12.9

21

13627

7

7.2

19319

7

FOX MLB LCS: GMS 4&5(S) (Az vs Atlanta/Seattle vs NY)

FOX

12.3

19

12940

8

7.0

18761

8

JAG

CBS

11.6

18

12213

10

6.4

17272

9

BECKER

CBS

11.4

16

11981

9

6.5

17484

9

JUDGING AMY

CBS

11.4

18

11992

12

6.0

16059

9

SURVIVOR: AFRICA

CBS

11.4

18

12033

6

7.3

19592

12

PRACTICE, THE

ABC

10.8

17

11353

11

6.1

16337

13

LAW AND ORDER:SVU

NBC

10.5

19

11090

15

5.7

15441

14

WILL & GRACE

NBC

10.4

15

11014

12

6.0

16260

15

60 MINUTES

CBS

10.3

17

10857

20

5.5

14796

15

GUARDIAN, THE

CBS

10.3

15

10903

17

5.6

15077

17

FRASIER

NBC

10.2

15

10752

15

5.7

15480

18

INSIDE SCHWARTZ

NBC

9.9

15

10408

17

5.6

15088

18

NFL MONDAY NIGHT FOOTBALL (Washington vs Dallas)

ABC

9.9

16

10393

20

5.5

14735

20

KING OF QUEENS

CBS

9.5

15

10003

17

5.6

15052

20

YES, DEAR

CBS

9.5

14

10061

14

5.8

15716

22

JUST SHOOT ME

NBC

9.2

14

9728

22

5.1

13860

23

LAW AND ORDER:CRIM INTENT

NBC

9.1

13

9568

23

4.8

13058

24

CROSSING JORDAN

NBC

8.9

14

9367

25

4.6

12471

25

FOX MLB NL DIV SRS GM 5(S) (Oakland vs Yankees)

FOX

8.4

13

8819

32

4.3

11670

25

NFL MONDAY SHOWCASE

ABC

8.4

13

8829

27

4.5

12229

Source: Nielsen Media Research


 

CABLE TV
RANKED ON HOUSEHOLDS
Week Ending
October 14, 2001


BASIC CABLE
     

House-
holds

House- holds

Persons 2+

#

PROGRAM NAME

Net

(000)

Rtg %  (000)

1

NFL REGULAR SEASON

ESPN

5622

5.3

7916

2

WWF ENTERTAINMENT

TNN

3858

3.7

5843

3

WWF ENTERTAINMENT

TNN

3617

3.4

5529

4

BUSH PRESIDENTIAL ADDRESS

CNN

3292

3.1

4406

5

MLB - PLAYOFFS

FAM

3283

3.1

4231

6

HALLOWEENTOWN II: KALABAR

DSNY

3245

3.1

6088

7

ASHCROFT PC/AMRCA WAR BRF

CNN

3200

3.0

3817

8

MLB - PLAYOFFS

FAM

3154

3.0

3956

9

AMERICA STRIKES BACK

CNN

3096

2.9

3756

9

AMERICA STRIKES BACK

CNN

3096

2.9

3872

11

FLEISCHER PC/AMERICAS WAR

CNN

3024

2.9

3634

12

COLL FTBALL-SAT PRIME

ESPN

2972

2.8

4307

13

BUSH-COLUMBUS DAY ADDRESS

CNN

2967

2.8

3810

14

NFL PRIME TIME

ESPN

2920

2.8

4176

15

RUMSFELD PC/AMRCA NEW WAR

CNN

2868

2.7

3740

PAY CABLE 

     

House-
holds

House- holds

Persons 2+

#

PROGRAM NAME

Net

(000)

Rtg %

(000)

1

BAND OF BROTHERS

HBO

4107

3.9

6433

2

SOPRANOS, THE

HBO

2713

2.6

3769

3

MEET THE PARENTS

HBO

2240

2.1

3022

4

BOXING:TYSON VS. NIELSEN

SHOW

1978

1.9

2791

5

CURB YOUR ENTHUSIASM

HBO

1931

1.8

2936

*Coverage area ratings are within each cable network's universe.
*Total U.S. ratings and household projections are based on 105.5 million TV homes.
*For inclusion in the rankings, telecasts must be promoted as distinct programs and must be of 5 minutes minimum duration. 
Source: Nielsen Media Research


 

SYNDICATION
RANKED ON HOUSEHOLDS
Week Ending
October 7, 2001


 

   

Households

Households

#

PROGRAM NAME

Syndicator

Rtg % (000)

1

WHEEL OF FORTUNE

KIN

8.8

9290

2

JEOPARDY

KIN

7.3

7742

3

FRIENDS-SYN (AT)

WB

6.7

7087

4

SEINFELD (AT)

CTS

6.1

6477

4

ENTERTAINMENT TONIGHT(AT)

PRM

6.1

6456

6

OPRAH WINFREY SHOW (AT)

KIN

5.9

6258

7

JUDGE JUDY (AT)

PRM

5.3

5630

7

ESPN NFL REGULAR SEASON

ESP

5.3

5572

9

SEINFELD-WKND (AT)

CTS

5.2

5527

10

EVRYBDY LVS RAYMOND-SYN

KIN

4.3

4583

Source: Nielsen Media Research


 

October 24, 2001 © 2001 Media Life


-Kevin Downey is a staff writer for Media Life.


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