The word: New sports channel slated for 2013
December 18, 2012
There are more details emerging on the long-rumored News Corp. sports channel.
It finally has a loose launch date, sometime next year. And the company has decided that, rather than rolling out an entirely new channel, a costly and difficult process, it will be turning motor sports network Speed into the new general-interest sports destination.
That information comes courtesy of The Wall Street Journal, which is also owned by News Corp. The paper notes that News Corp. has been pursuing a slew of new sports rights deals over the past year, including the renewal of its baseball and NASCAR contracts.
News Corp. also recently bought a stake in YES Network, home of the New York Yankees, and is in talks to renew a deal with the Los Angeles Dodgers.
The company, of course, is hoping to increase the amount of money it receives per subscriber for Speed, currently just 22 cents. By comparison, ESPN, the dominant cable sports network, gets a considerable $5 per subscriber, the most for any cable network.
ESPN has been challenged before, to little success. NBC’s NBC Sports Network, formerly Versus, acquired rights to the NHL and pursued several other sports rights deals. Though it has established itself as a niche for hockey and Tour de France fans, it has had trouble attracting a wider audience.
Still, analysts say that there may be room for a second sports network, based on Americans’ nearly insatiable taste for sports. This season nearly every top 10 broadcast on television was NFL related.
Netflix reaches streaming deal with AT&T
The big problem at ‘Big Bang:’ Salaries
A healthy surge for new ‘Food Fighters’
Summer’s top programming moves
Big shakeup in cable news rankings
ABC’s ‘Black-ish:’ A troubled show
‘Sharknado 2: The Second One,’ ouch
So, what’s the future for print magazines?
Two film directors shooting the breeze
Alas, no comeback for ‘Kirstie’
USA’s ‘WWE Raw’ runs wild on Twitter
ESPN suspends Stephen A. Smith for comments
Cable overnights: ‘Hip Hop’ falls but still leads
- Nick Sonderup and Andy Grant join ad agency Translation
- Francis Ma rises to VP of content at Brafton
- Andrew Sriubas and Clive Punter joined CBS Outdoor
- Javier Avitia rises to EVP of legal affairs at CBS Studios
- Rachel Smolkin becomes political executive editor at CNN
- Madeleine Haeringer rises to international news EP at NBC
- Eric Noe becomes editor in chief at TakePart.com
- Derek Thompson becomes chief strategy officer at PlaceIQ
- Tom Butler becomes chief revenue officer at Affectiva
- Mike Colter returning to CBS's 'The Good Wife'
- Lea Michele guesting on FX's 'Sons of Anarchy'
- WEEI host Kirk Minihane suspended over Erin Andrews comments
- National Public Radio’s Margot Adler dies at age 68
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media buyer manager job in Philadelphia
Assistant media planner wanted in New York
Digital media buyer position in Seattle
National DR media buyer job in Nashville
Mobile media planner opening in San Francisco