The word: New sports channel slated for 2013
December 18, 2012
There are more details emerging on the long-rumored News Corp. sports channel.
It finally has a loose launch date, sometime next year. And the company has decided that, rather than rolling out an entirely new channel, a costly and difficult process, it will be turning motor sports network Speed into the new general-interest sports destination.
That information comes courtesy of The Wall Street Journal, which is also owned by News Corp. The paper notes that News Corp. has been pursuing a slew of new sports rights deals over the past year, including the renewal of its baseball and NASCAR contracts.
News Corp. also recently bought a stake in YES Network, home of the New York Yankees, and is in talks to renew a deal with the Los Angeles Dodgers.
The company, of course, is hoping to increase the amount of money it receives per subscriber for Speed, currently just 22 cents. By comparison, ESPN, the dominant cable sports network, gets a considerable $5 per subscriber, the most for any cable network.
ESPN has been challenged before, to little success. NBC’s NBC Sports Network, formerly Versus, acquired rights to the NHL and pursued several other sports rights deals. Though it has established itself as a niche for hockey and Tour de France fans, it has had trouble attracting a wider audience.
Still, analysts say that there may be room for a second sports network, based on Americans’ nearly insatiable taste for sports. This season nearly every top 10 broadcast on television was NFL related.
NBC and ABC fall against sports
Programming blog: Latest pickups and cancellations
TV ad clutter is worse than ever
Ranking the new shows, top to bottom
‘Crazy Ex-Girlfriend,’ surprisingly good
Rachel, I hear promise after promise
Tell us what you want from OOH ratings
Weekend TV: The zombies return
Cable overnights: Another MLB record
Fusion lays off 30 two years after launch
Even with decline, ‘Empire’ dominates
Cute: Halloween fun on Realtor.com
Survey: Morale is low at agencies
- David Kolbusz becomes CCO at Droga5 London
- Andrew Dauska becomes managing director at TBWA\Chiat\Day
- Lisa Zakarin becomes managing director at Publicis Hawkeye
- Kevin Dolak, Seung Lee and Helen Russell join Newsweek
- Karen DeFriez becomes affiliate sales manager at Westwood One
- Dick Costolo joins HBO's 'Silicon Valley' as a consultant
- Lou Diamond Phillips guesting on NBC's 'Blindspot'
- Melanie Liburd joins HBO's 'Game of Thrones'
- 'Sopranos' actor Frank Albanese dies at age 84
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital media planner opening in Seattle
Paid social media planner wanted in McLean, Virginia
Assistant OOH strategist position in New York
Media planner wanted in Philadelphia
Media buyer coordinator opening in New Haven