This holiday season beware of internet fakes
November 20, 2012
Online shopping can be convenient during the holiday season, but those who use the internet to buy gifts should be aware of sites selling fake goods.
About one in five online shoppers in the U.S. and Europe have mistakenly shopped for counterfeit goods on the internet, according to a study from Nielsen and MarkMonitor, coming across fakes as they search for the best deals on legitimate products.
The study showed that encountering counterfeit goods online can happen to anyone; the demographic profiles of those who search legitimate sites only compared to rogue sites are very similar.
For example, within the panel the study analyzed, 37 percent of those who searched for products on legitimate sites had an annual household income below $50,000, compared to 38 percent of those who found themselves on rogue sites.
Likewise, 41 percent of legitimate site shoppers had an income between $50,000 and $100,000, similar to the 39 percent of folks who visited rogue sites.
Yet those who tend to visit rogue sites appear to be more active online. Consumers who searched sites selling fake goods browsed twice as many shopping sites overall versus those who visited legitimate retailers only.
For more findings from the study click here.
Tags: consumers, counterfeit shopping, deals, europe, holiday, holiday season, household, internet, nielsen, nielsen study, online, online counterfeit shopping, online shopping, shopping, studies, study, Study One, U.S.
A fairly good start for CBS’s new Thursday shows
Game 2 of World Series draws 17.4 million
Ad spending on broadcast TV takes a tumble
Uh-oh: Gannett may not get tronc after all
Rachel, this interviewer asked me goofy questions
Media Life’s Digital Media Transparency Initiative
It’s here: Media Life’s new sports newsletter
Weekend TV: An Amish witch story for Halloween
Cable overnights: Shows steady against World Series
First Twitter cuts jobs. Now it chops Vine.
‘Modern Family’ leads ABC to No. 2 vs. World Series
Programming blog: What’s canceled and renewed
Sign of a robust economy: Local advertising booms
- Donald Trump: I may sue over the ‘Access Hollywood’ recording
- The word: Bob Bakish may become interim Viacom CEO
- María Celeste Arrarás extends contract at Telemundo
- Danielle Levitt joins Tool’s live action roster
- Zecca Lehn joins IRIS TV as a data scientist
- Jennifer Lopez starring in NBC’s live production of ‘Bye Bye Birdie’
- Jim Gaffigan joins ‘Fargo’ for third season
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: August 2016
This week’s daypart ratings
This month’s new media traffic data
Search and analytics manager job in Columbus
Stamford agency needs a mass media manager
Media traffic specialist position in Stamford
Wanted: Cross channel media reporting analyst
Media research analyst opening in Stamford