‘Today’ regains top spot with the Games
August 6, 2012
Thanks to the summer Olympics, NBC's "Today" has snapped "Good Morning America's" five-week winning streak among total viewers.
"Today" had its most-watched week in months for the week ended Aug. 5, outdrawing "GMA" every day.
Viewership peaked on Thursday with 5.94 million total viewers, according to Nielsen fast affiliate ratings. Final numbers won't be out until later this week, but indications are that NBC will have no problem winning as it topped "GMA" every day.
The network was clearly boosted by the Olympics presence, with the previous night's biggest stars appearing on "Today" each morning, including the gold medal-winning women's gymnastics team and swimming star Missy Franklin.
The ratings increase appears to be due to more people watching in the morning rather than people tuning out of ABC's "GMA."
"GMA's" viewership was actually quite stable from the previous week, with its biggest single drop just 12 percent.
"Today" and "GMA" have been locked in a fight for leadership since April, when "GMA" snapped "Today's" 17-year win streak among total viewers.
"GMA" ended "Today's" similarly long win streak among adults 25-54 just two weeks ago.
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