Valentine’s Day socks Thursday shows
TV usage levels fall 6 percent in primetime among 18-49s
February 15, 2013
Viewers were clearly more interested in exchanging Valentines than in watching television last night.
With TV usage by adults 18-49 off by 6 percent on Valentine’s Day compared to the previous week, a number of shows tumbled to season or series lows.
The night’s lone premiere, ABC’s new thriller “Zero Hour,” was hit particularly hard. It managed just a 1.3 adults 18-49 rating at 8 p.m., according to Nielsen overnights, becoming the lowest-rated in-season drama premiere ever for the network.
It was off 41 percent from the 2.2 that “Last Resort” pulled in its premiere in the same timeslot last September, when HUT levels were higher.
With the lackluster lead-in, “Grey’s Anatomy” dipped to a season-low 2.7 at 8 p.m. on ABC.
But ABC was hardly the only network to suffer Valentine’s Day-related dips. Fox’s “American Idol” fell to a season-low 3.6 at 8 p.m. Lead-out “Glee” dipped to a near-series-low 1.7 at 9 p.m.
CBS’s “The Big Bang Theory” still dominated with a 5.4, but that was off 13 percent from last week.
NBC’s “Community,” which drew a higher-than-expected rating for last week’s debut, fell to a series-low 1.1 at 8 p.m. Lead-out “Parks and Recreation” fell 25 percent from last week’s season high to a 1.5.
No shows grew week over week and only two maintained last week’s rating. One was “Elementary,” the new CBS drama, which averaged a 2.2 at 10 p.m.
The other was ABC’s hot second-year drama “Scandal,” which not only matched last week’s season high but also bettered the rating for lead-in “Grey’s” for the first time, drawing a 2.8.
CBS was first for the night among 18-49s with a 3.3 average overnight rating and a 10 share. Fox was second at 2.7/8, ABC third at 2.3/7, NBC and Univision tied for fourth at 1.5/4, CW sixth at 0.8/2 and Telemundo seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
At 8 p.m. CBS led with a 4.6 for “Bang” (5.4) and “Two and a Half Men” (3.8), followed by Fox with a 3.6 for “Idol.” Univision was third with a 1.6 for “Por Ella Soy Eva.” ABC and NBC tied for fourth at 1.3, ABC for “Zero Hour” and NBC for “Community” (1.1) and “Parks and Recreation” (1.5), while the CW was sixth with a 1.0 for “The Vampire Diaries” and Telemundo seventh with a 0.4 for “Pasion Prohibida.”
CBS was first again at 9 p.m. with a 3.0 for “Person of Interest,” while ABC jumped to second with a 2.7 for “Grey’s.” NBC was third with a 2.0 for “The Office,” Fox fourth with a 1.7 for “Glee,” Univision fifth with a 1.6 for “Amores Verdaderos,” Telemundo sixth with a 0.6 for “La Patrona” and CW seventh with a 0.5 for “Beauty and the Beast.”
ABC moved to first at 10 p.m. with a 2.8 for “Scandal,” with CBS second with a 2.2 for “Elementary.” Univision was third with a 1.3 for “Amor Bravio,” NBC fourth with a 1.0 for a repeat of “Law & Order: Special Victims Unit” and Telemundo fifth with a 0.5 for “El Rostro de la Venganza.”
CBS also finished first for the night among households with an 8.4 average overnight rating and a 14 share. Fox was second at 5.3/8, ABC third at 5.0/8, NBC fourth at 2.2/4, Univision fifth at 1.8/3, CW sixth at 1.2/2 and Telemundo seventh at 0.7/1.
‘American Idol’ finale takes a big dive
CBS upfront analysis: Cruising at full speed
ESPN snags U.S. Open rights away from CBS
NBC: We’re seeing record Olympics ad sales
CW upfront leftovers: Comedy in the wings
Carell returns for ‘The Office’ finale
For the CW, changes on every night
‘Does Someone Have to Go?,’ yikes
For USA, a new focus on laughs
Imagine, a crowdfunded newspaper
Best tube bets this weekend
So, how will the upfront shake out?
Fox wins night but part one of ‘Idol’ finale fades
- Chris Newport and Soyoung Kim join Billups Worldwide
- Melanie Hughes becomes EVP of human resources at Tribune
- Ben Widdicombe becomes contributing editor at The New York Observer
- Jennifer Lopez becomes CCO at NUVOtv
- Jason Shafton becomes VP of brand marketing at Comedy Central
- Clifford S. Harris rises to SVP of law and programming at Cablevision
- Steve Sinicropi becomes VP and market manager at Entercom
- Bob Pares becomes EVP of sales development at NewMediaMetrics
- Matthew Zeitlin becomes economics and finance reporter at BuzzFeed
- Nick Cannon leaving his syndicated radio show
This week’s cable ratings
This week’s broadcast ratings
This week’s daypart ratings
This week’s top movies, songs and books
This month’s new media traffic data
This week’s younger viewer ratings
Associate media director in New York
Digital media planner opening in Boston
Assistant media planner in Jacksonville, Fla.
Digital media specialist job in Austin
Opening: New business director for West Coast