‘Today’ wins second week in adults 25-54
January 18, 2013
“Today” is on the comeback trail.
The NBC morning show, which had a nearly two-decade winning streak among adults 25-54 halted by ABC’s “Good Morning America” last year, has patched together back-to-back weekly wins in the demo for the first time since August.
The victory came by the thinnest of margins. “Today” averaged 1.94 million 25-54s for the week ended Jan. 13, compared to 1.936 million for “GMA,” an advantage of just 4,000 viewers.
It marked “Today’s” second straight weekly victory in the demo, and the first time that’s happened since the Olympics pushed “Today” to two weeks of domination last summer, though ABC leads for the season.
It’s hard to say if this signals a new trend in morning TV. “GMA” remains without popular anchor Robin Roberts, who is slated to return next month, and that could have a bearing on the ratings. She’s been out since September.
“GMA” remains 2 percent ahead of last year in the demo season to date, while “Today” is down 22 percent, so it may be month before it’s clear if these two weeks were just a fluke.
Among total viewers “Good Morning America” continued to hold a comfortable lead for the week, with 5.01 million viewers to “Today’s” 4.55 million.
“CBS This Morning” remains well behind its rivals with 2.7 million total viewers and 1.042 million in the demo, one year after its huge overhaul. The show is up 5 percent in total viewers this season over last.
Weekend TV: Can anyone beat the UConn women?
Putting a pricetag on ad fraud: $16.4 billion
CBS renews a slew of shows, with a few missing
‘Empire’ rises slightly in its return to lift Fox to first
TV programming blog: All the cancellations and renewals
Well now: Mobile usage is even bigger than you think
Surprise: There’s one area where TV viewing is soaring
CBS, the daytime leader, leads Daytime Emmy nominations
Whoa: Almost a third of Millennials cut the cord
Media Life’s Digital Media Transparency Initiative
With old NCAA favorites gone, new ones emerge
World Baseball Classic ratings looking strong
Univision tops week, Telemundo claims top show
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency