Say it ain't so: New low
for NBC's 'Average Joe'
shouldn’t have waited so long to bring back the “Average Joe”
franchise. After a one-year-layoff, it’s gone from reality winner to
Tuesday night “Joe” averaged a 1.9 overnight rating among
viewers 18-49, according to Nielsen overnights, its worst outing yet. The
first three episodes each posted 2.0 overnights.
It’s not so much that viewership is slipping than that no one was
interested in the first place. “Joe” is averaging less than half what
the third and most recent edition averaged in spring 2004.
Another reality show, CBS’s “Big Brother 6,” came away as the
night’s top-rated program among 18-49s, averaging a 3.3 rating during
the 9 p.m. timeslot. That pushed CBS to first place for the night in the
demo with a 2.9 average rating and a 9 share. NBC finished second at
2.1/6, Fox third at 2.0/6, ABC fourth at 1.8/5, UPN fifth at 1.0/3 and the
WB sixth at 0.7/2.
CBS swept the night, starting with a 2.4 average rating during the
8 p.m. hour for a repeat of “NCIS.” NBC’s 1.9 average for “Joe”
was good enough for a second-place tie with ABC’s “My Wife &
Kids” (2.0) and “George Lopez” (1.9), while Fox finished fourth that
hour with a 1.7 for a repeat of “Trading Spouses.”
At 9 p.m., regular programming was delayed slightly as the Big Four
networks carried President Bush's Supreme Court announcement. When regular
programming began at 9:11, CBS led with its 3.3 average for “Big
Brother.” Fox moved into second that hour with a 2.3 average for a
repeat of “House” and ABC third with a 1.8 for repeats of “According
to Jim” (1.8) and “Rodney” (1.8).
CBS completed the sweep at 10 p.m. with a 3.0 average for “Rock
Star: INXS.” NBC was a close second with a 2.9 for a repeat of “Law
& Order; SVU” and ABC third with just a 1.6 for “Empire.”
Among households, CBS led with a 5.3 average rating and a 9 share.
NBC was second at 4.1/7, Fox third at 3.5/6, ABC fourth at 3.3/6, UPN
fifth at 1.6/3 and the WB sixth at 1.3/2.
Amid Tribune $ woes, LA
Times editor Carroll scoots
than keep working with tightened budgets and declining circulation, Los
Angeles Times editor John Carroll has decided to leave. He’ll be
succeeded by his managing editor, Dean Baquet. Carroll, 63, had been the
Times editor since 2000, and the newspaper won 13 Pulitzer Prizes under
his leadership. But daily circulation fell 6.5 percent in the last year,
and Carroll has been under pressure by parent Tribune Co. to trim the
newsroom staff. Tribune’s money problems stem in part from repaying
millions to advertisers after the Newsday circulation scandal. Baquet, 48,
who will become the first black journalist to lead the Times, came to the
newspaper with Carroll in 2000. He previously worked at the New York Times
and the Chicago Tribune, where he won a Pulitzer Prize for reporting on
the Chicago City Council corruption in 1988.
Senate committee hears testimony on shield law
With the Valerie Plame case and
the recent Sports Illustrated libel case, journalists are increasing their
calls for a federal shield law to protect them from having to reveal
anonymous sources. But just how responsive the government will be to those
calls remains to be seen. Yesterday the Senate Judiciary Committee held a
hearing on the proposed law, which would allow journalists to keep their
sources confidential except in cases of national security. Deputy Attorney
General James B. Comey, who’d been scheduled to testify but instead met
with House leaders on the Patriot Act, called the act bad public policy in
submitted testimony and said it could hurt federal attempts to prosecute
terror, health and safety cases. Time Inc. editor in chief Norman
Pearlstine, whose company turned over notes in the Plame case, said that
without a shield, the federal courts were in chaos and journalists in a
state of confusuion.
RAB: PPM could spark $700M more in advertising
Traditional radio may be somewhat stagnant in ad dollars,
but that could change with the implementation of Arbitron’s Portable
People Meters. Ad spending would increase by $696 million if PPMs
are deployed nationwide, according to a Radio Advertising Bureau study
conducted by Forrester Research released yesterday. The
survey of 484 radio decision-makers says that on average, advertisers plan a 2 percent cut in annual radio spending with traditional diaries, but a 3
percent increase with PPMs,
which they see providing more accurate data.
That would equal an increase of $414 million per year
and avoiding a $282 million decrease, for a total of $696 million. The
study finds that deploying PPMs in just the top 50 radio markets would
spur advertisers to increase spending $150 million annually, though buyers
caution that there are still lots of uncertainties. The report also predicted a
decrease in morning drive spending but an increase for other dayparts. According to the survey, 77
percent of agency respondents were familiar with PPMs while just 34
percent of advertisers were.
notes: Fox's loss is NBC's 'Windfall'
After finishing fourth among 18-49s last season, NBC could
use some luck. The network has picked up its second lottery-themed show
for next season. The hour-long drama “Windfall,” originally developed
for Fox, which passed on the pilot, is about 19 friends who pool their
money to win a $386 million lottery prize. “Windfall” stars Luke Perry, Jason Gedrick, Sarah Wynter and D.J. Cotrona, and will
launch at midseason. “My Name is Earl,” NBC’s other lottery-related
fall comedy, is about a petty thief who wins big. In other programming, Viacom’s CBS will air four episodes of
sister network UPN’s “Veronica Mars,” starting with back-to-back
episodes on July 29 at 8 p.m. The other two will air on Aug. 5 and 12 at 8
p.m. Style Network has announced a live lifestyle/talk show called
“Isaac,” hosted by fashion designer Isaac Mizrahi, which will premiere
later this year. And a year after losing an estimated $17 million on CNBC
Europe, CNBC Asia and CNBC World, Dow Jones has agreed to transfer its
interests in the networks to NBC Universal for nominal consideration,
effective Dec. 31.
Polanski called model 'next Sharon Tate'
Did Roman Polanski try to pick up a woman days after wife
Sharon Tate was murdered, as the British Vanity Fair alleges? Even if he
did, was the director’s already soiled reputation further damaged? Those
are the questions in a British courtroom this week. Polanski is suing over
a July 2002 Vanity Fair story that stated he tried to seduce Scandinavian
model Beatte Telle at Elaine’s restaurant in Manhattan in 1969 on the
way to Tate’s funeral. Harper’s
editor Lewis H. Lapham, the story's source, testified “At one point [Polanski]
had his hand on her leg and he said to her: 'I can put you in the movies.
I can make you the next Sharon Tate.'” Edward Perlberg, Telle’s
then-boyfriend, told the court Telle said, “‘He touched me with his
hand and said I should come to Hollywood and he would get me a screen test
and make another Sharon Tate out of me.’” Actress Mia Farrow testified
in Polanski’s defense, saying he would never do such a thing, while
Polanski testified via a live video feed from Paris, saying he was worried
he’d be extradited to the U.S. if he showed up at court. In 1977 the
director fled the U.S. after pleading guilty to having sex with a