‘X Factor’ close to finding its new judges
May 20, 2013
Simon Cowell is apparently hoping for some cross-over appeal with his new pair of judges on “The X Factor.”
The Fox show, which returns for season three this fall, is reportedly close to signing on Paulina Rubio, a hugely popular Mexican singer, for one of the singing competition’s open judge spots vacated by Britney Spears and L.A. Reid.
Rubio has sold some 30 million albums worldwide and could bring a larger audience of Hispanic viewers to the Fox show.
Cowell is also reportedly pursuing Kelly Rowland, best known as a former member of Destiny’s Child, for the fourth open judging slot. Rowland has sold 24 million albums as a solo artist.
Cowell and Demi Lovato, who joined the panel last season, are the only returning judges on the show, which has posted decent but not great ratings in its first two years.
Cowell had hoped that adding media magnet Spears to the show last fall would provide a jolt in ratings, but instead “Factor’s” numbers fell from its initial year.
Friday overnights: ‘Shark Tank’ hits 10-week high
‘Tonight Show’ reruns outlast the competition
New for the Olympics, highlights on Snapchat
Univision soars with ‘Pasión y Poder’ finale
A media buyer’s guide to the Newfronts
For beIN Sports, targeting bilingual fans
After 39 years, Harris Publications shuts down
Rachel, how much notice should I give?
Tell us, which bubble shows will return?
Weekend TV: Country music invades Fox
Cable overnights: NBA playoffs surge ahead
Is listening to radio while you drive dangerous?
The bad habit many Hispanics have adopted
- Cedric Bernard and Carrie Thompson rise at Kinetic Worldwide
- Joseph Schneier rises to VP of production at Discovery Channel
- Alex Sepiol, Michael Sluchan and Heather Olander rise at NBCU
- Liza Burnett Fefferman becomes SVP of communications at VH1 and Logo
- Rahul Thumati becomes CFO at Social Reality
- Chris Wood joins PBS's 'Mercy Street'
- Paula Jai Parker joins Showtime's 'Ray Donovan'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Assistant media buyer job in Fort Worth
Needed in Louisville: In-house media buyer
Memphis agency seeks a media planner
Needed: Globally conscious sales/marketing rep
San Diego opening for a digital marketing account manager