The future and promise of print media
Listen to noted media analyst Ken Doctor explain what's to come
April 11, 2013
Newspapers and magazines are not dying, as is so widely believed. Far from it. They are working mightily to reinvent themselves for the digital age, and they could well pull it off.
But to do so they must come up with new business models that shift revenue from advertisers to readers. They must also exploit new opportunities, in the case of newspapers by expanding into local marketing services and events.
Can they do it?
That’s the question Ken Doctor sets out to answer in this engaging webinar on the future and promise of print media.
Ken is a widely followed news industry analyst and the author of the book “Newsonomics: Twelve New Trends That Will Shape the News You Get.”
In this webinar Media Life readers will learn:
*The key forces driving the print revolution
*How these emerging business models will reshape magazines and newspapers
*What these changes will mean for readers and advertisers
*Who will dominate in the new economic order
*The most important print trends to watch for in 2013
The webinar runs for an hour.
To listen, just follow this link
Tell us, how do you rate the fall lineups?
Fox’s summer play: Keeping it real
Weekend TV: NHL playoffs heat up
Three-year high for NBA on ESPN
Sponsors give FIFA a yellow card
Hulu drops the Duggar family
Judge: Yahoo class action can proceed
New ‘Daily Show’ host will bow this fall
Fox wins night as ‘MasterChef’ rebounds
This season’s broadcast superlatives
NBC’s summer play: Mixing it up
It’s a slam dunk for the NBA
‘Nightingale,’ troubled flight of fantasy
- Sherri Goldstein becomes director of integrated strategy at Moonrocks
- Anand Kini becomes CFO at NBCUniversal
- John Verre rises to VP of automotive sales at Cablevision
- Tom Callahan becomes CFO at Reader's Digest Association
- Nicole Flatow becomes enterprise editor at Guardian U.S.
- Chris Connelly becomes interim editor in chief at Grantland
- Sean Lindsay rises to chief technology officer at Tapjoy
- Neil Janowitz becomes editorial director at Vulture.com
- John McCauley becomes VP of content and strategy at OneUp Sports
- Randy Jackson signs production deal with Endemol Shine North America
- Former head of King World Michael King dies at age 66
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
This month’s new media traffic data
Media buyer/planner wanted in Louisville
Display media planner opening in Chicago
Media planner/buyer opening in Omaha
Assistant media planner wanted in Atlanta
Media buyer wanted in Pittsburgh