‘Take It All’ grows from Monday’s premiere
NBC game show averages a 2.3 in 18-49s, second in timeslot
December 12, 2012
NBC’s “Take It All” grew slightly in its second outing last night as the network won the evening with the night’s top show, “The Voice.”
“Take” averaged a 2.3 adults 18-49 rating at 9 p.m., according to Nielsen overnights, up 5 percent from Monday’s premiere in the same timeslot.
“Take” is airing at 9 all this week as part of a special holiday stunt.
The game show owed its solid second-place finish in its timeslot to “Voice,” which averaged a 3.5 at 8 p.m.
Meanwhile, CBS’s “Vegas” continued to struggle at 10 p.m., drawing just a 1.5, down 6 percent from its most recent original two weeks ago. NBC’s “Parenthood” won the timeslot with a 2.0, equaling its best rating since Nov. 29, 2011.
ABC’s holiday special “Santa Claus is Comin’ to Town” averaged a 1.7 at 8 p.m., down from a 2.3 last year, when it aired on a Thursday. It was easily the night’s No. 1 show in kids 2-11, averaging a 2.7.
At 9:30 on ABC, “Don’t Trust the B—- in Apartment 23” inched closer to cancellation with a mere 1.0, sliding 17 percent from last week.
On Fox, the 8 p.m. comedy “Raising Hope” saw the biggest gains of any show on the night, up 21 percent from the previous week to a 1.7.
NBC finished first for the night among 18-49s with a 2.6 average overnight rating and a 7 share. CBS was second at 2.3/6, Univision third at 1.6/4, Fox fourth at 1.5/4, ABC fifth at 1.3/4, Telemundo sixth at 0.6/2 and CW seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
At 8 p.m. NBC led with a 3.5 for "Voice," followed by CBS with a 2.8 for "NCIS." ABC was third with a 1.7 for "Santa," Univision fourth with a 1.6 for "Por Ella Soy Eva," and Fox fifth with a 1.3 for "Hope" (1.7) and a rerun of "Ben and Kate" (0.8). The CW and Telemundo tied for sixth at 0.6, CW for "Hart of Dixie" and Telemundo for "Rosa Diamante."
CBS took the lead at 9 p.m. with a 2.6 for "NCIS: Los Angeles," while NBC slipped to second with a 2.3 for "Take." Univision was third with a 1.8 for "Amores Verdaderos," Fox fourth with a 1.7 for "New Girl" (2.0) and "The Mindy Project" (1.4, up a tenth from last week), ABC fifth with a 1.1 for "Happy Endings" (1.3) and "Trust" (1.0), Telemundo sixth with a 0.6 for "Corazon Valiente" and CW seventh with a 0.4 for "A Muppets Christmas: Letters to Santa."
NBC regained the lead at 10 p.m. with the 2.0 for "Parenthood," with CBS second with a 1.5 for "Vegas." Univision was third with a 1.4 for "Amor Bravio," ABC fourth with a 1.2 for "Private Practice" and Telemundo fifth with a 0.6 for "Pablo Escobar: El Patron del Mal" (0.7) and "El Rostro de la Venganza" (0.5).
CBS was first for the night among households with a 9.1 average overnight rating and a 14 share. NBC was second at 5.1/8, ABC third at 2.5/5, Fox fourth at 2.1/3, Univision fifth at 2.0/3, and CW and Telemundo tied for sixth at 0.8/1.
Remembering James Gandolfini (Tony)
NBA Finals heading for a huge finale
Strong finale for NBC’s ‘The Voice’
Game 3 sets a record for NBC Sports Network
CNN’s ‘New Day’ bows to ho-hum numbers
Conde boots Lucky editor Brandon Holley
Poll: Very few trust the U.S. news media
Remembering Michael Hastings, journalist
This won’t be a great year for broadcast
Readers: CBS is the network to beat
Daytime Emmys, down but not out
‘Naked and Afraid,’ true adventure
So, what’s your take on magazines these days?
- Brian Powley rises to global president at iCrossing
- Steven Berns becomes CFO at Tribune Co.
- Terry Moran becomes chief foreign correspondent at ABC News
- Ben Gerst becomes SVP of development at Fox Sports Digital
- Ryan O'Hara becomes president of content at MSG
- Nancy Cohen becomes SVP of ad sales at UP
- TV writer Lisa de Moraes joins Deadline Hollywood
- Alex Price rises to director of Southeast sales at MundoFox
- Sue Renaldo becomes director of operations at Talent Partners
- John Hurt joins FX drama pilot 'The Strain'
- Liv Tyler joins HBO's 'The Leftovers'
- Fox News contributor Tobin Smith exits
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Director of digital ad operations in New York
Digital media planner job in London
Digital media director in San Diego
Broadcast investment supervisor in Toronto
Freelance broadcast buyer available