Rundown on Super Bowl programming
What to watch and where to watch it this weekend
February 1, 2013
These days the Super Bowl isn’t just a four-hour, one-network event.
Starting Friday there will be game-focused programming across more than a dozen networks running all the way up to the 6:25 p.m. kickoff Sunday on CBS.
That reflects in part the large media empires that the broadcast networks belong to.
The CBS-owned CBS Sports Network, for instance, has 50 hours of Super Bowl-related programming on tap this week, much of it crammed into the next three days.
The game is inescapable on CBS, of course.
In addition to game coverage that kicks off at 11 a.m. Sunday, the network this week sent the hosts of daytime talk show “The Talk” to broadcast from New Orleans, the site of the game, and on Saturday night it will air the pre-Super Bowl “NFL Honors” awards program.
There’s also tons of Super Bowl-related programming on cable this weekend, even on networks not actually affiliated with CBS but looking for a Super Bowl-induced ratings bump.
CMT, VH1, CNN, ESPN and NFL Network are among those with specials planned.
Here’s a rundown on all the Super Bowl-related programming starting Friday night and running through Sunday’s game:
FRIDAY
6 a.m.
NFL Network – “NFL AM,” which runs to 10 a.m., will air a joint press conference at 9:30 a.m. between brothers/rivals Jim Harbaugh, coach of the San Francisco 49ers, and John Harbaugh, coach of the Baltimore Ravens.
7 a.m.
ABC – ABC isn’t televising the game, but it still dispatched “Good Morning America’s” Sam Champion and Josh Elliott to New Orleans, where they’re hosting a “Super Tailgate Party.”
NBC – NBC’s “Today” will look in on the two cities with teams playing in this year’s game, San Francisco and Baltimore, as part of its regular Friday feature “Today Field Trips.” Al Roker and Natalie Morales will be on location with NFL fans.
CBS Sports Network – “Super Bowl Live Presented by Mercedes-Benz” airs an encore presentation.
3 p.m.
CBS Sports Network – “Eye on Football: Live from Jackson Square” takes a look at the game live from host city New Orleans.
4 p.m.
CBS Sports Network – “Inside the Super Bowl Presented by Taco Bell” examines Sunday’s matchup.
ESPN – “NFL Live” updates the latest news on the game.
5 p.m.
ESPN2 – “NFL32,” the daily NFL talk show, examines the big issues in Sunday’s game.
7 p.m.
CBS Sports Network – Yet more “Super Bowl Live.”
ESPN – “NFL Kickoff” includes the most up-to-date news about the game.
8 p.m.
NFL Network – “NFL Top 10” counts down the best Super Bowls.
9 p.m.
CBS Sports Network – “Super Bowl Chronicles” reairs its Monday episode.
VH1 – Proving that even a music network can get in on the Super Bowl hype, VH1 airs “Best Super Bowl Concert Ever,” featuring Train.
11 p.m.
NFL Network – “NFL Total Access: Super Bowl XLVII” airs live.
SATURDAY
8 a.m.
NFL Network – The network reairs the classic Super Bowl XXIII matchup between the 49ers and Cincinnati Bengals.
11 a.m.
CBS Sports Network – “Super Bowl Live” airs yet again.
Noon
NFL Network – A one-hour rundown on the best Super Bowl commercials.
5:30 p.m.
NFL Network – The Hall of Fame announcements air live.
4 p.m.
CNN – CNN, which is pushing more sports news per the recent purchase of Bleacher Report by parent Turner Networks, will air “Kickoff in New Orleans: A CNN-Bleacher Report Special.” This precedes the start of daily Bleacher Report-sponsored updates on CNN and HLN starting Tuesday.
8 p.m.
CBS Sports Network – You guessed it: More “Super Bowl Live,” which airs encores through the remainder of the night.
9 p.m.
CBS – The “NFL Honors” ceremony, hosted by Alec Baldwin, doles out the league’s biggest awards, including MVP and coach of the year.
10 p.m.
NBC Sports Network – From New Orleans, celebrities and athletes who didn’t make the Super Bowl play in the annual flag football game “Celebrity Beach Bowl.”
10:05 p.m.
HBO – Technically “Girls” is not Super Bowl related, but the show, which usually airs on Sunday nights, has been moved to Saturday for one week only so as not to compete with the game. It’s a first for HBO, which also switched usual Sunday lead-out “Enlightened” to 10:35 p.m. tonight.
11 p.m.
CMT – CMT also gets in on the Super Bowl concert action with “CMT Crossroads: Super Bowl Crossroads,” featuring Journey and Rascal Flatts.
NFL Network – “NFL Total Access: Super Bowl XLVII” airs live.
SUNDAY
6 a.m.
ESPN2 – A special edition of “Mike and Mike in the Morning”
7 a.m.
NFL Network – “First on the Field” kicks off morning coverage of the game.
9 a.m.
ESPN – “Super Bowl Sunday Countdown” marks four of ESPN’s planned 120 hours of coverage of the big game.
NFL Network – “NFL GameDay Morning” begins the first of more than eight hours of coverage.
11 a.m.
CBS – “Road to the Super Bowl,” an NFL Films presentation.
Noon
CBS – The network examines the host city with the short profile “New Orleans: Let the Good Times Roll.”
1 p.m.
CBS – Phil Simms names his 2013 NFL All-Iron Team.
2 p.m.
CBS – “The Super Bowl Today,” a special edition of the network’s regular pregame show “The NFL Today,” breaks down the big matchup with host James Brown and analysts Dan Marino, Boomer Esiason, Bill Cowher and Shannon Sharpe.
4:30 p.m.
CBS – “CBS Evening News” anchor Scott Pelley interviews President Barack Obama.
5:30 p.m.
NFL Network – “Ray Lewis: A Football Life” profiles the soon-to-retire superstar Ravens linebacker.
6 p.m.
CBS – “Super Bowl Kick-Off Show,” sponsored by Hyundai, which also has a spot in the game.
10:30 p.m.
ESPN2 – “NFL Primetime” breaks down the game, which may or may not be over at this time.
After the game
CBS Sports Network – Coverage continues on “The Super Bowl Live: Post-Game Show,” hosted by Brown, Marino, Esiason, Sharpe and Cowher and airing on CBS Sports Network for the first time.
NBC Bay Area and Comcast SportsNet Bay Area – They will simulcast “49ers Postgame Live,” a postgame show focusing on the hometown San Francisco 49ers.
Tags: cable super bowl, cbs, cnn, FRIDAY, new orleans, programming, programming super bowl, san francisco, saturday, SUNDAY, super bowl, super bowl programming, super bowl schedule
Related News
Strong finale for NBC’s ‘The Voice’
Game 3 sets a record for NBC Sports Network
CNN’s ‘New Day’ bows to ho-hum numbers
Conde boots Lucky editor Brandon Holley
Poll: Very few trust the U.S. news media
Remembering Michael Hastings, journalist
This won’t be a great year for broadcast
Readers: CBS is the network to beat
Daytime Emmys, down but not out
‘Naked and Afraid,’ true adventure
So, what’s your take on magazines these days?
For ‘Bash,’ a dose of ‘Melrose’ magic
‘The Voice’ bumps up in penultimate episode
People
- Amy Elkins becomes digital managing director at Mindshare
- Rick Feldman becomes VP of marketing at InterMedia Group
- Quinn Taylor becomes EVP of movies and miniseries at NBC
- Anthony Sarcone becomes SVP of marketing initiatives at MPA
- Ignacio Meyer rises to SVP of enterprise development at Univision
- Larry Sands becomes regional VP at Univision
- Michael Eisenbaum and Jamie Dugger rise at Animal Planet
- Bob Wheelock becomes senior executive producer at Al Jazeera America
- Ronald Furman becomes CRO at Dial Global
- Stephanie Gaskell becomes associate editor at Defense One
- Reggie Watts, Miles Fisher and Mike Castle joins Comedy Central pilot
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Director of digital ad operations in New York
Digital media planner job in London
Digital media director in San Diego
Broadcast investment supervisor in Toronto
Freelance broadcast buyer available