Valentine’s Day socks Thursday shows
TV usage levels fall 6 percent in primetime among 18-49s
February 15, 2013
Viewers were clearly more interested in exchanging Valentines than in watching television last night.
With TV usage by adults 18-49 off by 6 percent on Valentine’s Day compared to the previous week, a number of shows tumbled to season or series lows.
The night’s lone premiere, ABC’s new thriller “Zero Hour,” was hit particularly hard. It managed just a 1.3 adults 18-49 rating at 8 p.m., according to Nielsen overnights, becoming the lowest-rated in-season drama premiere ever for the network.
It was off 41 percent from the 2.2 that “Last Resort” pulled in its premiere in the same timeslot last September, when HUT levels were higher.
With the lackluster lead-in, “Grey’s Anatomy” dipped to a season-low 2.7 at 8 p.m. on ABC.
But ABC was hardly the only network to suffer Valentine’s Day-related dips. Fox’s “American Idol” fell to a season-low 3.6 at 8 p.m. Lead-out “Glee” dipped to a near-series-low 1.7 at 9 p.m.
CBS’s “The Big Bang Theory” still dominated with a 5.4, but that was off 13 percent from last week.
NBC’s “Community,” which drew a higher-than-expected rating for last week’s debut, fell to a series-low 1.1 at 8 p.m. Lead-out “Parks and Recreation” fell 25 percent from last week’s season high to a 1.5.
No shows grew week over week and only two maintained last week’s rating. One was “Elementary,” the new CBS drama, which averaged a 2.2 at 10 p.m.
The other was ABC’s hot second-year drama “Scandal,” which not only matched last week’s season high but also bettered the rating for lead-in “Grey’s” for the first time, drawing a 2.8.
CBS was first for the night among 18-49s with a 3.3 average overnight rating and a 10 share. Fox was second at 2.7/8, ABC third at 2.3/7, NBC and Univision tied for fourth at 1.5/4, CW sixth at 0.8/2 and Telemundo seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
At 8 p.m. CBS led with a 4.6 for “Bang” (5.4) and “Two and a Half Men” (3.8), followed by Fox with a 3.6 for “Idol.” Univision was third with a 1.6 for “Por Ella Soy Eva.” ABC and NBC tied for fourth at 1.3, ABC for “Zero Hour” and NBC for “Community” (1.1) and “Parks and Recreation” (1.5), while the CW was sixth with a 1.0 for “The Vampire Diaries” and Telemundo seventh with a 0.4 for “Pasion Prohibida.”
CBS was first again at 9 p.m. with a 3.0 for “Person of Interest,” while ABC jumped to second with a 2.7 for “Grey’s.” NBC was third with a 2.0 for “The Office,” Fox fourth with a 1.7 for “Glee,” Univision fifth with a 1.6 for “Amores Verdaderos,” Telemundo sixth with a 0.6 for “La Patrona” and CW seventh with a 0.5 for “Beauty and the Beast.”
ABC moved to first at 10 p.m. with a 2.8 for “Scandal,” with CBS second with a 2.2 for “Elementary.” Univision was third with a 1.3 for “Amor Bravio,” NBC fourth with a 1.0 for a repeat of “Law & Order: Special Victims Unit” and Telemundo fifth with a 0.5 for “El Rostro de la Venganza.”
CBS also finished first for the night among households with an 8.4 average overnight rating and a 14 share. Fox was second at 5.3/8, ABC third at 5.0/8, NBC fourth at 2.2/4, Univision fifth at 1.8/3, CW sixth at 1.2/2 and Telemundo seventh at 0.7/1.
Cable overnights: Comedy reruns top Tuesday
Hearst tries a Millennial magazine in NYC
NBC cancels ‘Working the Engels’
A media buyer’s guide to the Emmys
Two chances to see ‘Madam Secretary’
FX renews ‘Strain’ for season two
‘America’s Got Talent’ boosts NBC to No. 1
Readers: New faces will win Emmys
Cable remembers Robin Williams
Summer’s least appreciated shows
‘Epic Ink,’ yes, it’s really about tattoos
For ‘Suits,’ finding its quirky voice
Cable overnights: ‘MNF’ returns strong
- Belle Lenz becomes regional communications director at Dentsu Aegis
- Jeremy Langer becomes VP of programming at Tennis Channel
- Juan Vallejo rises to SVP of ad sales at Fox Hispanic Media
- Mabel Martinez becomes beauty editor at Siempre Mujer
- Robin Green becomes VP of sales at PostUp
- Celia Wu and Tim Faircliff join The 614 Group
- Megan Alexander becomes special correspondent at CBS Newspath
- Boris Izaguirre joins Telemundo's 'Yo Soy el Artista'
- Bear Grylls starring in new Discovery Channel series
This week’s cable ratings
This week’s broadcast ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media planner/buyer opening in Detroit
Senior media planner/buyer job in Phoenix
Opening for an associate media director in SF
Media buyer opening in Milwaukee
Manager of media planning job in Dallas