The hot emerging trends in social media
Bill DeRosa and Erik Granato discuss coming developments
August 30, 2012
The London Games were called the Twitter Olympics, and no wonder. Social media built whole new levels of excitement over the Games, as it has for so many aspects of American life.
The challenge for media planners and buyers is keeping up with all the developments in social media as it evolves at lightning speed.
To that end on Aug. 14, 2012, Media Life hosted a webinar titled, appropriately, “The hot emerging trends to look for in social media.”
The presenters were Bill DeRosa and Erik Granato of Talking Finger, a full-service social media marketing agency. Media Life readers will know Bill and Erik from previous Media Life webinars on social media.
This webinar departed from past webinars in that it left it up to readers to set the agenda by submitting questions beforehand. Bill and Erik then built the webinar around the answers to those questions.
The aim was to create a wide-ranging discussion about social media, and wide-ranging it was, covering everything from what new ad opportunities to expect from the big sites like Facebook and Twitter to such nuts and bolts issues as the mistakes to avoid in planning a campaign.
To listen in on the webinar, follow this link.
Cable overnights: ‘Catfish’ hooks a win
Latest forecast for the upfront: Not good
Jon Swallen on the media economy
Social’s share of display ads is on the rise
Apple eyes a foray into streaming music
Alas, it’s farewell to ‘Downton Abbey’
A lackluster return for ‘American Idol’
‘The Dovekeepers,’ a long four hours
Programming blog: Latest pickups and cancellations
Some key insights into global media
Detroit: TV and radio are cruising
March Madness for digital billboards
‘Weird Loners,’ actually, just TV weird
- Kristi DesJarlais becomes SVP and GM at Saxum
- Jason Wyrick rises to VP of digital platforms at Starz
- Brad Dunn becomes chief digital officer at Athlon Media Group/Parade
- Jazmine Hughes becomes associate digital editor at NY Times Magazine
- Steele Marcoux becomes editor at Coastal Living
- Erantzeri Corona becomes VP of marketing at MoviePass
- Zendaya hosting the Radio Disney Music Awards
- Rex Linn joins the cast of ABC's 'Nashville'
- Chris McDonald replaces James Caan in Fox's 'Fantasy Life'
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media planner/buyer position in Columbia, SC
Media planner/buyer job in Summit, NJ
Job opening: Next president of TAB
Digital media buyer job in Salt Lake City
TV media buyer wanted in New York