The hot emerging trends in social media

The London Games were called the Twitter Olympics, and no wonder. Social media built whole new levels of excitement over the Games, as it has for so many aspects of American life.

The challenge for media planners and buyers is keeping up with all the developments in social media as it evolves at lightning speed.

To that end on Aug. 14, 2012, Media Life hosted a webinar titled, appropriately, "The hot emerging trends to look for in social media."

The presenters were Bill DeRosa and Erik Granato of Talking Finger, a full-service social media marketing agency. Media Life readers will know Bill and Erik from previous Media Life webinars on social media.

This webinar departed from past webinars in that it left it up to readers to set the agenda by submitting questions beforehand. Bill and Erik then built the webinar around the answers to those questions.

The aim was to create a wide-ranging discussion about social media, and wide-ranging it was, covering everything from what new ad opportunities to expect from the big sites like Facebook and Twitter to such nuts and bolts issues as the mistakes to avoid in planning a campaign.

To listen in on the webinar, follow this link.

Tags: buyers, media, media life, media planners, social media, trends, twitter olympics, webinar