The timing of “Family Guy's”
successful return to Fox’s Sunday night lineup could not have been
better for the network. The series obviously gives Fox an extra
boost in a tight May sweeps.
But it also helps address one of advertisers’ biggest
doubts heading into this month’s upfront: whether Fox is capable
of programming a successful show that doesn’t piggyback on “American
Idol.”
The Sunday return of “Guy,” which was canceled
three years ago before becoming a cult hit in reruns on Cartoon
Network, averaged 11.9 million total viewers and was No. 25 on
broadcast for the week ended May 1.
Among 18-49s, the 9 p.m. “Guy” averaged a 5.8
rating, building on its “Simpsons” lead-in by 4 percent. It
placed No. 10 in that demo, despite facing ABC’s “Desperate
Housewives.”
“Guy’s” success on a night Fox dominated
just two years ago is important. While “American Idol” remains
strong, Fox has struggled on almost every other night. With “Guy’s”
addition, Fox has a better chance of reviving one of those flagging
nights.
One big concern about the network had been that the
aging “Simpsons” has not yet found an heir, with “Malcolm in
the Middle” also aging and “Arrested Development” not catching
on.
Based on its first week back, “Guy” could be the show.
“Guy’s” return helped Fox to its highest-rated
Sunday night among 18-49s in almost a year and a half, excluding
sporting events. The show was up 132 percent among 18-49s compared
with last season’s 2.5 average rating for the 9 p.m. time period and
up 113 percent among total viewers compared with last year’s 5.6
million average.
With CBS threatening to take No. 1 among 18-49s during
May sweeps, “Family Guy” may also give Fox an extra edge during
sweeps. This would have been beyond imagination three years ago.
When Fox dumped “Family Guy” the first time, it was
with good reason. The show’s first season in 1998 averaged 12.8
million total viewers and a 6.4 18-49 rating. By 2002, though, the
show had fallen to a 2.2 18-49 rating and 4.8 million total viewers.
Fox canceled it in the middle of the third season.
In other broadcast ratings news for the week ended May
1:
Fox averaged a 4.4/12 rating among 18-49s, followed by
CBS and ABC at 3.6/10, NBC at 3.2/9, the WB at 1.5/4 and UPN at
1.5/4.
CBS ranked No. 1 among 25-54s with a 4.7 rating and 11
share, followed by Fox with 4.5/11. Third was ABC with 4.2/10, NBC
fourth with 3.8/9, the WB fifth with 1.5/5 and UPN last with 1.4/3.
Among 18-34s, Fox was first with 4.0/13, ABC second
with 3.0/9, NBC third with 2.6/8, CBS fourth with 2.5/8, the WB
fifth with 1.6/5 and UPN sixth with 1.4/5.
Top five (18-49s):
1. ABC’s “Desperate Housewives” 11.5; 2. Fox’s “American
Idol” (Tuesday) 10.8; 3. Fox’s “American Idol” (Wednesday)
10.5; 4. CBS’s “CSI”8.3; 5. ABC’s “Grey’s Anatomy” 8.2
Top five (total viewers): 1.
ABC’s “Desperate Housewives” 25.7 million; 2. Fox’s “American
Idol” (Tuesday) 25.5 million; 3. Fox’s “American Idol”
(Wednesday) 24.4 million; 4. CBS’s “CSI” 23.7 million; 5. CBS’s
“Survivor: Palau” 21.2 million
Bottom five (18-49s):
109. WB’s “What I Like About You” 1.0; 110. WB’s “Charmed”
0.8; 111. UPN’s “America’s Next Top Model” encore 0.8; 112.
UPN’s “All of Us” 0.8; 113. WB’s “Jack and Bobby” 0.7
Bottom five (total viewers): 109.
WB’s “Reba” 2.3 million; 110. WB’s “What I Like About You”
2.12 million; 111. WB’s “Jack & Bobby” 2.04 million; 112.
UPN’s “America’s Next Top Model” encore 1.9 million; 113. WB’s
“Charmed” 1.82 million
Show on the rise: “The
Simpsons,” Fox, Sunday 8 p.m. The 350th episode averaged 6.7
million viewers 18-49, earning the episode a 5.2 rating. In April,
the show averaged 4.4 million viewers 18-49 and a 3.4 rating.
Show on the decline: “Crossing
Jordan,” NBC, Sunday 10 p.m. Coming to the end of its fourth
season, this drama averaged a 3.4 rating among 18-49s last week,
down 13 percent from the 3.9 it averaged for the same week last
year.
|
PRIMETIME AVERAGES BY NETWORK
Ranked on
Households
Week Ending May 1 |
|
Network |
Households |
People 2+ |
Adults 18-49 |
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
CBS |
8.5 |
9300 |
14 |
4.7 |
13020 |
12 |
3.6 |
4720 |
10 |
|
FOX |
6.1 |
6740 |
10 |
3.6 |
10060 |
9 |
4.3 |
5600 |
12 |
|
NBC |
6.1 |
6720 |
10 |
3.3 |
9090 |
9 |
3.2 |
4120 |
9 |
|
ABC |
6.0 |
6620 |
10 |
3.4 |
9340 |
9 |
3.6 |
4700 |
10 |
|
WB |
2.4 |
2670 |
4 |
1.3 |
3670 |
3 |
1.5 |
2010 |
4 |
|
UPN |
2.2 |
2460 |
4 |
1.2 |
3380 |
3 |
1.4 |
1790 |
4 |
|
PAX |
0.4 |
480 |
1 |
0.2 |
610 |
1 |
0.1 |
170 |
0 |
|
* Each rating point is equivalent to 1.096 million homes
Source: Nielsen Media Research |
|
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on
Households
Week Ending May 1
|
|
Network |
Households |
People 2+ |
Adults 18-49 |
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
CBS |
8.3 |
9110 |
13 |
4.6 |
12830 |
12 |
4.0 |
5170 |
11 |
|
NBC |
6.6 |
7180 |
11 |
3.5 |
9830 |
9 |
3.6 |
4630 |
10 |
|
ABC |
6.5 |
7140 |
11 |
3.6 |
10090 |
9 |
3.7 |
4870 |
10 |
|
FOX |
6.1 |
6650 |
10 |
3.6 |
9910 |
9 |
4.0 |
5260 |
11 |
|
UPN |
2.3 |
2480 |
4 |
1.2 |
3350 |
3 |
1.4 |
1760 |
4 |
|
WB |
2.2 |
2440 |
3 |
1.2 |
3330 |
3 |
1.4 |
1780 |
4 |
|
PAX |
0.4 |
460 |
1 |
0.2 |
620 |
1 |
0.1 |
180 |
0 |
|
* Each
rating point is equivalent to 1.096 million homes
Source: Nielsen Media Research
|
|
NETWORK TV
Ranked on
Households
Week Ending May 1
|
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1 |
DESPERATE HOUSEWIVES |
ABC |
15.8 |
23 |
17278 |
1 |
9.2 |
25685 |
|
2 |
AMERICAN IDOL-TUESDAY |
FOX |
15.2 |
24 |
16662 |
1 |
9.2 |
25520 |
|
3 |
CSI |
CBS |
15.1 |
23 |
16547 |
4 |
8.5 |
23684 |
|
4 |
AMERICAN IDOL-WEDNESDAY |
FOX |
14.8 |
23 |
16249 |
3 |
8.8 |
24425 |
|
5 |
SURVIVOR: PALAU |
CBS |
12.6 |
19 |
13797 |
5 |
7.6 |
21214 |
|
6 |
GREY'S ANATOMY |
ABC |
11.3 |
18 |
12423 |
6 |
6.4 |
17882 |
|
7 |
EVERYBODY LOVES RAYMOND |
CBS |
10.4 |
15 |
11356 |
10 |
5.7 |
15792 |
|
7 |
HOUSE |
FOX |
10.4 |
16 |
11389 |
7 |
5.9 |
16455 |
|
9 |
COLD CASE |
CBS |
10.3 |
16 |
11287 |
7 |
5.9 |
16278 |
|
9 |
CSI: MIAMI |
CBS |
10.3 |
16 |
11305 |
11 |
5.6 |
15689 |
|
11 |
E.R. |
NBC |
10.0 |
16 |
10999 |
15 |
5.2 |
14523 |
|
12 |
CBS SUNDAY MOVIE |
CBS |
9.8 |
15 |
10779 |
12 |
5.4 |
14982 |
|
12 |
CSI: NY |
CBS |
9.8 |
16 |
10744 |
14 |
5.3 |
14836 |
|
14 |
EXTREME MAKEOVER:HM ED-8P |
ABC |
9.7 |
15 |
10585 |
7 |
5.9 |
16361 |
|
14 |
TWO AND A HALF MEN |
CBS |
9.7 |
14 |
10680 |
12 |
5.4 |
14931 |
|
16 |
MEDIUM |
NBC |
9.1 |
15 |
9955 |
15 |
5.2 |
14425 |
|
17 |
JAG |
CBS |
9.0 |
15 |
9881 |
17 |
5.0 |
13984 |
|
18 |
NCIS |
CBS |
8.9 |
14 |
9726 |
18 |
4.9 |
13667 |
|
19 |
LOST |
ABC |
8.5 |
14 |
9320 |
18 |
4.9 |
13746 |
|
20 |
AMAZING RACE: 7 |
CBS |
8.3 |
12 |
9099 |
20 |
4.8 |
13266 |
|
21 |
APPRENTICE 3 |
NBC |
8.2 |
12 |
9020 |
21 |
4.5 |
12423 |
|
22 |
60 MINUTES |
CBS |
8.0 |
14 |
8796 |
22 |
4.4 |
12225 |
|
23 |
JUDGING AMY |
CBS |
7.9 |
13 |
8684 |
26 |
4.2 |
11535 |
|
24 |
CSI WEDNESDAY SPECIAL(S) |
CBS |
7.8 |
12 |
8531 |
26 |
4.2 |
11776 |
|
25 |
LAW AND ORDER:CRIM INTENT |
NBC |
7.5 |
11 |
8247 |
26 |
4.2 |
11597 |
|
25 |
LAW AND ORDER:SVU |
NBC |
7.5 |
12 |
8230 |
34 |
3.7 |
10416 |
|
Source: Nielsen Media Research
|
|
TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending May 1
|
|
Rank |
Program |
Net |
Rtg% |
(000) |
|
1 |
DESPERATE HOUSEWIVES |
ABC |
11.5 |
14905 |
|
2 |
AMERICAN IDOL-TUESDAY |
FOX |
10.8 |
13970 |
|
3 |
AMERICAN IDOL-WEDNESDAY |
FOX |
10.5 |
13595 |
|
4 |
CSI |
CBS |
8.3 |
10789 |
|
5 |
GREY'S ANATOMY |
ABC |
8.2 |
10603 |
|
6 |
SURVIVOR: PALAU |
CBS |
7.8 |
10080 |
|
7 |
E.R. |
NBC |
6.6 |
8590 |
|
8 |
EXTREME MAKEOVER:HM ED-8P |
ABC |
6.5 |
8500 |
|
9 |
HOUSE |
FOX |
6.1 |
7939 |
|
10 |
FAMILY GUY |
FOX |
5.8 |
7514 |
|
11 |
SIMPSONS SP-5/1 8:30P(S) |
FOX |
5.6 |
7296 |
|
12 |
APPRENTICE 3 |
NBC |
5.5 |
7185 |
|
13 |
MEDIUM |
NBC |
5.4 |
7016 |
|
14 |
CSI: NY |
CBS |
5.3 |
6819 |
|
15 |
AMAZING RACE: 7 |
CBS |
5.2 |
6702 |
|
15 |
SIMPSONS |
FOX |
5.2 |
6691 |
|
17 |
STACKED SP-4/27 9:30P(S) |
FOX |
5.1 |
6601 |
|
18 |
CSI: MIAMI |
CBS |
5.0 |
6460 |
|
18 |
LOST |
ABC |
5.0 |
6504 |
|
20 |
EVERYBODY LOVES RAYMOND |
CBS |
4.9 |
6383 |
|
21 |
24 |
FOX |
4.7 |
6152 |
|
21 |
AMERICAN DAD |
FOX |
4.7 |
6046 |
|
23 |
TWO AND A HALF MEN |
CBS |
4.6 |
5980 |
|
24 |
LAS VEGAS |
NBC |
4.4 |
5775 |
|
25 |
FEAR FACTOR |
NBC |
3.9 |
5124 |
|
Source: Nielsen Media Research
|
|
CABLE TV
Ranked on
Households
Week Ending May 1
|
|
BASIC CABLE |
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
(000) |
Rtg % |
(000) |
|
1 |
WWE ENTERTAINMENT (WWE RAW ZONE) |
SPIKE |
3569 |
3.3 |
5056 |
|
2 |
WWE ENTERTAINMENT (WWE RAW) |
SPIKE |
3515 |
3.2 |
4727 |
|
3 |
SPONGEBOB |
NICK |
3103 |
2.8 |
4009 |
|
4 |
FAIRLY ODD PARENTS |
NICK |
3079 |
2.8 |
3892 |
|
5 |
SPONGEBOB |
NICK |
2975 |
2.7 |
3916 |
|
6 |
FAIRLY ODD PARENTS |
NICK |
2962 |
2.7 |
4044 |
|
7 |
SPONGEBOB |
NICK |
2952 |
2.7 |
3733 |
|
8 |
FAIRLY ODD PARENTS |
NICK |
2938 |
2.7 |
3808 |
|
9 |
SPONGEBOB |
NICK |
2848 |
2.6 |
3688 |
|
10 |
SPONGEBOB |
NICK |
2693 |
2.5 |
3449 |
|
11 |
FAIRLY ODD PARENTS |
NICK |
2677 |
2.4 |
3675 |
|
12 |
NBA PLAYOFFS (MAVERICKS/ROCKETS) |
TNT |
2577 |
2.4 |
3249 |
|
13 |
ZOEY 101 |
NICK |
2541 |
2.3 |
3299 |
|
14 |
SPONGEBOB |
NICK |
2539 |
2.3 |
3445 |
|
15 |
SEX AND THE CITY |
TBSC |
2508 |
2.3 |
3189 |
|
PAY CABLE |
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
(000) |
Rtg % |
(000) |
|
1 |
WCB: 4/30/05 (RUIZ VS. TONEY) |
HBO |
1656 |
1.5 |
2188 |
|
2 |
DEADWOOD |
HBO |
1498 |
1.4 |
2164 |
|
3 |
WCB: 4/30/05 (POST-SHOW) |
HBO |
1316 |
1.2 |
1752 |
|
4 |
WCB: 4/30/05 (PRE1-SHOW) |
HBO |
1279 |
1.2 |
1754 |
|
5 |
WARM SPRINGS |
HBO |
1180 |
1.1 |
1734 |
|
* Ratings based on 109.6 million U.S. TV homes. One ratings
point represents 1.096 million homes.
Source: Nielsen Media Research
|
|
SYNDICATION
Ranked on
Households
Week Ending April 24
|
|
# |
PROGRAMS |
Syndicator |
Households |
|
US Rtg% |
(000) |
|
1 |
WHEEL OF FORTUNE |
KIN |
8.1 |
8912 |
|
2 |
OPRAH WINFREY SHOW (AT) |
KIN |
7.0 |
7638 |
|
3 |
JEOPARDY |
KIN |
6.9 |
7600 |
|
4 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
6.3 |
6947 |
|
5 |
SEINFELD-WKND (AT) |
SPT |
5.8 |
6339 |
|
6 |
SEINFELD (AT) |
SPT |
5.4 |
5954 |
|
7 |
DR. PHIL SHOW |
KIN |
5.2 |
5679 |
|
8 |
CSI-SYN (AT) |
KIN |
5.1 |
5637 |
|
9 |
JUDGE JUDY (AT) |
PRM |
4.7 |
5197 |
|
10 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
4.5 |
4959 |
|
11 |
WHEEL OF FORTUNE WKND |
KIN |
4.2 |
4553 |
|
12 |
EVBDY LVS RAYMOND-WKD-SYN |
KIN |
3.7 |
4069 |
|
13 |
LIVE WITH REGIS AND KELLY |
BV |
3.2 |
3515 |
|
13 |
JUDGE JOE BROWN (AT) |
PRM |
3.2 |
3488 |
|
15 |
INSIDE EDITION |
KIN |
3.1 |
3368 |
|
16 |
MILLIONAIRE (AT) |
BV |
3.0 |
3257 |
|
17 |
MALCOLM IN-MIDDLE SYN(AT) |
2/T |
2.9 |
3229 |
|
17 |
THAT 70S SHOW-MF-SYN (AT) |
2/T |
2.9 |
3191 |
|
17 |
KING OF THE HILL-SYN(AT) |
2/T |
2.9 |
3143 |
|
20 |
DIVORCE COURT (AT) |
2/T |
2.8 |
3050 |
|
21 |
ENTERTAINMENT TONIGHT WKD |
PRM |
2.7 |
2989 |
|
21 |
KING OF QUEENS-SYN (AT) |
SPT |
2.7 |
2941 |
|
21 |
MAURY (AT) |
NBU |
2.7 |
2926 |
|
21 |
WILL & GRACE-SYN (AT) |
WB |
2.7 |
2925 |
|
25 |
PEOPLE'S COURT (AT) |
WB |
2.6 |
2894 |
|
Source: Nielsen Media Research
|
|
SPANISH-LANGUAGE TELEVISION
Ranked on
Households
Week Ending May 1
|
|
# |
PROGRAMS |
Net |
NHTI |
(000) |
|
1 |
MADRASTRA M-F |
UNI |
24.7 |
2698 |
|
2 |
APUESTA POR UN AMOR M-F |
UNI |
21.7 |
2368 |
|
3 |
INOCENTE DE TI M-F |
UNI |
20.1 |
2188 |
|
4 |
CRISTINA-MON |
UNI |
18.6 |
2033 |
|
5 |
DON FRANCISCO PRESENTA-WE |
UNI |
18.4 |
2009 |
|
6 |
CASOS VIDA R: ED. ESP TUE |
UNI |
16.5 |
1801 |
|
7 |
SABADO GIGANTE-SAT |
UNI |
15.9 |
1735 |
|
7 |
AQUI Y AHORA-THU |
UNI |
15.9 |
1730 |
|
9 |
HOSPITAL EL PAISA FRI |
UNI |
15.8 |
1729 |
|
10 |
PAR DE ASES FRI |
UNI |
14.2 |
1549 |
|
11 |
VER PARA CREER-SUN |
UNI |
12.4 |
1350 |
|
12 |
CINE ESPECIAL SUN 8PM |
UNI |
11.8 |
1287 |
|
13 |
PREMIOS BILLBOARD 4/28(S)-04/28/2005 |
TEL |
11.6 |
1265 |
|
14 |
ASI ES GILBERTO GLESS SAT |
UNI |
10.0 |
1092 |
|
15 |
PARODIA-SUN |
UNI |
8.9 |
970 |
|
16 |
ALFOMBRA ROJA BILLBRD4/28(S)-04/28/2005 |
TEL |
7.5 |
814 |
|
17 |
RUMBO AL MUNDIAL 4/27(S)-04/27/2005 |
TEL |
7.2 |
782 |
|
18 |
OBJETIVO FAMA SUN |
TF |
5.9 |
646 |
|
19 |
MUJER EN EL ESPEJO M-F |
TEL |
5.8 |
632 |
|
20 |
AMARTE ASI M-F |
TEL |
5.1 |
556 |
|
21 |
RUMBO AL MUNDIAL PRE-GAME(S)-04/27/2005 |
TEL |
4.8 |
523 |
|
22 |
PLATEADOS M-F |
TEL |
4.7 |
509 |
|
23 |
SIN FRONTERAS |
TEL |
4.5 |
495 |
|
24 |
CINEMUNDO PREMIER |
TEL |
4.4 |
484 |
|
25 |
GRANDES DE LA COMEDIA 5/1(S)-05/01/2005 |
TF |
4.3 |
471 |
|
* Nielsen Hispanic Television Index; ratings based on 9.7
million Hispanic TV homes.
Source: Nielsen Media Research
|
|
NETWORK
SPORTS
Ranked on Households
Week Ending April 24 |
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
|
US Rtg% |
Shr |
(000) |
(000) |
|
1 |
FOX NASCAR
NEXTEL CUP
(S)(S)-4/23 |
FOX |
SUBWAY
FRSH 500 |
5.1 |
10 |
5563 |
8758 |
|
2 |
SHELL HOUSTON
OPEN
SU(S)-4/24 |
CBS |
|
3.3 |
7 |
3594 |
4534 |
|
3 |
WWE
SMACKDOWN! |
UPN |
|
3.3 |
5 |
3667 |
5334 |
|
4 |
NBA
PLAYOFFS
ON ABC
SUN 1 |
ABC |
NJ AT
MIAMI |
3.1 |
7 |
3354 |
4260 |
|
5 |
NBA
PLAYOFFS
ON ABC-SAT
1(S)-4/23 |
ABC |
PHILA AT
DETROIT |
2.1 |
5 |
2298 |
2997 |
|
6 |
SHELL HOUSTON
OPEN -
SA(S)-4/23 |
CBS |
|
2.1 |
5 |
2248 |
2792 |
|
7 |
NBC POKER
SERIES 4/23(S) |
NBC |
POKER
SUPERSTAR
ENCORE |
1.6 |
4 |
1739 |
2131 |
|
8 |
CBS AUTO
RACING:FORM 1 |
CBS |
GRAN PRIX OF
SAN MARINO |
1.2 |
3 |
1280 |
1508 |
|
9 |
LIBERTY LEGEND
GOLF-SUN
(S)-4/24 |
ABC |
|
1.1 |
3 |
1250 |
1509 |
|
10 |
LIBERTY LEGEND
GOLF
SAT(S)-4/23 |
ABC |
|
1.0 |
3 |
1120 |
1477 |
|
11 |
CBS SPORTS
SPECT-SA |
CBS |
NAT'L CHEER
&
DANCE CHAMP |
1.0 |
3 |
1042 |
1424 |
|
12 |
NBC SPORTS
SPEC 4/24-B(S) |
NBC |
WORLD ADV
SPORTS |
1.0 |
2 |
1118 |
1385 |
|
13 |
NBC SPORTS
SPECIAL
4/24-A(S) |
NBC |
SURFING |
0.8 |
2 |
862 |
1094 |
|
14 |
NBC ARENA
FTBALL |
NBC |
PHIL AT NY/
TPA BAY AT
NASH |
0.7 |
2 |
758 |
908 |
|
15 |
REAL PRO
WRESTLING |
PAX |
|
0.2 |
0 |
178 |
199 |
|
Source: Nielsen Media Research |
|
