While the
 network has improved its adult 18-49 rating by 2.6 percent to a 3.9, it has done little damage to NBC, which maintains its lead
 with a 5.0.




'Survivor' fails to eat
NBC's lead in 18-49s

Real Thursday night damage is to ABC's lineup

By Kevin Downey

    "Survivor: The Australian Outback" helped push CBS to a No. 1 tie with NBC in last week’s household ratings but has so far failed to boost the network much in the important adult 18-49 demographic.
    CBS ranked No. 4 in the demo last week and, despite strong ratings by the reality show and last month’s "Super Bowl XXXV," is still in last place for the season.
    While the network has improved its adult 18-49 rating by 2.6 percent to a 3.9, it has done little damage to NBC, which maintains its lead with a 5.0.
    The Peacock network, which has long dominated the 18-49 ratings, was the intended target of CBS’s "Survivor II" counter-programming strategy.
    Rather than knock down NBC’s "must-see" Thursday block, it seems "Survivor II" mostly served to bring new viewers to the night and hurt ABC’s "Whose Line," which was down 37 percent.
    All of NBC’s sitcoms, including "Friends" and "Will & Grace," improved their 18-49 ratings over the previous two weeks and just about matched numbers from last month.
    In fact, in head-to-head competition, "Survivor II" had an 11.9 rating and was the No. 2 show for the week. "Friends" had an 11.0 compared to an 11.6 four weeks ago.
    Following "Survivor II," CBS’s "CSI," which moved from Friday night to Thursday, improved its adult 18-49 by 78 percent.
    But the hour-long drama still ranked well behind NBC’s block of "Will & Grace" and "Just Shoot Me." The two shows averaged a 10.5 rating in the demo to "CSI’s" 8.2.
    And later in the night "ER" managed to score the highest rating for the week against light competition.
    The Saturday night premiere of Vince McMahon’s Xtreme Football League on NBC also helped the network hold onto its adult 18-49 lead. Although critically panned as being a tad on the boring side, the XFL had a 7.2 rating and tied with ABC’s "The Practice" and Fox’s "That '70s Show" at No. 13.
    Overall for the week, NBC had a 5.7 adult 18-49 rating to Fox’s 5.1, ABC’s 4.3, and CBS’s 4.2. The WB had a 1.7 and UPN had a 1.5.
    For the season so far, NBC has a 5.0 rating, which is down from the 5.2 it had last year at this time. ABC has a 4.7, down from 5.5, when it was the No. 1 ranked network in the demo. "Millionaire" was in the first weeks of its run as a regularly scheduled show at that time.
    Fox has a 4.5 adult 18-49 rating for the season, which is up 4.7 percent. The network’s "Temptation Island" continues to pull in strong ratings, especially among the adult 18-49 demo.
    The show ranked No. 5 with a 10.1 rating last week, which was up 15 percent from the previous week.
   CBS has a 3.9.
    If "Survivor II’s" ratings improve as the show progresses, as the original did last summer, the network should better its standing in the demo, which many advertisers specifically target.
    But the network has already had a boost in household ratings.
    In fact, CBS had a 9.2 household rating and 15 share last week, as did NBC, and is now closer to ABC for the lead for the season with an 8.5/14 to ABC’s 8.7/14.
    The network, however, is down 4.5 percent compared to last year.
    ABC, meanwhile, had a 7.9/13 last week with "The Practice" being the only show outside four episodes of "Millionaire" to make it in the top-25.
    Fox had a 6.3/10 and The WB had a 2.6/4, fueled in part by the success of its new reality show, "Popstars," which is now its fourth most popular show. UPN had a 2.4/4.
    CBS was also helped greatly by "Survivor II" in the February sweeps, one of four month-long periods when the network’s local affiliates determine advertising rates.
    Only four days into the sweeps, CBS is up 34 percent to a 4.3 adult 18-49 rating.
    NBC, however, is in the lead with a 6.6 rating, which is a 6 percent improvement over last February’s sweeps.
    Fox is up 9 percent to a 4.7 while ABC has fallen 34 percent to a 3.8 and is in last place among the major networks.
     The WB is up 29 percent so far this sweeps to a 1.8 adult 18-49 rating and UPN has a 1.7, which is down 15 percent.

 

PRIMETIME AVERAGES BY NETWORK
RANKED ON HOUSEHOLDS
Week Ending Feb. 4


 

HOUSEHOLDS

PERSONS 2+

ADULTS 18-49

 

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR

NBC

9.2

9320

15

5.2

13590

13

5.7

7070

15

CBS

9.2

9350

15

5.1

13350

13

4.2

5240

11

ABC

7.9

8090

13

4.5

11770

11

4.3

5300

11

FOX

6.3

6410

10

3.9

10130

9

5.1

6320

13

WB

2.6

2710

4

1.6

4080

4

1.7

2070

4

UPN

2.4

2420

4

1.4

3560

3

1.5

1860

4

PAX

1.0

1010

2

0.6

1470

1

0.4

500

1

Source: Nielsen Media Research


 

SEASON-TO-DATE 
 PRIMETIME AVERAGES BY NETWORK
RANKED ON HOUSEHOLDS
Oct. 2, 2000 through Feb. 4, 2001


 

HOUSEHOLDS

PERSONS 2+

ADULTS 18-49

 

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR

ABC

8.7

8880

14

5.0

13070

13

4.7

5830

12

CBS

8.5

8710

14

4.8

12460

12

3.9

4910

10

NBC

8.3

8460

13

4.7

12170

12

5.0

6200

13

FOX

6.4

6500

10

3.8

9940

9

4.5

5630

12

WB

2.7

2710

4

1.5

3960

4

1.7

2120

4

UPN

2.6

2660

4

1.5

3980

4

1.7

2110

4

PAX

0.9

950

1

0.5

1330

1

0.4

450

1

Source: Nielsen Media Research



NETWORK TV
RANKED ON HOUSEHOLDS
Week Ending Feb. 4


 

 

 

HOUSEHOLDS

PERSONS 2+

#

PROGRAMS

Net

Rtg%

Shr

(000)

#

Rtg%

(000)

1

E.R.

NBC

17.9

29

18342

2

10.1

26538

2

SURVIVOR II

CBS

17.3

26

17653

1

11.1

29042

3

FRIENDS

NBC

14.2

22

14470

3

8.5

22242

4

CSI

CBS

14.0

21

14269

5

8.1

21264

5

EVERYBODY LOVES RAYMOND

CBS

13.9

20

14252

4

8.2

21479

6

MILLIONAIRE - WED

ABC

13.4

21

13727

7

7.5

19524

7

WILL & GRACE

NBC

12.6

18

12843

6

7.8

20383

8

MILLIONAIRE - SUN

ABC

12.4

18

12654

9

7.2

18965

8

SNL PRIMETIME EXTRA(S)

NBC

12.4

18

12632

8

7.4

19380

10

PRACTICE, THE

ABC

12.1

19

12400

9

7.2

18804

11

BECKER

CBS

11.8

17

12088

14

6.7

17531

12

60 MINUTES

CBS

11.5

19

11767

18

6.4

16625

12

FRASIER

NBC

11.5

17

11708

17

6.5

17105

12

JAG

CBS

11.5

18

11749

19

6.2

16289

12

TEMPTATION ISLAND

FOX

11.5

17

11774

13

6.9

18173

16

MILLIONAIRE - THU

ABC

11.4

17

11697

19

6.2

16253

17

MILLIONAIRE - FRI

ABC

11.3

19

11530

15

6.6

17219

18

JUST SHOOT ME

NBC

10.8

16

11065

15

6.6

17223

18

LAW AND ORDER:SVU

NBC

10.8

19

11043

21

6.0

15720

20

LAW AND ORDER

NBC

10.7

17

10979

26

5.7

14915

21

TOUCHED BY AN ANGEL

CBS

10.6

16

10806

24

5.9

15471

22

JUDGING AMY

CBS

10.3

17

10529

31

5.2

13764

22

KING OF QUEENS

CBS

10.3

16

10559

21

6.0

15735

24

THREE SISTERS

NBC

10.1

15

10282

27

5.6

14658

25

YES, DEAR

CBS

10.0

15

10227

24

5.9

15338

Source: Nielsen Media Research





CABLE TV
RANKED ON HOUSEHOLDS
Week Ending Jan. 28


BASIC CABLE

RANK

PROGRAM NAME

Household
(000)

Household
US Rating %

Persons 2+(000)

         

1

WWF ENTERTAINMENT -01/22

4580

4.5

7513

2

WWF ENTERTAINMENT - 01/22

4276

4.2

7246

3

PRETENDER 2001, THE-01/22

3531

3.5

5538

4

PRIME MOVIE- 01/22

3032

3.0

4175

5

RUGRATS- 01/22

2854

2.8

4452

6

NETWORK WINDOW MOVIE -01/23

2809

2.7

3900

7

RIPLEYS BELIEVE IT OR NOT -01/24

2727

2.7

4346

8

RUGRATS -01/27

2704

2.6

4148

9

SUNDAY MOVIE -01/28

2538

2.5

3122

10

RUGRATS-01/26

2480

2.4

3830

11

HEY ARNOLD -01/22

2477

2.4

3827

12

RUGRATS -01/26

2472

2.4

3739

13

RUGRATS -01/28

2456

2.4

3477

14

RUGRATS -01/25

2441

2.4

3923

15

RUGRATS -01/28

2430

2.4

3366

         

PAY CABLE

RANK

PROGRAM NAME

Household
(000)

Household
US Rating %

Persons 2+
(000)

         

1

HANGING UP-01/27

2339

2.3

3769

2

G-STRING DIVAS -01/26

1871

1.8

2259

3

OZ-01/28

1869

1.8

2814

4

OZ-01/27

1854

1.8

2573

5

BREAK-01/27

1549

1.5

2635

*Coverage area ratings are within each cable network's universe.
*Total U.S. ratings and household projections are based on 100.8 million TV homes.
*For inclusion in the rankings, telecasts must be promoted as distinct programs and must be of 5 minutes minimum duration.Source: Nielsen Media Research

 

 

SYNDICATION
RANKED ON HOUSEHOLDS
Week Ending Jan. 21


SYNDICATED PROGRAMS

#

PROGRAM NAME

Households
US Rating %

Households
(000)

1

WHEEL OF FORTUNE

11.4

11671

2

JEOPARDY

9.4

9595

3

JUDGE JUDY (AT)

6.8

6953

4

OPRAH WINFREY (AT)

6.6

6747

5

ENTERTAINMENT TONIGHT

6.6

6700

5

FRIENDS-SYN (AT)

6.3

6401

7

SEINFELD

5.6

5771

8

WHEEL OF FORTUNE WKND

5.3

5428

9

FRASIER-SYN (AT)

5.1

5236

10

LIVE! WITH REGIS

4.2

4269

Source: Nielsen Media Research




-Kevin Downey is a staff writer for Media Life.


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