The hot emerging trends in social media
Bill DeRosa and Erik Granato discuss coming developments
August 30, 2012
The London Games were called the Twitter Olympics, and no wonder. Social media built whole new levels of excitement over the Games, as it has for so many aspects of American life.
The challenge for media planners and buyers is keeping up with all the developments in social media as it evolves at lightning speed.
To that end on Aug. 14, 2012, Media Life hosted a webinar titled, appropriately, “The hot emerging trends to look for in social media.”
The presenters were Bill DeRosa and Erik Granato of Talking Finger, a full-service social media marketing agency. Media Life readers will know Bill and Erik from previous Media Life webinars on social media.
This webinar departed from past webinars in that it left it up to readers to set the agenda by submitting questions beforehand. Bill and Erik then built the webinar around the answers to those questions.
The aim was to create a wide-ranging discussion about social media, and wide-ranging it was, covering everything from what new ad opportunities to expect from the big sites like Facebook and Twitter to such nuts and bolts issues as the mistakes to avoid in planning a campaign.
To listen in on the webinar, follow this link.
ABC wins fourth Thursday of sweeps
CBS remains on Dish Network, for now
Fox fills out its midseason schedule
A first look at the NewFronts schedule
Aereo is broke-o: Files for Chapter 11
And now, the new show scorecard
Hartford: TV is overrun with retail
‘Hello Ladies: The Movie,’ a bit better
Rachel, I’ve had enough of the bird
What will be the big media stories of 2015?
Best tube bets this weekend
Cable overnights: A win for the Spurs, and ESPN
‘Breaking Bad’ spinoff debuting in February
- Sarah Barnett becomes president and GM at BBC America
- Sal Petruzzi rises to SVP of communications at Turner
- Arianne Nardo becomes executive editor at Robb Report Home & Style
- William Shatner joins Syfy's 'Haven'
- Michael Hyatt and Yara Martinez join HBO's 'True Detective'
- Jesse Tyler Ferguson hosting ABC's 'Backstage with Disney on Broadway'
- Scott Brown returning to Fox News Channel
- James Franco hosting NBC's 'Saturday Night Live'
- Merrin Dungey joins ABC’s ‘Once Upon a Time’
- Jennifer Hudson performing on CBS’s ‘A Home for the Holidays’
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media planning coordinator wanted in Miami
Digital media planner job in Salt Lake City
Media planner/buyer job in Madison, WI
Needed: Media buyer in Baton Rouge
Digital media planner jon in Norwalk, Connecticut