Television’s most social show: ‘SpongeBob’
December 20, 2012
And the most social show on television is … “SpongeBob SquarePants?”
Yes, the little yellow sponge topped an impressive list of shows during 2012 to become the most-talked-about program on social media, which begs the question: Are 5-year-olds logging onto Twitter?
Nickelodeon’s cartoon received 21.77 million mentions, according to a year-end list released by Trendrr, which tracks social activity across Twitter, Facebook, GetGlue and Viggle.
That was significantly ahead of the No. 2 show, Fox’s “The X Factor,” which got 16.6 million mentions.
“SpongeBob” does have one advantage over broadcast shows, and that’s the frequency that it’s on the air. Nick plays at least four episodes of the program every day on its flagship channel, and it’s on many more across its other networks.
So at just about any time of day, a “SpongeBob” cartoon might catch a person’s attention, while “Factor” is limited to twice per week.
NBC’s “The Voice” (11.14 million), ABC Family’s “Pretty Little Liars” (10.38 million) and Oxygen’s “Bad Girls Club” (9.42 million) rounded out the top five.
Fox’s “American Idol,” “VH1’s “Love & Hip Hop Atlanta,” the syndicated “Ellen DeGeneres Show,” NBC’s “Today” and AMC’s “The Walking Dead” ranked sixth through 10th.
ABC and NBC reality shows match season highs
Just how old are NY Times readers, anyway?
Digital video advertising thrives on larger screens
MTV’s VMAs shine bright on social media
Imagining the television landscape of the future
Troubling truths about native advertising
ABC’s ‘Speechless’: Show with something to say
The next wave: America’s Hispanics and the New America
Tell us, how’s Donald Trump’s campaign going?
It’s Pablo Escobar, an odd pop culture phenom
The most controversial Instagram post from Rio
Nielsen shocker: U.S. TV households actually grew
Study: Perhaps parents shouldn’t trust TV ratings
- Tyler DeAngelo becomes ECD at StrawberryFrog
- Sharmistha Chatterjee becomes director of social media at Crown Media
- Gabriel Weintraub becomes chief economist at AppNexus
- Cheyenne Jackson and Jennifer Bartels join TV Land's 'American Woman'
- David Berry joins the cast of Starz's 'Outlander'
- Alison Brie starring in Netflix's 'G.L.O.W.'
This week’s top-rated movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: June 2016
This month’s new media traffic data
Media planner/strategist job in Dallas/Fort Worth
Media planner opening in Chicago
Associate media planner wanted in Brooklyn
Senior media planner job in Dearborn, Michigan
Needed: Print media buyer in Chicago