Sacramento: Theme parks drive TV boom Disney and Universal Studios are advertising new attractions, and that's helped drive demand, with spending and pricing up smartly Tweet   Houston TV and radio: Hot, hot, hot Television is sold out through June, with tomorrow's primary squeezing inventory. Demand and pricing are way up for radio too. Tweet   Miami: Heating up as housing rebounds Home improvement categories are hiking spending, driving up TV and radio prices as stations brace for surge in fall political ads Tweet   Washington, D.C.: Gearing up for a big fall Political spending will soar come September in this healthy market, where spending is up on television and pricing is flat Tweet   Why the rosier outlook for ad spending It's largely due to online, which will rise 12.2 percent this year. Talking with MagnaGlobal chief forecaster Vincent Letang. Tweet   Dallas: Auto is driving a hot TV market Car sales are up 22 percent, and high demand from dealers and manufacturers is pushing TV and radio pricing up 20 percent Tweet   Atlanta: Hot market with prices rising TV advertisers are being told to book early or risk being squeezed out by political and Olympics ads. Hot sectors: Cars and finance. Tweet   Buyers: It's going to be a strong upfront Predict total broadcast sales will be up 3 percent or more, bettering analysts' projections. More readers than not think cable will top broadcast. Tweet   Seattle-Tacoma: Strong auto boosts TV Television was down in the first quarter but that's turning around, thanks to cars, along with financial services and liquor retailers Tweet   Local online ad spending is red hot again Briefly KO'd by the recession, it will rise 21 percent this year and will soon overtake newspapers. Talking with Borrell's Kip Cassino. Tweet next >>