‘Take It All’ grows from Monday’s premiere
NBC game show averages a 2.3 in 18-49s, second in timeslot
December 12, 2012
NBC’s “Take It All” grew slightly in its second outing last night as the network won the evening with the night’s top show, “The Voice.”
“Take” averaged a 2.3 adults 18-49 rating at 9 p.m., according to Nielsen overnights, up 5 percent from Monday’s premiere in the same timeslot.
“Take” is airing at 9 all this week as part of a special holiday stunt.
The game show owed its solid second-place finish in its timeslot to “Voice,” which averaged a 3.5 at 8 p.m.
Meanwhile, CBS’s “Vegas” continued to struggle at 10 p.m., drawing just a 1.5, down 6 percent from its most recent original two weeks ago. NBC’s “Parenthood” won the timeslot with a 2.0, equaling its best rating since Nov. 29, 2011.
ABC’s holiday special “Santa Claus is Comin’ to Town” averaged a 1.7 at 8 p.m., down from a 2.3 last year, when it aired on a Thursday. It was easily the night’s No. 1 show in kids 2-11, averaging a 2.7.
At 9:30 on ABC, “Don’t Trust the B—- in Apartment 23” inched closer to cancellation with a mere 1.0, sliding 17 percent from last week.
On Fox, the 8 p.m. comedy “Raising Hope” saw the biggest gains of any show on the night, up 21 percent from the previous week to a 1.7.
NBC finished first for the night among 18-49s with a 2.6 average overnight rating and a 7 share. CBS was second at 2.3/6, Univision third at 1.6/4, Fox fourth at 1.5/4, ABC fifth at 1.3/4, Telemundo sixth at 0.6/2 and CW seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
At 8 p.m. NBC led with a 3.5 for "Voice," followed by CBS with a 2.8 for "NCIS." ABC was third with a 1.7 for "Santa," Univision fourth with a 1.6 for "Por Ella Soy Eva," and Fox fifth with a 1.3 for "Hope" (1.7) and a rerun of "Ben and Kate" (0.8). The CW and Telemundo tied for sixth at 0.6, CW for "Hart of Dixie" and Telemundo for "Rosa Diamante."
CBS took the lead at 9 p.m. with a 2.6 for "NCIS: Los Angeles," while NBC slipped to second with a 2.3 for "Take." Univision was third with a 1.8 for "Amores Verdaderos," Fox fourth with a 1.7 for "New Girl" (2.0) and "The Mindy Project" (1.4, up a tenth from last week), ABC fifth with a 1.1 for "Happy Endings" (1.3) and "Trust" (1.0), Telemundo sixth with a 0.6 for "Corazon Valiente" and CW seventh with a 0.4 for "A Muppets Christmas: Letters to Santa."
NBC regained the lead at 10 p.m. with the 2.0 for "Parenthood," with CBS second with a 1.5 for "Vegas." Univision was third with a 1.4 for "Amor Bravio," ABC fourth with a 1.2 for "Private Practice" and Telemundo fifth with a 0.6 for "Pablo Escobar: El Patron del Mal" (0.7) and "El Rostro de la Venganza" (0.5).
CBS was first for the night among households with a 9.1 average overnight rating and a 14 share. NBC was second at 5.1/8, ABC third at 2.5/5, Fox fourth at 2.1/3, Univision fifth at 2.0/3, and CW and Telemundo tied for sixth at 0.8/1.
ABC’s ‘Scandal’ surges to record finale
Fox wins a Wednesday littered with reruns
Philly: Auto driving big TV dollars
Defining the big issues in digital video
A stunt that goes over the rainbow
‘Salem,’ this witches’ brew boils over
Tell us, what’s your forecast for the upfront?
Best tube bets this weekend
Tuesday cable overnights: Solid start for ‘Fargo’
NBCU: We’re ramping up digital content
‘Divorce Court’ up 24 percent this season
Pivot upfront: Four new shows on the way
ABC’s ‘S.H.I.E.L.D.’ grows in later timeslot
- Sarah Amatuzio becomes VP and creative director at Alcone
- Tim Nolan becomes group creative director at Huge
- Jonathan Kim rises to digital engineering director at Media Kitchen
- Anand Kini rises to EVP of strategy at NBCUniversal
- Meaghan B. Murphy becomes executive editor at Good Housekeeping
- Mary Jeanne Cavanagh becomes EVP of ad sales at BabyFirst
- Steve McEvoy becomes VP of advertising sales at PageScience
- Howard Schneider becomes Federal Reserve reporter at Reuters
- Former 'The View' co-hosts returning to honor Barbara Walters
- Brad Paisley guesting on CBS's 'Two and a Half Men'
- MSNBC personality Lawrence O'Donnell injured in car accident
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
This month’s new media traffic data
Media planner/buyer opening in Des Moines
Media planner/buyer opening in Austin
Online media buyer position in Provo, Utah
Digital media planner/buyer job in Minneapolis
Senior media planner job in Dallas/Fort Worth