This holiday season beware of internet fakes
November 20, 2012
Online shopping can be convenient during the holiday season, but those who use the internet to buy gifts should be aware of sites selling fake goods.
About one in five online shoppers in the U.S. and Europe have mistakenly shopped for counterfeit goods on the internet, according to a study from Nielsen and MarkMonitor, coming across fakes as they search for the best deals on legitimate products.
The study showed that encountering counterfeit goods online can happen to anyone; the demographic profiles of those who search legitimate sites only compared to rogue sites are very similar.
For example, within the panel the study analyzed, 37 percent of those who searched for products on legitimate sites had an annual household income below $50,000, compared to 38 percent of those who found themselves on rogue sites.
Likewise, 41 percent of legitimate site shoppers had an income between $50,000 and $100,000, similar to the 39 percent of folks who visited rogue sites.
Yet those who tend to visit rogue sites appear to be more active online. Consumers who searched sites selling fake goods browsed twice as many shopping sites overall versus those who visited legitimate retailers only.
For more findings from the study click here.
Tags: consumers, counterfeit shopping, deals, europe, holiday, holiday season, household, internet, nielsen, nielsen study, online, online counterfeit shopping, online shopping, shopping, studies, study, Study One, U.S.
Merely an okay audience for Trump’s big speech
NBC sweeps Republican convention coverage
Programming blog: What’s canceled and renewed
Roger Ailes resigns, and Rupert Murdoch steps in
Readers: Fox News will be fine without Ailes
Finding the right Spanish-English media balance
On the way, a new way to measure radio
Rachel, I just can’t get anywhere here
Weekend TV: AMC wraps ‘Hell on Wheels’
Cable overnights: ‘Mr. Robot’ slips in second week
How Nielsen is beefing up its ad viewability options
NBC tops Fox and CBS combined on Wednesday
British Open scores for new carrier NBC
- Jeff Davidoff becomes president at Walton Isaacson
- Renato Fernandez and Doug Menezes rise at TBWA
- Isaac Mizrahi becomes chair-elect at AHAA
- John Solaro and Roger Tsai join Disney|ABC Television Group
- Sarah Geismer becomes VP of comedy at 20th Century Fox TV
- Diego Rodriguez becomes chief security officer at Univision
- Chris Mancivalano becomes associate marketing director at People en Español
- Meghan Bentley becomes VP of business development at Tapad
- Damian Hurley joins the cast of E!'s 'The Royals'
- Malik Yoba joins ABC's 'Designated Survivor'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: May 2016
This month’s new media traffic data
Needed: Print media buyer in Chicago
Digital media buyer wanted in El Segundo
Media buyer wanted in Austin
Digital media planner wanted in Salt Lake City
Direct mail media planner job in Minneapolis