Very merry Wednesday for Christmas specials
ABC's 'Charlie Brown' draws a 2.9 in 18-49s
November 29, 2012
Viewers were feeling the Christmas spirit last night.
Holiday specials on ABC and NBC were up compared to last year, and “Charlie Brown Christmas” even boosted ABC into a tie for first place with Fox on the night.
“Brown” averaged a 2.9 adults 18-49 rating at 8 p.m., according to Nielsen overnights, up 4 percent over a 2.8 last year and becoming the top-rated holiday special so far this season.
NBC’s “Christmas in Rockefeller Center” hit a four-year high with a 2.1 in the same hour, up 11 percent over a 1.9 last year.
And lead-out “SNL Christmas” drew a 2.7, NBC’s second-highest rating in the slot this season behind an episode of “The Voice” three weeks ago.
ABC also had the night’s highest-rated show, “Modern Family,” which drew a 4.7 at 9 p.m.
Elsewhere last night, Fox’s “The X Factor” jumped 27 percent over last week’s episode, which drew low ratings on the night before Thanksgiving.
“Factor” averaged a 2.8.
CBS’s entire lineup was also up versus last week, with veteran reality show “Survivor” up the most, 17 percent, to a 2.7.
Fox and ABC tied for first on the night with a 2.8 18-49 rating and 8 share apiece. CBS was a close third with a 2.7/7. NBC finished fourth with a 2.5/7, Univision was fifth with a 1.6/4, the CW was sixth with a 1.0/3, and Telemundo was seventh with a 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
“Charlie” won its 8 p.m. timeslot for ABC with a 2.9. “Survivor” and “Factor” tied for second with a 2.7 apiece. NBC’s “Rockefeller” was fourth with a 2.1, Univision’s “Por Ella Soy Eva” was fifth with a 1.8, the CW’s “Arrow” was sixth with a 1.2, and Telemundo’s “Rosa Diamonte” was seventh with a 0.5.
At 9 p.m. ABC led again with a 3.6 for “Family” (4.7) and “Suburgatory” (2.9). Fox’s “Factor” was second with a 3.0, CBS’s “Criminal Minds” was third with a 2.9, NBC’s “SNL” was fourth with a 2.8, Univision’s “Amores Verdaderos” was fifth with a 1.7, the CW’s “Supernatural” was sixth with a 0.9, and Telemundo’s “Corazon Valiente” was seventh with a 0.5.
CBS jumped into first at 10 p.m. with a 2.6 for “CSI.” NBC was second with a 2.5 for “SNL,” followed by ABC in third with a 1.8 for “Nashville,” even to its most recent episode. Univision’s “Amor Bravio” was fourth with a 1.4, and Telemundo was fifth with a 0.5 for "Pablo Escobar: El Patron del Mal" (0.6) and "El Rostro de la Venganza" (0.4).
Among households CBS led the night with a 7.4 rating and 12 share. NBC was second at 2.9/8, Fox third at 4.7/7, ABC fourth at 4.6/7, Univision fifth at 2.0/3, the CW sixth at 1.8/3 and Telemundo seventh at 0.7/1.
Fact: Mobile ads are bigger than banner ads
CBS Outdoor is dropping the CBS name
‘Sunday Night Football’ scores for NBC
Five smart tips on buying billboards
This week’s top movies, songs and books
Predicting which new shows will survive
It’s time to rethink how we think about vendors
‘Transparent,’ funny and intriguing
Tell us, what’s your take on Martha Stewart?
For ‘American Dad,’ new start on cable
Friday overnights: ‘Amazing Race’ surges
Fox slices order for struggling ‘Mulaney’
Behind Snapchat’s new advertising plan
- Abbey Klaassen becomes director of corporate development at Dentsu
- Robert Kellner becomes SVP of strategy at Barker
- Anhelo Reyes becomes VP of brand marketing at Spike TV
- ABC News SVP of communications Jeffrey Schneider exits
- Carlos Lamadrid becomes VP of national sales at Entercom
- Claudine Cazian rises to VP of programming at Premiere Networks
- Michael Foster becomes VP of demand platform at MediaAlpha
- Susan Sarandon joins Lifetime's 'Marilyn'
- Pitbull hosting ABC's American Music Awards
This week’s top movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s younger viewer ratings
Assistant media planner/buyer wanted in Austin
Digital media buyer/planner job in Norcross, Georgia
Associate media planner wanted in Chicago
Media buyer job in Medford, Oregon
Media planner position in Chicago