The future and promise of print media
Listen to noted media analyst Ken Doctor explain what's to come
April 11, 2013
Newspapers and magazines are not dying, as is so widely believed. Far from it. They are working mightily to reinvent themselves for the digital age, and they could well pull it off.
But to do so they must come up with new business models that shift revenue from advertisers to readers. They must also exploit new opportunities, in the case of newspapers by expanding into local marketing services and events.
Can they do it?
That’s the question Ken Doctor sets out to answer in this engaging webinar on the future and promise of print media.
Ken is a widely followed news industry analyst and the author of the book “Newsonomics: Twelve New Trends That Will Shape the News You Get.”
In this webinar Media Life readers will learn:
*The key forces driving the print revolution
*How these emerging business models will reshape magazines and newspapers
*What these changes will mean for readers and advertisers
*Who will dominate in the new economic order
*The most important print trends to watch for in 2013
The webinar runs for an hour.
To listen, just follow this link
Another series low for ‘American Idol’
‘Duck’ flies higher after season low
Disney Interactive chops 700 jobs
NBC’s dilemma: Whither ‘Community’?
‘Late Night With Seth Meyers,’ go to bed
Rachel, I’ve been stuck bigtime by co-workers
‘Resurrection,’ it’s got a shot
Tell us, are you happy with your salary?
Best tube bets this weekend
Shocker: Isaiah Washington back on ‘Grey’s’
ABC, CBS and Fox bounce back on Wednesday
RJ Palmer, Varick and TargetCast merge into Assembly
Pew: Pope’s getting good buzz on Twitter
- Heather Sandford becomes digital media manager at Ad Partners
- Martin Mohr becomes creative director at TBWA\Chiat\Day
- Carlos Sanchez becomes EVP and GM at Fox Deportes
- Greg Daniel, Laura Nelson, Saul Rosenberg and Marcy Shinder join Nielsen
- Liz Coddington and Melissa Stein join Adara Global
- Akiba Solomon becomes editorial director at Colorlines
- Matthew Galkin rises to partner at Warrior Poets
- Carlos Hermosillo joins Telemundo's sportscasting team
- Brooke Burke-Charvet guesting on ABC Family's 'Melissa & Joey'
- Gabriel Luna starring in El Rey Network's 'Matador'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Senior planner/buyer opening in Daytona Beach
Media coordinator job in Anchroage
Media planner opening in San Francisco
Media planner/buyer opening in Ancorage
Online marketing media buyer in Camas, Wash.