Tell us, what’s your take on click fraud?
April 9, 2014
Is online advertising really delivering for advertisers?
A recent study by the Interactive Advertising Bureau found that more than a third of web traffic is fraudulent, produced by viruses and bots designed to artificially inflate traffic numbers. Those same viruses and bots also target ads that advertisers pay for by the click.
Further, a recent study by BPA Worldwide, the auditing service, found that only 40 percent of the ads measured were actually viewable when a user first opened a web page. The rest could only be seen if the user scrolled down the page.
Media Life wants to know what you think. Is this simply the cost of doing business online? What should be done to address these problems? Are your clients aware of or concerned about these issues?
Click here to take the survey.
Notable trends so far this broadcast season
Nielsen: We’re using the PPM to measure television
Podcast mania: Here are the most popular
The cost of cord cutting: Nearly $1 billion
Rachel, he gets the elevator, I get the shaft
It’s coming: Media Life’s new sports newsletter
Weekend TV: ‘Saturday Night Live’ returns
A pair of pickups for ABC: ‘Speechless’ and ‘Survivor’
The future of Viacom? It may be with CBS.
‘Empire’ falls to second-lowest rating in series history
ESPN’s ‘MNF’ hits all-time low versus debate
The latest argument for cord cutting: Cat videos
Finally, sports talk radio comes of age
- Kyle Acquistapace becomes president at Supermoon
- Kevin Grady becomes SVP and ECD at FCB Chicago
- Joachim Bader becomes Central Europe CEO at Wunderman
- David Brewer rises to SVP of program strategy at Bravo & Oxygen
- Christian Kurz rises to SVP of consumer insights at Viacom
- Sandra Oh guesting on ABC's 'American Crime'
- Tiffany Hines and Bailey Chase join Fox's '24: Legacy'
- Molly Parker joins Netflix's 'Lost In Space'
- ‘All My Children’ creator Agnes Nixon dies at 93
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: August 2016
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
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