Zoom: Daytona 500 ratings soar for Fox
Race averages a 10.0 household rating, up 30 percent
February 26, 2013
The combination of a horrific crash the day before the race and excitement over Danica Patrick’s historic achievement drove ratings for the Daytona 500 to their highest level in seven years.
Sunday afternoon’s race on Fox soared 30 percent over last year, when rain forced the event into primetime on a Monday.
The race averaged a 10.0 household rating and 22 share, according to Nielsen metered-market ratings, compared to a 7.7 last year.
It was the best year-to-year increase ever for the race, and it marked the highest-rated Daytona since the race aired on NBC in 2006, when it drew a 10.1.
Greensboro, N.C., drew the highest local rating, a 21.2, followed by Indianapolis (20.5), Charlotte (20.3), Jacksonville (19.6) and Dayton (19.1).
It peaked with a 12.8 from 4:30 to 4:45 p.m., as Jimmie Johnson was securing his second-ever Daytona title.
Analysts had predicted that the race would do well.
Patrick became the first woman to ever win the pole at Daytona, adding to the buzz in the hours leading up to the race. She also became the first woman to finish in the top 10.
Sadly, a crash at the track on Saturday during an earlier race also spurred more interest in Daytona.
More than a dozen cars were caught in a pileup during a Nationwide Series race, and debris that flew from the track injured 28 fans.
There was some question, in the hours after the accident, whether the Daytona 500 would go on, because of the damage that was done to the track.
But the race track’s crew got everything repaired in time for Sunday’s race, and some of the fans who were injured on Saturday were even in attendance at the Daytona 500.
Fox rolls to a July sweeps victory
Who listens to the most radio? Hispanics.
Family viewing isn’t dead. It’s on cable.
‘Mr. Robinson,’ off to an early funeral
Tell us your thoughts on radio
For ‘The Game,’ one final play
OMG: Meet Tiger Beat’s new investors
On the horizon, a DVR for the Xbox
‘Wild’ matches second-best rating
Summer’s DVR winners: ‘Pines’ and ‘Dome’
UFC fight pounds the Twitter competition
Programming blog: Latest pickups and cancellations
Coming, a new way to listen to FM radio
- Jeffrey Gorder, Jane Delworth and Paula Biondich rise at mono
- Jennifer Putnam becomes CCO at Allen & Gerritsen
- Hollie Newton becomes executive creative director at Sunshine
- Katy Loria rises to chief revenue officer at Screenvision
- Marty Sartini Garner rises to senior editor at Flood Magazine
- Tasha Blasi Pannuzzo becomes SVP of marketing at Westwood One
- Oren Liebermann and Matt Rivers join CNN International
- Jenna Dewan-Tatum joins the cast of CBS's 'Supergirl'
- James Cromwell joins HBO's 'The Young Pope'
- Falk Hentschel joins CW's 'Legends of Tomorrow'
- Vivica A. Fox and Romeo Miller join TV One holiday movies
- Carla Gugino joins Showtime's upcoming 'Roadies'
This week’s top movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s younger viewer ratings
Interactive media buyer job in Cedar Falls, Iowa
Junior media planner wanted in Austin
Assistant media planner job in Atlanta
Local marketing specialist wanted in Greensboro
Part-time media buyer job in Lake Bluff, Illinois