Touchdown: NFL week one dominates social media
September 13, 2016
The NFL has returned, and it has reassumed its dominant position in social media.
Nine NFL games were among the top 10 most social TV programs during the week ended Sept. 11, according to Nielsen, led by Sunday afternoon’s NFC East battle on Fox between the New York Giants and Dallas Cowboys.
That game generated 7.87 million total social interactions, easily No. 1 for the week. Of those interactions, 7.21 million were from Facebook and 658,000 were from Twitter.
The only non-NFL game to make the top 10 last week was a college game on ESPN between Florida State and Ole Miss. That game was No. 5 overall with 3.47 million interactions, 2.93 million on Facebook and 545,000 on Twitter.
It will be interesting to see how social interactions play out for this season’s Thursday night games, which will stream live on Twitter. The first such game is this week between the New York Jets and Buffalo Bills.
Meanwhile, two non-sports programs last week generated more than 1 million interactions on social media.
The week’s top non-sports programs
NBC’s “Commander-in-Chief Forum” topped the week among non-sports shows, generating 1.72 million interactions. That included 834,000 on Facebook and 886,000 on Twitter.
The other non-sports show to grab more than 1 million interactions was ABC’s Miss America Competition, which game in at 1.43 million. The majority of those interactions, 1.30 million, were from Facebook, with the other 131,000 on Twitter.
New York leads the Ellie nominations, once again
CBS’s ‘Hunted’: Little hope of sustaining its big bow
Best of the week: On the origins of fake news
In this digital age, the allure of alternative OOH
Digital radio: A primer for media planners and buyers
Weekend TV: ‘Beaches’ for a new generation
Cable overnights: Good start for ‘Six’ on History
Warriors-Cavs sets three-year high on TNT
The rundown on media coverage of the inauguration
New sitcom ‘Speechless’ tops a slow Wednesday
Puzzling out Carlos Slim’s bold U.S. ambitions
TV programming blog: All the cancellations and renewals
This week’s broadcast ratings
- Michael Lieberman becomes CSO at Kinetic Worldwide
- Ryan Haskins becomes director of media at Figliulo&Partners
- Deborah Furey becomes SVP of strategy at Wunderman Health
- Martin McDonald becomes VP of strategic sales at V Digital Services
- Bob Johns becomes chief revenue officer at Big Outdoor
- Chris Brooks rises to EVP of distribution at CW
- Salil Mehta becomes president at FoxNext
- David Perpich becomes president and GM at The Wirecutter
- Jessica Sebor and Aaron Hersh rise at Competitor Group
- Jeff Hackett joins and Mike Owen rises at AdColony
- James Frain joins CBS All Access' 'Star Trek: Discovery'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: November 2016
This week’s daypart ratings
Opening for a media planner at a top OOH agency
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York