The hot sector in out of home: Transit advertising
U.S. advertisers spend more than $1 billion annually on transit
March 21, 2017
Out of home is one of the strongest segments of U.S. media, and within OOH there’s a particularly hot sector: Transit.
Transit: What it is
Transit includes buses, subways and commuter trains, as well as bus stops, train platforms and stations and airports.
Why transit advertising is hot
Advertisers and media buyers like transit for the largely captive audience it delivers and the quality of that audience. They also see it as a growth medium.
Commuters can spend anywhere from five minutes to a half hour waiting for a train or bus, and then another half hour or hour or more on the commute, and for advertisers it’s captive time–an opportunity to grab commuters’ attention largely free of distractions.
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