‘Today’ regains top spot among morning shows
February 19, 2014
NBC’s “Today” snapped “Good Morning America’s” 77-week winning streak among total viewers during its first full week of Olympics coverage.
“Today” finished first among the morning shows in both viewers and adults 25-54 during the week ended Feb. 16, boosted by its presence at the Sochi Games. NBC is the exclusive broadcaster of the Olympics.
But it was surprisingly close between the two shows.
“Today” averaged 6.221 million total viewers, according to Nielsen, its most-watched week since the royal wedding took place in April 2011. “GMA” was right behind with 6.01 million.
Interestingly, both networks were actually up over the previous week, indicating that “Today” didn’t really draw people away from “GMA.” It likely just drew in more people interested in the Olympics.
That’s quite a change from the last Winter Games, when “Today” had a lead of 1.884 million during the first week.
Among 25-54s, “Today” averaged 2.545 million viewers, 185,000 ahead of “GMA.”
Those marked “Today’s” biggest leads over its rivals since the second week of the London Games in 2012.
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