‘Taste’ dishes up a rare treat for ABC
Only new show this year to finish No. 1 for night in 18-49s
January 23, 2013
ABC’s “The Taste” did something very few new shows have done this season: Finished as the No. 1 show of the night in its premiere.
Of course, it came against weak competition, with CBS in reruns and the other networks offering lackluster fare. Still, it’s a good start for the new reality show, a sort of “The Voice” meets “Top Chef” cooking contest.
“Taste” averaged a 2.2 adults 18-49 rating from 8 to 10 p.m., according to Nielsen overnights. In a surprise that the network is sure to tout, “Taste” actually bested last fall’s season premiere of “Dancing with the Stars,” which drew a 2.1 in the same timeslot.
In a good sign for ABC, “Taste” grew from a 1.9 in its first half hour to a 2.4 in its fourth, winning its timeslot at 8 and 9.
“Taste’s” lead-out, “Private Practice,” grew 25 percent from last week to a 1.5 for its series finale.
Another finale, this the fourth-season ender for NBC’s “Parenthood,” drew a 1.7 at 10 p.m. Though that was down from last week’s 1.9 (perhaps hurt by “Practice’s” series finale), the drama did win its timeslot for the seventh straight telecast.
Fox’s “New Girl” was the night’s No. 2 show with a 2.1, growing 11 percent from last week’s series low.
Fox’s “Girl” and “The Mindy Project” beat their comedy competition on NBC, where “Go On” (1.3) and “The New Normal” (1.2) fell to season lows.
ABC led the night among 18-49s with a 1.9 average overnight rating and a 5 share. Univision was second at 1.7/4, NBC and Fox tied for third at 1.6/4, CBS fifth at 1.5/4, Telemundo sixth at 0.6/2 and CW seventh at 0.6/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-six percent of Nielsen households have DVRs.
At 8 p.m. ABC led with a 2.0 for “Taste,” while CBS, NBC and Univision all tied for second at 1.7, CBS for a repeat of “NCIS,” NBC for “Betty White’s Off Their Rockers” (1.6 and 1.8) and Univision for “Por Ella Soy Eva.” Fox was fifth with a 1.5 for “Raising Hope” (1.7) and “Ben and Kate” (1.2), CW sixth with a 0.7 for “Hart of Dixie”(tying a season high) and Telemundo seventh with a 0.6 for “Rosa Diamante.”
ABC was first again at 9 p.m. with a 2.3 for more “Taste,” followed by Univision with a 2.0 for “Amores Verdaderos.” Fox was third with a 1.8 for “Girl” (2.1) and “Mindy” (1.5), CBS fourth with a 1.7 for a rerun of “NCIS: Los Angeles,” NBC fifth with a 1.3 for “Go” (1.3) and “Normal” (1.2), Telemundo sixth with a 0.6 for “La Patrona” and CW seventh with a 0.5 for “Emily Owens, M.D.”
NBC took the lead at 10 p.m. with a 1.7 for “Parenthood,” with ABC second with a 1.5 for “Practice.” Univision was third with a 1.3 for “Amor Bravio,” CBS fourth with a 1.1 for a repeat of “Vegas” and Telemundo fifth with a 0.6 for “Pablo Escobar: El Patron del Mal” (0.8) and “El Rostro de la Venganza” (0.5).
CBS finished first for the night among households with a 6.8 average overnight rating and a 10 share. ABC was second at 3.8/6, NBC third at 3.1/5, Fox fourth at 2.1/3, Univision fifth at 2.0/3, CW sixth at 1.0/2 and Telemundo seventh at 0.7/1.
Tags: abc, cbs, cw, dvr, fox, nbc, new girl, new girl ratings, overnight ratings, overnights, parenthood, private practice, rare, reruns, series finales, the taste, the taste ratings, timeslot, tuesday overnights, univision
This season’s early MVP: The NFL
Predicting which new shows will live
Trevor Noah: Good start, for now
‘American Horror Story: Hotel,’ a horror
Catch the next big wave: Hispanic media
Puck drops on a new NHL season
Cable overnights: New high for ‘MNF’
U.S.-born vs. foreign-born Hispanics
Bad Bubba: A tale of PPM tampering
‘Blindspot’ stays strong in week three
Ravens-Steelers game tops the week on Twitter
Programming blog: Latest pickups and cancellations
Making the case for Hispanic media
- Mathew Jerrett and Tim Flood becomes ECDs at Arnold Worldwide
- Tish Graham becomes VP of technology at ABC Owned Station Group
- CBS News SVP of communications Sonya McNair exiting
- Brooke Karzen rises to EVP of alternative at Warner Horizon TV
- Associated Press managing editor Lou Ferrara exiting
- Frank Burgos becomes editor in chief at Metro U.S.
- Sarah Wire becomes state congressional reporter at The LA Times
- Kevin Arrix becomes chief revenue officer at Verve
- Elissa Reiling-Gray and Veronica Mendoza join Yieldbot
- Morgan Rigsbee becomes senior director of sales at Tapad
- Neil Robinson becomes chief revenue officer at ROKT
- Wanda Sykes joins the cast of ABC's 'black-ish'
This week’s top movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital media planner opening in Seattle
Paid social media planner wanted in McLean, Virginia
Assistant OOH strategist position in New York
Media planner wanted in Philadelphia
Media buyer coordinator opening in New Haven