Television’s most social show: ‘SpongeBob’
December 20, 2012
And the most social show on television is … “SpongeBob SquarePants?”
Yes, the little yellow sponge topped an impressive list of shows during 2012 to become the most-talked-about program on social media, which begs the question: Are 5-year-olds logging onto Twitter?
Nickelodeon’s cartoon received 21.77 million mentions, according to a year-end list released by Trendrr, which tracks social activity across Twitter, Facebook, GetGlue and Viggle.
That was significantly ahead of the No. 2 show, Fox’s “The X Factor,” which got 16.6 million mentions.
“SpongeBob” does have one advantage over broadcast shows, and that’s the frequency that it’s on the air. Nick plays at least four episodes of the program every day on its flagship channel, and it’s on many more across its other networks.
So at just about any time of day, a “SpongeBob” cartoon might catch a person’s attention, while “Factor” is limited to twice per week.
NBC’s “The Voice” (11.14 million), ABC Family’s “Pretty Little Liars” (10.38 million) and Oxygen’s “Bad Girls Club” (9.42 million) rounded out the top five.
Fox’s “American Idol,” “VH1’s “Love & Hip Hop Atlanta,” the syndicated “Ellen DeGeneres Show,” NBC’s “Today” and AMC’s “The Walking Dead” ranked sixth through 10th.
The coming political boom for radio
How papers are reaching out to Millennials
Local Super Bowl advertising at a glance
Rachel, my boss doesn’t know when day’s done
So, what are your thoughts on Donald Trump now?
Weekend TV: The zombies are back
Newsweek tears down its paywall
Maybe it’s not quite time for the smartwatch
Cable overnights: Less excitement for Cavs-Lakers
A tight Wednesday night for broadcast
Programming blog: What’s canceled and renewed
Our most endangered medium: Direct mail
‘Yes, that billboard was shot on my iPhone’
- Philippe Krakowsky rises to chairman at IPG Mediabrands
- Rodrigo Grau becomes CCO at JWT Latin America
- Charles Thornton becomes VP of digital at the Automotive Ad Agency
- Todd Eisner becomes creative director at barrettSF
- Sarah Katt becomes VP of product development at AccuWeather
- David Pescovitz becomes editor at large at WebbyAwards.com
- Eddie Jordan and Sabine Schmitz join BBC America's 'Top Gear'
- Lee Majors joins Starz' 'Ash vs. Evil Dead'
- Kyle Schmid joins History military drama 'Six'
- Shawn Ashmore joins ABC drama pilot 'Conviction'
- Scott Wilson joins Netflix's 'The OA'
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital content manager opening in Atlanta
Senior media planner wanted in Des Moines
Media planner/buyer position in Cincinnati
Looking for a media strategist in Cincinnati
Opening for a marketing communications manager