Univision holds up opposite Olympics
'La Que No Podia Amar' is top non-Games show in 18-49s
August 1, 2012
Univision's viewership held up well against NBC's dominating Olympics last night.
The network had the best non-sports rating of the night with the rest of the Big Four besides NBC airing mostly repeats.
Univision averaged a 1.4 adults 18-49 rating and 4 share in primetime, according to Nielsen overnights, led by a 1.7 for the 10 p.m. telenovela "La Que No Podia Amar."
It marked the second straight night that "Amar" was the highest-rated non-Olympic show on broadcast. It finished with a 1.6 rating on Monday night.
Note, a full report on last night's Olympic ratings will be posted later today when final Nielsen numbers are released. Initial ratings indicate NBC's coverage was off slightly versus the same night in 2008, but that may not be reflected in final numbers.
NBC dominated the night with a 12.2 18-49 rating and 33 share with the Games.
Univision was second with the aforementioned 1.4/4, with CBS third at 1.0/3, Fox fourth at 0.9/3, ABC fifth at 0.6/2, Telemundo sixth at 0.5/1 and the CW seventh at 0.2/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-four percent of Nielsen households have DVRs.
NBC's ratings are approximate as fast nationals measure timeslot and not actual program data.
NBC led with a 9.0 at 8 p.m. for the first of four hours of Games coverage, running till midnight. Univision's "Por Ella Soy Eva" was second with a 1.1. CBS's "NCIS" rerun and Fox's "MasterChef" tied for third at 1.0, ABC's "The Middle" (0.7) and "Last Man Standing" (0.5) repeats were fifth at 0.6, Telemundo's "Rosa Diamante" was sixth with a 0.5, and the CW's "Hart of Dixie" rerun was seventh at 0.2.
At 9 p.m. NBC increased its lead with a 13.3. Univision was second with a 1.3 for "Abismo de Pasion," CBS third with a 1.0 for a repeat of "NCIS: Los Angeles," Fox fourth with a 0.9 for another rerun of "MasterChef," ABC fifth with a 0.7 for a repeat of "Wipeout," Telemundo sixth with a 0.6 for "Corazon Valiente" and the CW seventh with a 0.2 for "The L.A. Complex."
At 10 p.m. NBC's coverage peaked with a 14.2. Univision was second with the 1.7 for "Podia," followed by CBS in third with a 0.9 for a repeat of "Person of Interest." ABC's "NY Med" was fourth with a 0.6 and Telemundo fifth with a 0.5 for "Pablo Escobar: El Patron del Mal" (0.6) and "El Rostro de la Venganza" (0.4).
NBC also led the night among households with a 21.1/33. CBS was second with a 3.7/6, Univision third with a 1.8/3, ABC fourth with a 1.7/3, Fox fifth with a 1.5/2, Telemundo sixth with a 0.7/1 and the CW seventh with a 0.4/1.
ABC and CBS shows rise in fall finales
TBS reaffirms the power of reruns
Layoffs hit Martha Stewart Living Omnimedia
Lots of surprises in Golden Globe nods
‘SNL’ hiring a black woman after complaints
Cable overnights: ‘Duck Dynasty’ soars
ABC takes the lead in C3 ratings
‘The Wrong Mans,’ just the right touch
As the year ends, Rachel reminisces
Real-time buying: Media’s next revolution
Best tube bets this weekend
CW tweaking three nights at midseason
A merry night for ABC’s ‘Modern Family’
- Pam Hamlin rises to global president at Arnold Worldwide
- Five join TBWA\Chiat\Day in New York
- Crispin Porter + Bogusky CCO Rob Reilly exits
- Chris Newton and Eran Aloni join marketing company Influitive
- Jennifer Sabatelle rises to SVP of communications at CBS Sports
- Ozzie Martinez becomes VP of news and standards at Telemundo
- Alisa Carroll becomes editor at San Francisco Cottages & Gardens
- Christopher J.W. Oswald joins Direct Marketing Association
- Rachel Maddow becomes columnist at The Washington Post
- Nick Jonas returning to guest on CBS's 'Hawaii Five-0'
This week’s cable ratings
This week’s broadcast ratings
This week’s daypart ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s younger viewer ratings
Senior media planner opening in New York
Senior media buyer and planner in Denver
Programmatic media director in Chicago
Senior media planner position in Calgaray
Senior media planner in Midtown Manhattan