TiVo bows cross-media measurement
February 26, 2013
TiVo has expanded its media measurement capabilities, and it’s going beyond just TV.
The company’s TiVo Research and Analytics has launched a cross-media measurement service that combines media exposure with consumer purchase data.
The company will use more than 500,000 TiVo households to measure TV ad exposure, as well as more than 100,000 cross-media households (both TV and digital).
In addition, the company says it will use consumer packaged goods purchase data of 60 million households and 115 million automotive purchase records, as well as digital display and video ad exposure in 70 million U.S. homes.
The company will also get help from Experian Marketing Services, which will serve as a third party to help match and aggregate the data.
To honor the participants’ privacy TiVo will not use personally identifiable information, and users can opt out at any time.
The new service is now up and running. For more information, visit www.traglobal.com.
Tags: arbitron, capabilities, cross media, cross media measurement, cross-media ratings, Experian Marketing Services, exposure, households, media, media buyers, media measurement, nielsen, tv, tv ratings
The next wave: America’s Hispanics and the New America
Tell us, how’s Donald Trump’s campaign going?
Inevitably, LeBron James gets a reality show
Cable overnights: Monday shows rebound post-Games
Time Inc.’s long, rough summer continues
Which U.S. Olympic athlete’s sponsors spent most?
Even with Olympics over, NBC stays on top
Olympics finish strong on social media
Programming blog: What’s canceled and renewed
Where political is booming: Social and search
Quiet close to up-and-down Summer Games
Fox’s ‘The Exorcist’: Bloody hell, this looks bad
For ‘The View,’ still dishing amid the drama
- Bill Cimino becomes CCO at McCann Detroit
- Randy Rovegno, Michael Voice and Caroline Wilson join Pop
- Jennifer Csengody-Novetsky becomes senior editor at Harper's Bazaar
- Jeff Tamarkin becomes editor at BestClassicBands.com
- Jason Solinsky becomes chief technology officer at fuboTV
- Rey Mysterio signs first-look deal at El Rey Network
- Rupert Grint, Ed Westwick and Dougray Scott join Crackle's 'Snatch'
- Sarah Paulson joins the cast of FX's 'Feud'
- Newspaperman George E. Curry dies at age 69
This week’s top-rated movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: June 2016
This month’s new media traffic data
Associate media planner wanted in Brooklyn
Senior media planner job in Dearborn, Michigan
Needed: Print media buyer in Chicago
Digital media buyer wanted in El Segundo
Media buyer wanted in Austin