Teens: OMG, Facebook is so 2012
October 29, 2013
Among teens, Facebook is no longer the go-to social media site.
Twenty-six percent of teens identify Twitter as the “most important” social network to them, according to a survey conducted last month by Piper Jaffrey, while Facebook and Instagram tied for second at 23 percent each.
That’s quite a change from a similar survey in fall 2012, which found 42 percent of teens named Facebook the most important social network, compared to 27 percent for Twitter and 12 percent for Instagram.
The shift started earlier this year when a spring survey showed Facebook was most important to 33 percent of teens, versus Twitter’s 30 percent and Instagram’s 17 percent.
Twitter, Facebook and Instagram are the only three social networks considered most important by at least 5 percent of teens. Tumblr came in a distant fourth in the most recent survey with just 4 percent of the vote (an “other” category received 17 percent).
Google Plus garnered just 3 percent of the vote, Pinterest just 1 percent.
Facebook’s fall in importance among teens isn’t particularly surprising, considering that age group is using the social network less and less. Over the summer a survey by RBC Capital Markets found that 41 percent of teens 16-18 reported spending less time on Facebook than the previous year.
One reason for the decline is likely the higher use of Facebook by older adults, including teens’ parents. As everyone knows, when your parent starts doing something, it’s no longer cool.
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