The word: Yahoo acquiring Tumblr
May 20, 2013
Nearly a year after her hiring, Yahoo chief executive officer Marissa Meyer is ready to make her first major acquisition, and it’s an interesting one.
Yahoo has put in a $1.1 billion bid for Tumblr, a blogging site, in a deal that’s expected to be announced today. It was first reported by AllThingsD.
Tumblr has 117 million users, and it would help give Yahoo the foot in social media that it craves to stay relevant long after portals became passé.
According to comScore, Tumblr had 37 million visitors in April, about the same as another social media site, LinkedIn. Its users skew young, something that Yahoo likes.
Tumblr only added advertising last year, yet another social media site that’s been slow to monetize its great user appeal. But certainly that’s an area where Yahoo’s established sales force could help.
Tumblr’s growing mobile user base (12 million so far) also fits in with Mayer’s big push into mobile media, which she has said will be Yahoo’s focus going forward.
New for the Olympics, highlights on Snapchat
Univision soars with ‘Pasión y Poder’ finale
A media buyer’s guide to the Newfronts
For beIN Sports, targeting bilingual fans
After 39 years, Harris Publications shuts down
Rachel, how much notice should I give?
Tell us, which bubble shows will return?
Weekend TV: Country music invades Fox
Cable overnights: NBA playoffs surge ahead
Is listening to radio while you drive dangerous?
The bad habit many Hispanics have adopted
Sports ratings roundup: Record for Warriors
‘Empire’ dominates another Wednesday
- Evan Walker becomes media supervisor at GSD&M
- Melissa Lea becomes U.S. managing director at R3
- Sir John Hegarty becomes creative chair at Screenvision
- Les Eisner becomes SVP of communications at Fox
- Sharon Bordas becomes VP of development at Lifetime
- Mike Muriano rises to executive producer at NFL Media
- Billy Bush leaving 'Access Hollywood' for 'Today'
- Martin Short and Derek Hough join NBC's 'Hairspray Live'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Assistant media buyer job in Fort Worth
Needed in Louisville: In-house media buyer
Memphis agency seeks a media planner
Needed: Globally conscious sales/marketing rep
San Diego opening for a digital marketing account manager