This holiday season beware of internet fakes
November 20, 2012
Online shopping can be convenient during the holiday season, but those who use the internet to buy gifts should be aware of sites selling fake goods.
About one in five online shoppers in the U.S. and Europe have mistakenly shopped for counterfeit goods on the internet, according to a study from Nielsen and MarkMonitor, coming across fakes as they search for the best deals on legitimate products.
The study showed that encountering counterfeit goods online can happen to anyone; the demographic profiles of those who search legitimate sites only compared to rogue sites are very similar.
For example, within the panel the study analyzed, 37 percent of those who searched for products on legitimate sites had an annual household income below $50,000, compared to 38 percent of those who found themselves on rogue sites.
Likewise, 41 percent of legitimate site shoppers had an income between $50,000 and $100,000, similar to the 39 percent of folks who visited rogue sites.
Yet those who tend to visit rogue sites appear to be more active online. Consumers who searched sites selling fake goods browsed twice as many shopping sites overall versus those who visited legitimate retailers only.
For more findings from the study click here.
Tags: consumers, counterfeit shopping, deals, europe, holiday, holiday season, household, internet, nielsen, nielsen study, online, online counterfeit shopping, online shopping, shopping, studies, study, Study One, U.S.
NFL preseason pushes NBC to first on Thursday
This summer, more digital backlash
Columbus: Political’s hot. Everything else is not.
Rachel, I’m failing fast in my new job
The next wave: America’s Hispanics and the New America
Tell us, how’s Donald Trump’s campaign going?
Weekend TV: It’s the MTV Video Music Awards
Cable overnights: Fox News dominates Wednesday night
Salt Lake City remains top local Olympics market
Closing ceremony tumbles among Hispanic viewers
NBC runs primetime winning streak to 20 nights
Programming blog: What’s canceled and renewed
It could be that ESPN is ripe for a takedown
- Matthew Zaifert becomes creative director at 22squared
- James Klein and Jim Ayer join GPJ
- Erik McKinney and Erik Reponen rise at GPJ
- Dave Kalman becomes chief technology officer at HackerAgency
- Mitchell Harris and Mel Smith join RAIN
- Patsy Loris rises to EVP of news at Univision
- Chandar Pattabhiram rises to SVP and CMO at Marketo
- Tim Bock becomes SVP of production at dick clark productions
- Donovan McNabb, O.J. McDuffie and Ki-Jana Carter join beIN Sports
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: June 2016
This month’s new media traffic data
Associate media planner wanted in Brooklyn
Senior media planner job in Dearborn, Michigan
Needed: Print media buyer in Chicago
Digital media buyer wanted in El Segundo
Media buyer wanted in Austin