The word: New sports channel slated for 2013
December 18, 2012
There are more details emerging on the long-rumored News Corp. sports channel.
It finally has a loose launch date, sometime next year. And the company has decided that, rather than rolling out an entirely new channel, a costly and difficult process, it will be turning motor sports network Speed into the new general-interest sports destination.
That information comes courtesy of The Wall Street Journal, which is also owned by News Corp. The paper notes that News Corp. has been pursuing a slew of new sports rights deals over the past year, including the renewal of its baseball and NASCAR contracts.
News Corp. also recently bought a stake in YES Network, home of the New York Yankees, and is in talks to renew a deal with the Los Angeles Dodgers.
The company, of course, is hoping to increase the amount of money it receives per subscriber for Speed, currently just 22 cents. By comparison, ESPN, the dominant cable sports network, gets a considerable $5 per subscriber, the most for any cable network.
ESPN has been challenged before, to little success. NBC’s NBC Sports Network, formerly Versus, acquired rights to the NHL and pursued several other sports rights deals. Though it has established itself as a niche for hockey and Tour de France fans, it has had trouble attracting a wider audience.
Still, analysts say that there may be room for a second sports network, based on Americans’ nearly insatiable taste for sports. This season nearly every top 10 broadcast on television was NFL related.
New for the Olympics, highlights on Snapchat
Univision soars with ‘Pasión y Poder’ finale
A media buyer’s guide to the Newfronts
For beIN Sports, targeting bilingual fans
After 39 years, Harris Publications shuts down
Rachel, how much notice should I give?
Tell us, which bubble shows will return?
Weekend TV: Country music invades Fox
Cable overnights: NBA playoffs surge ahead
Is listening to radio while you drive dangerous?
The bad habit many Hispanics have adopted
Sports ratings roundup: Record for Warriors
‘Empire’ dominates another Wednesday
- Evan Walker becomes media supervisor at GSD&M
- Melissa Lea becomes U.S. managing director at R3
- Sir John Hegarty becomes creative chair at Screenvision
- Les Eisner becomes SVP of communications at Fox
- Sharon Bordas becomes VP of development at Lifetime
- Mike Muriano rises to executive producer at NFL Media
- Billy Bush leaving 'Access Hollywood' for 'Today'
- Martin Short and Derek Hough join NBC's 'Hairspray Live'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Assistant media buyer job in Fort Worth
Needed in Louisville: In-house media buyer
Memphis agency seeks a media planner
Needed: Globally conscious sales/marketing rep
San Diego opening for a digital marketing account manager