Univision holds up opposite Olympics
'La Que No Podia Amar' is top non-Games show in 18-49s
August 1, 2012
Univision's viewership held up well against NBC's dominating Olympics last night.
The network had the best non-sports rating of the night with the rest of the Big Four besides NBC airing mostly repeats.
Univision averaged a 1.4 adults 18-49 rating and 4 share in primetime, according to Nielsen overnights, led by a 1.7 for the 10 p.m. telenovela "La Que No Podia Amar."
It marked the second straight night that "Amar" was the highest-rated non-Olympic show on broadcast. It finished with a 1.6 rating on Monday night.
Note, a full report on last night's Olympic ratings will be posted later today when final Nielsen numbers are released. Initial ratings indicate NBC's coverage was off slightly versus the same night in 2008, but that may not be reflected in final numbers.
NBC dominated the night with a 12.2 18-49 rating and 33 share with the Games.
Univision was second with the aforementioned 1.4/4, with CBS third at 1.0/3, Fox fourth at 0.9/3, ABC fifth at 0.6/2, Telemundo sixth at 0.5/1 and the CW seventh at 0.2/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-four percent of Nielsen households have DVRs.
NBC's ratings are approximate as fast nationals measure timeslot and not actual program data.
NBC led with a 9.0 at 8 p.m. for the first of four hours of Games coverage, running till midnight. Univision's "Por Ella Soy Eva" was second with a 1.1. CBS's "NCIS" rerun and Fox's "MasterChef" tied for third at 1.0, ABC's "The Middle" (0.7) and "Last Man Standing" (0.5) repeats were fifth at 0.6, Telemundo's "Rosa Diamante" was sixth with a 0.5, and the CW's "Hart of Dixie" rerun was seventh at 0.2.
At 9 p.m. NBC increased its lead with a 13.3. Univision was second with a 1.3 for "Abismo de Pasion," CBS third with a 1.0 for a repeat of "NCIS: Los Angeles," Fox fourth with a 0.9 for another rerun of "MasterChef," ABC fifth with a 0.7 for a repeat of "Wipeout," Telemundo sixth with a 0.6 for "Corazon Valiente" and the CW seventh with a 0.2 for "The L.A. Complex."
At 10 p.m. NBC's coverage peaked with a 14.2. Univision was second with the 1.7 for "Podia," followed by CBS in third with a 0.9 for a repeat of "Person of Interest." ABC's "NY Med" was fourth with a 0.6 and Telemundo fifth with a 0.5 for "Pablo Escobar: El Patron del Mal" (0.6) and "El Rostro de la Venganza" (0.4).
NBC also led the night among households with a 21.1/33. CBS was second with a 3.7/6, Univision third with a 1.8/3, ABC fourth with a 1.7/3, Fox fifth with a 1.5/2, Telemundo sixth with a 0.7/1 and the CW seventh with a 0.4/1.
Game 7 smacks a home run for Fox
A buyer’s primer on out of home measurement
‘Olive Kitteridge,’ fine tale brilliantly told
Rachel, talk to me about networking
The new frontier: Digital out of home
Best tube bets this weekend
So, who will win the November sweeps?
The complete TV schedule for election night
‘Sleepy Hollow’ scares up some buzz with Lyft
NBC Universal renews Meredith Vieira’s show
Native advertising gives NY Times a lift
NBC keeps on riding the Breeder’s Cup
‘Black-ish’ grows against World Series Game 7
- Jessie McGuire becomes U.S. strategy director at Elmwood
- Greg McAlinden becomes creative director at ODD
- Nick Ascheim rises and Shaun Hekking joins at BBC Worldwide
- Jonathan Hills becomes VP of digital media at Bravo Media
- Debbie Reichig becomes SVP of sales research at Twentieth TV
- Isaac Payam Ahdout becomes SVP of engineering at Tapad
- Fred Melamed joins Showtime's 'House of Lies'
- Lily Rabe appearing on FX's 'American Horror Story'
- 'Sons of Anarchy' cast guesting on TBS's 'Conan'
- Joel McHale remaining host of E!’s ‘The Soup’
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media buyer wanted in Las Vegas
Junior media buyer opening in Venice, California
Media freelancer available for all markets
Media buyer job in Syracuse
Assistant media planner/buyer wanted in Austin