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Alas, it looks like
Fox has the season

CBS's strong gains will likely be wiped out by 'Idol'

By Abigail Azote

   CBS has given an impressive performance so far this season and through sweeps, winning last week in adults 18-49 by a considerable margin.
   But with most of CBS's major series finales behind it, it looks like the season and sweeps win in that demo will still go to Fox, with its super-sized two-hour “American Idol” finale set to air next week.
   In the week ended May 15, CBS came out on top among 18-49s with a 4.8 rating and 13 share, up 20 percent from the week before. The jump was powered largely by the strong Tuesday finale of “Amazing Race” and Sunday's “Survivor: Palau” finale.
   The “Survivor” finale was down from last year’s average but still delivered a considerable 7.8 18-49 rating, enough to propel CBS past Fox in that demo.
   Yet even with CBS’s strong performance for the week, it was not able to pass Fox, only narrow its lead for the season. Through May 15, Fox remained the leader among 18-49s  with a 4.1 to CBS’s 4.0. 
   This week's “Everybody Loves Raymond” series finale on Monday and tomorrow night's “CSI” season finale will certainly help CBS's numbers.
   It will also get a boost from next week's season-enders for “CSI: Miami” and “NCIS, ” as well as from the “Rob and Amber Get Married” special on Tuesday and the Janel Maloney-starrer TV movie “Amber Frey: Witness for the Prosecution” on Wednesday. 
   But those gains will most likely be wiped out when Fox's “American Idol” season finale airs next Wednesday night.
   This season “Idol” has averaged an 11.5 18-49 rating on Tuesday and a 10.8 Wednesday, up 4 percent and 2 percent over last year. The Wednesday finale should average at least a 12.0 among 18-49s. Anywhere near that rating will secure the network a first place among 18-49s for the season, its first ever. 
   Though CBS is ahead, Fox appears likely to win sweeps, too. Through Monday, including the “Everybody Loves Raymond” finale, CBS was at a 4.4 average for sweeps. Fox followed with a 3.9. ABC was third at 3.7 and NBC fourth at 3.2. "Idol" will give Fox a major boost there.

In other broadcast ratings news for the week ended May 15:
   Among adults 18-49, CBS came in first with a sizable lead at a 4.8 rating and 13 share. Fox followed at 4.0/11. ABC was third at 3.4/10, NBC fourth at 3.2/9, UPN fifth at 1.6/4 and WB sixth at 1.4/4.
   Top five (18-49s): 1. Fox’s “American Idol” (Wednesday) 11.5; 2. ABC’s “Desperate Housewives” 11.0; 3. Fox’s “American Idol” (Tuesday) 10.2; 4. CBS’s “CSI” 9.1; 5. ABC’s “Grey’s Anatomy” 8.0.
   Top five (total viewers): 1. Fox’s “American Idol” (Wednesday) 26.6 million; 2. CBS’s “CSI” 26.5 million; 3. ABC’s “Desperate Housewives” 25.3 million; 4. Fox’s “American Idol” (Tuesday) 24.7 million; 5. CBS’s “Survivor: Palau Finale” 20.8 million.
   Bottom five (18-49s): 108. WB’s “Jack and Bobby” 0.9; 109. WB’s “What I Like About You” 0.9; 110. NBC’s “Crossing Jordan” (Saturday repeat) 0.9; 111. UPN’s “All of Us” 0.8; 112. WB’s “Charmed” 0.7.
   Bottom five (total viewers): 108. UPN’s “Eve” 2.3 million; 109. WB’s “Jack and Bobby” 2.0 million; 110. UPN’s “All of Us” 1.99 million; 111. WB’s “What I Like About You” 1.9 million; 112. WB’s “Charmed” 1.6 million.
  
Show on the rise: “Veronica Mars,” UPN, Tuesday 9 p.m. The season finale attracted 240,000 more viewers 18-49 than in the previous week, an 18 percent increase. The episode averaged a 1.2 that demo and 2.99 million total viewers.
   Show on the decline: “The OC,” Fox, Thursday 8 p.m. Even with rare a George Lucas TV cameo, the drama with all the beautiful people fell week to week, with 650,000 less total viewers. Among 18-49s, the show averaged a 2.8 rating, down 10 percent from the previous week. 

PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending May 15

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

9.3

10240

16

5.3

14810

14

4.8

6270

13

NBC

6.2

6790

10

3.3

9080

9

3.2

4120

9

ABC

6.0

6560

10

3.3

9110

9

3.4

4480

10

FOX

5.8

6310

10

3.3

9310

9

4.0

5170

11

UPN

2.4

2670

4

1.3

3750

4

1.6

2090

4

WB

2.2

2460

4

1.2

3340

3

1.4

1820

4

PAX

0.4

400

1

0.2

520

0

0.1

130

0

* Each rating point is equivalent to 1.096 million homes
Source: Nielsen Media Research

 

SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending May 15

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

8.3

9150

14

4.6

12900

12

4.0

5200

11

NBC

6.5

7170

11

3.5

9810

9

3.5

4610

10

ABC

6.5

7110

11

3.6

10050

9

3.7

4860

10

FOX

6.1

6640

10

3.6

9890

9

4.1

5260

11

UPN

2.3

2490

4

1.2

3360

3

1.4

1770

4

WB

2.2

2440

4

1.2

3340

3

1.4

1780

4

PAX

0.4

460

1

0.2

610

1

0.1

180

0

* Each rating point is equivalent to 1.096 million homes
Source: Nielsen Media Research 

 

NETWORK TV
Ranked on Households
Week Ending May 15

#

PROGRAMS

Net

HOUSEHOLDS

PERSONS 2+

Rtg%

Shr

(000)

#

Rtg%

(000)

1

CSI

CBS

16.2

25

17785

2

9.5

26458

2

DESPERATE HOUSEWIVES

ABC

15.8

23

17306

3

9.1

25282

3

AMERICAN IDOL-WEDNESDAY

FOX

15.5

23

16972

1

9.6

26631

4

AMERICAN IDOL-TUESDAY

FOX

14.6

24

16027

4

8.9

24729

5

CSI: MIAMI

CBS

13.1

21

14305

6

7.2

20015

6

EVERYBODY LOVES RAYMOND

CBS

12.7

19

13973

7

7.1

19794

7

WITHOUT A TRACE

CBS

12.1

20

13277

9

6.8

18921

8

SURVIVOR: PALAU

CBS

11.7

19

12852

7

7.1

19650

9

GREY'S ANATOMY

ABC

11.6

19

12738

11

6.6

18334

10

TWO AND A HALF MEN

CBS

11.5

17

12581

12

6.5

17962

11

E.R.

NBC

11.4

19

12490

13

6.2

17156

11

SURVIVOR: PALAU FINALE(S)

CBS

11.4

17

12528

5

7.5

20796

13

HOUSE

FOX

11.3

17

12432

9

6.8

18802

14

LOST

ABC

10.6

17

11642

13

6.2

17096

15

EXTREME MAKEOVER:HM ED-8P

ABC

10.1

16

11118

15

6.0

16568

15

LAW AND ORDER:SVU

NBC

10.1

16

11029

19

5.2

14502

17

APPRENTICE 3

NBC

9.7

15

10647

18

5.3

14800

17

CSI: NY

CBS

9.7

16

10578

19

5.2

14551

19

AMAZING RACE: 7

CBS

9.6

15

10477

16

5.8

16014

20

SURVIVOR: PALAU REUNION(S)

CBS

9.1

15

9932

17

5.6

15481

21

NCIS

CBS

8.8

14

9664

21

4.9

13576

22

CROSSING JORDAN

NBC

8.5

14

9338

23

4.5

12617

22

MEDIUM

NBC

8.5

13

9286

22

4.6

12788

24

EVERYBDY LOVES RAYMND-SPC(S)

CBS

8.3

13

9077

23

4.5

12407

24

LAW AND ORDER

NBC

8.3

14

9140

25

4.4

12224

Source: Nielsen Media Research

 

TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending May 15

Rank

Program

Net

Rtg%

(000)

1

AMERICAN IDOL-WEDNESDAY

FOX

11.5

14924

2

DESPERATE HOUSEWIVES

ABC

11.0

14330

3

AMERICAN IDOL-TUESDAY

FOX

10.2

13274

4

CSI

CBS

9.1

11824

5

E.R.

NBC

8.0

10352

5

GREY'S ANATOMY

ABC

8.0

10368

7

SURVIVOR: PALAU FINALE(S)

CBS

7.8

10173

8

HOUSE

FOX

7.4

9587

9

SURVIVOR: PALAU

CBS

7.1

9281

10

CSI: MIAMI

CBS

6.9

8953

11

AMAZING RACE: 7

CBS

6.8

8837

11

APPRENTICE 3

NBC

6.8

8815

13

LOST

ABC

6.5

8410

13

SURVIVOR: PALAU REUNION(S)

CBS

6.5

8429

15

EXTREME MAKEOVER:HM ED-8P

ABC

6.4

8260

16

EVERYBODY LOVES RAYMOND

CBS

6.1

7895

17

WITHOUT A TRACE

CBS

5.9

7623

18

TWO AND A HALF MEN

CBS

5.8

7579

19

STACKED

FOX

5.1

6562

20

CSI: NY

CBS

4.9

6338

20

LAW AND ORDER:SVU

NBC

4.9

6373

22

24

FOX

4.8

6273

22

MEDIUM

NBC

4.8

6277

24

SIMPSONS SP-5/15 8:30P(S)

FOX

4.5

5880

25

FAMILY GUY

FOX

4.3

5545

Source: Nielsen Media Research

 

CABLE TV
Ranked on Households
Week Ending May 15

BASIC CABLE

#

PROGRAM NAME

NET

Households 

Persons 2+

(000)

Rtg %

(000)

1

NEXTEL CUP RACE (LIVE FROM RICHMOND)

FX

3779

3.4

5584

2

WWE ENTERTAINMENT (WWE RAW)

SPIKE

3420

3.1

4778

3

WWE ENTERTAINMENT (WWE RAW ZONE)

SPIKE

3380

3.1

4500

4

NBA PLAYOFFS (SUNS/MAVERICKS)

TNT

3303

3.0

4054

5

FAIRLY ODD PARENTS

NICK

3253

3.0

4496

6

SPONGEBOB

NICK

3195

2.9

4333

7

SPONGEBOB

NICK

3131

2.9

4028

8

NBA PLAYOFFS (MAVERICKS/SUNS)

TNT

3085

2.8

3780

9

FAIRLY ODD PARENTS

NICK

2983

2.7

3918

10

FAIRLY ODD PARENTS

NICK

2943

2.7

3893

11

FAIRLY ODD PARENTS

NICK

2915

2.7

3905

12

SPONGEBOB

NICK

2911

2.7

3708

13

LAW & ORDER: SVU

USA

2854

2.6

3472

14

NBA PLAYOFFS (PACERS/PISTONS)

TNT

2784

2.5

3568

15

NBA PLAYOFFS (PACERS/PISTONS)

TNT

2735

2.5

3497

PAY CABLE

#

PROGRAM NAME

NET

Households 

Persons 2+

(000)

Rtg %

(000)

1

SHREK 2

HBO

1783

1.6

2643

2

DEADWOOD

HBO

1406

1.3

2022

3

CHRONICLES OF RIDDICK, TH

HBO

1090

1.0

1484

4

WHITE CHICKS

STARZ

878

0.8

1282

5

CHRONICLES OF RIDDICK, TH

HBO

860

0.8

1090

* Ratings based on 109.6 million U.S. TV homes. One ratings point represents 1.096 million homes.
Source: Nielsen Media Research

 

SYNDICATION
Ranked on Households
Week Ending May 8

#

 PROGRAMS

Syndicator

Households

US Rtg%

(000)

1

WHEEL OF FORTUNE

KIN

8.3

9129

2

OPRAH WINFREY SHOW (AT)

KIN

8.0

8765

3

JEOPARDY

KIN

7.2

7892

4

EVRY LVS RAYMOND-SYN (AT)

KIN

6.4

6968

5

SEINFELD (AT)

SPT

5.6

6179

6

DR. PHIL SHOW

KIN

5.5

6072

7

CSI-SYN (AT)

KIN

5.3

5842

8

FRIENDS (AT)

WB

5.2

5652

9

ENTERTAINMENT TONIGHT(AT)

PRM

5.0

5525

9

SEINFELD-WKND (AT)

SPT

5.0

5433

11

JUDGE JUDY (AT)

PRM

4.7

5183

12

LIVE WITH REGIS AND KELLY

BV

3.6

3941

13

INSIDE EDITION

KIN

3.3

3608

14

JUDGE JOE BROWN (AT)

PRM

3.2

3533

14

MILLIONAIRE (AT)

BV

3.2

3475

16

WILL & GRACE-SYN (AT)

WB

2.9

3176

16

MAURY (AT)

NBU

2.9

3154

16

THAT 70S SHOW-MF-SYN (AT)

2/T

2.9

3145

16

MALCOLM IN-MIDDLE SYN(AT)

2/T

2.9

3141

20

KING OF THE HILL-SYN(AT)

2/T

2.8

3099

20

COPS-SYN (AT)

2/T

2.8

3080

20

ENTERTAINMENT TONIGHT WKD

PRM

2.8

3022

20

INSIDER (AT)

PRM

2.8

3020

24

PEOPLE'S COURT (AT)

WB

2.7

2974

24

DIVORCE COURT (AT)

2/T

2.7

2923

Source: Nielsen Media Research

 

SPANISH-LANGUAGE TELEVISION
Ranked on Households
Week Ending May 15

#

PROGRAMS

Net

NHTI

(000)

1

MADRASTRA M-F

UNI

24.4

2660

2

APUESTA POR UN AMOR M-F

UNI

21.7

2374

3

CRISTINA-MON

UNI

19.3

2103

4

INOCENTE DE TI M-F

UNI

19.0

2071

5

DON FRANCISCO PRESENTA-WE

UNI

18.3

2001

6

AQUI Y AHORA-THU

UNI

18.2

1982

7

CASOS VIDA R: ED. ESP TUE

UNI

17.8

1944

8

SOLAMENTE SELENA 5/15(S)-05/15/2005

UNI

16.5

1797

9

HOSPITAL EL PAISA FRI

UNI

16.2

1763

10

SABADO GIGANTE-SAT

UNI

13.6

1486

11

PAR DE ASES FRI

UNI

12.9

1410

12

FUTBOL LIGA MEXICANA SUN

UNI

10.7

1167

13

ASI ES GILBERTO GLESS SAT

UNI

8.3

901

14

MUJER EN EL ESPEJO M-F

TEL

6.5

711

15

FUTBOL LIGA MEX WED

TF

6.0

653

16

AMARTE ASI M-F

TEL

5.2

571

17

PLATEADOS M-F

TEL

5.0

547

18

CINEMUNDO PREMIER

TEL

4.9

534

19

FUTBOL LIGA MEX THUR

TF

4.7

509

20

NUEVAS VOCES DE AMERICA

TEL

4.4

482

21

SIN FRONTERAS

TEL

4.3

469

22

DECISIONES M-F

TEL

4.2

453

23

CINE LAS ESTREL2 SAT

TF

3.8

410

24

CINE LAS ESTREL1 SUN

TF

3.7

405

25

FUTBOL - THU(S)-05/12/2005

AZA

3.6

389

* Nielsen Hispanic Television Index; ratings based on 9.7 million Hispanic TV homes.
Source: Nielsen Media Research

 

NETWORK SPORTS PROGRAMS
Ranked on Households
Week Ending May 8

#

PROGRAMS

Net

Episode

Households

Persons 2+

US Rtg%

Shr

(000)

(000)

1

KENTUCKY
DERBY
(S) 05/07

NBC

9.0

22

9826

13583

2

FOX NASCAR NEXTEL 
CUP (S)(S)-05/07

FOX

DODGE
CHARGER 500

5.6

11

6160

9266

3

WACHOVIA
CHAMP
-SU(S)-05/08

CBS

3.7

10

4008

5172

4

NBA PLAYOFFS 
ON ABC-SUN 1

ABC

WASH.
 AT MIAMI

3.1

8

3359

4280

5

WWE SMACKDOWN!

UPN

3.0

5

3341

4660

6

WACHOVIA
CHAMP.
-SA(S)-05/07/

CBS

2.4

7

2587

3157

7

NBC POKER
SERIES

NBC

1.4

4

1484

1628

8

CBS AUTO RACING:
FORMULA 1

CBS

BARCELONA
GRAND PRIX

1.1

3

1192

1522

9

NBC POKER 
SERIES 5/7(S)

NBC

HEADS-UP
POKER CHAMPS

1.1

3

1221

1446

10

NBC SPORTS
SPECIAL 5/8-B(S)

NBC

WORLD CUP
JUMPING FINALS

0.9

2

1041

1197

11

NBC SPORTS 
SPECIAL 5/8-A(S)

NBC

EQUESTRIAN
CHAMPS

0.8

2

834

877

12

PGA TOUR 2005
SAT(S)-5/07

CBS

PGA 18:
ULTIMATE
ROAD TRIP-1

0.7

2

729

796

13

NBC ARENA
FOOTBALL

NBC

CO AT NO
TPA BAY AT
GA

0.7

2

806

913

14

REAL PRO
WRESTLING

PAX

0.1

0

119

162

Source: Nielsen Media Research

 

 


May 18, 2005 2005 Media Life


 


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