Undie oomph: ‘Victoria’s Secret’ is top show
December 5, 2012
Although this year’s “Victoria’s Secret Fashion Show” underperformed (or is it undie-performed?) last year’s record-setter, the special was still the highest-rated show on broadcast last night, and it led CBS to a nightly win.
“Secret” averaged a 3.5 adults 18-49 rating at 10 p.m., according to Nielsen overnights, finishing a tenth ahead of the No. 2 show on the night, NBC’s “The Voice,” which drew a 3.4.
That was down 24 percent from the record-high 4.6 that last year’s show attracted. But CBS dominated the timeslot, topping the combined rating of NBC’s “Parenthood” (1.7) and ABC’s “Private Practice” (1.2).
CBS’s “Rudolph the Red-Nosed Reindeer” averaged a 2.9 at 8 p.m., off sharply from last year’s 4.0 but still tying ABC’s “Charlie Brown Christmas” as the top holiday special so far this season. It earned a 4.8 in kids 2-11.
Elsewhere last night, “Go On” had its biggest margin of victory yet over Fox’s “New Girl,” drawing a 2.5 in 18-49s to the latter’s 2.0 at 9 p.m. “On” matched its best rating since Oct. 9 while “Girl” was down 11 percent week to week.
ABC aired a special edition of “Shark Tank,” which usually broadcasts on Friday night, at 8 p.m. The show averaged a 1.7 in a tough hour against “Voice” and CBS’s “Rudolph,” and it pulled its second-biggest audience ever in total viewers, 6.9 million.
CBS was first for the night among 18-49s with a 2.8 average overnight rating and an 8 share. NBC was second at 2.4/7, Fox and Univision tied for third at 1.5/4, ABC was fifth at 1.4/4, and CW and Telemundo tied for sixth at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
NBC started the night in the lead with a 3.4 at 8 p.m. for "Voice," followed by CBS with a 2.9 for "Rudolph." ABC was third with a 1.7 for "Shark," Univision fourth with a 1.6 for "Por Ella Soy Eva," Fox fifth with a 1.3 for "Raising Hope" (1.4) and "Ben and Kate" (1.1), CW sixth with a 0.6 for "Hart of Dixie" and Telemundo seventh with a 0.5 for "Rosa Diamante."
At 9 p.m. NBC led again with a 2.1 for "Go" (2.5) and "The New Normal" (1.7), while CBS remained second with a 2.0 for a repeat of "NCIS." Fox was third with a 1.7 for "Girl" (2.0) and "The Mindy Project" (1.3), Univision fourth with a 1.5 for "Amores Verdaderos," ABC fifth with a 1.2 for "Happy Endings" (1.3) and "Don't Trust the B—- in Apartment 23" (1.2), Telemundo sixth with a 0.6 for "Corazon Valiente" and CW seventh with a 0.4 for "Emily Owens, M.D."
CBS took the lead at 10 p.m. with a 3.5 for "Secret," with NBC second with a 1.7 for "Parenthood." Univision was third with a 1.3 for "Amor Bravio," ABC fourth with a 1.2 for "Private Practice" and Telemundo fifth with a 0.5 for "Pablo Escobar: El Patron del Mal" (0.7) and "El Rostro de la Venganza" (0.4).
CBS also finished first for the night among households with a 6.1 average overnight rating and a 10 share. NBC was second at 4.7/7, ABC third at 3.2/5, Fox fourth at 2.0/3, Univision fifth at 1.8/3, CW sixth at 1.1/2 and Telemundo seventh at 0.7/1.
Tags: abc, amores verdaderos, cbs, charlie brown christmas, christmas specials, cw, dvr, happy endings, nbc, ncis, overnight ratings, overnights, private practice, rudolph, Secret Fashion Show, tuesday overnights, victoria's secret, victoria's secret fashion show
Related News
Readers: CBS is the network to beat
Daytime Emmys, down but not out
‘The Voice’ bumps up in penultimate episode
This won’t be a great year for broadcast
This week’s cable ratings
This week’s broadcast ratings
‘True Blood’ draws fewer viewers
For Netflix, a ‘dream’ animation deal
Readers: A sunnier season for ABC
Red hot right now: Sports. All of ‘em.
New publisher to primp Glamour
CBS slates fall premiere dates
‘Lines’ makes case for song of the summer
People
- Amy Elkins becomes digital managing director at Mindshare
- Rick Feldman becomes VP of marketing at InterMedia Group
- Quinn Taylor becomes EVP of movies and miniseries at NBC
- Anthony Sarcone becomes SVP of marketing initiatives at MPA
- Ignacio Meyer rises to SVP of enterprise development at Univision
- Larry Sands becomes regional VP at Univision
- Michael Eisenbaum and Jamie Dugger rise at Animal Planet
- Bob Wheelock becomes senior executive producer at Al Jazeera America
- Ronald Furman becomes CRO at Dial Global
- Stephanie Gaskell becomes associate editor at Defense One
- Reggie Watts, Miles Fisher and Mike Castle joins Comedy Central pilot
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital media director in San Diego
Broadcast investment supervisor in Toronto
Freelance broadcast buyer available
Associate media director in San Francisco
Digital media buyer/planner in Los Angeles