‘Take It All’ grows from Monday’s premiere
NBC game show averages a 2.3 in 18-49s, second in timeslot
December 12, 2012
NBC’s “Take It All” grew slightly in its second outing last night as the network won the evening with the night’s top show, “The Voice.”
“Take” averaged a 2.3 adults 18-49 rating at 9 p.m., according to Nielsen overnights, up 5 percent from Monday’s premiere in the same timeslot.
“Take” is airing at 9 all this week as part of a special holiday stunt.
The game show owed its solid second-place finish in its timeslot to “Voice,” which averaged a 3.5 at 8 p.m.
Meanwhile, CBS’s “Vegas” continued to struggle at 10 p.m., drawing just a 1.5, down 6 percent from its most recent original two weeks ago. NBC’s “Parenthood” won the timeslot with a 2.0, equaling its best rating since Nov. 29, 2011.
ABC’s holiday special “Santa Claus is Comin’ to Town” averaged a 1.7 at 8 p.m., down from a 2.3 last year, when it aired on a Thursday. It was easily the night’s No. 1 show in kids 2-11, averaging a 2.7.
At 9:30 on ABC, “Don’t Trust the B—- in Apartment 23” inched closer to cancellation with a mere 1.0, sliding 17 percent from last week.
On Fox, the 8 p.m. comedy “Raising Hope” saw the biggest gains of any show on the night, up 21 percent from the previous week to a 1.7.
NBC finished first for the night among 18-49s with a 2.6 average overnight rating and a 7 share. CBS was second at 2.3/6, Univision third at 1.6/4, Fox fourth at 1.5/4, ABC fifth at 1.3/4, Telemundo sixth at 0.6/2 and CW seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
At 8 p.m. NBC led with a 3.5 for "Voice," followed by CBS with a 2.8 for "NCIS." ABC was third with a 1.7 for "Santa," Univision fourth with a 1.6 for "Por Ella Soy Eva," and Fox fifth with a 1.3 for "Hope" (1.7) and a rerun of "Ben and Kate" (0.8). The CW and Telemundo tied for sixth at 0.6, CW for "Hart of Dixie" and Telemundo for "Rosa Diamante."
CBS took the lead at 9 p.m. with a 2.6 for "NCIS: Los Angeles," while NBC slipped to second with a 2.3 for "Take." Univision was third with a 1.8 for "Amores Verdaderos," Fox fourth with a 1.7 for "New Girl" (2.0) and "The Mindy Project" (1.4, up a tenth from last week), ABC fifth with a 1.1 for "Happy Endings" (1.3) and "Trust" (1.0), Telemundo sixth with a 0.6 for "Corazon Valiente" and CW seventh with a 0.4 for "A Muppets Christmas: Letters to Santa."
NBC regained the lead at 10 p.m. with the 2.0 for "Parenthood," with CBS second with a 1.5 for "Vegas." Univision was third with a 1.4 for "Amor Bravio," ABC fourth with a 1.2 for "Private Practice" and Telemundo fifth with a 0.6 for "Pablo Escobar: El Patron del Mal" (0.7) and "El Rostro de la Venganza" (0.5).
CBS was first for the night among households with a 9.1 average overnight rating and a 14 share. NBC was second at 5.1/8, ABC third at 2.5/5, Fox fourth at 2.1/3, Univision fifth at 2.0/3, and CW and Telemundo tied for sixth at 0.8/1.
‘Big Brother’ pushes CBS to first on Thursday
Readers: New OT rules will have a big impact
Fox’s ‘Lethal Weapon’: Doubtful movie reboot
How buyers can bridge the new media divide
Now here’s one wacky newspaper ad for you
Tell us, what’s your take on ad agency kickbacks?
Weekend TV: It’s Argentina vs. Chile in final
Cable overnights: ‘Greenleaf’ plummets on night two
A new Spanish-language magazine, this one from Spain
Mexico’s Copa America games lead Univision
Fox’s U.S. Open coverage dips in year two
‘Big Brother’ boosts CBS to No. 1 on Wednesday
This month’s digital traffic data: May 2016
- Amy Hufft rises to president at HL Group
- Tracy Thompson-Harte becomes director of strategic accounts at INVNT
- Jeff Blackman becomes SVP of creative at Syfy and Chiller
- Ben Davies becomes director of development at Furlined
- Frances Conroy joins the cast of Spike TV's 'The Mist'
- Brian Austin Green joins Fox's 'Rosewood'
- Taylor Lautner joins the cast of Fox's 'Scream Queens'
This month’s digital traffic data: May 2016
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
Associate media director position in LA
Media assistant opening in Northern Virginia
Freelance broadcast planner/buyer available
Assistant media buyer job in Fort Worth
Needed in Louisville: In-house media buyer