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Billion $ prize deadline
spikes traffic at lotto site
By Jeremy Schlosberg
P.T. Barnum would have loved
the web.
The latest company to make suckers out of
millions of people has been rewarded by an appearance among the web’s
top 20 properties.
The company, a little-known outfit called Bradford &
Reed, launched a lotto site called Grab.com in October that purported to
have a $1 billion prize.
As the Dec. 28 drawing date approached, enough people thought
they might as well have a go at the prize to push Bradford & Reed up
to No. 19 on the list of top web properties for the week ending Dec. 31,
according to Nielsen//NetRatings.
As it turns out, with 2.4 billion to one odds that anyone
would actually be awarded a billion dollars, they really needn’t have
bothered. According to accepted odds, it was actually about 200,000 times
more likely that someone entering the contest would be murdered than would
win the billion dollars.
Plus the contest’s fine print had it that 62 percent of the
billion-dollar prize would be awarded in the year 2040.
More than 80 percent of Bradford & Reed’s traffic was
generated by Grab.com, with the rest coming from Mailbits.com, a site that
offers free email newsletters on the fluffiest of topics—trivia, jokes,
free offers and the like.
With the Dec. 28 drawing now behind us, we can report
that, strangely enough, no one ended up winning $1 billion.
Grab.com is now offering a $1 million potential prize for its
next contest. The deadline for entering this one is today.
Elsewhere on the Nielsen//NetRatings chart, a new
advertiser has appeared among the web’s top 10—a company called
Net2Phone, which offers free phone calls from personal computers to
telephones in the U.S.
Net2Phone was the No. 7 advertiser on the web for the
week ending Dec. 31; its 57.4 million impressions put it ahead of web
advertising heavyweights America Online and eBay. Net2Phone scored three
banners in the top 10 as well, at Nos. 6, 8 and 9.
|
Top 25 Properties |
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|
Property |
Unique_Audience |
Reach_% |
Time |
|
1. AOL Websites |
27,539,746 |
43.34 |
0:13:59 |
|
2. Yahoo! |
23,916,185 |
37.63 |
0:28:28 |
|
3. MSN |
21,529,278 |
33.88 |
0:21:13 |
|
4. Excite@Home |
9,702,954 |
15.27 |
0:06:00 |
|
5. Microsoft |
7,538,902 |
11.86 |
0:08:29 |
|
6. Lycos Network |
6,900,591 |
10.86 |
0:15:48 |
|
7. Walt Disney Internet Group |
5,700,819 |
8.97 |
0:13:38 |
|
8. eBay |
5,122,602 |
8.06 |
0:11:19 |
|
9. eUniverse Network |
4,831,982 |
7.6 |
0:55:20 |
|
10. Time Warner |
4,531,524 |
7.13 |
0:06:57 |
|
11. Amazon |
4,471,419 |
7.04 |
0:09:12 |
|
12. NBC Internet |
4,027,301 |
6.34 |
0:07:18 |
|
13. CNET Networks |
4,014,514 |
6.32 |
0:09:03 |
|
14. About |
3,669,468 |
5.77 |
0:08:21 |
|
15. LookSmart |
3,558,397 |
5.6 |
0:04:49 |
|
16. Weather Channel |
3,541,179 |
5.57 |
0:06:18 |
|
17. American Greetings |
2,950,356 |
4.64 |
0:26:41 |
|
18. Napster Inc. |
2,848,792 |
4.48 |
0:08:56 |
|
19. Bradford & Reed Inc. |
2,666,916 |
4.2 |
0:06:33 |
|
20. AltaVista |
2,572,302 |
4.05 |
0:06:21 |
|
21. iWon.com Inc. |
2,428,302 |
3.82 |
0:06:42 |
|
22. Ask Jeeves |
2,424,815 |
3.82 |
0:04:31 |
|
23. EarthLink |
2,348,047 |
3.69 |
0:07:01 |
|
24. Uproar |
2,295,309 |
3.61 |
0:05:43 |
|
25. Gator.com |
2,181,895 |
3.43 |
0:07:49 |
| Source:
Nielsen//NetRatings
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Top Ten Advertisers |
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Advertiser |
Impressions |
Reach_% |
|
1. Microsoft |
361,328,179 |
33.79 |
|
2. Barnes and Noble |
150,266,083 |
31.15 |
|
3. Amazon |
149,758,364 |
33.46 |
|
4. ClassMates |
121,267,683 |
26.8 |
|
5. Yahoo! |
99,656,575 |
15.85 |
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6. Next Card |
75,152,153 |
15.63 |
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7. Net2Phone |
57,412,395 |
14.32 |
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8. America Online |
56,505,822 |
17.66 |
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9. eBay |
56,100,474 |
13.23 |
|
10. Casino On Net |
52,696,049 |
7.89 |
| Source:
Nielsen//NetRatings
|
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|
Top 25 Domains |
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|
Domain |
Unique_Audience |
Reach_% |
Time |
|
1. yahoo.com |
21,705,374 |
34.16 |
0:29:47 |
|
2. aol.com |
19,952,204 |
31.4 |
0:11:58 |
|
3. msn.com |
18,641,856 |
29.33 |
0:19:43 |
|
4. passport.com |
11,463,406 |
18.04 |
0:04:06 |
|
5. microsoft.com |
6,281,373 |
9.88 |
0:06:24 |
|
6. go.com |
5,433,618 |
8.55 |
0:13:41 |
|
7. geocities.com |
5,283,112 |
8.31 |
0:05:22 |
|
8. bluemountain.com |
5,247,305 |
8.26 |
0:12:01 |
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9. netscape.com |
5,142,584 |
8.09 |
0:54:51 |
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10. ebay.com |
4,826,912 |
7.6 |
0:20:46 |
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11. amazon.com |
4,161,648 |
6.55 |
0:05:48 |
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12. excite.com |
3,897,480 |
6.13 |
0:09:35 |
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13. lycos.com |
3,730,181 |
5.87 |
0:07:47 |
|
14. weather.com |
3,541,179 |
5.57 |
0:05:59 |
|
15. nbci.com |
3,422,218 |
5.39 |
0:26:41 |
|
16. looksmart.com |
3,064,690 |
4.82 |
0:03:28 |
|
17. americangreetings.com |
2,934,971 |
4.62 |
0:04:12 |
|
18. napster.com |
2,848,792 |
4.48 |
0:04:57 |
|
19. iwon.com |
2,428,302 |
3.82 |
0:08:28 |
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20. altavista.com |
2,232,834 |
3.51 |
0:03:59 |
|
21. grab.com |
2,212,198 |
3.48 |
0:16:00 |
|
22. msnbc.com |
2,146,766 |
3.38 |
0:08:17 |
|
23. gator.com |
2,075,330 |
3.27 |
0:09:27 |
|
24. compuserve.com |
2,052,452 |
3.23 |
0:07:01 |
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25. google.com |
2,049,093 |
3.22 |
0:05:45 |
| Source:
Nielsen//NetRatings
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Top 25 Advertising Domains |
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|
Domain |
Impressions |
Reach_% |
|
1. yahoo.com |
897,529,577 |
31.12 |
|
2. msn.com |
476,138,893 |
26.62 |
|
3. ebay.com |
425,076,219 |
7.7 |
|
4. aol.com |
309,126,304 |
21.82 |
|
5. netscape.com |
110,199,840 |
7.51 |
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6. lycos.com |
97,959,770 |
4.91 |
|
7. go.com |
84,030,342 |
6.9 |
|
8. excite.com |
63,680,235 |
5.29 |
|
9. americangreetings.com |
62,840,593 |
4.75 |
|
10. realtor.com |
62,355,537 |
0.69 |
|
11. neopets.com |
50,785,887 |
0.61 |
|
12. passport.com |
47,602,664 |
11 |
|
13. looksmart.com |
45,389,683 |
3.28 |
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14. altavista.com |
38,239,923 |
2.78 |
|
15. weather.com |
37,289,958 |
5.05 |
|
16. classmates.com |
31,744,811 |
1.17 |
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17. pogo.com |
31,451,005 |
1.18 |
|
18. bluemountain.com |
29,623,413 |
4.61 |
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19. nbci.com |
29,510,068 |
3.87 |
|
20. compuserve.com |
28,317,615 |
2 |
|
21. iwin.com |
27,520,968 |
2.91 |
|
22. ezboard.com |
27,178,654 |
0.61 |
|
23. msnbc.com |
26,791,808 |
3.1 |
|
24. blackplanet.com |
25,215,849 |
0.49 |
|
25. att.net |
24,004,841 |
1.23 |
| Source:
Nielsen//NetRatings
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Top Ten Banners |
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|
Advertiser |
Impressions |
Unique_Audience |
Reach_% |
|
1. ClassMates |
34,439,241 |
7,458,225 |
11.74 |
|
2. Bonzi Software |
23,333,811 |
4,678,521 |
7.36 |
|
3. Bonzi Software |
12,548,296 |
4,381,455 |
6.89 |
|
4. Verizon/MSN |
13,184,522 |
4,207,037 |
6.62 |
|
5. Colonize |
13,206,868 |
4,020,055 |
6.33 |
|
6. Net2Phone |
7,723,986 |
3,824,591 |
6.02 |
|
7. WebTV |
9,959,842 |
3,715,355 |
5.85 |
|
8. Net2Phone |
7,713,993 |
3,673,500 |
5.78 |
|
9. Net2Phone |
7,508,138 |
3,621,546 |
5.7 |
|
10. ClassMates |
17,593,226 |
3,609,459 |
5.68 |
| Source:
Nielsen//NetRatings
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Average Usage |
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VALUES |
Current Week |
Last Week |
%Change |
|
Number of Sessions per Week |
5 |
5 |
0 |
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Number of Unique Sites Visited |
5 |
5 |
0 |
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Page Views per Week |
176 |
174 |
1.15 |
|
Page Views per Surfing Session |
33 |
32 |
3.13 |
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Time Spent per Week |
2:42:51 |
2:43:51 |
-0.6 |
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Time Spent During Surfing Session |
0:30:56 |
0:29:49 |
3.75 |
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Duration of a Page viewed |
0:00:56 |
0:00:56 |
0.59 |
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Average Click Rate for Top Banners |
0.21 |
0.24 |
-12.5 |
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Total Internet Audience Sample |
59,892 |
60,549 |
-1.09 |
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Active Internet Universe |
63,548,361 |
66,916,118 |
-5.03 |
|
Current Internet Universe Estimate |
158,756,922 |
158,821,843 |
-0.04 |
| Source:
Nielsen//NetRatings
|
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-Jeremy Schlosberg is the senior editor for new media.
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