Zoom: Daytona 500 ratings soar for Fox
Race averages a 10.0 household rating, up 30 percent
February 26, 2013
The combination of a horrific crash the day before the race and excitement over Danica Patrick’s historic achievement drove ratings for the Daytona 500 to their highest level in seven years.
Sunday afternoon’s race on Fox soared 30 percent over last year, when rain forced the event into primetime on a Monday.
The race averaged a 10.0 household rating and 22 share, according to Nielsen metered-market ratings, compared to a 7.7 last year.
It was the best year-to-year increase ever for the race, and it marked the highest-rated Daytona since the race aired on NBC in 2006, when it drew a 10.1.
Greensboro, N.C., drew the highest local rating, a 21.2, followed by Indianapolis (20.5), Charlotte (20.3), Jacksonville (19.6) and Dayton (19.1).
It peaked with a 12.8 from 4:30 to 4:45 p.m., as Jimmie Johnson was securing his second-ever Daytona title.
Analysts had predicted that the race would do well.
Patrick became the first woman to ever win the pole at Daytona, adding to the buzz in the hours leading up to the race. She also became the first woman to finish in the top 10.
Sadly, a crash at the track on Saturday during an earlier race also spurred more interest in Daytona.
More than a dozen cars were caught in a pileup during a Nationwide Series race, and debris that flew from the track injured 28 fans.
There was some question, in the hours after the accident, whether the Daytona 500 would go on, because of the damage that was done to the track.
But the race track’s crew got everything repaired in time for Sunday’s race, and some of the fans who were injured on Saturday were even in attendance at the Daytona 500.
The hottest social network: Instagram
Who’s watching ‘House of Cards,’ anyway?
How kids consume different media
‘American Crime,’ storytelling at its best
Tell us your thoughts on Hispanic media
For ‘The Odd Couple,’ a good fit
Cable overnights: Kentucky win lifts ESPN
The scoop on HBO’s over the top service
Instagram adds clickable links to ads
Fuse upfront: Moving beyond music
Study: Who got the most face time during Oscars
Big surge for NBC’s ‘The Voice’
A much better midseason for Fox
- Katherine Nelson becomes SVP of communications at Syfy
- Pam Thompson becomes executive account director at Food Network Magazine
- Charo Henriquez becomes executive editor at PeopleEnEspanol.com
- Michael D. Gottlieb joins National Journal's Policy Brands Roundtable
- Will Brantley becomes hunting editor at Field & Stream
- Liza Landsman becomes chief customer officer at Jet.com
- Seven rise at digital advertising company Sizmek
- Jason Baadsgaard becomes chief revenue officer at Eyeview
- Michael Hirst signs development deal at A+E Studios
- Four join CBS/TNT's NCAA Tournament coverage
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Remote media buyer available for all markets
Offline media buyer job in San Francisco
Spot media buyer wanted in Greenville, S.C.
Communications strategist/media planner in Chicago
Digital campaign and analytics manager