The search for Leno’s replacement starts anew
December 18, 2012
Stop us if this sounds familiar: NBC is looking for a younger comedian to take over “The Tonight Show,” and it’s considering giving the job to a man whose humor is perfect for late-late night but may not translate to a broader, earlier audience.
No, this isn’t a repeat of the Conan O’Brien-Jay Leno debacle circa 2009.
This is a whole new situation. A report out this week claims that NBC is eyeing “Late Night with Jimmy Fallon” host Fallon as a replacement for Leno when the latter’s contract expires in two years.
Whether Leno actually wants to go is something else entirely. The last time NBC negotiated his exit, when O’Brien took over three years ago, Leno proved unready to surrender his seat, returning that fall with a disastrous nightly variety show that eventually led to his return to late night and O’Brien’s ouster.
One concern prompting the search for a replacement is that Leno will be competing with the much-younger Jimmy Kimmel on ABC come January, who could pull a more desirable audience to advertisers than Leno, whose viewers are aging.
Fallon, goes NBC’s apparent logic, would pull in a similarly young crowd. He’d also be cheaper than Leno, who took a steep paycut earlier this year when NBC slashed “Tonight’s” budgets.
But NBC must tread carefully. It can’t afford to play out the same disastrous scenario as before, when Leno was clearly uninterested in leaving.
The New York Daily News reports that NBC is also contacting talent agents for comics who could serve as a replacement for Fallon, who himself replaced O’Brien when he transitioned to “Tonight.”
Tags: abc, audience, conan o'brien, jay leno, jay leno replacement, jay leno successor, jimmy fallon, jimmy kimmel, late night, late night with jimmy fallon, nbc, talent, the tonight show, this week, tonight show, viewers, Whether Leno
The next wave: America’s Hispanics and the New America
Tell us, what do you expect from the Rio Games?
Weekend TV: Skydiving without a parachute
MLB sprints past other sports leagues in OOH beacons
Big stink over missing Hillary in newspapers
‘America’s Got Talent’ just edges ‘Big Brother’
Programming blog: What’s canceled and renewed
Readers: New fall shows are looking better
The seven commandments of community newspapers
So far it’s Clinton over Trump, at least on TV
History, herstory, Hillary: Final night of the DNC
Cable overnights: ‘Smackdown’ slips in second week
Selling up or selling out: Reddit adds new ads
- Morgan Carroll rises to managing director at DigitasLBi Chicago
- Hwa-Shih Lee rises to SVP of digital at Palisades MediaGroup
- Katrien De Bauw becomes managing director at TBWA\Media Arts Lab
- Tori Socha rises to VP of original series at Spike TV
- Melissa Bell rises to publisher at Vox Media
- Michael Holderle becomes VP of integrated marketing at Entravision
- Lin-Manuel Miranda hosting 'PBS Arts Fall Festival'
- Idina Menzel starring in Lifetime's 'Beaches' remake
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: June 2016
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
Needed: Print media buyer in Chicago
Digital media buyer wanted in El Segundo
Media buyer wanted in Austin
Digital media planner wanted in Salt Lake City
Direct mail media planner job in Minneapolis