TiVo bows cross-media measurement
February 26, 2013
TiVo has expanded its media measurement capabilities, and it’s going beyond just TV.
The company’s TiVo Research and Analytics has launched a cross-media measurement service that combines media exposure with consumer purchase data.
The company will use more than 500,000 TiVo households to measure TV ad exposure, as well as more than 100,000 cross-media households (both TV and digital).
In addition, the company says it will use consumer packaged goods purchase data of 60 million households and 115 million automotive purchase records, as well as digital display and video ad exposure in 70 million U.S. homes.
The company will also get help from Experian Marketing Services, which will serve as a third party to help match and aggregate the data.
To honor the participants’ privacy TiVo will not use personally identifiable information, and users can opt out at any time.
The new service is now up and running. For more information, visit www.traglobal.com.
Tags: arbitron, capabilities, cross media, cross media measurement, cross-media ratings, Experian Marketing Services, exposure, households, media, media buyers, media measurement, nielsen, tv, tv ratings
Another magazine bids farewell to print: Complex
Coming soon from Hearst, Pioneer Woman magazine
New from Google: New York’s holiday windows
Solid but not spectacular numbers for ‘Hairspray’
New from Facebook, a tool testing for fake news
Programming blog: What’s canceled and renewed
Cable overnights: Big decline for Leah Remini show
Yet another suitor lines up for Time Inc.
What’s hot and what’s not in syndication this fall
Struggling Pandora unveils its challenge to Spotify
It’s here: Media Life’s Hispanic Premium Newsletter
Media Life’s Digital Media Transparency Initiative
Hot this holiday season: Taraji P. Henson
- ABC ad sales president Geri Wang retiring
- Lydia Polgreen becomes editor at The Huffington Post
- Laura Henderson becomes SVP of marketing at BuzzFeed
- Erin McPherson becomes head of content strategy at Verizon
- Josephine Livingstone becomes culture writer at The New Republic
- Jessica Lichtenfeld becomes associate consultant at Coleman Insights
- Julie Ginches and Glenn Kiladis join ViralGains
- Stephan Horbelt becomes executive editor at Hornet
- Tony Rock hosting TV One's 'The Game of Dating'
- New York Times Vietnam guide Nguyen Ngoc Luong dies at 79
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: August 2016
This month’s new media traffic data
Luxury media sales in Chicago
Public relations account supervisor in Atlanta
SEO and SEM manager opening in Pittsburgh
Media supervisor opening in New York
Media buyer/planner position in Madison, WI