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This week in out of home
Your client living it up at a wine show
Events attract an attractive, affluent audience. Reach them by handing out branded wine glasses, sponsoring a sommelier's seminar or giving samples.
What's new in alternative media
  • How clever: A hotspot in a magazine
  • It’s a cab. No, it’s a cop car.
  • Screenvision upfront: Guaranteeing demos
  • Kids fill the cart. Parents learn a lesson.
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    People
    CarrieUnderwood
    Carrie Underwood joins ‘Sunday Night Football’

    The country star and former ‘American Idol’ winner will sing the ‘Waiting All Day for Sunday Night’ theme song of NBC’s weekly NFL game

    • Adam Bonnett rises to programming EVP at Disney Channels Worldwide
    • Maureen Murphy rises to SVP of ad sales at E! and Esquire Network
    • Steve Dorsey becomes VP of innovation at the Austin American-Statesman
    • John Meehan becomes senior executive producer at Al Jazeera America
    • Risa Aronson becomes associate publisher at W
    • Andrew Starr becomes corporate sales director at AdNation News
    • Amy Wang becomes editor at the Beaverton Leader
    • Robert DeNiro appearing on Bravo’s ‘Inside the Actors Studio’
    • Brett Dier and Elizabeth Whitson join ABC Family’s ‘Ravenswood’
    • Jay Onrait and Dan O’Toole join Fox Sports 1
    • Annet Mahendru and Alison Wright rise at FX’s ‘The Americans’

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    Features
    ‘Model Employee,’ out with the trash
    VH1 reality series has pretty women doing menial tasks, such as sorting through garbage, presumably for the amusement value. It's not amusing.
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    ‘Late Night With Jimmy Fallon,’ good fit
    A trouper in the tradition of Leno and Carson, whose commentary and humor are mainstream, he's ideally suited to take over from Leno as host of 'Tonight'
    ‘Maron,’ funny in a Seinfeld sort of way
    The comic and podcaster plays himself in this new IFC series, and well, taking the part of the socially inept fringe character we're all now familiar with.
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    In the Media Economy Newsletter.
    Miami: TV perks up with the Heat
    Philly: Appears to be a soft year for TV
    European ad spending takes a dive
    New Orleans: Big events, big TV dollars
    Report: Local mobile ad spending will hit $9.1B
    The seven biggest myths of the upfront
    Denver: TV and radio are softer
    Pharmaceuticals: Why ad spending’s ailing
    Auto: Ad spending revs a little lower

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    Yesterday's feature stories

    ‘Dixie:’ Little buzz, lots of staying power
    Racing pushes Fox past CBS on Sunday
    This week’s top movies, songs and books
    Ad spending forecast: Next year looks good
    ‘Late Night With Jimmy Fallon,’ good fit
    Looking ahead: It’s pilot pickup time
    Tell us, what are your thoughts on Pandora?
    Happy Mother’s Day, from Cher
    CBS wins another sweeps Thursday with ease
    National Geographic leads Ellie winners
    How clever: A hotspot in a magazine
    ‘Maron,’ funny in a Seinfeld sort of way
    Rachel, I keep getting passed over
    Best tube bets this weekend

    © Media Life Magazine 2013