Time CEO Lang makes first major shakeup

Nine months into her tenure, Time Inc. chief executive officer Laura Lang is finally giving some indication of her intentions for the company.

For now, they do not include layoffs, though obviously that could change going forward.

Instead Lang is concentrating on a restructuring at the country’s largest publisher that will push investment in both print and digital properties, goading advertisers into exploring more than one platform, and put a greater emphasis on global growth.

To that end Lang has promoted Paul Caine to group president, overseeing the growth of ad revenue, according to a company memo obtained by several media outlets.

David Geithner has been promoted to Caine’s former role as head of the Style and Entertainment Group, which includes People and Entertainment Weekly, among other magazines.

Lifestyle Group executive vice president Evelyn Webster will oversee Time Inc.’s British publishing arm, IPC, while ex-Dow Jones president Todd Larsen will be in charge of the news and sports groups as well as leading the company’s international efforts.

And Fran Hauser will head up digital for the Style and Entertainment Group

In the email announcing the new appointments, which were made following consultations with Bain & Co., Lang warned that Time Inc. needs to “stop giving away so much of our content for free,” though she did not specify what that means.
 

Tags: advertisers, Bain Co, David Geithner, Dow Jones, Evelyn Webster, Instead Lang, IPC, laura lang, magazine layoffs, magazines, media, paul caine, time ceo, time inc, time inc shakeup, time shakeup, Todd Larsen