The quiet revolution reshaping local media
Big changes are sweeping though the nation's media markets
February 16, 2012
In recent years so much attention has been focused on the changes taking place in national media, from the surge in original programming on cable to the declines in magazine advertising and circulation and the emergence of social media and its impact.
But getting far less attention are the changes sweeping through local media.
They’ve been huge.
There’s now a vibrancy and competitiveness in local media that didn’t exist a decade ago. There are scads more media outlets for buyers to choose from, and there’s been an explosion in the number of local businesses that have begun to advertise that would not have thought about it just several years ago.
That’s making planning and buying local media a very different proposition.
Here to explain all these changes is Gordon Borrell, founder of Borrell Associates, the leading authority on local advertising.
In this webinar, titled “The quiet revolution reshaping local media,” you will learn:
* Which media are winning and which are losing in this new environment
* Where the new opportunities are for media planners and buyers
* Why small businesses see social and mobile media as the hot new thing
* How newspapers will fare in the in the coming years
* The decline and eventual death of print Yellow Pages
* What the local media landscape is likely to look like in 2016
The webinar runs an hour, with the last portion devoted to questions from the audience.
The webinar is sponsored by BPA, the online, print and face-to-face auditing service. Attendees receive free access to BPA’s new online traffic tool, which contains data on all BPA-audited web sites. Now you can compare multiple sites against one another.
To listen to the webinar, simply follow the link below.
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