About us
Subscribe
Advertise
Contact us
Write
to the editor
Press releases


 

 


A spurt for Fox
with end of NCAA play

Ending CBS's three-week b'ball winning streak

By Abigail Azote

   During the NCAA basketball tournament, it looked as though CBS had a shot at catching up with Fox, finishing ahead in adults 18-49 for three straight weeks and all but tying Fox's season average.
   But with basketball over, CBS took a slide last week, with Fox finishing comfortably ahead on the power of "American Idol."
  Yet just to ensure it regained the lead, Fox super-sized "Idol" last Wednesday, using the cover story that it was doing so to provide a stronger lead-out for the debut of Pamela Anderson’s “Stacked.” 
  The effect was to boost Fox for the night and also for the week. It easily won the night with a 7.1 average rating, and "Idol" was the week's highest-rated program among 18-49s, with a 10.8.
   It's hard to say exactly how much Fox gained by super-sizing its top show, but it had to be substantial. And in any case, whatever it gained had to have a strong ego-massaging effect for the network, ensuring not just a win for the week but the strongest possible win.
    If Fox had stuck with the half-hour format for "Idol," it would have been forced to fill the 9:30 p.m. period, likely with a sitcom rerun, which would probably have dropped the full hour by several rating points. Fox's sitcoms routinely pull ratings that are just slightly more than a third of "Idol's."
   For the week ended April 17, Fox averaged a 4.1 rating in the 18-49 demographic, up 17 percent from the week before and comfortably ahead of CBS’s 3.6. That was down 5 percent from the week before and 10 percent from its standing the week ended March 20.
   Season-to-date, Fox maintains a slim margin over CBS, a 4.1 rating among 18-49s versus CBS’s 4.0. And both are fairly comfortably ahead of the other networks, with ABC at 3.8, NBC at 3.6 and UPN and the WB each at 1.4.
   Among households, CBS led last week with a 7.9 average rating and a 13 share followed by Fox at 6.0/10. NBC’s rerun-soaked lineup was third at 5.9/10, ABC fourth at 5.2/9, UPN fifth at 2.1/3 and the WB t at 2.0/3.
   In other broadcast ratings last week, viewers preferred watching women compete for a guy rather than a crown. ABC's returning “The Bachelor” outpaced the first hour of “Miss USA 2005” last Monday night with a 3.3 rating among 18-49s versus a 3.1.
   Fox premiered “Stacked” Wednesday, between “Simple Life” and its super-sized “Idol,” and to decent numbers. The show made the top 25 programs of the week among 18-49s with a 3.8 rating and 4.9 million viewers.

 

PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending April 17

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

7.9

8680

13

4.4

12210

12

3.6

4620

10

FOX

6.0

6590

10

3.5

9670

9

4.1

5320

12

NBC

5.9

6470

10

3.1

8660

8

3.0

3940

9

ABC

5.2

5730

9

2.9

7960

8

2.9

3820

8

UPN

2.1

2310

3

1.1

3180

3

1.3

1640

4

WB

2.0

2160

3

1.0

2900

3

1.2

1580

3

PAX

0.4

420

1

0.2

550

1

0.1

160

0

* Each rating point is equivalent to 1.096 million homes
Source: Nielsen Media Research

 

SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending April 17

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

8.3

9110

13

4.6

12840

12

4.0

5200

11

NBC

6.6

7230

11

3.6

9910

9

3.6

4660

10

ABC

6.6

7180

11

3.7

10160

9

3.8

4890

10

FOX

6.1

6660

10

3.6

9930

9

4.1

5260

11

UPN

2.3

2480

4

1.2

3350

3

1.4

1760

4

WB

2.2

2430

3

1.2

3320

3

1.4

1770

4

PAX

0.4

470

1

0.2

620

1

0.1

180

0

* Each rating point is equivalent to 1.096 million homes
Source: Nielsen Media Research 

 

NETWORK TV
Ranked on Households
Week Ending April 17

#

PROGRAMS

Net

HOUSEHOLDS

PERSONS 2+

Rtg%

Shr

(000)

#

Rtg%

(000)

1

CSI

CBS

16.7

26

18319

1

9.9

27542

2

DESPERATE HOUSEWIVES

ABC

15.4

23

16917

3

9.1

25267

3

AMERICAN IDOL-WEDNESDAY

FOX

14.9

23

16321

4

9.0

24956

4

AMERICAN IDOL-TUESDAY

FOX

14.8

24

16220

2

9.2

25624

5

CSI: MIAMI

CBS

13.3

21

14581

5

7.4

20668

6

WITHOUT A TRACE

CBS

12.8

21

14066

7

7.2

19985

7

GREY'S ANATOMY

ABC

12.3

20

13477

8

6.9

19178

8

SURVIVOR: PALAU

CBS

12.0

20

13177

6

7.3

20374

9

LAW AND ORDER

NBC

11.5

19

12640

10

6.1

16852

10

HOUSE

FOX

10.8

16

11878

9

6.4

17829

11

TWO AND A HALF MEN

CBS

10.7

16

11728

11

5.9

16360

12

EVERYBODY LOVES RAYMOND

CBS

10.2

15

11216

12

5.7

15963

13

REVELATIONS

NBC

10.1

15

11034

13

5.6

15588

14

NCIS

CBS

8.9

14

9703

14

5.0

13888

15

COLD CASE

CBS

8.8

15

9650

15

4.8

13466

16

LAW &ORDER:TRIAL BY JURY

NBC

8.6

15

9412

16

4.7

13189

17

60 MINUTES

CBS

8.4

16

9153

20

4.4

12170

17

APPRENTICE 3

NBC

8.4

13

9251

19

4.5

12558

19

AMAZING RACE: 7

CBS

8.1

12

8905

16

4.7

12966

20

JUDGING AMY

CBS

7.9

13

8626

23

4.0

11174

20

LAW AND ORDER:SVU

NBC

7.9

13

8677

21

4.2

11582

22

EXTREME MAKEOVER:HM ED-8P

ABC

7.5

12

8170

18

4.6

12659

23

DATELINE SPECIAL 4/13(S)

NBC

7.4

12

8163

25

3.9

10830

24

CSI: NY

CBS

7.3

12

8036

23

4.0

10998

25

24

FOX

7.2

11

7909

21

4.2

11643

Source: Nielsen Media Research

 

TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending April 17

Rank

Program

Net

Rtg%

(000)

1

AMERICAN IDOL-WEDNESDAY

FOX

10.8

14083

1

DESPERATE HOUSEWIVES

ABC

10.8

14049

3

AMERICAN IDOL-TUESDAY

FOX

10.7

13897

4

CSI

CBS

9.4

12254

5

GREY'S ANATOMY

ABC

7.9

10282

6

SURVIVOR: PALAU

CBS

7.4

9585

7

CSI: MIAMI

CBS

6.8

8787

8

HOUSE

FOX

6.6

8610

9

WITHOUT A TRACE

CBS

6.3

8243

10

APPRENTICE 3

NBC

5.8

7480

11

LAW AND ORDER

NBC

5.3

6862

12

REVELATIONS

NBC

5.2

6692

13

AMAZING RACE: 7

CBS

5.1

6580

14

EXTREME MAKEOVER:HM ED-8P

ABC

5.0

6455

14

TWO AND A HALF MEN

CBS

5.0

6539

16

EVERYBODY LOVES RAYMOND

CBS

4.9

6310

17

24

FOX

4.7

6108

18

E.R.

NBC

4.3

5638

19

LAW AND ORDER:SVU

NBC

4.2

5514

20

SIMPSONS

FOX

4.0

5235

21

CSI: NY

CBS

3.8

4998

21

FEAR FACTOR

NBC

3.8

4926

21

STACKED

FOX

3.8

4880

24

LAW &ORDER:TRIAL BY JURY

NBC

3.6

4648

25

DATELINE SPECIAL 4/13(S)

NBC

3.4

4435

Source: Nielsen Media Research

 

CABLE TV
Ranked on Households
Week Ending April 17

BASIC CABLE

#

PROGRAM NAME

NET

Households 

Persons 2+

(000)

Rtg %

(000)

1

WWE ENTERTAINMENT (WWE RAW ZONE)

SPIKE

3665

3.3

4914

2

WWE ENTERTAINMENT (WWE RAW)

SPIKE

3512

3.2

4773

3

SPONGEBOB

NICK

3154

2.9

4118

4

SPONGEBOB

NICK

2922

2.7

4020

5

FAIRLY ODD PARENTS

NICK

2902

2.6

3924

6

LAW & ORDER

TNT

2856

2.6

3512

7

LAW & ORDER

TNT

2838

2.6

3454

8

SPONGEBOB

NICK

2726

2.5

3506

9

FAIRLY ODD PARENTS

NICK

2665

2.4

3490

10

LAW & ORDER

TNT

2661

2.4

3275

11

SPONGEBOB

NICK

2653

2.4

3565

12

FAIRLY ODD PARENTS

NICK

2642

2.4

3351

13

FAIRLY ODD PARENTS

NICK

2621

2.4

3456

14

SCOOBY-DOO MOVIE

NICK

2490

2.3

3581

15

LAW & ORDER

TNT

2442

2.2

3113

PAY CABLE

#

PROGRAM NAME

NET

Households 

Persons 2+

(000)

Rtg %

(000)

1

DEADWOOD

HBO

1710

1.6

2375

2

REAL SEX PRESENTS PORN101

HBO

1061

1.0

1217

3

ENVY

HBO

913

0.8

1320

4

BREAKIN ALL THE RULES

HBO

770

0.7

972

5

REAL SEX PRESENTS PORN101

HBO

658

0.6

710

* Ratings based on 109.6 million U.S. TV homes. One ratings point represents 1.096 million homes.
Source: Nielsen Media Research

 

SYNDICATION
Ranked on Households
Week Ending April 10

#

 PROGRAMS

Syndicator

Households

US Rtg%

(000)

1

WHEEL OF FORTUNE

KIN

8.3

9064

2

JEOPARDY

KIN

7.1

7794

3

OPRAH WINFREY SHOW (AT)

KIN

6.4

6984

4

EVRY LVS RAYMOND-SYN (AT)

KIN

5.9

6466

5

SEINFELD (AT)

SPT

5.5

6082

5

SEINFELD-WKND (AT)

SPT

5.5

5989

7

CSI-SYN (AT)

KIN

5.2

5648

8

DR. PHIL SHOW

KIN

5.1

5543

9

FRIENDS (AT)

WB

4.9

5358

10

JUDGE JUDY (AT)

PRM

4.7

5196

10

ENTERTAINMENT TONIGHT(AT)

PRM

4.7

5105

12

LIVE WITH REGIS AND KELLY

BV

3.5

3812

13

INSIDE EDITION

KIN

3.3

3567

14

JUDGE JOE BROWN (AT)

PRM

3.2

3550

15

MILLIONAIRE (AT)

BV

3.1

3403

15

WHEEL OF FORTUNE WKND

KIN

3.1

3396

15

KING OF THE HILL-SYN(AT)

2/T

3.1

3346

18

MALCOLM IN-MIDDLE SYN(AT)

2/T

3

3264

19

EVBDY LVS RAYMOND-WKD-SYN

KIN

2.9

3179

20

ENTERTAINMENT TONIGHT WKD

PRM

2.8

3108

20

DIVORCE COURT (AT)

2/T

2.8

3074

20

KING OF QUEENS-SYN (AT)

SPT

2.8

3036

20

THAT 70S SHOW-MF-SYN (AT)

2/T

2.8

3014

24

COPS-SYN (AT)

2/T

2.7

2994

24

WILL & GRACE-SYN (AT)

WB

2.7

2945

Source: Nielsen Media Research

 

SPANISH-LANGUAGE TELEVISION
Ranked on Households
Week Ending April 17

#

PROGRAMS

Net

NHTI

(000)

1

MADRASTRA M-F

UNI

24.9

2718

2

APUESTA POR UN AMOR M-F

UNI

20.6

2250

3

DON FRANCISCO PRESENTA-WE

UNI

18.8

2048

4

AQUI Y AHORA-THU

UNI

18.4

2006

5

CRISTINA-MON

UNI

17.6

1923

6

INOCENTE DE TI M-F

UNI

17.3

1886

7

CASOS VIDA R: ED. ESP TUE

UNI

16.4

1789

8

HOSPITAL EL PAISA FRI

UNI

16.0

1741

9

PAR DE ASES FRI

UNI

14.0

1526

10

SABADO GIGANTE-SAT

UNI

13.9

1515

11

VER PARA CREER-SUN

UNI

11.8

1284

12

JAULA-SUN

UNI

11.1

1212

13

HORA PICO-SUN

UNI

10.3

1121

14

ASI ES GILBERTO GLESS SAT

UNI

8.9

966

15

FUTBOL LIGA MEXICANA SUN

UNI

8.6

940

16

MUJER EN EL ESPEJO M-F

TEL

6.4

703

17

SIN FRONTERAS

TEL

5.5

599

18

AMARTE ASI M-F

TEL

5.2

573

19

PLATEADOS M-F

TEL

5.1

557

20

SOLO BOXEO DE MILLER

TF

4.9

530

21

CINE LAS ESTREL1 SAT

TF

4.5

491

22

NUEVAS VOCES DE AMERICA

TEL

4.2

461

23

LO QUE-FALTABA 4/17(S)-04/17/2005

TEL

4.1

447

24

CINE LAS ESTREL2 SUN

TF

3.7

401

25

CINEMUNDO PREMIER

TEL

3.6

392

* Nielsen Hispanic Television Index; ratings based on 9.7 million Hispanic TV homes.
Source: Nielsen Media Research

 

NETWORK SPORTS
Ranked on Households
Week Ending April 10

#

PROGRAMS

Net

Episode

Households

Persons 2+

US Rtg%

Shr

(000)

(000)

1

CBS NCAA BSKBL CHAMP(S)-4/4

CBS

ILL. VS N.
CAROLINA

15.0

23

16441

23895

2

MASTERS GOLF
TOURN.-SUN
(S)-4/10

CBS

9.8

22

10778

14634

3

MASTERS GOLF
TOURN. SAT.(S)-4/9

CBS

5.7

15

6278

8224

4

FOX NASCAR
NEXTEL CUP

FOX

ADVANCE
AUTOPARTS
500

5.1

13

5635

8183

5

WWE SMACKDOWN!

UPN

3.4

5

3755

5215

6

NBA ON ABC
SUN 2

ABC

LA LAKRS AT SCRA/
NY AT INDI

1.8

4

1990

2632

7

NBA ON ABC-SUN 1

ABC

DET. AT MIAMI

1.6

4

1748

2173

8

CBS SPORTS
 SPEC-SU1
(S)-4/10

CBS

JACK 
AT AUG

1.5

4

1644

1986

9

NBC SPORTS
SPEC 4/9 B(S)

NBC

ROAD TO
 KTY DERBY

1.1

3

1168

1360

10

NBC SPORTS
SPEC 4/9 A(S)

NBC

US OPEN
SNWBRDNG

0.7

2

821

1005

11

NBC ARENA
FOOTBALL

NBC

PHIL AT CO
SAN JOSE AT CHI

0.7

2

770

874

12

NBC SPORTS
SPEC. 4/10(S)

NBC

GRAND
PRIX OF
LONG
BEACH

0.6

1

631

773

13

REAL PRO
WRESTLING

PAX

0.1

0

138

171

Source: Nielsen Media Research


April 20, 2005 © 2005 Media Life


- Abigail Azote s a staff writer for Media Life.



Printer Friendly Version  |  Send to a Friend
Cover Page | Contact Us

Click here to add the Media Life home page to your favorites