The word: New sports channel slated for 2013
December 18, 2012
There are more details emerging on the long-rumored News Corp. sports channel.
It finally has a loose launch date, sometime next year. And the company has decided that, rather than rolling out an entirely new channel, a costly and difficult process, it will be turning motor sports network Speed into the new general-interest sports destination.
That information comes courtesy of The Wall Street Journal, which is also owned by News Corp. The paper notes that News Corp. has been pursuing a slew of new sports rights deals over the past year, including the renewal of its baseball and NASCAR contracts.
News Corp. also recently bought a stake in YES Network, home of the New York Yankees, and is in talks to renew a deal with the Los Angeles Dodgers.
The company, of course, is hoping to increase the amount of money it receives per subscriber for Speed, currently just 22 cents. By comparison, ESPN, the dominant cable sports network, gets a considerable $5 per subscriber, the most for any cable network.
ESPN has been challenged before, to little success. NBC’s NBC Sports Network, formerly Versus, acquired rights to the NHL and pursued several other sports rights deals. Though it has established itself as a niche for hockey and Tour de France fans, it has had trouble attracting a wider audience.
Still, analysts say that there may be room for a second sports network, based on Americans’ nearly insatiable taste for sports. This season nearly every top 10 broadcast on television was NFL related.
For May sweeps, a three-way tie
ABC and CBS tie for No. 1 on sweeps’ final night
OMG, teens are so over Facebook
CBS snaps Fox’s eight-year win streak
Twitter increases security measures
Discovery launches online video network
CBS adds another comedy for next season
‘The Office’ series finale a social media hit
‘Hit the Floor,’ no, grab the remote
Rachel, I’m irked. My friend got a raise.
Order up: One freshly made billboard
Best tube bets this weekend
So, how will the upfront shake out?
- Marianne Gambelli becomes chief investment officer at Horizon Media
- Andy Grant becomes associate creative director at CP + B
- Shashi Seth becomes president at Tribune Digital Ventures
- Julie Piepenkotter rises to EVP of research at FX
- Cherie Cohen becomes SVP of cable ad sales at NBCUniversal
- Andrew Leisner rises to motorcycle group publisher at Bonnier
- Dominic Laval becomes director of business development at Capablue
- Paul Barford becomes chief scientist at Broadcast Interactive Media
- Mia Maestro joins FX drama pilot 'The Strain'
- Giuliana Rancic and Nick Jonas hosting NBC's 'Miss USA'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media planner/buyer opening in Des Moines
Opening for a director of sponshorship research
Media planner opening in San Francisco
Media buyer/search specialist in Los Angeles
Media supervisor position in Kohler, WI