The future and promise of print media
Listen to noted media analyst Ken Doctor explain what's to come
April 11, 2013
Newspapers and magazines are not dying, as is so widely believed. Far from it. They are working mightily to reinvent themselves for the digital age, and they could well pull it off.
But to do so they must come up with new business models that shift revenue from advertisers to readers. They must also exploit new opportunities, in the case of newspapers by expanding into local marketing services and events.
Can they do it?
That’s the question Ken Doctor sets out to answer in this engaging webinar on the future and promise of print media.
Ken is a widely followed news industry analyst and the author of the book “Newsonomics: Twelve New Trends That Will Shape the News You Get.”
In this webinar Media Life readers will learn:
*The key forces driving the print revolution
*How these emerging business models will reshape magazines and newspapers
*What these changes will mean for readers and advertisers
*Who will dominate in the new economic order
*The most important print trends to watch for in 2013
The webinar runs for an hour.
To listen, just follow this link
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