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Super whammy
effect for 'Top Model'

Debut sets records in total audience and 18-34s

By Toni Fitzgerald

    When your ratings are as low as UPN’s, it only takes one hit show to give you a significant boost. And if that boost happens to push you past your main rival, all the better.
   UPN’s biggest hit, “America’s Next Top Model,” aired its fourth-season premiere on the final night of sweeps last Wednesday.
   The premiere drew the reality show's largest total audience ever for a debut, 5.1 million, and best premiere rating among adults 18-34, UPN’s target demographic, boosting UPN past the WB for the week.
   “Top Model” averaged a 2.7 18-34 rating and 8 share, third in its 8 p.m. timeslot behind Fox and ABC. Among women 18-34, it averaged a 3.9 rating.
   Last fall’s season premiere averaged a 2.3 among 18-34s and a 3.5 among women 18-34, and the January 2004 premiere averaged a 2.6 among 18-34s.
   By now it’s no surprise when “Top Model” premieres big. What’s significant is the impact it had for UPN.
  Week to week, UPN boosted its 18-34 average 29 percent, going from a 1.4 without “Top Model” to a 1.8 in the week it premiered. It also went from 0.2 rating points behind the WB to 0.4 ahead the next week.
   But even one night of “Model” wasn’t enough to push UPN past the WB for the entire sweeps period, when the WB finished with a 0.2 rating point advantage.
   UPN averaged a 1.4 18-34 rating during sweeps, down 18 percent from last year’s 1.7, though that was with four weeks’ worth of “Model.” By saving “Model” until the end of February, UPN assured that it will run through May sweeps, thus upping its averages for that period. Last year “Model” ended before May sweeps.
   The fact that “Model” can still make such an impact after four seasons is impressive. Many reality shows don’t even make it to four seasons. Those few that do, such as “Survivor” and “American Idol,” tend to age very well.
   There’s always some question of when a reality show will grow stale. It’s already happened to ABC’s “The Bachelor” and “Bachelorette” and happened after only one season of Fox’s “Joe Millionaire.”
   But “Model” looks as though it will fall into the “Survivor” category, continuing to boost UPN’s ratings for at least another two or three seasons.
   Elsewhere on broadcast last week, Fox finished No. 1 among adults 18-49 for the sixth-straight week with a 4.4 average, also ranking first among 18-34s and teens. ABC was second to Fox in 18-49s for the week with a 3.9 average, followed by CBS and NBC at 3.7, UPN at 1.6 and the WB at 1.2.
   Among households CBS was tops at 7.6, followed by NBC at 7.4, ABC at 7.0, Fox at 6.3, UPN at 2.5 and the WB at 2.1.
   Fox’s “American Idol” swept the top three spots among 18-49s, but the ABC movie “Their Eyes Were Watching God” edged “Idol” for the top spot among households.
   “Eyes,” an Oprah Winfrey-produced original that aired Sunday, was the most-watched movie among total viewers in more than five years and the highest-rated among 18-49s in three years.
   CBS’s “Amazing Race 7,” with “Survivor” couple Amber and Rob along to goose ratings, debuted to its best-ever household numbers, averaging a 7.5 for Tuesday’s two-hour premiere.

 

 

 

PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending March 6

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

7.6

8310

12

4.2

11690

11

3.7

4830

10

NBC

7.4

8120

12

4.0

11050

10

3.7

4800

10

ABC

7.0

7650

11

3.8

10680

10

3.9

5010

10

FOX

6.3

6900

10

3.7

10350

9

4.4

5720

12

UPN

2.5

2790

4

1.4

3870

3

1.6

2110

4

WB

2.1

2290

3

1.1

3090

3

1.2

1600

3

PAX

0.4

440

1

0.2

590

1

0.1

170

0

* Each rating point is equivalent to 1.096 million homes
Source: Nielsen Media Research

 

SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending March 6

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

8.3

9150

13

4.6

12860

12

4.0

5210

11

ABC

6.8

7430

11

3.8

10540

10

3.9

5080

10

NBC

6.7

7380

11

3.6

10140

9

3.7

4810

10

FOX

6.1

6680

10

3.6

9980

9

4.0

5240

11

WB

2.3

2530

4

1.2

3470

3

1.4

1850

4

UPN

2.3

2510

4

1.2

3390

3

1.4

1790

4

PAX

0.4

470

1

0.2

630

1

0.1

180

0

* Each rating point is equivalent to 1.096 million homes
Source: Nielsen Media Research 

 

NETWORK TV
Ranked on Households
Week Ending March 6

#

PROGRAMS

Net

HOUSEHOLDS

PERSONS 2+

Rtg%

Shr

(000)

#

Rtg%

(000)

1

ABC PREMIERE EVENT-3/6(S)

ABC

15.9

25

17457

3

8.8

24586

2

AMERICAN IDOL-TUESDAY

FOX

15.7

23

17164

1

9.7

26897

3

CSI

CBS

15.5

23

17004

2

9.1

25202

4

AMERICAN IDOL-WEDNESDAY

FOX

14.4

21

15752

4

8.7

24291

5

AMERICAN IDOL SP-2/28 8P(S)

FOX

13.5

20

14818

5

8.5

23576

6

SURVIVOR: PALAU

CBS

12.7

20

13946

6

7.8

21677

7

LAW &ORDER:TRIAL/JURY 3/3(S)

NBC

11.6

19

12717

9

6.2

17289

8

LOST

ABC

11.3

18

12383

7

6.8

18851

9

NYPD BLUE

ABC

10.4

17

11398

10

5.8

16078

10

COLD CASE

CBS

10.0

15

10961

11

5.7

15774

10

MEDIUM

NBC

10.0

16

10955

13

5.5

15281

12

EXTREME MAKEOVER:HM ED-8P

ABC

9.9

15

10883

8

6.4

17882

12

LAW AND ORDER

NBC

9.9

16

10842

15

5.3

14658

14

EVERYBODY LOVES RAYMOND

CBS

9.8

14

10745

14

5.4

14955

15

APPRENTICE 3

NBC

9.7

15

10670

15

5.3

14826

15

HOUSE

FOX

9.7

14

10619

12

5.6

15633

17

LAW &ORDER:TRIAL BY JURY

NBC

9.6

17

10540

17

5.2

14519

18

TWO AND A HALF MEN

CBS

9.5

14

10389

17

5.2

14461

18

WITHOUT A TRACE

CBS

9.5

16

10414

17

5.2

14363

20

CSI: MIAMI

CBS

9.3

14

10173

21

5.0

14007

21

CSI: NY

CBS

9.0

15

9821

22

4.9

13620

22

24

FOX

8.7

12

9526

17

5.2

14549

22

NCIS

CBS

8.7

13

9579

22

4.9

13677

22

NYPD BLUE:A FINAL TRIBUTE(S)

ABC

8.7

13

9532

24

4.8

13343

25

LAW AND ORDER:SVU

NBC

8.5

14

9358

26

4.4

12291

Source: Nielsen Media Research

 

TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending March 6

Rank

Program

Net

Rtg%

(000)

1

AMERICAN IDOL-TUESDAY

FOX

11.0

1

2

AMERICAN IDOL-WEDNESDAY

FOX

10.3

2

3

AMERICAN IDOL SP-2/28 8P(S)

FOX

10.1

3

4

ABC PREMIERE EVENT-3/6(S)

ABC

8.6

4

5

SURVIVOR: PALAU

CBS

8.5

5

6

CSI

CBS

8.4

6

7

EXTREME MAKEOVER:HM ED-8P

ABC

7.2

7

8

LOST

ABC

7.0

8

9

APPRENTICE 3

NBC

6.9

9

10

24

FOX

6.3

10

11

HOUSE

FOX

6.2

11

11

LAW &ORDER:TRIAL/JURY 3/3(S)

NBC

6.2

11

13

SIMPLE LIFE 3

FOX

5.8

13

14

MEDIUM

NBC

5.6

14

15

NYPD BLUE

ABC

5.2

15

16

BACHELORETTE:AFT FNL ROSE(S)

ABC

5.0

16

17

AMAZING RACE: 7

CBS

4.9

17

17

FEAR FACTOR

NBC

4.9

17

17

LAW AND ORDER

NBC

4.9

17

17

WITHOUT A TRACE

CBS

4.9

17

21

CSI: NY

CBS

4.7

21

21

LAW AND ORDER:SVU

NBC

4.7

21

23

CSI: MIAMI

CBS

4.6

23

23

EVERYBODY LOVES RAYMOND

CBS

4.6

23

25

TWO AND A HALF MEN

CBS

4.4

25

Source: Nielsen Media Research

 

CABLE TV
Ranked on Households
Week Ending March 6

BASIC CABLE

#

PROGRAM NAME

NET

Households 

Persons 2+

(000)

Rtg %

(000)

1

WWE ENTERTAINMENT (WWE RAW ZONE)

SPIKE

3720

3.4

5295

2

WWE ENTERTAINMENT (WWE RAW )

SPIKE

3531

3.2

5057

3

FAIRLY ODD PARENTS

NICK

3478

3.2

4887

4

SPONGEBOB

NICK

3307

3.0

4014

5

SPONGEBOB

NICK

3217

2.9

4313

6

MONK (3015 MONK & THE KID)

USA

3209

2.9

4442

7

FAIRLY ODD PARENTS

NICK

3137

2.9

4465

8

SPONGEBOB

NICK

2956

2.7

3812

9

FAIRLY ODD PARENTS

NICK

2943

2.7

3425

10

LAW & ORDER

TNT

2918

2.7

3841

11

SPONGEBOB

NICK

2680

2.4

3433

12

C.S.I. (ALL FOUR OUR CNTRY (PT 2))

SPIKE

2667

2.4

3592

13

LAW & ORDER

TNT

2655

2.4

3404

14

LAW & ORDER

TNT

2647

2.4

3261

15

DANNY PHANTOM

NICK

2595

2.4

3768

PAY CABLE

#

PROGRAM NAME

NET

Households 

Persons 2+

(000)

Rtg %

(000)

1

MAN ON FIRE

HBO

2325

2.1

3375

2

DEADWOOD

HBO

1719

1.6

2792

3

CARNIVALE

HBO

1311

1.2

1961

4

SHOCK VIDEO 2004

Starz

1023

0.9

1152

5

SEX AND THE CITY(S)-03/06/2005

HBO

822

0.8

1117

* Ratings based on 109.6 million U.S. TV homes. One ratings point represents 1.096 million homes.
Source: Nielsen Media Research

 

SYNDICATION
Ranked on Households
Week Ending February 27

#

 PROGRAMS

Syndicator

Households

US Rtg%

(000)

1

WHEEL OF FORTUNE

KIN

10.1

11098

2

OPRAH WINFREY SHOW (AT)

KIN

8.5

9366

3

JEOPARDY

KIN

8.4

9250

4

EVRY LVS RAYMOND-SYN (AT)

KIN

7.3

8054

5

DR. PHIL SHOW

KIN

6.6

7238

6

SEINFELD (AT)

SPT

6.3

6872

7

FRIENDS (AT)

WB

5.8

6370

7

CSI-SYN (AT)

KIN

5.8

6359

9

ENTERTAINMENT TONIGHT(AT)

PRM

5.7

6248

10

SEINFELD-WKND (AT)

SPT

5.6

6134

11

JUDGE JUDY (AT)

PRM

5.4

5946

12

WARNER BROS. VOL 32

WB

5.0

5513

13

EVBDY LVS RAYMOND-WKD-SYN

KIN

4.3

4660

14

WHEEL OF FORTUNE WKND

KIN

4.0

4331

15

JUDGE JOE BROWN (AT)

PRM

3.8

4211

15

LIVE WITH REGIS AND KELLY

BV

3.8

4178

15

MILLIONAIRE (AT)

BV

3.8

4142

18

INSIDE EDITION

KIN

3.7

4086

18

MALCOLM IN-MIDDLE SYN(AT)

2/T

3.7

4066

20

ENTERTAINMENT TONIGHT WKD

PRM

3.6

3935

21

MAURY (AT)

NBU

3.5

3821

21

KING OF THE HILL-SYN(AT)

2/T

3.5

3788

23

THAT 70S SHOW-MF-SYN (AT)

2/T

3.4

3688

24

WILL & GRACE-SYN (AT)

WB

3.2

3497

24

COPS-SYN (AT)

2/T

3.2

3470

Source: Nielsen Media Research

 

SPANISH-LANGUAGE TELEVISION
Ranked on Households
Week Ending March 6

#

PROGRAMS

Net

NHTI

(000)

1

RUBI M-F

UNI

29.1

3179

2

AMOR REAL M-F

UNI

28.5

3108

3

DON FRANCISCO PRESENTA-WE

UNI

20.9

2283

4

MUJER DE MADERA M-F

UNI

18.3

1998

5

CRISTINA-MON

UNI

17.9

1951

6

AQUI Y AHORA-THU

UNI

16.9

1840

7

HOSPITAL EL PAISA FRI

UNI

16.7

1819

8

SABADO GIGANTE-SAT

UNI

16.2

1762

9

HORA PICO-SUN

UNI

14.0

1526

10

JUGANDO AL AMOR TUE

UNI

13.2

1442

11

ASI ES GILBERTO GLESS SAT

UNI

12.9

1407

12

JAULA-SUN

UNI

12.6

1379

13

ESCUELITA FRI

UNI

12.4

1357

13

PARODIA-SUN

UNI

12.1

1317

15

VER PARA CREER-SUN

UNI

11.4

1239

16

ANITA NO TE RAJES M-F

TEL

7.0

768

17

TE VOY-ENSENAR A QUERER M-F

TEL

6.4

695

18

GITANAS M-F

TEL

6.1

666

19

SIN FRONTERAS

TEL

5.9

643

20

MUJER EN EL ESPEJO M-F

TEL

5.7

624

21

CINEMUNDO DEL SABADO

TEL

5.3

574

22

CANTINFLEANDO 3/5(S)-03/05/2005

TEL

4.9

533

23

CINEMUNDO PREMIER

TEL

4.8

528

24

NUEVAS VOCES DE AMERICA

TEL

4.3

471

25

100 MEXICANOS DIJERON M-F

TF

4.0

440

25

CINE LAS ESTREL1 M-F

TF

4.0

434

* Nielsen Hispanic Television Index; ratings based on 9.7 million Hispanic TV homes.
Source: Nielsen Media Research

 

NETWORK SPORTS PROGRAMS
Ranked on Households
Week Ending February 27

#

PROGRAMS

Net

Episode

Households

Persons 2+

US Rtg%

Shr

(000)

(000)

1

FOX NASCAR
NEXTEL CUP

FOX

AUTOCLUB 500
PRES BY
QUAKER ST

7.9

16

8605

12709

2

WWE
SMACKDOWN!

UPN

3.4

5

3708

5450

3

NCAA BBALL-SUN-2

CBS

OK ST
AT KS

2.5

5

2771

3720

4

WORLD GOLF
CHAMP-2/26(S)

ABC

ACCENTURE
MATCH PLAY
CHAMP

2.1

5

2278

2725

5

WORLD GOLF
CHMP-2/27(S)

ABC

ACCENTURE
MATCH PLAY
CHAMP

2.0

4

2229

2775

6

NCAA
BBALL-SUN

CBS

MICH ST
AT IND

2.0

5

2149

2681

7

NCAA
BBALL-SUN-1

CBS

UCLA AT
N DAME/
FLA AT
 S CAR

1.8

4

1921

2536

8

NCAA
BBALL-SAT-2

CBS

UCONN
AT PITTS

1.6

4

1761

2227

9

NBC SPORTS
SPEC. 2/26-B(S)

NBC

AMERICA
 CUP GYMN

1.6

4

1790

2236

10

NBC SPORTS
 SPEC 2/27(S)

NBC

HLLYWOOD
 ON ICE

1.5

4

1671

2065

11

ABC NCAA
BBALL-SAT.

ABC

VAR. TEAMS
AND TIMES

1.4

4

1581

1918

12

NCAA
BBALL-SAT-1

CBS

KY AT
ALA

1.4

4

1490

1907

13

NBC ARENA
FTBALL

NBC

VAR. TEAMS
AND TIMES

1.1

2

1158

1381

14

NBC SPORTS
SPEC. 2/26-A(S)

NBC

NAT'L
LACROSSE
 ALL STAR

0.7

2

785

879

Source: Nielsen Media Research


March 9, 2005 © 2005 Media Life


- Toni Fitzgerald is a staff writer for Media Life.


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