Television’s most social show: ‘SpongeBob’
December 20, 2012
And the most social show on television is … “SpongeBob SquarePants?”
Yes, the little yellow sponge topped an impressive list of shows during 2012 to become the most-talked-about program on social media, which begs the question: Are 5-year-olds logging onto Twitter?
Nickelodeon’s cartoon received 21.77 million mentions, according to a year-end list released by Trendrr, which tracks social activity across Twitter, Facebook, GetGlue and Viggle.
That was significantly ahead of the No. 2 show, Fox’s “The X Factor,” which got 16.6 million mentions.
“SpongeBob” does have one advantage over broadcast shows, and that’s the frequency that it’s on the air. Nick plays at least four episodes of the program every day on its flagship channel, and it’s on many more across its other networks.
So at just about any time of day, a “SpongeBob” cartoon might catch a person’s attention, while “Factor” is limited to twice per week.
NBC’s “The Voice” (11.14 million), ABC Family’s “Pretty Little Liars” (10.38 million) and Oxygen’s “Bad Girls Club” (9.42 million) rounded out the top five.
Fox’s “American Idol,” “VH1’s “Love & Hip Hop Atlanta,” the syndicated “Ellen DeGeneres Show,” NBC’s “Today” and AMC’s “The Walking Dead” ranked sixth through 10th.
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This season’s broadcast superlatives
- Sherri Goldstein becomes director of integrated strategy at Moonrocks
- Anand Kini becomes CFO at NBCUniversal
- John Verre rises to VP of automotive sales at Cablevision
- Tom Callahan becomes CFO at Reader's Digest Association
- Nicole Flatow becomes enterprise editor at Guardian U.S.
- Chris Connelly becomes interim editor in chief at Grantland
- Sean Lindsay rises to chief technology officer at Tapjoy
- Neil Janowitz becomes editorial director at Vulture.com
- John McCauley becomes VP of content and strategy at OneUp Sports
- Randy Jackson signs production deal with Endemol Shine North America
- Former head of King World Michael King dies at age 66
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
This month’s new media traffic data
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