The hot emerging trends in social media
Bill DeRosa and Erik Granato discuss coming developments
August 30, 2012
The London Games were called the Twitter Olympics, and no wonder. Social media built whole new levels of excitement over the Games, as it has for so many aspects of American life.
The challenge for media planners and buyers is keeping up with all the developments in social media as it evolves at lightning speed.
To that end on Aug. 14, 2012, Media Life hosted a webinar titled, appropriately, “The hot emerging trends to look for in social media.”
The presenters were Bill DeRosa and Erik Granato of Talking Finger, a full-service social media marketing agency. Media Life readers will know Bill and Erik from previous Media Life webinars on social media.
This webinar departed from past webinars in that it left it up to readers to set the agenda by submitting questions beforehand. Bill and Erik then built the webinar around the answers to those questions.
The aim was to create a wide-ranging discussion about social media, and wide-ranging it was, covering everything from what new ad opportunities to expect from the big sites like Facebook and Twitter to such nuts and bolts issues as the mistakes to avoid in planning a campaign.
To listen in on the webinar, follow this link.
‘Good Morning America’ leads again in total viewers
‘Big Brother’ pushes CBS to first on Thursday
Readers: New OT rules will have a big impact
Fox’s ‘Lethal Weapon’: Doubtful movie reboot
How buyers can bridge the new media divide
Now here’s one wacky newspaper ad for you
Tell us, what’s your take on ad agency kickbacks?
Weekend TV: It’s Argentina vs. Chile in final
Cable overnights: ‘Greenleaf’ plummets on night two
A new Spanish-language magazine, this one from Spain
Mexico’s Copa America games lead Univision
Fox’s U.S. Open coverage dips in year two
‘Big Brother’ boosts CBS to No. 1 on Wednesday
- Amy Hufft rises to president at HL Group
- Tracy Thompson-Harte becomes director of strategic accounts at INVNT
- Jeff Blackman becomes SVP of creative at Syfy and Chiller
- Ben Davies becomes director of development at Furlined
- Frances Conroy joins the cast of Spike TV's 'The Mist'
- Brian Austin Green joins Fox's 'Rosewood'
- Taylor Lautner joins the cast of Fox's 'Scream Queens'
This month’s digital traffic data: May 2016
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
Associate media director position in LA
Media assistant opening in Northern Virginia
Freelance broadcast planner/buyer available
Assistant media buyer job in Fort Worth
Needed in Louisville: In-house media buyer