TAB adds bus, rail and transit ad ratings
May 13, 2013
The measurement of out-of-home advertising is taking a step forward.
This summer the Traffic Audit Bureau for Media Measurement will release out-of-home ratings data for transit media in 11 markets, including ads on bus exteriors, interiors for buses, and rail and ad displays in transit stations.
The initial 11 markets covered will be Atlanta, Boston, Chicago, Dallas-Ft. Worth, Las Vegas, Los Angeles, New York, Philadelphia, San Francisco, Portland and Washington, D.C.
More markets will be added beginning later this year.
TAB says the new system will also measure other forms of moving advertising, such as mobile billboards. The soft rollout of ratings this summer will give advertisers and media people time to get comfortable with the numbers.
Study: Background noise hurts child learning
ABC’s ‘This Week’ showing big gains
Merely an okay audience for Trump’s big speech
NBC sweeps Republican convention coverage
Programming blog: What’s canceled and renewed
Roger Ailes resigns, and Rupert Murdoch steps in
Readers: Fox News will be fine without Ailes
Finding the right Spanish-English media balance
On the way, a new way to measure radio
Rachel, I just can’t get anywhere here
Weekend TV: AMC wraps ‘Hell on Wheels’
Cable overnights: ‘Mr. Robot’ slips in second week
How Nielsen is beefing up its ad viewability options
- AKQA creative director Simone Nobili exits
- Shirley Velasquez becomes digital executive editor at People en Español
- Austin Darbo becomes senior editor at Spotify
- Rihanna joins the cast of A&E's 'Bates Motel'
- Paget Brewster guesting on CBS's 'Criminal Minds'
- Karen David joins ABC's 'Once Upon a Time'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: May 2016
This month’s new media traffic data
Needed: Print media buyer in Chicago
Digital media buyer wanted in El Segundo
Media buyer wanted in Austin
Digital media planner wanted in Salt Lake City
Direct mail media planner job in Minneapolis