The future and promise of print media
Listen to noted media analyst Ken Doctor explain what's to come
April 11, 2013
Newspapers and magazines are not dying, as is so widely believed. Far from it. They are working mightily to reinvent themselves for the digital age, and they could well pull it off.
But to do so they must come up with new business models that shift revenue from advertisers to readers. They must also exploit new opportunities, in the case of newspapers by expanding into local marketing services and events.
Can they do it?
That’s the question Ken Doctor sets out to answer in this engaging webinar on the future and promise of print media.
Ken is a widely followed news industry analyst and the author of the book “Newsonomics: Twelve New Trends That Will Shape the News You Get.”
In this webinar Media Life readers will learn:
*The key forces driving the print revolution
*How these emerging business models will reshape magazines and newspapers
*What these changes will mean for readers and advertisers
*Who will dominate in the new economic order
*The most important print trends to watch for in 2013
The webinar runs for an hour.
To listen, just follow this link
‘Black-ish’ grows against World Series Game 7
A buyer’s primer on out of home measurement
CBS’s challenge: Life after football
With mobile devices, we’re all different
Las Vegas: Political pulls in TV dollars
The new frontier: Digital out of home
‘The McCarthys,’ honed to a dull edge
For ‘Mom,’ a chance for a new start
So, who will win the November sweeps?
Game 6 surges to best viewership of World Series
Cable overnights: Duggar wedding lifts ’19 Kids’
‘Women of the Bible’ coming to Lifetime
‘MNF’ hits a season high on ESPN Deportes
- Kelly Smith-Dotson becomes CMO at Viad
- NY Times EVP of digital products Denise Warren exits
- Jessica Coen becomes contributing editor at Marie Claire
- Paul Smalera becomes ideas editor at Quartz
- Jeff Bercovici becomes San Francisco bureau chief at Inc.
- Katie Taplett becomes VP and GM at Defense News
- Writer Matt Taibbi exits First Look Media
- Jill Schwartz becomes head of development at High Noon Entertainment
- Hayley Kiyoko joins CBS's 'CSI: Cyber'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media buyer wanted in Las Vegas
Junior media buyer opening in Venice, California
Media freelancer available for all markets
Media buyer job in Syracuse
Assistant media planner/buyer wanted in Austin