‘Today’ wins second week in adults 25-54
January 18, 2013
“Today” is on the comeback trail.
The NBC morning show, which had a nearly two-decade winning streak among adults 25-54 halted by ABC’s “Good Morning America” last year, has patched together back-to-back weekly wins in the demo for the first time since August.
The victory came by the thinnest of margins. “Today” averaged 1.94 million 25-54s for the week ended Jan. 13, compared to 1.936 million for “GMA,” an advantage of just 4,000 viewers.
It marked “Today’s” second straight weekly victory in the demo, and the first time that’s happened since the Olympics pushed “Today” to two weeks of domination last summer, though ABC leads for the season.
It’s hard to say if this signals a new trend in morning TV. “GMA” remains without popular anchor Robin Roberts, who is slated to return next month, and that could have a bearing on the ratings. She’s been out since September.
“GMA” remains 2 percent ahead of last year in the demo season to date, while “Today” is down 22 percent, so it may be month before it’s clear if these two weeks were just a fluke.
Among total viewers “Good Morning America” continued to hold a comfortable lead for the week, with 5.01 million viewers to “Today’s” 4.55 million.
“CBS This Morning” remains well behind its rivals with 2.7 million total viewers and 1.042 million in the demo, one year after its huge overhaul. The show is up 5 percent in total viewers this season over last.
Fox’s ‘So You Think You Can Dance’ rebounds
Suddenly scripted series are the rage
Why TV is relying less on advertising
‘Houdini,’ here’s something to get out of
Tell us, what’s your take on automated buying?
Best tube bets this weekend
Little League World Series hits a home run
OOH spending grows, but more slowly
Cable overnights: ‘Chelsea’ goes out with a bang
NBC News president ruffles employees’ feathers
NBC wins Tuesday with growing reality shows
Fox head of sales Jean Rossi is leaving
Forecast: A good but not great 2014
- Colin Barlow rises to COO at GroupM Global
- Three rise in production and development at TLC
- Jonathan Stern becomes head of business development at Fusion
- Hunter Lewis becomes editor at Cooking Light
- Christian Baesler becomes president at Bauer Xcel Media
- Kent Ebersole becomes VP and GM at Active Interest Media
- Terry Duffy rises to group publisher at Palm Beach Media Group
- Chris Lencheski becomes head of sales at Back9Network
- Kei Huang becomes director of analytics at Keek
- Sen. Elizabeth Warren guesting on CBS's 'The Late Show'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Senior media buyer/planner job in Rochester
Needed: Receptionist for a media agency
Media buyer position in Greenville, SC
Digital media analyst job in Greenville, SC
Media planner/buyer opening in Detroit