Telemundo’s sweeps star: ‘La Patrona’
Telenovela helps the network to its best-ever February
February 28, 2013
Telemundo had its best February ever during sweeps, which wrapped up last night, and the network hopes to keep its momentum going as the English-language broadcast networks segue into reruns.
Facing only two original shows on the Big Five tonight, Telemundo’s new 9 p.m. hit telenovela “La Patrona” should see strong ratings.
“Patrona,” a remake of a Venezuelan telenovela called “La Duena,” stars Aracely Arámbula as the only female miner in the small town of San Pedro del Ojo.
The show was Telemundo’s No. 1 program in primetime during sweeps. It hit season highs by averaging just over 2 million viewers and 1.145 million adults 18-49 during the week ended Feb. 24, according to Nielsen.
That helped Telemundo to strong growth during February, when it improved by double-digit percentages over last year to average 676,000 18-49s in primetime.
Comparatively, most of the English-language broadcasters saw viewership decline in that demo.
“Patrona,” which is up 39 percent over the year-ago timeslot occupant, has even managed to beat its English-language competition a few times, last week topping Fox’s “Touch” and NBC’s “The New Normal.”
A look at this week’s top TV draws
THURSDAY, FEBRUARY 28
|8 p.m.||Fox||“American Idol” (R)||The final 10 semifinalists perform.|
|8 p.m.||TNT||“NBA Basketball” (S)||Doubleheader starts with Bulls-76ers and ends with Timberwolves-Lakers.|
|9 p.m.||WE||“Mary Mary” (R)||Season finale. Tina and Erica think about their future, and it may not include their current manager.|
|9 p.m.||truTV||“World’s Dumbest Criminals” (R)||Season premiere. More footage of, well, dumb criminals.|
|9 p.m.||Lifetime||“Project Runway” (R)||Joan and Melissa Rivers serve as guest judges.|
|10 p.m.||Comedy Central||“The Ben Show with Ben Hoffman” (C)||Series premiere. New sketch comedy show starring the comedian.|
FRIDAY, MARCH 1
|8 p.m.||CW||“Nikita” (D)||Nikita finds out about a terrorist plot, but she may not have he means to stop it.|
|8 p.m.||ESPN||“NBA Basketball” (S)||The underrated Grizzlies take on the Heat in Miami.|
|9 p.m.||ABC||“Shark Tank” (R)||One person introduces a wristband that can prevent nausea.|
|9 p.m.||TLC||“Say Yes to the Dress” (R)||Season finale. A bride looks for a dress inspired by the 1980s.|
|9 p.m.||Discovery Channel||“Yukon Men” (R)||The show moves to the 9 p.m. timeslot.|
|10 p.m.||IFC||“Portlandia” (C)||Season finale. The mayor forgets to pay the electric bill, which leads to a city blackout.|
SATURDAY, MARCH 2
|3 p.m.||NBC||“PGA Golf” (S)||Third round of the Honda Classic, from Palm Beach Gardens, Fla.|
|6 p.m.||Univision||“Soccer” (S)||Mexican league match between America and Cruz Azul should bring in Hispanic viewers.|
|8 p.m.||Fox||“Cops” (S)||Cops in Chattanooga deal with a domestic disturbance.|
|8 p.m.||Lifetime||“The Surrogate” (M)||A young woman agrees to have a surrogate child for a couple, but she’s not what she seems.|
|9 p.m.||ESPN||“College Basketball” (S)||Classic Pac-12 matchup between Arizona and UCLA.|
|10 p.m.||Showtime||“Boxing” (S)||Lightweight title fight between Richard Abril and Sharif Bogere in New York.|
SUNDAY, MARCH 3
|1 p.m.||ABC||“NBA Basketball” (S)||Good doubleheader features Heat-Knicks and Clippers-Thunder.|
|3 p.m.||NBC||“PGA Golf” (S)||Final round of the Honda Classic, won last year by Rory McIlroy.|
|7:30 p.m.||Fox||“The Cleveland Show” (C)||Cleveland takes a buyout that give him six months of severance, but he can’t bring himself to tell his wife.|
|9 p.m.||ABC||“Red Widow” (D)||Series premiere. A woman gets into organized crime following the death of her gangster husband.|
|9 p.m.||NBC||“Celebrity Apprentice” (R)||Season premiere. Fourteen celebrities return to the show, including the always lovable Gary Busey.|
|10 p.m.||OWN||“Oprah’s Master Class” (T)||Season premiere. Singer Alicia Keys is featured.|
|A = awards show or special, C = comedy, D = drama, DD = daytime drama, G = game show, K = kids, M = movie, N = news/documentary, R = reality, S = sports, T = talk/variety show.|
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