Valentine’s Day socks Thursday shows
TV usage levels fall 6 percent in primetime among 18-49s
February 15, 2013
Viewers were clearly more interested in exchanging Valentines than in watching television last night.
With TV usage by adults 18-49 off by 6 percent on Valentine’s Day compared to the previous week, a number of shows tumbled to season or series lows.
The night’s lone premiere, ABC’s new thriller “Zero Hour,” was hit particularly hard. It managed just a 1.3 adults 18-49 rating at 8 p.m., according to Nielsen overnights, becoming the lowest-rated in-season drama premiere ever for the network.
It was off 41 percent from the 2.2 that “Last Resort” pulled in its premiere in the same timeslot last September, when HUT levels were higher.
With the lackluster lead-in, “Grey’s Anatomy” dipped to a season-low 2.7 at 8 p.m. on ABC.
But ABC was hardly the only network to suffer Valentine’s Day-related dips. Fox’s “American Idol” fell to a season-low 3.6 at 8 p.m. Lead-out “Glee” dipped to a near-series-low 1.7 at 9 p.m.
CBS’s “The Big Bang Theory” still dominated with a 5.4, but that was off 13 percent from last week.
NBC’s “Community,” which drew a higher-than-expected rating for last week’s debut, fell to a series-low 1.1 at 8 p.m. Lead-out “Parks and Recreation” fell 25 percent from last week’s season high to a 1.5.
No shows grew week over week and only two maintained last week’s rating. One was “Elementary,” the new CBS drama, which averaged a 2.2 at 10 p.m.
The other was ABC’s hot second-year drama “Scandal,” which not only matched last week’s season high but also bettered the rating for lead-in “Grey’s” for the first time, drawing a 2.8.
CBS was first for the night among 18-49s with a 3.3 average overnight rating and a 10 share. Fox was second at 2.7/8, ABC third at 2.3/7, NBC and Univision tied for fourth at 1.5/4, CW sixth at 0.8/2 and Telemundo seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
At 8 p.m. CBS led with a 4.6 for “Bang” (5.4) and “Two and a Half Men” (3.8), followed by Fox with a 3.6 for “Idol.” Univision was third with a 1.6 for “Por Ella Soy Eva.” ABC and NBC tied for fourth at 1.3, ABC for “Zero Hour” and NBC for “Community” (1.1) and “Parks and Recreation” (1.5), while the CW was sixth with a 1.0 for “The Vampire Diaries” and Telemundo seventh with a 0.4 for “Pasion Prohibida.”
CBS was first again at 9 p.m. with a 3.0 for “Person of Interest,” while ABC jumped to second with a 2.7 for “Grey’s.” NBC was third with a 2.0 for “The Office,” Fox fourth with a 1.7 for “Glee,” Univision fifth with a 1.6 for “Amores Verdaderos,” Telemundo sixth with a 0.6 for “La Patrona” and CW seventh with a 0.5 for “Beauty and the Beast.”
ABC moved to first at 10 p.m. with a 2.8 for “Scandal,” with CBS second with a 2.2 for “Elementary.” Univision was third with a 1.3 for “Amor Bravio,” NBC fourth with a 1.0 for a repeat of “Law & Order: Special Victims Unit” and Telemundo fifth with a 0.5 for “El Rostro de la Venganza.”
CBS also finished first for the night among households with an 8.4 average overnight rating and a 14 share. Fox was second at 5.3/8, ABC third at 5.0/8, NBC fourth at 2.2/4, Univision fifth at 1.8/3, CW sixth at 1.2/2 and Telemundo seventh at 0.7/1.
Friday overnights: ’20/20′ boosts ABC to win
A new venue for morning shows showdown
Why CBS picked Colbert for ‘Late Show’
Newspapers: Making up for lost ad dollars
Ex-reporter: CBS News reluctant to criticize
Discovery nixes Everest special after tragedy
ABC’s ‘Good Morning America’ remains on top
First quarter’s winners and losers
This week’s daypart ratings
ABC’s ‘Scandal’ surges to record finale
Fox wins a Wednesday littered with reruns
Philly: Auto driving big TV dollars
Defining the big issues in digital video
- Tim Pries, John Hunt and Judy Leung join Bonfire Labs
- Marco Frazier rises to SVP at AMC/Sundance Channel
- Kyle Ryan becomes online editor at Entertainment Weekly
- Nina Willdorf rises to editor at All You magazine
- Ajai Sehgal becomes chief technology officer at HootSuite
- Ricky Martin starring in Crackle special 'SuperSong'
- Coby Ryan McLaughlin joins the cast of USA's 'Graceland'
- Michelle Obama and Kellie Pickler guesting on ABC's 'Nashville'
- Former CBS and ABC news executive David Burke dies at 78
This week’s daypart ratings
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s younger viewer ratings
This month’s new media traffic data
Media planner/buyer opening in Des Moines
Media planner/buyer opening in Austin
Online media buyer position in Provo, Utah
Digital media planner/buyer job in Minneapolis
Senior media planner job in Dallas/Fort Worth