The hot emerging trends in social media
Bill DeRosa and Erik Granato discuss coming developments
August 30, 2012
The London Games were called the Twitter Olympics, and no wonder. Social media built whole new levels of excitement over the Games, as it has for so many aspects of American life.
The challenge for media planners and buyers is keeping up with all the developments in social media as it evolves at lightning speed.
To that end on Aug. 14, 2012, Media Life hosted a webinar titled, appropriately, “The hot emerging trends to look for in social media.”
The presenters were Bill DeRosa and Erik Granato of Talking Finger, a full-service social media marketing agency. Media Life readers will know Bill and Erik from previous Media Life webinars on social media.
This webinar departed from past webinars in that it left it up to readers to set the agenda by submitting questions beforehand. Bill and Erik then built the webinar around the answers to those questions.
The aim was to create a wide-ranging discussion about social media, and wide-ranging it was, covering everything from what new ad opportunities to expect from the big sites like Facebook and Twitter to such nuts and bolts issues as the mistakes to avoid in planning a campaign.
To listen in on the webinar, follow this link.
‘Big Brother’ fuels CBS to Thursday win
Five burning questions about this fall
Behind the great rise of digital video
‘Running Wild with Bear Grylls,’ cool
Rachel, I don’t think my boss likes me
So, what’s your take on Fox-Time Warner?
Best tube bets this weekend
Cable overnights: A surge for ‘Suits’
Washington Post: Iran detained our reporter
Ahhh, a little mood lighting for ‘Sharknado 2′
Study: Good Twitter buzz can really lift a movie
More rumors about ‘Meet the Press’ host
A night of ups and downs for broadcast
- CBS Outdoor president and COO Wally Kelly exiting
- Matt Miller becomes ECD at BBDO San Francisco
- Drew Brown becomes SVP of production at AMC
- Denise Vance rises to head of U.S. video and radio at the AP
- Josh Topolsky becomes an online editor at Bloomberg
- David Rubin becomes head of brand at Pinterest
- Amie Deutch becomes publisher at Tasting Table
- Caroline Sheu becomes chief marketing officer at Care.com
- Paul Burden becomes SVP of sales at XAPPmedia
- Maude Apatow guesting on HBO's 'Girls'
This week’s cable ratings
This week’s broadcast ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Digital media planner position in Austin
Media planning supervisor job in New York
Digital media planner opening in Chicago
Assistant media buyer job in Iowa City
Media strategist position in Stamford