‘Today’ regains top spot among morning shows
February 19, 2014
NBC’s “Today” snapped “Good Morning America’s” 77-week winning streak among total viewers during its first full week of Olympics coverage.
“Today” finished first among the morning shows in both viewers and adults 25-54 during the week ended Feb. 16, boosted by its presence at the Sochi Games. NBC is the exclusive broadcaster of the Olympics.
But it was surprisingly close between the two shows.
“Today” averaged 6.221 million total viewers, according to Nielsen, its most-watched week since the royal wedding took place in April 2011. “GMA” was right behind with 6.01 million.
Interestingly, both networks were actually up over the previous week, indicating that “Today” didn’t really draw people away from “GMA.” It likely just drew in more people interested in the Olympics.
That’s quite a change from the last Winter Games, when “Today” had a lead of 1.884 million during the first week.
Among 25-54s, “Today” averaged 2.545 million viewers, 185,000 ahead of “GMA.”
Those marked “Today’s” biggest leads over its rivals since the second week of the London Games in 2012.
Friday overnights: NBC’s ‘Constantine’ rebounds
Another syndicated talk show gets the axe
‘The Sisterhood: Becoming Nuns,’ yes
ABC wins fourth Thursday of sweeps
CBS remains on Dish Network, for now
Fox fills out its midseason schedule
A first look at the NewFronts schedule
Aereo is broke-o: Files for Chapter 11
And now, the new show scorecard
Hartford: TV is overrun with retail
‘Hello Ladies: The Movie,’ a bit better
Rachel, I’ve had enough of the bird
Best tube bets this weekend
- Sarah Barnett becomes president and GM at BBC America
- Sal Petruzzi rises to SVP of communications at Turner
- Arianne Nardo becomes executive editor at Robb Report Home & Style
- William Shatner joins Syfy's 'Haven'
- Michael Hyatt and Yara Martinez join HBO's 'True Detective'
- Jesse Tyler Ferguson hosting ABC's 'Backstage with Disney on Broadway'
- Scott Brown returning to Fox News Channel
- James Franco hosting NBC's 'Saturday Night Live'
- Merrin Dungey joins ABC’s ‘Once Upon a Time’
- Jennifer Hudson performing on CBS’s ‘A Home for the Holidays’
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media planning coordinator wanted in Miami
Digital media planner job in Salt Lake City
Media planner/buyer job in Madison, WI
Needed: Media buyer in Baton Rouge
Digital media planner jon in Norwalk, Connecticut