obviously has a strategy for “The Office.” Just what that strategy is
may be impossible to figure out.
the well-reviewed new comedy made its 9:30 p.m. Tuesday debut, five days
after premiering to a decent 5.0 18-49 rating last Thursday. Tuesdays have
been very unkind to NBC comedies this year, and it’s a mystery why NBC
would put a show that seemed to have smarts, prestige and reasonable buzz in such a
to Nielsen overnights, the show floundered in its new timeslot. Badly.
night’s episode managed just a 2.7 rating among 18-49s, slipping 10
percent from already weak lead-in “Scrubs,” which posted just a 3.0.
“Office” also slipped 10 percent versus the 3.0 “Committed” had
averaged in that exact timeslot, and was down 46 percent versus last
week’s premiere episode. It averaged a mere 5.9 million total viewers.
course the show went head-to-head against Fox’s suddenly hot medical
drama “House,” which averaged a 7.2 18-49 rating, thanks largely to
its “American Idol” lead-in. “Idol” was the night’s
highest-rated show in the demo with an 11.0 average rating.
the bigger question isn’t so much why NBC sentenced “The Office” to
that horrible Tuesday timeslot but why it commissioned the show at all.
Though it’s certainly the best comedy NBC has introduced all year, such
high-concept sitcoms do not do well on broadcast; “Scrubs” and Fox’s
“Arrested Development” have proven that.
would have been better off searching for another broad-appeal show like
“Friends” or “Frasier” to patch up Tuesday nights.
that “The Office” is here, though, the network may want to consider a
switch to Thursday night. The show mustered some promise there, and if it
traded nights with “Will & Grace,” the latter’s audience would
finished first Tuesday night with a 9.1 average rating and 23 share in
18-49s. CBS was second at 4.8/12, NBC third at 3.2/8, ABC fourth at 2.9/7,
the WB fifth at 1.0/3 and UPN sixth at 0.9/2.
8 p.m. Fox led easily with “Idol’s” 11.0 average among 18-49s. CBS
was second that hour with a 3.4 average for “NCIS” and ABC third with
a 2.5 average for comedies “My Wife & Kids” (2.4) and “George
led again at 9 p.m. with its 7.2 average for “House,” followed by a
5.2 average for CBS for “The Amazing Race.” ABC was third with a 3.6
average for “According to Jim” (3.8) and “Rodney” (3.3), while NBC
was fourth with a 2.8 average for its combination of “Scrubs” (3.0)
and “The Office” (2.7).
led during the 10 p.m. hour with a second hour of “Amazing Race”
averaging a 5.7 rating. NBC moved into second place with a 5.2 average for
“Law & Order: SVU” and ABC was third with a series-low 2.6 average
for “Blind Justice.”
was first for the night among households, finishing with a 13.3 average
rating and 20 share. CBS was second at 8.2/13, NBC third at 5.8/9, ABC
fourth at 5.2/8, and UPN and the WB tied for fifth at 1.7/3.