Univision holds up opposite Olympics
'La Que No Podia Amar' is top non-Games show in 18-49s
August 1, 2012
Univision's viewership held up well against NBC's dominating Olympics last night.
The network had the best non-sports rating of the night with the rest of the Big Four besides NBC airing mostly repeats.
Univision averaged a 1.4 adults 18-49 rating and 4 share in primetime, according to Nielsen overnights, led by a 1.7 for the 10 p.m. telenovela "La Que No Podia Amar."
It marked the second straight night that "Amar" was the highest-rated non-Olympic show on broadcast. It finished with a 1.6 rating on Monday night.
Note, a full report on last night's Olympic ratings will be posted later today when final Nielsen numbers are released. Initial ratings indicate NBC's coverage was off slightly versus the same night in 2008, but that may not be reflected in final numbers.
NBC dominated the night with a 12.2 18-49 rating and 33 share with the Games.
Univision was second with the aforementioned 1.4/4, with CBS third at 1.0/3, Fox fourth at 0.9/3, ABC fifth at 0.6/2, Telemundo sixth at 0.5/1 and the CW seventh at 0.2/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-four percent of Nielsen households have DVRs.
NBC's ratings are approximate as fast nationals measure timeslot and not actual program data.
NBC led with a 9.0 at 8 p.m. for the first of four hours of Games coverage, running till midnight. Univision's "Por Ella Soy Eva" was second with a 1.1. CBS's "NCIS" rerun and Fox's "MasterChef" tied for third at 1.0, ABC's "The Middle" (0.7) and "Last Man Standing" (0.5) repeats were fifth at 0.6, Telemundo's "Rosa Diamante" was sixth with a 0.5, and the CW's "Hart of Dixie" rerun was seventh at 0.2.
At 9 p.m. NBC increased its lead with a 13.3. Univision was second with a 1.3 for "Abismo de Pasion," CBS third with a 1.0 for a repeat of "NCIS: Los Angeles," Fox fourth with a 0.9 for another rerun of "MasterChef," ABC fifth with a 0.7 for a repeat of "Wipeout," Telemundo sixth with a 0.6 for "Corazon Valiente" and the CW seventh with a 0.2 for "The L.A. Complex."
At 10 p.m. NBC's coverage peaked with a 14.2. Univision was second with the 1.7 for "Podia," followed by CBS in third with a 0.9 for a repeat of "Person of Interest." ABC's "NY Med" was fourth with a 0.6 and Telemundo fifth with a 0.5 for "Pablo Escobar: El Patron del Mal" (0.6) and "El Rostro de la Venganza" (0.4).
NBC also led the night among households with a 21.1/33. CBS was second with a 3.7/6, Univision third with a 1.8/3, ABC fourth with a 1.7/3, Fox fifth with a 1.5/2, Telemundo sixth with a 0.7/1 and the CW seventh with a 0.4/1.
Another host defects from ‘The View’
Age-wise, how cable stacks up
Paula Deen’s ill-advised Twitter pic
Gooool! Telemundo scores with U.S.-Japan
U.S. women win Twitter crown as well
‘Bachelorette’ surges to seven-week high
Women’s World Cup’s real winner: Nike
Record ratings for women’s big win
Hispanic ad dollars are up, defying trend
So cool: An underwater radio station
‘Dates,’ love stories of first meetings
Yes, Amy Schumer is unavoidable now
A bombshell in the case against Cosby
- Eric Zuncic becomes chief strategy officer at CP+B
- Carter Brokaw becomes president of digital revenue at iHeartMedia
- Denielle deWynter becomes VP of finance at Hearst Business Media
- Linda Douglass becomes head of communication at Bloomberg Media
- Mark Pesavento becomes SVP of content at Fox Sports Digital
- Benny Reuven becomes VP of development at Oxygen Media
- Jeff Karp leading Time Inc.'s new Sports Illustrated Play
- Jeremy Sisto joins the cast of ABC's 'Wicked City'
- Emily Kinney joins the cast of Showtime's 'Masters of Sex'
- Kellie Pickler, Adrienne Bailon and Ross Mathews join 'Knock Knock Live'
This week’s daypart ratings
This week’s top movies, songs and books
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s younger viewer ratings
Part-time media buyer job in Lake Bluff, Illinois
Media buyer/planner wanted in Louisville
Assistant media planner opening in Atlanta
Media planner position in Minneapolis
Media buyer position in Sacramento