Zoom: Daytona 500 ratings soar for Fox
Race averages a 10.0 household rating, up 30 percent
February 26, 2013
The combination of a horrific crash the day before the race and excitement over Danica Patrick’s historic achievement drove ratings for the Daytona 500 to their highest level in seven years.
Sunday afternoon’s race on Fox soared 30 percent over last year, when rain forced the event into primetime on a Monday.
The race averaged a 10.0 household rating and 22 share, according to Nielsen metered-market ratings, compared to a 7.7 last year.
It was the best year-to-year increase ever for the race, and it marked the highest-rated Daytona since the race aired on NBC in 2006, when it drew a 10.1.
Greensboro, N.C., drew the highest local rating, a 21.2, followed by Indianapolis (20.5), Charlotte (20.3), Jacksonville (19.6) and Dayton (19.1).
It peaked with a 12.8 from 4:30 to 4:45 p.m., as Jimmie Johnson was securing his second-ever Daytona title.
Analysts had predicted that the race would do well.
Patrick became the first woman to ever win the pole at Daytona, adding to the buzz in the hours leading up to the race. She also became the first woman to finish in the top 10.
Sadly, a crash at the track on Saturday during an earlier race also spurred more interest in Daytona.
More than a dozen cars were caught in a pileup during a Nationwide Series race, and debris that flew from the track injured 28 fans.
There was some question, in the hours after the accident, whether the Daytona 500 would go on, because of the damage that was done to the track.
But the race track’s crew got everything repaired in time for Sunday’s race, and some of the fans who were injured on Saturday were even in attendance at the Daytona 500.
Cable overnights: No ‘VMAs’ lift for ‘Teen Mom’
ABC and NBC reality shows match season highs
Just how old are NY Times readers, anyway?
Digital video advertising thrives on larger screens
MTV’s VMAs shine bright on social media
Imagining the television landscape of the future
Troubling truths about native advertising
ABC’s ‘Speechless’: Show with something to say
The next wave: America’s Hispanics and the New America
Tell us, how’s Donald Trump’s campaign going?
It’s Pablo Escobar, an odd pop culture phenom
The most controversial Instagram post from Rio
Nielsen shocker: U.S. TV households actually grew
- Pete Gosselin and Jay Hunt join Havas Worldwide
- Aaron Dus becomes VP of strategy at Engine West
- Steve Passwaiter rises to VP and GM at Kantar Media's CMAG
- Tina Shah rises to SVP of business affairs at Turner Sports
- Marc Peyser joins, Lauren Gelman and Lorraine Burton rise at Reader's Digest
- Gemma Garcia becomes executive producer of 'Noticiero Telemundo'
- David Boyd directing and producing Spike TV's 'The Mist'
- Kevin James hosting CBS's 'CBS Fall Preview'
- Laurie Hernandez and Ryan Lochte join 'Dancing with the Stars'
This week’s top-rated movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: June 2016
This month’s new media traffic data
Media planner/strategist job in Dallas/Fort Worth
Media planner opening in Chicago
Associate media planner wanted in Brooklyn
Senior media planner job in Dearborn, Michigan
Needed: Print media buyer in Chicago